Counties Manukau Rugby
- Company typePrivate
- Founded2019
- HeadquartersPukekohe East, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Counties Manukau Rugby does
Counties Manukau Rugby is a regional rugby union based in Pukekohe East, New Zealand, founded in 1955. The organization operates as a sports team and Rugby Body hosting rugby leagues and tournaments, with an administrative workforce of 11-50 employees. As a member union within New Zealand's rugby governance hierarchy, Counties Manukau Rugby oversees organized rugby competition across its geographic catchment, serving players, coaches, officials, administrators, and supporters. The union operates within the Rugby Xplorer digital ecosystem — a cloud-based SaaS platform launched in 2019 by Rugby Australia Ltd and operated on a not-for-profit basis through Rugby Xplorer LLC internationally. The platform provides centralized digital infrastructure spanning member registration, competition management, payment processing, digital content delivery, and communication tools. Underlying platform technology is built on cloud services from Salesforce, Microsoft, and Amazon Web Services, with data hosted across Australia, Ireland, the United States, New Zealand, and Singapore. The platform also enforces COPPA-compliant children's privacy controls, parental consent verification, and PCI-compliant payment handling to meet regulatory and safety standards for youth and adult participants. Counties Manukau Rugby's business model as a regional union is consistent with a not-for-profit community sports organization: revenue is generated through membership and registration fees, sponsorship, gate receipts, and grants from the national governing body (New Zealand Rugby), with services delivered largely through the shared Rugby Xplorer platform infrastructure rather than proprietary systems.
Counties Manukau Rugby firmographics
Firmographics- Name
- Counties Manukau Rugby
- Legal name
- Rugby Australia Ltd
- Website
- https://xplorer.rugby
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Counties Manukau Rugby industry classification
Industry- Product category
- Rugby Sports Team
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Rugby (Union & League) Leagues (MPAKAAAG), Regional/Continental Confederations & Associations (MPAKAFAD)
Keywords
Where Counties Manukau Rugby is headquartered
LocationHeadquarters
- HQ city
- Pukekohe East
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Counties Manukau Rugby business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Platform Services to Rugby Bodies: Rugby Xplorer provides registration, competition management, and digital content services to Rugby Bodies (clubs, schools, governing bodies). Operated on a not-for-profit basis, with revenue generated to sustain platform operations rather than profit maximization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Not publicly disclosed - quote-based pricing for Rugby Bodies |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Counties Manukau Rugby product offering
Product offeringCore offering
Counties Manukau Rugby is a sports team that hosts rugby leagues and tournaments. Founded in 1955, the organization operates as a Rugby Body (member union) within the Rugby Xplorer platform ecosystem, providing rugby competition and participation services to players, coaches, officials, administrators, and supporters in New Zealand. Rugby operations are enabled through the Rugby Xplorer digital platform, which supports registration, competition management, payment processing, and digital content delivery across desktop, mobile, tablet, and TV.
Product overview
Rugby Xplorer is a unified digital SaaS platform operated by Rugby Australia Ltd and Rugby Xplorer LLC on a not-for-profit basis. The single unified product encompasses registration management, competition administration, team/player management, payment processing, digital content delivery, and communication tools for rugby organizations ranging from grassroots to elite levels. The platform serves Rugby Bodies (governing bodies, clubs, schools), Participants (players, coaches, officials, administrators), and Supporters (fans).
Differentiator
Problem solved
Functional benefit
Brands
- Rugby Xplorer: All-in-one registration, competition management and digital content SaaS platform for rugby.
Products and services
- Rugby Leagues and Tournaments Organized rugby leagues and tournaments hosted by Counties Manukau Rugby for players, coaches, officials, administrators, and supporters across multiple levels of the sport in the Counties Manukau region of New Zealand. The competitions are administered through the Rugby Xplorer platform, which supports registration, scheduling, scoring, team sheets/rosters, and event management.
Companies that use Counties Manukau Rugby
Customer profileSegments3 records
Ideal customer profiles2 records
Counties Manukau Rugby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Counties Manukau Rugby partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- World RugbycoreWorld Rugby is referenced as a governing authority that Rugby Bodies and Participants must comply with. Rugby Xplorer may transfer participant information to World Rugby as part of the administration of international rugby competitions.
- Rugby AU (Rugby Australia Ltd)coreRugby AU is the owner of Rugby Xplorer and operates the platform on a not-for-profit basis in Australia. Rugby AU's authorized related entities and affiliates operate Rugby Xplorer globally through Rugby Xplorer LLC.
- USA RugbycoreUSA Rugby uses the Rugby Xplorer platform and has its own privacy policy accessible through the RX Platform. USA Rugby is one of the international governing bodies operational on the platform.
- Olympic and Commonwealth Games Governing BodiescoreRugby Xplorer discloses information to relevant Olympic or Commonwealth Games governing bodies in various jurisdictions as part of compliance with applicable laws and regulations governing rugby participation.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Counties Manukau Rugby competitors and assessment
Company assessmentBroad incumbents
- New Zealand Rugby: National governing body for rugby union in New Zealand. Counties Manukau operates under NZ Rugby's authority and competition framework, making it the apex body for the club's competitive ecosystem.
Direct peers
- Otago Rugby: NZ provincial rugby union competing in the NPC. Comparable in governance, competition tier, and reliance on membership and grassroots participation.
- Auckland Rugby: Provincial rugby union in the same Auckland region competing in New Zealand's National Provincial Championship. Most directly comparable peer given shared geography, competition tier, and ecosystem participation.
- Canterbury Rugby: Top-tier NZ provincial rugby union and one of the most successful NPC franchises. Direct peer in the same competition and national rugby governance structure.
- Taranaki Rugby: NZ provincial rugby union with a comparable operating scale and participation model. Direct peer in the same provincial rugby competition tier.
- Waikato Rugby: Another New Zealand provincial rugby union competing in the NPC. Comparable in structure, governance tier, and participation in the broader NZ Rugby system.
- Bay of Plenty Rugby: NZ provincial rugby union competing in the NPC, with a similar regional membership structure and governance model. Comparable as a mid-tier provincial union.
- Hawke's Bay Rugby: NZ provincial rugby union with a Magpies identity, comparable in scale, NPC participation, and reliance on regional membership revenue.
Others
- Rugby Australia Ltd: Owner and operator of the Rugby Xplorer platform that Counties Manukau uses. Not a competitor but a strategic ecosystem provider with influence over the club's digital infrastructure.
Regional players
- Rugby Football Union (RFU) community clubs: English community rugby clubs operating under the Rugby Football Union, which uses RFU-managed digital infrastructure. Comparable as amateur rugby clubs but operating in a different national ecosystem.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Counties Manukau Rugby social profiles
Digital presenceCounties Manukau Rugby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Counties Manukau Rugby leadership team
Management profileNumber of profiles
Counties Manukau Rugby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Counties Manukau Rugby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Counties Manukau Rugby
What does Counties Manukau Rugby do?
Counties Manukau Rugby is a sports team that hosts rugby leagues and tournaments. Founded in 1955, the organization operates as a Rugby Body (member union) within the Rugby Xplorer platform ecosystem, providing rugby competition and participation services to players, coaches, officials, administrators, and supporters in New Zealand. Rugby operations are enabled through the Rugby Xplorer digital platform, which supports registration, competition management, payment processing, and digital content delivery across desktop, mobile, tablet, and TV.
Is Counties Manukau Rugby a public or private company?
Counties Manukau Rugby is a private company. It is classified as unknown and is currently operating.
When was Counties Manukau Rugby founded?
Counties Manukau Rugby was founded in 2019. It employs 11 to 50 people.
Where is Counties Manukau Rugby based?
Counties Manukau Rugby is headquartered in Pukekohe East, New Zealand, in the Oceania region.
How does Counties Manukau Rugby make money?
One revenue line is on record: platform Services to Rugby Bodies.
Who are Counties Manukau Rugby's main competitors?
New Zealand Rugby is listed as a broad incumbent. Direct peers are Otago Rugby, Auckland Rugby, Canterbury Rugby, Taranaki Rugby, Waikato Rugby, Bay of Plenty Rugby and Hawke's Bay Rugby. Rugby Australia Ltd is listed as an others. Rugby Football Union (RFU) community clubs is listed as a regional player.
Does Counties Manukau Rugby have an API?
No public API is recorded for Counties Manukau Rugby.
What industry is Counties Manukau Rugby in?
Counties Manukau Rugby's product category is Rugby Sports Team. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKAAAG, Rugby (Union & League) Leagues. Its NAICS code is 711211 and its SIC code is 7997.