DataConcept
DataConcept s.r.o. is a Bratislava-based MarTech consultancy and sole HubSpot Gold Partner in Slovakia, delivering CRM implementation, marketing automation, and AI-powered web applications to Slovak SMBs and select enterprise clients across banking, FMCG, and utilities.
- Company typePrivate
- Founded2015
- HeadquartersBratislava
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DataConcept does
DataConcept s.r.o. is a Bratislava-based MarTech consultancy operating from the Apollo Business Centre on Prievozská 4/D. The firm is the sole certified HubSpot Gold Partner in Slovakia and an official Bloomreach partner, positioning itself as a specialist integrator for CRM, marketing automation, e-commerce personalization, and digital experience platforms. Its service portfolio spans CRM implementation, marketing automation, AI-powered web applications, lead scoring, and chatbot development, delivered primarily to Slovak SMBs with select enterprise engagements across financial services (Raiffeisen Banka), professional services (KPMG), FMCG (Kofola), utilities (Veolia), real estate (HB Reavis), and automotive (Arval, Motor Car).
Underlying technology is predominantly partner-platform-anchored: implementations run on HubSpot's CRM and automation stack and on Bloomreach's DXP, augmented by AI features (chatbots Viola and ToBo, generative Clarity AI, NLP and recommendation engines) layered on top. The firm packages proprietary methodology as branded products DC.One (EUR 1,500 workshop) and DC.Check (EUR 5,900 audit), supported by 15 published case studies as reference assets. Operational credentials include NBÚ SR Confidential-level security clearance, GDPR posture, and Allianz data liability insurance up to EUR 200,000.
The business model combines three revenue streams: project-based professional services (CRM and martech implementation), recurring software license resale (HubSpot subscriptions), and managed/training services. Go-to-market mixes direct SME sales with co-marketing channels through Tatra Banka and EU-subsidy pathways via an SCDI partnership. Customer segmentation spans SMB (primary volume), regulated enterprise (high-value anchors), e-commerce/retail, and government/public-sector prospects enabled by subsidy and security-clearance credentials.
DataConcept firmographics
Firmographics- Name
- DataConcept
- Legal name
- DataConcept s.r.o.
- Website
- https://dataconcept.digital
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DataConcept s.r.o. is a Bratislava-based MarTech consultancy and sole HubSpot Gold Partner in Slovakia, delivering CRM implementation, marketing automation, and AI-powered web applications to Slovak SMBs and select enterprise clients across banking, FMCG, and utilities.
- Ownership category
- akta.pro rank
DataConcept industry classification
Industry- Product category
- MarTech Consulting and CRM Implementation
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Directory and Mailing List Publishers (513140)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Data Strategy & Governance Services (BPAEAHAA)
- akta.pro secondary industries
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where DataConcept is headquartered
LocationHeadquarters
- HQ city
- Bratislava
Offices2 records
Markets served
DataConcept business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- MarTech Consulting & Implementation Services: DataConcept generates revenue primarily through consulting and implementation services. This includes discovery workshops (DC.One, 1500 EUR), MarTech audits (DC.Check, 5900 EUR), CRM implementation projects (HubSpot, Bloomreach), and custom AI web application development. Revenue is project-based and professional services-oriented, with ongoing support and maintenance as an additional stream.
- HubSpot CRM Licensing & Subscription Management: As a HubSpot Gold Partner, DataConcept resells and manages HubSpot CRM subscriptions for clients. They earn referral/reseller commissions on licenses (offering clients 20% discount through Tatra Banka partnership). Additional revenue comes from onboarding (10% discount offering) and deployment services (15% discount offering).
- CRM Training & Support: Ongoing user training, certification support, and 3-month post-implementation support included in onboarding packages. Additional support provided as part of the Silver partner obligations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DC.One – One-day Discovery Workshop |
| One time/ perpetual license | Pay-as-you-go | DC.Check – MarTech Environment Audit |
| Subscription | Annual | HubSpot CRM License (via Tatra Banka Partnership) |
| Professional services/ project-based | Multi-year contract | HubSpot Onboarding (via Tatra Banka Partnership) |
| Professional services/ project-based | Multi-year contract | HubSpot Deployment (via Tatra Banka Partnership) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
DataConcept product offering
Product offeringCore offering
DataConcept is a Slovak MarTech consultancy and solutions integrator that implements and configures HubSpot CRM and Bloomreach CDXP platforms for businesses, and develops custom AI-powered interactive web applications (AI agents, chatbots, configurators, assessment tools) for customer identification and lead qualification. The company serves Slovak SMBs and enterprises through project-based consulting engagements, entering client relationships via fixed-fee discovery (DC.One) and audit (DC.Check) services.
Product overview
DataConcept is a MarTech solutions provider offering a portfolio of AI-powered products and services centered around customer acquisition and marketing automation. The core offerings include AI Web Applications (interactive web apps, AI agents, configurators, and assessments for customer qualification) and CRM Systems Implementation (HubSpot and Bloomreach platforms). Supporting services include DC.One (discovery workshop) and DC.Check (MarTech audit) for assessment and strategy. DataConcept operates as a certified HubSpot Gold Partner and official Bloomreach partner, implementing and optimizing these platforms for clients.
Differentiator
Problem solved
Functional benefit
Brands
- DC.One: One-day workshop for mapping current situation and identifying digital solutions
- DC.Check
Products and services
- AI Web Applications
Quantifiable outcome
- Up to 39.8% higher revenue per website visit with CRM system implementation
- +8 more outcomes
Companies that use DataConcept
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
DataConcept technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature6 records
DataConcept partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- HubSpot (Gold Partner)coreDataConcept is the only certified HubSpot Gold Partner in Slovakia, offering HubSpot CRM implementation, marketing automation, and sales optimization services. They are verified on HubSpot's ecosystem marketplace. As Gold Partner, they provide expert user training, 3-month support during onboarding, and ongoing managed services. They have delivered multiple HubSpot implementations for clients including HB Reavis, Resco, JTRE, and others.
- BloomreachcoreDataConcept is an official Bloomreach partner, implementing the Bloomreach CDXP (Customer Data & Experience Platform) for clients. Bloomreach serves as the AI-powered customer data and personalization engine that DataConcept integrates with clients' existing systems. They have implemented Bloomreach for Motor Car Group, Arval, Slovenská národná galéria, ZSSK, and others.
- SCDI (Slovak Digital Innovation Hub)coreDataConcept is an approved SCDI (Slovak Digital Innovation Hub / Európske centrá digitálnych inovácií) supplier with the 'pečať excelentnosti' (excellence seal). Through this partnership, eligible Slovak SMBs, startups, and public institutions can access DataConcept's MarTech services with EU co-funded subsidies, reducing the cost of digital transformation projects.
- ITAS (Informačné Technológie – Alternatívy/Súdržnosť)minorDataConcept is an official member of ITAS, the Slovak IT industry association. ITAS creates an innovative IT environment and helps build a better, more progressive country. Membership connects DataConcept with the Slovak IT leadership community.
- Tatra BankacoreDataConcept participates in Tatra Banka's verified business partner program, offering Tatra Banka business clients preferential pricing on HubSpot CRM: 20% discount on licenses, 10% on onboarding, and 15% on deployment services. DataConcept's partner page on Tatra Banka's website (action.dataconcept.digital/sk-sk/tatrabanka_business) features case studies and a structured engagement process.
- Allianz (Insurance)minorDataConcept holds data breach liability insurance with Allianz, a.s., with coverage up to EUR 200,000 for financial data damages. This insurance protects clients in case of data security incidents during DataConcept's service delivery.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
DataConcept competitors and assessment
Company assessmentBroad incumbents
- Deloitte Digital: Global consulting firm's digital practice delivering CRM, marketing transformation and AI solutions to multinational and CEE enterprise clients — directly competes with DataConcept on the same named accounts (e.g., KPMG, banking sector).
- Accenture Song: Global digital and MarTech transformation arm of Accenture, providing CRM (incl. HubSpot/Salesforce) and AI-agent implementation for large enterprises — represents the upper-end competitive threat to DataConcept's enterprise deals.
- Asseco Central Europe: Large Central-European IT conglomerate providing banking software, CRM and digital transformation to regional enterprises and governments — overlaps with DataConcept's banking and public-sector engagements but at much greater scale and breadth.
- WPP: World's largest marketing services group, with MarTech/data/CRM consulting arms (Wunderman Thompson, GroupM) competing for enterprise marketing-automation engagements comparable to DataConcept's CRM/CDXP work.
- Publicis Groupe: Global marketing services group with significant MarTech/CRM/AI-agent capabilities via Publicis Sapient and Leo Burnett — competes for the same enterprise marketing-transformation budgets that DataConcept addresses in CEE.
Regional players
- Soitron: Slovak-headquartered IT services group with broad systems-integration and managed-services capability, including CRM and data work — competing for the same Slovak enterprise clients but at significantly larger scale and broader scope.
Direct peers
- Adastra: Central-European data and analytics consultancy operating across CZ/SK/PL, providing data strategy, governance, and analytics implementation services — directly comparable to DataConcept's data-unification and CDP (Bloomreach) delivery work.
- Positive Czech: Czech digital agency and CRM/MarTech consultancy with a strong HubSpot partnership in CEE, providing CRM implementation, marketing automation and data-driven marketing services comparable to DataConcept's HubSpot-centric practice.
- Ipesoft: Czech-Slovak IT consultancy and one of the leading certified HubSpot solutions partners in Central Europe, offering CRM implementation, integrations and marketing automation — overlapping almost exactly with DataConcept's core offering and competing for the same Slovak and Czech SMB/enterprise buyers.
Emerging players
- Bloomreach Ecosystem — Global SI Peers: Other certified Bloomreach implementation partners globally (e.g., Latanya, Emitac, and other boutique CDXP integrators) that compete with DataConcept for cross-border Bloomreach deals and represent the natural peer set for the international expansion path.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DataConcept social profiles
Digital presenceDataConcept compliance and trust
Trust signalCompliance3 records
DataConcept financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataConcept leadership team
Management profileNumber of profiles
Profiles1 record
DataConcept funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataConcept M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataConcept
What does DataConcept do?
DataConcept is a Slovak MarTech consultancy and solutions integrator that implements and configures HubSpot CRM and Bloomreach CDXP platforms for businesses, and develops custom AI-powered interactive web applications (AI agents, chatbots, configurators, assessment tools) for customer identification and lead qualification. The company serves Slovak SMBs and enterprises through project-based consulting engagements, entering client relationships via fixed-fee discovery (DC.One) and audit (DC.Check) services.
Is DataConcept a public or private company?
DataConcept is a private company. It is classified as unknown and is currently operating.
When was DataConcept founded?
DataConcept was founded in 2015. It employs 11 to 50 people.
Where is DataConcept based?
DataConcept is headquartered in Bratislava.
How does DataConcept make money?
Three revenue lines are on record. MarTech Consulting & Implementation Services are the primary driver. The others are hubSpot CRM Licensing & Subscription Management and CRM Training & Support.
Who are DataConcept's main competitors?
Broad incumbents on record are Deloitte Digital, Accenture Song, Asseco Central Europe, WPP and Publicis Groupe. Soitron is listed as a regional player. Direct peers are Adastra, Positive Czech and Ipesoft. Bloomreach Ecosystem — Global SI Peers is listed as an emerging player.
Does DataConcept have an API?
No public API is recorded for DataConcept.
What industry is DataConcept in?
DataConcept's product category is MarTech Consulting and CRM Implementation. Its primary akta.pro industry code is BPAEAHAA, Data Strategy & Governance Services, with a secondary code of HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 54151 and its SIC code is 7373.