Safeguard Home & Auto

Name

Safeguard Home & Auto

Website

https://safeguardha.com

Company type

Private

Founded year

2016

Operating status

Operating

Ownership category

akta.pro rank

Product category

Personal Lines Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

akta.pro secondary industries

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA), Auto Liability Umbrella / Excess (FSAJANAK)

Keywords

• Independent insurance agency
• Home insurance brokerage
• Auto insurance quotes
• Multi-carrier quote platform
• Personal lines insurance

Headquarters

HQ city

Blue Bell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: The company generates revenue by earning commissions from insurance carriers when customers bind policies through their platform. As an independent insurance broker/agency, they facilitate quotes from multiple carriers and receive referral or commission fees upon policy placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Safeguard Home & Auto is an independent insurance agency that aggregates and distributes personal and small-commercial property and casualty insurance quotes from multiple carrier partners including Progressive, Nationwide, Travelers, Allstate, MetLife, Hanover, Encompass, Safeco, Chubb, Philadelphia Contributionship, Plymouth Rock, Universal P&C, and State Auto. Customers request quotes through the agency's website (which routes to apply.insure) and can purchase home, auto, condo, landlord, renters, flood, umbrella, office, jewelry, and vacation insurance, with bundling discounts for combined home and auto coverage. The agency is compensated via commissions paid by the carriers upon policy binding.

Product overview

Safeguard Home & Auto is an insurance brokerage agency offering multiple insurance products through partner carriers including Progressive, Nationwide, Travelers, Allstate, and others. The company provides a portfolio of property and casualty insurance products including home, auto, condo, landlord, renters, flood, umbrella, office, jewelry, and vacation insurance. They offer bundling options for home and auto coverage and facilitate quote comparisons from multiple carriers. The company does not operate a unified software platform but rather serves as an insurance distribution channel connecting consumers with carrier partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Property insurance coverage for homeowners protecting against property damage, liability, and related risks, distributed through Safeguard's partner carriers including Progressive, Nationwide, Travelers, Allstate, and regional providers.
• Auto Insurance Vehicle insurance coverage providing protection for automobiles against accidents, theft, and damage, distributed through Safeguard's partner carriers including Progressive, Nationwide, Travelers, and Allstate.
• Bundle Insurance Combined home and auto insurance policy bundle offering discounted rates for households placing multiple policies through the same carrier via Safeguard.
• Condo Insurance Insurance coverage designed for condominium owners, covering personal property, interior structure, and liability within the unit, distributed through Safeguard's partner carriers.
• Landlord Insurance Rental property insurance protecting landlords against property damage, loss of rental income, and liability related to tenant-occupied rental properties, distributed through Safeguard's partner carriers.
• Renters Insurance Insurance coverage for renters protecting personal belongings and providing liability coverage within a rented residence, distributed through Safeguard's partner carriers.
• Flood Insurance Specialized flood damage coverage for properties, sourced through carrier partners offering flood policies separate from standard homeowners insurance, distributed via Safeguard's platform.
• Umbrella Insurance Excess liability coverage providing additional protection beyond the limits of standard home and auto policies, distributed through Safeguard's carrier partners including personal and commercial carriers such as Chubb.
• Office Insurance Commercial insurance coverage for small business office spaces and operations, covering property and liability, distributed through Safeguard's commercial-capable carrier partners.
• Jewelry Insurance Coverage protecting valuable jewelry items against loss, theft, or damage, typically scheduled as a personal property rider, distributed through Safeguard's carrier partners.
• Vacation Insurance Insurance coverage for vacation properties and short-term rental homes, distributed through Safeguard's partner carriers providing seasonal and secondary residence policies.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, secondary and minor.

• ProgressivecoreChannel Partner/ Reseller/ DistributorProgressive is one of the major insurance carriers quoted through Safeguard's platform. Customers can obtain auto, home, and other insurance quotes from Progressive through the apply.insure integration.
• NationwidecoreChannel Partner/ Reseller/ DistributorNationwide is a featured carrier partner providing home, auto, and other insurance products through Safeguard's quote platform. Nationwide claims servicing is available through their claims portal.
• TravelerscoreChannel Partner/ Reseller/ DistributorTravelers insurance products are offered through Safeguard's multi-carrier quote platform. The partnership provides access to Travelers' home, auto, and commercial insurance offerings.
• AllstatecoreChannel Partner/ Reseller/ DistributorAllstate is referenced as one of the major carriers available for quotes through Safeguard Home & Auto's platform.
• MetLifesecondaryChannel Partner/ Reseller/ DistributorMetLife home insurance products are available through Safeguard's platform. Claims servicing is handled through MetLife's claims department at 1-800-854-6011.
• Hanover Insurance GroupsecondaryChannel Partner/ Reseller/ DistributorHanover Insurance provides coverage options through Safeguard's platform. Claims are serviced through Hanover's claims portal at 1-800-799-6977.
• Encompass InsurancesecondaryChannel Partner/ Reseller/ DistributorEncompass Insurance products are available for quoting through Safeguard. Claims contact available at 1-800-588-7400.
• Safeco InsurancesecondaryChannel Partner/ Reseller/ DistributorSafeco Insurance is one of the carrier partners offering coverage through Safeguard's platform. Claims portal available at safeco.com/claims-center.
• Philadelphia ContributionshipminorChannel Partner/ Reseller/ DistributorPhiladelphia Contributionship is a regional carrier partner offering insurance coverage. Claims serviced at 1-800-269-1409.
• Universal Property & CasualtyminorChannel Partner/ Reseller/ DistributorUniversal Property & Casualty provides insurance coverage through Safeguard's platform. Claims contact: 1-800-252-4670.
• ChubbsecondaryChannel Partner/ Reseller/ DistributorChubb, a major commercial and personal insurance carrier, is partnered with Safeguard for quote generation. Claims reporting at 1-800-425-9113.
• Plymouth Rock InsuranceminorChannel Partner/ Reseller/ DistributorPlymouth Rock is a regional insurance carrier partner available through Safeguard's platform. Claims contact: 1-844-346-1225.
• State Auto InsuranceminorChannel Partner/ Reseller/ DistributorState Auto Insurance products are offered through Safeguard's platform. Claims portal available at stateauto.com/claims.

Recent moves1 record

Expansion highlights4 records

Direct peers

• Policygenius: Policygenius (owned by Zillow) is an online insurance broker aggregating quotes from multiple carriers across life, home, and auto, directly comparable in product breadth and digital funnel.
• CoverWallet: CoverWallet (acquired by Aon) is a digital commercial insurance brokerage serving small businesses with multiple carrier quotes, comparable to Safeguard's office/landlord commercial offerings.
• SmartFinancial: SmartFinancial is a digital insurance comparison platform focused on home and auto, operating an agency model with multiple carrier partners—highly comparable to Safeguard's GTM.
• Insurify: Insurify is an AI-driven insurance comparison and acquisition platform for auto, home, and life; comparable to Safeguard as a multi-carrier digital broker for personal lines.
• The Zebra: The Zebra is a digital insurance comparison platform focused on home and auto, directly comparable to Safeguard's core product set and multi-carrier quoting approach.
• EverQuote: EverQuote operates an online insurance marketplace that connects consumers with multiple insurance carriers and agents, much like Safeguard's digital quote aggregation model, but at far greater national scale.
• Gabi: Gabi (owned by Experian) is an online insurance comparison service that pulls quotes from multiple carriers for consumers, directly comparable to the apply.insure-powered multi-carrier experience Safeguard offers.

Broad incumbents

• Progressive: Progressive is both a Safeguard carrier partner and a direct-to-consumer insurance giant whose own digital channels compete with independent agents for the same home/auto shoppers.
• GEICO: GEICO is the largest direct-to-consumer personal auto/home insurer in the U.S.; a broad incumbent whose direct channels compete with brokerage models like Safeguard's for the same customer segment.

Emerging players

• Lemonade: Lemonade is a digital-first insurance carrier using AI and a mobile-first experience to disintermediate traditional agents and brokers, posing a long-term competitive threat to agency-based distributors like Safeguard.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks7 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safeguard Home & Auto