Boston Proper Real Estate

What Boston Proper Real Estate does

Boston Proper Real Estate is a privately held boutique real estate brokerage headquartered at 49 Gloucester Street in Boston, Massachusetts, operating with 11-50 employees. The company specializes in luxury residential real estate across Boston's premium neighborhoods, including Back Bay, Beacon Hill, Waterfront, South End, Seaport District, Financial District, Midtown, and North End, with additional service coverage in Cambridge, Brookline, Charlestown, and Fenway. The firm was previously known as Richard Harris Real Estate and operates as an independent operation without disclosed institutional backing.

The company offers four core service lines: buy-side and sell-side residential sales representation, rental placement services with access to over 10,000 listings including exclusive off-market properties, property management for condo associations and investment properties, and condo building management. Its underlying technology stack centers on a property management platform integrated with ManageBuilding for tenant maintenance requests, work order management, and financial reporting, supported by an MLS-based property search portal, daily listing email alerts, a client login portal, mortgage calculator, and a claimed rental database of 38,000 apartments used to source buyers and renters.

Boston Proper Real Estate generates revenue through a mix of transaction-based commissions on property sales, a one-month rental placement fee for lease placements, recurring property management fees for managed buildings and investment units, and ancillary marketing services including professional photography, graphic design, copywriting, and digital advertising. The firm has structured its go-to-market as a direct, sales-led model with dedicated agents, while targeting high-net-worth local buyers, international buyers (with a specific focus on Chinese luxury buyers via Juwai.com, Hk.Yahoo.com, and Weibo), property investors, and Boston renters across the wealth spectrum.

Name

Boston Proper Real Estate

Legal name

Boston Proper Real Estate

Website

https://bostonproperrealestate.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Boston Proper Real Estate is a privately held boutique real estate brokerage in Boston that provides luxury residential sales, rental placement, and property management services for high-net-worth buyers, sellers, investors, and renters across Boston's premium neighborhoods.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Investment Sales Brokerage (BPAJABAI)

Keywords

• Residential real estate brokerage
• Luxury property sales
• Rental property management
• Condo building management
• Property management services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Commissions from buying and selling residential properties in Boston luxury market
2. Property Management Services: Management fees for condo building management, investment and rental property management including accounting, compliance, maintenance and repair services
3. Rental Placement Fees: One-month fee charged for rental apartment placements in Boston market
4. Marketing and Listing Services: Professional photography, graphic design, copywriting, and advertising services for property sellers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Boston Proper Real Estate is a boutique Boston-based brokerage that provides residential property sales (buy- and sell-side representation), rental placement, and full-service property management for condo associations and investment properties. Its offerings span discovery, offer strategy, financing/closing support, tenant placement, leasing, accounting, maintenance, and marketing services for properties across Boston's premium neighborhoods.

Product overview

Boston Proper Real Estate is a boutique real estate firm specializing in residential property sales, rentals, and property management across Greater Boston. The core offering comprises property sales (buy-side and sell-side representation) and rental services with access to over 10,000 listings. The property management division handles investment/rental properties and condo building management for associations. Supporting these core services are technology-enabled tools including MLS-based property search with advanced filtering, daily email listing alerts, a client portal for property organization, mortgage calculator, and home valuation tools. The company markets properties across major platforms including Zillow, Trulia, and international sites, and maintains an investor database of 38,000+ apartments.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales

Quantifiable outcome

• Zero vacancy goals achieved for investment properties

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• RE/MAX: Large global residential brokerage franchise network with significant Boston metro presence; comparable in brokerage model and transaction-based revenue, though generally less luxury-focused and less boutique than Boston Proper.
• Redfin: Tech-enabled residential brokerage with Boston metro coverage; comparable in delivering buy-side brokerage services, though positioned at lower price points with a self-service technology model versus Boston Proper's high-touch boutique approach.
• Coldwell Banker Realty: Large traditional residential brokerage with substantial Boston metro presence across luxury and mid-tier segments; comparable in offering full buy/sell/rent services with a focus on established agent networks rather than boutique luxury specialization.
• Compass: National tech-enabled residential brokerage with an active Boston luxury presence; competes directly for the same agent talent, luxury listings, and high-net-worth buyer pool that Boston Proper Real Estate serves, but operates at vastly greater scale.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with Boston-area affiliates; comparable in offering full-service buy/sell representation, though operates at franchise scale and is less luxury-segment-specialized than Boston Proper.

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage model rapidly expanding in Boston; competes for the same residential agent talent pool with a low-overhead model that pressures traditional boutique brokerages on agent economics.

Direct peers

• Sotheby's International Realty: Global luxury-focused residential brokerage franchise with strong representation in Boston's Back Bay and Beacon Hill; competes for the same ultra-luxury buyer/seller segment, including international luxury demand, that anchors Boston Proper's business.
• Campion and Company Fine Homes Real Estate: Boston-based luxury boutique brokerage focused on Back Bay, Beacon Hill, and South End high-end properties; the closest direct local peer with overlapping inventory, customer segments, and boutique service model.
• Douglas Elliman: Luxury-leaning residential brokerage expanding in the Northeast; directly comparable in focus on high-end residential sales, new development marketing, and white-glove client service in urban luxury markets.
• Gibson Sotheby's International Realty (Boston): Boston's dominant boutique luxury Sotheby's affiliate, headquartered in the same neighborhoods; the most directly comparable competitor in Boston luxury residential brokerage with overlapping inventory, building relationships, and buyer pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BostonProper_RE
• YouTubeyoutube.com/@bostonproperrealestate
• Facebookfacebook.com/BostonProperRealEstate
• LinkedInlinkedin.com/company/boston-proper-real-estate
• Instagraminstagram.com/bostonproperrealestate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boston Proper Real Estate