Reflect Group

What Reflect Group does

Reflect Group, legally "Reflect Group Szymon Frieske," is a Polish private sole proprietorship founded in 2006 and headquartered in Poznan. The company operates a textile printing house offering custom-made printing and branding on fabrics using a comprehensive range of methods — screen printing (sitodruk), DTG digital printing, computer embroidery, sublimation, flex and flock films, DTF transfer, and laser engraving — making it a one-stop shop for corporate branded apparel. It couples marking services with an in-house clothing warehouse (over 5,000 SKUs) and operates a multi-brand ecosystem that includes OpenWear.pl (clothing wholesale), OpenGift.pl (promotional gifts), and OpenPrint.pl (printed materials).

The business model is primarily transaction-based B2B, with a pay-as-you-go pricing model and a self-service pricing calculator on the website. The minimum order is 20 pieces, with premium service tier for orders above 1,000 pieces offering a dedicated account manager, same-day response guarantee, and dedicated support channel. The company employs 85 workers (per EU co-financing records) and has served over 8,000 companies with 180,000+ orders cumulatively. Distribution is exclusively domestic via DPD courier, with a single pickup location in Poznan; the company also maintains a multilingual corporate site (reflectprint.eu) in English, French, and German. Notable customers include Mercedes-Benz, BMW, Toyota, Volkswagen, Amazon, Carlsberg, ZUS, and KKS Lech Poznan.

In 2021-2022, Reflect Group implemented an EU-funded digital transformation project (238,340 PLN co-financing, total project value 280,400 PLN) to deploy an automated order processing system covering quoting, production, quality control, and logistics. The company has no disclosed AI/ML capabilities, no public API, and no external institutional funding beyond the EU grant. Ownership remains fully consolidated under founder Szymon Frieske.

Name

Reflect Group

Legal name

Reflect Group Szymon Frieske

Website

https://reflect.pl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Reflect Group is a Poznan-based Polish textile printing house founded in 2006 that offers custom fabric marking — screen printing, DTG, embroidery, sublimation, DTF, and laser engraving — paired with an in-house clothing warehouse, serving over 8,000 B2B companies across Poland with a Premium tier for 1,000+ piece orders.

Ownership category

akta.pro rank

Product category

Textile Printing and Promotional Apparel Services

NAICS

Textile and Fabric Finishing and Fabric Coating Mills (3133)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Dyeing, Printing & Finishing (Chemical & Mechanical) (CRAAAMAJ)

akta.pro secondary industry

Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC)

Keywords

• Textile printing services
• Custom apparel branding
• Promotional clothing
• Garment decoration
• Screen printing

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Textile Printing Services: One-time transaction-based revenue from printing and marking services on customer-provided or company-supplied clothing. Pricing varies by method, quantity, and complexity. Minimum order 20 pieces.
2. Clothing Sales: Sale of promotional and branded clothing from company's own warehouse. Customers can purchase clothing and add marking services in one transaction.
3. Premium Service Tier: Enhanced service for orders above 1000 pieces including dedicated account manager, priority response, and free graphic support

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Reflect Group is a Polish textile printing house that carries out custom-made printing and branding on fabrics and ready-made garments. It operates its own clothing warehouse with 5,000+ textile products and offers all major textile marking techniques (screen printing, DTG digital printing, computer embroidery, sublimation, flex/flock films, DTF transfer, and laser engraving) under one roof, providing a one-stop service for branded apparel, workwear, sportswear, and promotional clothing.

Differentiator

Problem solved

Functional benefit

Brands

• OpenWear.pl: Online clothing warehouse/store for promotional apparel
• OpenGift.pl
• OpenPrint.pl

Products and services

• Screen Printing (Sitodruk) Custom screen printing service on fabrics and ready-made garments for businesses requiring branded apparel, workwear, and promotional merchandise. Pricing varies by quantity, colors, and complexity.

Quantifiable outcome

• Order fulfillment in 24 hours possible for express orders
• +1 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• OpenWear.plcoreOthersPart of Reflect Group portfolio. Online clothing warehouse with over 5,000 textile products. Provides clothing inventory for Reflect's marking services. Operated as separate brand under Reflect Group umbrella.
• OpenGift.plcoreOthersPart of Reflect Group portfolio. Promotional gifts and gadgets wholesale. Offers promotional items in bulk quantities with marking capability. Available for customer orders through Reflect.
• OpenPrint.plcoreOthersPart of Reflect Group portfolio. Online printing services for various printed materials. Provides additional printing capabilities beyond textile marking.
• DPD CouriersupportingChannel Partner/ Reseller/ DistributorExclusive courier partner for all shipments. Handles delivery of completed orders throughout Poland. Standard rate 19.90 PLN net for packages up to 30kg.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Printify: Print-on-demand marketplace aggregating many small decoration facilities; intersects with Reflect's buyer base of agencies and SMBs seeking low-volume custom apparel.

Direct peers

• Custom Ink: US-based custom apparel printing and embroidery specialist serving B2B and group orders with multiple decoration techniques; directly comparable business model to Reflect Group's branded apparel and workwear services.
• Spreadshirt: European-headquartered custom apparel and merchandise platform offering screen, DTG, embroidery and sublimation decoration for individuals, businesses and teams.
• Printful: Print-on-demand apparel decoration company offering DTG, embroidery, sublimation and DTF techniques to businesses; matches Reflect's technology stack and merchant/corporate customer orientation.
• Custom Planet: UK-based custom apparel and promotional product company using screen printing, embroidery, DTG and transfer decoration; closely matches Reflect's SME-to-enterprise promotional apparel model.
• Halo Branding: European promotional merchandise supplier specializing in branded apparel and corporate gifts with in-house decoration capability, comparable to Reflect's premium tier offering.

Broad incumbents

• 4imprint: Large promotional products distributor offering branded apparel alongside a much wider merchandise catalog; competes with Reflect for the same corporate and agency promotional budgets.
• Cimpress (Vistaprint): Global mass-customization platform that has expanded into apparel and promotional printing; relevant as a much larger incumbent seeking to consolidate the same fragmented textile decoration market Reflect serves.
• Discount Mugs: US promotional product manufacturer and printer (branded apparel, drinkware, gifts) competing for the same B2B promotional merchandise demand pool that Reflect serves via OpenGift.

Regional players

• Drukarnia.net (or similar Polish local printers): Polish textile and apparel decoration printing houses that directly compete with Reflect for local B2B orders in the same geography; relevant as domestic competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXKjNx39SplQKrh9RpIR0Fw
• Facebookfacebook.com/pl.reflect
• LinkedInpl.linkedin.com/company/reflect-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reflect Group