Strategic Partnership Advisors, LLC.

Name

Strategic Partnership Advisors, LLC.

Legal name

Strategic Partnership Advisors

Website

https://strategicpartnershipadvisors.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• Strategic partnership consulting
• Partnership advisory services
• Business development consulting
• Deal negotiation consulting
• Partner identification services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Strategic Partnership Advisory Fees: Consulting fees for strategic partnership services spanning ideation, partner identification, deal negotiation, contracting, and implementation support. Fee structure emphasizes success-based pricing with rewards tied to signed deals. They position themselves as cost-effective compared to hiring full-time partnership staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Strategic Partnership Advisors is a boutique consulting firm that helps companies identify, create, negotiate, contract, and implement strategic partnerships. The firm delivers end-to-end advisory services through a structured six-step process spanning partner ideation, outreach, deal structuring, contracting, and post-launch monitoring. Engagements are customized per client and emphasize success-based fees tied to signed deals.

Product overview

Strategic Partnership Advisors is a consulting firm offering strategic partnership advisory services as a unified consulting offering rather than a software platform. The core service is their strategic partnership consulting, delivered through a structured 6-step process (Inspiration, Strategy, Implementation) that guides clients from ideation through execution. Additional service modules include Inspiration Services (brainstorming), Strategy Services (customized planning), and Implementation Services (execution support). The firm also offers Speaking & Keynotes as a complementary service. All offerings are professional services focused on helping companies create, negotiate, and implement strategic partnerships across various industries including travel, hospitality, media, retail, and technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Partnership Advisory Services End-to-end strategic partnership consulting service that helps companies identify, create, and implement strategic partnerships from ideation through execution, including partner identification, deal negotiation, contracting, and launch assistance. Targeted at enterprises seeking growth, brand exposure, or new revenue through partnerships.
• 6-Step Partnership Process

Quantifiable outcome

• Over 1 billion media impressions generated in 6 months for Rand McNally Best of the Road campaign
• +1 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship and core.

• USA TodayflagshipStrategic or Co-development PartnerStrategic media partnership for Best of the Road program with Rand McNally. USA Today served as a key media partner in a nationwide contest and road rally to find the best small towns in America, generating over 1 billion media impressions.
• Travel ChannelflagshipStrategic or Co-development PartnerStrategic media partnership for Best of the Road program. Partnered with Rand McNally and USA Today to create a nationwide promotion that documented the best small towns in America.
• HondacoreGTM or Marketing PartnerProvided all vehicles for the Best of the Road road rally event, enabling videographer teams to drive across the USA to judge participating small towns.
• Choice HotelscoreGTM or Marketing PartnerProvided hotel accommodations around the USA for the Best of the Road road rally teams and video crew during their cross-country journey.
• Fleetwood RVscoreGTM or Marketing PartnerLoaned a $500,000 RV for the Best of the Road event to serve as mobile headquarters for hosts and main video team traveling across America.
• Harley DavidsoncoreStrategic or Co-development PartnerPartnership with Rand McNally to create a special motorcycle-specific street/road atlas with unique content and information for motorcycle road trip enthusiasts.
• Sports IllustratedcoreStrategic or Co-development PartnerHosted a photoshoot for calendar and swimsuit edition featuring models wearing jewelry available at Brush Creek Mercantile, providing exposure for the ranch's retail division.
• Fly XOcoreStrategic or Co-development PartnerPartnership with leading private jet company to offer private flights to Brush Creek Ranch guests and opportunity to experience the XO fleet.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Partnership Leaders: Partnership Leaders operates a membership and event community for partnership and BD professionals; while not a direct advisory competitor, it operates in the same thought-leadership ecosystem and offers education content that overlaps with SPA's content marketing.
• Impact (partner marketing platform): Impact operates a partner and affiliate marketing technology platform; it is an ecosystem enabler rather than direct competitor but is often procured alongside strategic partnership advisory to operationalize the deals SPA helps design.

Broad incumbents

• McKinsey & Company (Strategy & Corporate Finance Practice): McKinsey's Strategy and Corporate Finance practice advises large enterprises on alliances, JVs, and corporate development at the top of the market — a broader incumbent that competes for strategic-partnership engagements where the buyer needs a global brand.
• Bain & Company: Bain's Strategy practice and M&A/Alliances capabilities serve enterprise clients on partnership strategy and corporate development, representing a scaled incumbent competing for the same strategic-alliance advisory engagements.
• Deloitte (Strategy & Transactions / Alliances): Deloitte's Strategy & Transactions group includes alliance and ecosystem advisory services for large enterprises, competing with SPA for corporate partnership mandates that require Big Four scale.
• BCG (Boston Consulting Group): BCG's Corporate Development and Strategy practices advise large companies on partnerships, JVs, and ecosystem strategy, providing a scaled incumbent alternative for enterprises seeking partnership advisory work.

Direct peers

• Tidemark Inc. Tidemark is a boutique consultancy dedicated to corporate development, strategic alliances, and channel partnerships — directly comparable to SPA's specialty in helping companies build and implement strategic partnerships.
• SchellingPoint: SchellingPoint is a strategic alliances consulting firm focused on helping B2B technology and services companies design, launch, and scale partner ecosystems — a near-direct competitor in the partnership strategy advisory niche.

Emerging players

• Allbound (by Unifyr): Allbound provides partner relationship management (PRM) technology and advisory services, overlapping with SPA's partnership-strategy focus but adding software/automation that SPA lacks.
• FortySix & 2: FortySix & 2 is an emerging partner-program and ecosystem strategy consultancy that helps B2B SaaS companies operationalize partner motions, overlapping with SPA's methodology-driven approach but with a SaaS-focused delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/johntpeters
• LinkedInlinkedin.com/companies/mind-mashery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic Partnership Advisors, LLC.