Intasure
- Company typePrivate
- Founded2004
- HeadquartersTunbridge Wells, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Intasure firmographics
Firmographics- Name
- Intasure
- Legal name
- Arthur J. Gallagher Insurance Brokers Limited
- Website
- https://intasure.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Intasure industry classification
Industry- Product category
- Specialist Property Insurance
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
Keywords
Where Intasure is headquartered
LocationHeadquarters
- HQ city
- Tunbridge Wells
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Intasure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Premiums: Revenue generated through insurance policy premiums as a Lloyd's and leading insurer broker. Policies cover holiday homes, static caravans, park homes, holiday lets, and landlord properties across UK and overseas markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based insurance policies tailored to property type and coverage needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Intasure product offering
Product offeringCore offering
Intasure is a specialist UK insurance broker providing tailored cover for non-standard residential properties including holiday homes, second homes, static caravans, park homes, mobile homes, and landlord properties. Operating as a Lloyd's broker and trading name of Arthur J. Gallagher Insurance Brokers Limited, the company serves customers across the UK and 19+ overseas countries, distributing policies via direct sales, an extensive wholesale broker network of nearly 800 brokers, and Gallagher Nordic in Sweden for EEA customers.
Product overview
Intasure is a specialist insurance provider offering a comprehensive portfolio of property and home insurance products. The offering operates as a platform model with a core set of holiday home and caravan insurance products supplemented by additional property and home insurance modules. The main product categories include Holiday Home Insurance (covering UK and overseas properties including cottages, chalets, log cabins, and Airbnb properties), Caravan Insurance (static caravans, park homes, mobile homes for UK and abroad), Property Insurance (landlord, buy-to-let, second homes, flats, listed buildings), and Home Insurance (buildings, contents, specialist coverage). Additional services include DASK Insurance for Turkey, a dedicated broker portal for wholesale distribution, and Expat/EU Resident Insurance services. The company provides coverage across over 19 countries and territories, with EU customer services handled through Nordic Försäkring & Riskhantering AB in Sweden.
Differentiator
Problem solved
Functional benefit
Products and services
- Holiday Home Insurance Buildings and contents insurance for UK holiday homes, including public liability cover, designed for owners of second homes and holiday cottages.
- Overseas Property Insurance Buildings and contents cover for holiday homes located abroad in 20+ countries across Europe, Africa and Asia, with English-language documentation.
- Holiday Let Insurance Insurance for holiday homeowners letting their property to paying guests, covering both occupied and unoccupied periods, with accidental damage and public liability cover.
- Holiday Cottage Insurance Buildings and contents cover specifically designed for holiday cottages in the UK and overseas locations.
- Holiday Chalet Insurance Buildings and contents insurance tailored to the construction and use profile of holiday chalets and lodges.
- Log Cabin Insurance Protection against a range of damages for log cabin holiday properties.
- Airbnb Insurance Home insurance for unusual properties and personal circumstances, with built-in cover for Airbnb hosts and short-term letting.
- Second Home Insurance Property insurance for second homes, with 24/7 emergency claims service and cover across 19+ countries.
- Static Caravan Insurance Insurance against theft, liability, accidents and damage for UK static caravans, with public liability cover up to £2.5 million as standard and enhanced options up to £5 million.
- Overseas Static Caravan Insurance Insurance for static caravans located abroad in countries such as France, Greece, Italy, Portugal and Spain.
- Park Home Insurance Specialist insurance for residential park homes in desirable locations.
- Mobile Home Insurance Insurance to help safeguard the structure and contents of mobile homes.
- Landlord Insurance Buildings and contents insurance for residential rental properties in the UK, addressing property damage, liability and rental-specific risks.
- Home Insurance Buildings and contents insurance to protect main homes in the UK, including cover for unusual properties and personal circumstances.
- Buy to Let Insurance Insurance coverage for buy-to-let property investments in the UK.
- Block of Flats Insurance Insurance for multiple-occupancy residential buildings.
- Flat Insurance Insurance coverage for individual flat properties.
- Listed Building Home Insurance Specialist insurance for listed buildings with unique coverage requirements reflecting heritage status.
- Listed Holiday Home Insurance Insurance for listed holiday homes with specific coverage for heritage properties.
- New Build Home Insurance Insurance coverage specifically designed for newly constructed properties.
- Over-50s Home Insurance Home insurance tailored for homeowners aged 50 and above.
- Specialist Home Insurance Insurance for unusual properties and non-standard circumstances.
- DASK Insurance Compulsory earthquake insurance required when buying property in Turkey, provided in partnership with Turkish authorities.
- Travel Insurance Travel insurance coverage for holiday homeowners and travelers.
- Unoccupied Home Insurance Insurance coverage for properties that are unoccupied for extended periods.
- Broker Portal Dedicated broker website and portal enabling brokers to purchase Intasure policies, make mid-term adjustments and manage customer accounts.
Quantifiable outcome
- 96% recommendation rate from Reviews.io reviewers
- +1 more outcomes
Companies that use Intasure
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Intasure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Intasure partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- GoCompareminorComparison platform partnership for holiday home insurance distribution. GoCompare displays Intasure's static caravan and holiday home insurance products alongside competitor offerings.
- Arthur J. Gallagher & Co. (Gallagher)coreIntasure is a trading name of Arthur J. Gallagher Insurance Brokers Limited, a global insurance brokerage. Gallagher provides regulatory authorization (FCA regulated), operational infrastructure, and brand backing. Registered in Scotland (Company Number: SC108909) with registered office at Spectrum Building, 55 Blythswood Street, Glasgow, G2 7AT.
- Arthur J. Gallagher Nordic AB (Nordic Försäkring & Riskhantering AB)coreSwedish entity serving EU/EEA customers post-Brexit. Authorized by Swedish Financial Supervisory Authority (Finansinspektionen). Company number 556418-5014, registered address Mölndalsvägen 22, 412 63 Göteborg, Sweden. Provides insurance services for Intasure customers located in EU countries.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Intasure competitors and assessment
Company assessmentDirect peers
- Adrian Flux: UK specialist insurance broker focused on non-standard and niche home, caravan, and lifestyle insurance. Closely overlaps with Intasure in serving unusual property and vehicle types that mainstream insurers decline.
- Homeprotect: UK specialist home insurance provider covering non-standard, hard-to-insure, and higher-risk residential properties. Operates in the same niche as Intasure for unusual homes, holiday lets, and listed properties.
- Coleman Insurance Brokers: Long-established UK independent insurance broker with a strong niche in holiday home, caravan, and residential let cover. Closely comparable product portfolio, similar target customers, and similar broker/intermediated distribution model.
- Staysure: UK specialist insurer/broker focused on travel and older-age cover for the over-50s. Comparable to Intasure in targeting lifestyle/specialty consumer insurance needs and operating through direct and partner channels.
Emerging players
- Many Pets (formerly Bought By Many): UK-origin insurtech challenging incumbents with digital UX in niche personal lines. Comparable as a tech-enabled disruptor in adjacent specialty insurance; signals where the niche-broker model could evolve.
Others
- GoCompare: UK price-comparison platform and existing Intasure distribution partner. Adjacent ecosystem participant — not a competitor per se, but a channel that aggregates demand and effectively sets price-discovery dynamics for Intasure's products.
Broad incumbents
- Direct Line Group: UK personal lines giant (home, motor, landlord) with both direct and partner distribution. Relevant as a scaled incumbent whose home and landlord products overlap with Intasure's core categories.
- LV= (Liverpool Victoria): Major UK mutual insurer and broker offering home, landlord, and lifestyle cover. Comparable as an established UK incumbent covering many of the same consumer property risks Intasure serves, but at materially greater scale.
- Swinton Insurance: UK high-street insurance broker covering home, landlord, and niche personal lines. Compares as a broad incumbent intermediated distributor with overlapping consumer property products, though not specialized in holiday-home cover.
- Towergate Insurance: Large UK insurance intermediary offering a broad portfolio including home, landlord, and specialist property lines. Overlaps with Intasure on standard and niche home policies but operates at significantly greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Intasure social profiles
Digital presenceIntasure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intasure leadership team
Management profileNumber of profiles
Profiles16 records
Intasure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intasure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intasure
What does Intasure do?
Intasure is a specialist UK insurance broker providing tailored cover for non-standard residential properties including holiday homes, second homes, static caravans, park homes, mobile homes, and landlord properties. Operating as a Lloyd's broker and trading name of Arthur J. Gallagher Insurance Brokers Limited, the company serves customers across the UK and 19+ overseas countries, distributing policies via direct sales, an extensive wholesale broker network of nearly 800 brokers, and Gallagher Nordic in Sweden for EEA customers.
Is Intasure a public or private company?
Intasure is a private company. It is classified as corporate owned and is currently operating.
When was Intasure founded?
Intasure was founded in 2004. It employs 11 to 50 people.
Where is Intasure based?
Intasure is headquartered in Tunbridge Wells, United Kingdom, in the Europe region.
How does Intasure make money?
One revenue line is on record: insurance Premiums.
Who are Intasure's main competitors?
Direct peers on record are Adrian Flux, Homeprotect, Coleman Insurance Brokers and Staysure. Many Pets (formerly Bought By Many) is listed as an emerging player. GoCompare is listed as an others. Broad incumbents are Direct Line Group, LV= (Liverpool Victoria), Swinton Insurance and Towergate Insurance.
Does Intasure have an API?
No public API is recorded for Intasure.
What industry is Intasure in?
Intasure's product category is Specialist Property Insurance. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators). Its NAICS code is 524210 and its SIC code is 6411.