Staysure
Staysure is a UK-headquartered travel insurance intermediary specializing in coverage for travelers aged 50+ and those with pre-existing medical conditions, operating a multi-brand portfolio (Staysure, Avanti, Rock, PayingTooMuch, Petgevity) across the UK, Ireland, Spain, France, and Portugal via direct-to-consumer and aggregator channels.
- Company typePrivate
- Founded2005
- HeadquartersNorthampton, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Staysure does
Staysure is a UK-headquartered (Northampton) travel insurance intermediary founded in 2004, operating as a private group under Staysure Group Limited with regulated entities TICORP Limited (Gibraltar FSC) and Howserv Limited (FCA, FRN 599282). The company specializes in travel insurance for demographic segments underserved by mainstream insurers — specifically travelers aged 50 and above and individuals with pre-existing medical conditions (cancer, heart conditions, diabetes, epilepsy, stroke recovery, and others), covering 97% of people with such conditions per company disclosure. Its core product architecture consists of three tiered policies (Basic, Comprehensive, Signature) available as single-trip or annual multi-trip, supplemented by modular add-ons including Cruise Plus, Winter Sports, Gadget Cover, Car Hire Excess Waiver, Travel Disruption, and Golf Cover, plus a 2025-introduced 100-Day Extension Upgrade.
The business operates a multi-brand portfolio — Staysure (UK, Ireland, Spain), Staysure Expat (Spain, France, Portugal), Avanti Travel Insurance, Rock Insurance, PayingTooMuch (comparison aggregator), Wapp, and Petgevity (pet insurance, rebranded March 2025) — reaching consumers via direct-to-consumer digital channels (website, AI chatbot 'Susi', phone sales) and aggregator distribution. The technology stack integrates NiCE CXone Mpower AI for omnichannel customer experience across WhatsApp, SMS, chat, and voice (deployed July 2025), with supporting integrations including Zendesk, Trustpilot, Salesforce, Google Analytics, and Microsoft Clarity.
Revenue is generated through insurance premiums across product tiers and trip types, commissions from premium finance arrangements with Premium Credit Limited, and add-on module sales. The company has served 12 million+ customers historically, holds 538,208 Trustpilot reviews at a 4.7/5 Excellent rating, and has won the British Travel Awards 'Best Company for Travel Insurance' for ten consecutive years (2016-2025). Operating capacity has been extended through offshore outsourcing providers in South Africa (2023) and Sri Lanka (full operation February 2025), with 101-250 total employees across UK, Gibraltar, and Spain office locations.
Staysure firmographics
Firmographics- Name
- Staysure
- Legal name
- TICORP Limited
- Website
- https://www.staysure.co.uk/
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Staysure is a UK-headquartered travel insurance intermediary specializing in coverage for travelers aged 50+ and those with pre-existing medical conditions, operating a multi-brand portfolio (Staysure, Avanti, Rock, PayingTooMuch, Petgevity) across the UK, Ireland, Spain, France, and Portugal via direct-to-consumer and aggregator channels.
- Ownership category
- akta.pro rank
Staysure industry classification
Industry- Product category
- Travel Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Pet Insurance (FSAJAKAG)
Keywords
Where Staysure is headquartered
LocationHeadquarters
- HQ city
- Northampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Staysure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Travel Insurance Premiums: Revenue generated from sale of travel insurance policies. Offers single-trip, annual multi-trip, and specialized policies. Premiums vary based on trip duration, destination, age, and medical conditions. Policy tiers include Basic, Comprehensive, and Signature with different coverage levels and pricing.
- Optional Add-on Cover: Additional revenue from optional extras including cruise cover, winter sports cover, car hire excess waiver, golf cover, gadget cover, travel disruption cover, and 100-day extension.
- Pet Insurance: Revenue from pet insurance products distributed through Petgevity brand for cats and dogs within the UK market.
- Premium Finance: Commission revenue from arrangement of premium finance through Premium Credit Limited for customers spreading cost of annual policies over £80.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Signature - Premium tier with highest coverage limits and included extras |
| Subscription | Annual | Comprehensive - Mid-tier with solid coverage and optional add-ons |
| Subscription | Annual | Basic - Entry-tier with limited coverage |
| One time/ perpetual license | Pay-as-you-go | Single Trip - One-time travel coverage |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Staysure product offering
Product offeringCore offering
Staysure is a UK-based travel insurance intermediary that sells single-trip and annual multi-trip travel insurance policies, with three coverage tiers (Basic, Comprehensive, Signature). Its core differentiator is specialized coverage for travelers aged 50-85+ and those with pre-existing medical conditions (covering cancer, heart conditions, diabetes, epilepsy, stroke recovery, asthma, etc.), accepting 97% of people with medical conditions. The group also distributes pet insurance through Petgevity and operates multiple sub-brands for different customer segments.
Product overview
Staysure is a travel insurance company offering a multi-tiered product architecture with three main policy levels (Basic, Comprehensive, and Signature) as the core offerings, supplemented by multiple add-on cover modules and a portfolio of sub-brands acquired over time. Core products include single-trip and annual multi-trip travel insurance policies with specialized coverage for seniors (over 50s-85s) and travelers with pre-existing medical conditions (covering 97% of people). Add-on modules include Cruise Plus, Winter Sports Cover, Gadget Cover, Car Hire Excess Waiver, Travel Disruption Cover, and Golf Cover. The company also operates sub-brands including Avanti Travel Insurance, Rock Insurance, PayingTooMuch, Petgevity (pet insurance), Staysure Expat, and Wapp. Supporting services include My Staysure (online account management portal) and Travel Doctor (medical assistance service).
Differentiator
Problem solved
Functional benefit
Brands
- Staysure: Pre-existing medical specialist travel insurance intermediary available in the UK, Ireland and Spain.
- Staysure Expat
- Avanti Travel Insurance
- PayingTooMuch
- Rock Insurance
- Petgevity
- Wapp
Products and services
- Single Trip Travel Insurance Single-trip travel insurance policy covering one trip with no upper age limit, with cancellation cover starting immediately upon purchase. Policies can be bought up to 18 months in advance. Designed for individual consumers taking one-off holidays or trips.
- Annual Multi-Trip Travel Insurance Annual multi-trip travel insurance providing year-round coverage with the option to spread costs for policies over £80 via Premium Credit finance. Available in Basic, Comprehensive, and Signature tiers. Suitable for frequent leisure travelers.
- Medical Travel Insurance Specialized travel insurance for travelers with pre-existing medical conditions including cancer, heart conditions, diabetes, epilepsy, high blood pressure, stroke recovery, asthma, gallstones, undiagnosed conditions, and awaiting surgery. Staysure accepts 97% of people with medical conditions. Designed for UK consumers whose conditions cause difficulty obtaining cover elsewhere.
- Seniors Travel Insurance Travel insurance policies designed for seniors aged 50 and above, with specialized coverage tiers for over 50s, 60s, 65s, 70s, 75s, 80s, and 85s. No upper age limit. Designed for older UK consumers who face difficulty obtaining standard travel insurance.
- Travel Doctor Service Free digital service providing access to English-speaking doctors via video or in-person appointments while traveling abroad, with no charges or excess. Bookable in minutes. Included with Staysure travel insurance for travelers needing medical assistance abroad.
- Pet Insurance (Petgevity) Pet insurance products for cats and dogs distributed through the Petgevity brand within the UK market. Specialized in covering pets with pre-existing conditions. Available to UK pet owners.
- Staysure Expat Travel Insurance Pre-existing medical specialist travel insurance for British expatriates living in Spain, France, and Portugal. Available through staysure.com/expat website. Designed for UK citizens living abroad who need travel insurance covering both their expat circumstances and medical conditions.
- PayingTooMuch Travel Insurance Comparison Travel insurance comparison brand acquired by Staysure Group, providing a platform for customers to find and compare travel insurance options. Operates as a price comparison and aggregator channel within the Staysure Group portfolio.
- Avanti Travel Insurance Pre-existing medical specialist travel insurance intermediary brand within the Staysure Group, operating in the UK, Ireland, and Spain. Wholly owned subsidiary.
- Rock Insurance Services Pre-existing medical specialist travel insurance intermediary brand within the Staysure Group. Wholly owned subsidiary distributing through the group network.
Quantifiable outcome
- 97% of people with medical conditions can be covered
- +2 more outcomes
Companies that use Staysure
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Staysure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature4 records
Staysure partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NiCE (CXone Mpower AI)coreStaysure selected NiCE's CXone Mpower AI platform to enhance customer experience across European markets. The platform integrates digital channels including WhatsApp, SMS, chat, and voice services into an omnichannel solution. Deployment is expected to shorten agent training, improve onboarding, and enable AI-driven quality management and sentiment analysis.
- Insurers (not underwritten by Staysure Group)coreThird-party insurers provide underwriting for policies not underwritten by the Staysure Group. Staysure acts as intermediary distributing insurance products.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Staysure competitors and assessment
Company assessmentDirect peers
- InsureandGo: UK travel insurance specialist offering single-trip, annual multi-trip, and backpacker policies across mainstream and over-50s segments. Competes head-on with Staysure on aggregator and direct channels.
- Columbus Direct: Long-standing UK travel insurance specialist offering single-trip and annual policies. Comparable product breadth and distribution mix to Staysure's mainstream travel insurance line.
- AllClear Travel Insurance: UK specialist travel insurance provider focused on customers with pre-existing medical conditions. Directly competes in the same medical-conditions niche that defines Staysure's value proposition.
- Saga: UK over-50s specialist providing travel insurance alongside other financial products. Most direct competitor to Staysure's core over-50s and pre-existing-condition positioning, with comparable brand and customer demographic.
- Avanti Travel Insurance: Pre-existing medical specialist travel insurance intermediary. Now a wholly-owned Staysure subsidiary but historically operated as an independent peer in the same niche.
- Goodtogo Insurance: UK travel insurance provider specializing in older travelers and those with medical conditions. Closely mirrors Staysure's over-50s focus and medical-condition underwriting stance.
Broad incumbents
- Direct Line Group: Major UK personal-lines insurer (Direct Line, Churchill, Privilege) distributing travel insurance via direct and aggregator channels. A scaled incumbent competing on price rather than medical-condition specialization.
- Saga plc: Note: Saga is listed separately above as a direct peer in travel insurance. Excluded here to avoid duplication.
- Aviva: One of the UK's largest general insurers offering travel insurance as part of a broad personal-lines portfolio. Competes with Staysure across price-comparison sites but is not specialized in the over-50s/medical-condition niche.
- AXA UK: Global insurer with substantial UK personal and commercial lines including travel insurance. Competes broadly in UK travel insurance but is a generalist rather than a senior/medical-condition specialist.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Staysure social profiles
Digital presenceStaysure compliance and trust
Trust signalCompliance3 records
Staysure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Staysure leadership team
Management profileNumber of profiles
Profiles4 records
Staysure subsidiaries and ownership
Company hierarchySubsidiaries8 records
Staysure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Staysure M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Staysure
What does Staysure do?
Staysure is a UK-based travel insurance intermediary that sells single-trip and annual multi-trip travel insurance policies, with three coverage tiers (Basic, Comprehensive, Signature). Its core differentiator is specialized coverage for travelers aged 50-85+ and those with pre-existing medical conditions (covering cancer, heart conditions, diabetes, epilepsy, stroke recovery, asthma, etc.), accepting 97% of people with medical conditions. The group also distributes pet insurance through Petgevity and operates multiple sub-brands for different customer segments.
Is Staysure a public or private company?
Staysure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Staysure founded?
Staysure was founded in 2005. It employs 101 to 250 people.
Where is Staysure based?
Staysure is headquartered in Northampton, United Kingdom, in the Europe region.
How does Staysure make money?
Four revenue lines are on record. Travel Insurance Premiums are the primary driver. The others are optional Add-on Cover, pet Insurance and premium Finance.
Who are Staysure's main competitors?
Direct peers on record are InsureandGo, Columbus Direct, AllClear Travel Insurance, Saga, Avanti Travel Insurance and Goodtogo Insurance. Broad incumbents are Direct Line Group, Saga plc, Aviva and AXA UK.
Does Staysure have an API?
No public API is recorded for Staysure.
What industry is Staysure in?
Staysure's product category is Travel Insurance. Its primary akta.pro industry code is FSAJAKAG, Pet Insurance. Its NAICS code is 524210 and its SIC code is 6331.