USA Rugby
USA Rugby is the 501(c)(3) National Governing Body for rugby in the United States, governing 130,000+ members across youth, college, and senior club levels and overseeing four senior national teams ahead of LA 2028 and the 2031/2033 Rugby World Cups hosted domestically.
- Company typePrivate
- Founded1975
- HeadquartersGlendale, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What USA Rugby does
USA Rugby (legally United States Rugby Football Union, LTD) is the federally recognized National Governing Body (NGB) for rugby union in the United States, operating as a 501(c)(3) nonprofit under the Ted Stevens Olympic and Amateur Sports Act and USOPC oversight. Founded in 1975 and headquartered in Glendale, Colorado, the organization governs the sport across youth, high school, collegiate, senior club, and international tiers, overseeing four senior national teams (Men's and Women's Eagles XVs and Sevens), multiple Junior National Teams, and the U.S. Olympic sevens pathway. Its service portfolio spans member insurance (liability and accident), event sanctioning, coach and referee certification aligned to World Rugby standards, SafeSport compliance, and national team representation.
The core technology infrastructure centers on Rugby Xplorer, a digital membership registration and competition management platform providing player registration verification, club compliance tracking, instant Certificate of Insurance generation, and integrated scheduling. The USA Rugby Learning Center serves as the official LMS, single-sign-on integrated with Rugby Xplorer profiles and bridging World Rugby online courses with face-to-face coaching/referee offerings. Distribution flows through the usa.rugby website, Rugby Xplorer self-serve registration, Ticketmaster/Flicket.io ticketing, and a federated channel network of sanctioned affiliates (USA Youth & High School Rugby, CRAA, NIRA, USA Club Rugby) plus professional partners (Major League Rugby, Women's Elite Rugby, Premier Rugby Sevens).
Revenue is generated across five streams: recurring membership dues (annual cycle opening August 15), philanthropy (direct giving, crypto, stock, CFC, matching gifts, bequests), multi-year sponsorship (flagship Skyward Group front-of-jersey and insurance exclusivity, plus Macron, Gilbert, Quest, Momentous, Wintergreen, goodr), travel and experiences (USA Eagles Experiences / Front Row Experiences), and tournament sanctioning ($150/application). GTM motion is event-driven and community-led, with major inflection events including the 2031 and 2033 Rugby World Cups hosted in the U.S. and rugby sevens at the Los Angeles 2028 Olympics.
USA Rugby firmographics
Firmographics- Name
- USA Rugby
- Legal name
- United States Rugby Football Union, LTD
- Website
- https://usa.rugby
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Short description
- USA Rugby is the 501(c)(3) National Governing Body for rugby in the United States, governing 130,000+ members across youth, college, and senior club levels and overseeing four senior national teams ahead of LA 2028 and the 2031/2033 Rugby World Cups hosted domestically.
- Ownership category
- akta.pro rank
USA Rugby industry classification
Industry- Product category
- National Sports Federation Governance
- NAICS
- Spectator Sports (71121), Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- National Governing Bodies (NGBs) (MPAKAFAC)
- akta.pro secondary industries
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM), Rugby (Union & League) Leagues (MPAKAAAG)
Keywords
Where USA Rugby is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
USA Rugby business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership fees collected from players, coaches, referees, and administrators across youth, college, senior club, and international levels. Collected through Rugby Xplorer platform with registration opening August 15 for each season.
- Donations and Philanthropy: Direct giving, cryptocurrency donations, stock donations, corporate gifts, Combined Federal Campaign contributions, matching gifts, bequests, and special events. Supports national team programs and pathway athletes.
- Sponsorship Revenue: Multi-year partnerships with sponsors including Skyward Group (exclusive insurance partner and front-of-jersey sponsor), Macron (official sportswear partner), and other official partners including Gilbert, Quest Nutrition, Wintergreen, Momentous, goodr, and World Rugby Shop.
- Travel and Experiences: Revenue from USA Eagles Experiences partnership providing curated travel programs to domestic fixtures, international tours, and marquee events with VIP access. Part of Front Row Experiences portfolio.
- Event Sanctioning: Tournament sanctioning fees ($150 per application) that extend accident and liability insurance coverage to tournaments outside regular league competition. Generates compliance-based insurance revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Tournament Sanctioning Fee |
| Subscription | Multi-year contract | American Way Coaching Conference - Standard |
| Subscription | Multi-year contract | American Way Coaching Conference + Hall of Fame |
| Subscription | Annual | Membership Categories |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
USA Rugby product offering
Product offeringCore offering
USA Rugby is the National Governing Body for rugby union in the United States, providing federation governance, member liability and accident insurance, competition sanctioning, coaching and referee certification (via the USA Rugby Learning Center), and oversight of four national teams (Men's and Women's Eagles XVs and Sevens) plus Junior National Teams. Operational delivery runs on the Rugby Xplorer digital platform, which handles member registration, club compliance verification, instant COI generation, and competition scheduling for a community of 130,000+ members across youth, high school, collegiate and senior club levels.
Product overview
USA Rugby operates a digital platform ecosystem centered on Rugby Xplorer for membership and competition management, complemented by the USA Rugby Learning Center for training and education. The organization provides member insurance (liability and accident coverage), event sanctioning services, and oversees four national teams with development pathways. USA Eagles Experiences serves as the official travel partner. Key programs include coaching certification, referee development, SafeSport compliance, and youth/collegiate/senior club rugby governance.
Differentiator
Problem solved
Functional benefit
Products and services
- Rugby Xplorer Digital membership registration and competition management platform used by USA Rugby members, clubs, and administrators for player registrations, club compliance tracking, insurance certificate requests, and match/team management.
- USA Rugby Learning Center Official Learning Management System (LMS) provided to USA Rugby members, bridging World Rugby online courses with face-to-face offerings and new online courses for coaches, referees, administrators, and players.
- Member Insurance Provides liability insurance and accident insurance to USA Rugby members, covering third-party bodily injury, enabling venue usage, and providing secondary accident coverage for registered members at sanctioned events.
- Event Sanctioning Official designation process that extends USA Rugby accident and liability insurance coverage to tournaments outside regular league competition, ensuring compliance with national and international rules and safety guidelines. Sanctioning applications are priced at $150 per application.
- National Teams Management USA Rugby oversees four national teams (Men's and Women's Eagles XVs and Sevens), multiple Junior National Teams, and Olympic development pathway programs for elite athletes.
- Coaching Certification World Rugby certification program including Level 1 and advanced coaching credentials, accessible through the USA Rugby Learning Center, required for club compliance.
- SafeSport Program Comprehensive program implementing US Center for SafeSport code and policies, including sexual molestation, hazing and bullying awareness training, required for all member coaches, referees, administrators, and players.
- USA Eagles Experiences Official Travel and Experiences Partner providing end-to-end travel packages and premium fan experiences for USA Eagles supporters, including domestic fixtures, international tours, marquee events, and VIP hospitality access. Formerly USA Eagles Tours.
Quantifiable outcome
- 130,000+ members across high school, college, and senior club levels
- +2 more outcomes
Companies that use USA Rugby
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
USA Rugby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
USA Rugby partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and supporting.
- Skyward GroupflagshipMulti-year exclusive partnership making Skyward Group the Exclusive Insurance Partner and Official Front-of-Jersey sponsor for all USA Rugby National Teams including Men's and Women's Eagles and their respective Sevens programs. Branding debuting April 2026, positioning Skyward within US rugby's growth trajectory ahead of LA 2028 Olympics and Rugby World Cups 2031/2033.
- MacroncoreItalian sportswear brand as Official Sportswear Partner and USA Eagles outfitter. Supplies teamwear to all USA Men's and Women's National Teams. Macron has growing North American presence including new offices in Bridgeport, Connecticut. Fan apparel available for retail.
- USA Eagles ExperiencescoreMulti-year partnership (formerly USA Eagles Tours) as Official Travel and Experiences Partner. Part of Front Row Experiences portfolio. Provides end-to-end travel packages, VIP hospitality, meet-and-greets, behind-the-scenes access. Legacy spanning every Rugby World Cup since 1987.
- World Rugby ShopcoreOfficial Retail Partner of USA Rugby. Offers official USA Rugby merchandise and Gilbert rugby equipment. Provides 20% member discount on orders.
- GilbertcoreOfficial Ball Supplier to USA Rugby. Provides game balls and training equipment for all national teams and member clubs.
- Quest NutritionsupportingOfficial Protein Snack Partner for USA Rugby national teams. Shares commitment to fueling active lifestyles and wellness goals with protein-forward snacks for athletes.
- WintergreensupportingOfficial Analgesic Supplier to USA Rugby National Teams. Offers topical analgesic products to aid athletes in preventing strained muscles and sprains, managing injuries and speeding recovery.
- MomentoussupportingOfficial Supplement Partner - leading human performance company focused on supplementation and nutrition. Collaboration between organizations committed to excellence and performance optimization.
- goodrsupportingOfficial Sunglasses Partner - award-winning active eyewear brand with high-performance technology. Offers 'Active Eyewear for Anyone' through various frames and styles.
- VenatoursupportingOfficial Touring Partner providing club playing tour services through UK and Europe, plus ticket and travel packages for USA Eagles fans. Partnership offers international tour experiences for clubs.
- Nashville SCsupportingCo-hosting doubleheader at Geodis Park in Nashville featuring USA women's national team (WXV Global Series) and men's national team vs Australia A. Represents significant rugby event in Nashville history.
- College Rugby Association of America (CRAA)coreGoverning body for premier collegiate rugby divisions including Men's D1A, Women's D1 Elite, Women's D1, Women's D2. CRAA manages national championships and commercial resources for collegiate rugby.
- National Intercollegiate Rugby Association (NIRA)coreAssociation of institutions competing at highest levels of intercollegiate women's rugby. Manages NIRA National Championship with goal of NCAA Championship status.
- USA Club RugbycoreGoverns non-collegiate adult club rugby under Senior Club Council and Geographic Unions. Hosts two major championships annually (15s and 7s) and provides club resources.
- Women's Elite RugbysupportingFirst professional Women's XVs competition in the United States, established 2025. Operates semi-professional league with venues in multiple cities including Sacramento, Chicago, and Denver.
- Premier Rugby SevenssupportingFirst professional sevens league in the United States founded in 2021 with equitable Men's and Women's competitions.
- Major League RugbycoreProfessional form of men's rugby (15s) in the United States. Inaugural season 2018. Partnership with USA Rugby for referee pathway development and match official appointments to international competitions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
USA Rugby competitors and assessment
Company assessmentDirect peers
- USA Volleyball: USA Volleyball is a USOPC NGB running youth, collegiate, and national team pipelines with membership dues and sponsor revenue. Comparable in tiered athlete development, regional governance, and Olympic-cycle exposure.
- USA Track & Field: USATF is a USOPC-recognized NGB operating as a 501(c)(3) with national team programs, sanctioned competitions, membership dues, and sponsorship revenue. Comparable in nonprofit NGB economics, Olympic pathway management, and event sanctioning model.
- USA Football: USA Football is the NGB for American football at the youth and amateur levels, with similar membership dues, coach certification, and youth safety programs (including Heads Up Football). Comparable in governing amateur tackle/flag football, though operating in a much larger addressable market.
- USA Swimming: Like USA Rugby, USA Swimming is a 501(c)(3) National Governing Body under the Ted Stevens Olympic and Amateur Sports Act with USOPC oversight, governing a single Olympic sport with membership dues, national team pathways, and sponsorship-driven revenue. Highly comparable in governance structure, nonprofit economics, and Olympic-cycle exposure.
- USA Basketball: USA Basketball is a 501(c)(3) NGB governing basketball in the US with national team programs, FIBA affiliation, and youth pathway governance. Comparable in NGB structure and international federation affiliation, though its sport has dramatically larger commercial scale.
- Rugby Australia: Rugby Australia is the listed parent entity and the NGB counterpart for rugby in Australia. Operates the same Wallabies/Wallaroos national team programs, owns the Rugby Xplorer platform, and shares governance DNA — the most direct operational and structural peer for USA Rugby.
- New Zealand Rugby: New Zealand Rugby is the NGB governing rugby union in New Zealand, with All Blacks commercial IP, Sanzaar ties, and provincial union governance. Comparable as a foreign rugby NGB with strong national team brand value and integrated professional pathways.
- USA Hockey: USA Hockey is the closest NGB analog to USA Rugby in scale and structure — a 501(c)(3) NGB governing a niche-to-mid-tier US sport with a deep youth-to-elite pathway, member registration, national team programs, and Olympic exposure. Comparability is direct on revenue model, governance, and membership mechanics.
- England Rugby (RFU): The Rugby Football Union governs rugby union in England with a Premier-membership dues model, Premiership Rugby oversight, and Twickenham hospitality revenue. Comparable as a foreign NGB with professional league oversight, major event hosting, and mature commercial operations.
Broad incumbents
- World Rugby: World Rugby is the international federation governing rugby union globally, of which USA Rugby is a member union. Comparable as the umbrella governance and sanctioning authority, Rugby World Cup organizer, and Laws of Game custodian — a peer in regulatory scope rather than direct competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
USA Rugby social profiles
Digital presenceUSA Rugby compliance and trust
Trust signalCompliance2 records
USA Rugby financial estimates
Financial estimateRevenue estimate
Valuation estimate
USA Rugby leadership team
Management profileNumber of profiles
Profiles10 records
USA Rugby subsidiaries and ownership
Company hierarchySubsidiaries1 record
USA Rugby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USA Rugby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USA Rugby
What does USA Rugby do?
USA Rugby is the National Governing Body for rugby union in the United States, providing federation governance, member liability and accident insurance, competition sanctioning, coaching and referee certification (via the USA Rugby Learning Center), and oversight of four national teams (Men's and Women's Eagles XVs and Sevens) plus Junior National Teams. Operational delivery runs on the Rugby Xplorer digital platform, which handles member registration, club compliance verification, instant COI generation, and competition scheduling for a community of 130,000+ members across youth, high school, collegiate and senior club levels.
Is USA Rugby a public or private company?
USA Rugby is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was USA Rugby founded?
USA Rugby was founded in 1975.
Where is USA Rugby based?
USA Rugby is headquartered in Glendale, United States, in the North America region.
How does USA Rugby make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are donations and Philanthropy, sponsorship Revenue, travel and Experiences and event Sanctioning.
Who are USA Rugby's main competitors?
Direct peers on record are USA Volleyball, USA Track & Field, USA Football, USA Swimming, USA Basketball, Rugby Australia, New Zealand Rugby, USA Hockey and England Rugby (RFU). World Rugby is listed as a broad incumbent.
Does USA Rugby have an API?
No public API is recorded for USA Rugby.
What industry is USA Rugby in?
USA Rugby's product category is National Sports Federation Governance. Its primary akta.pro industry code is MPAKAFAC, National Governing Bodies (NGBs), with a secondary code of MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional). Its NAICS code is 71121 and its SIC code is 8600.