Bottle Apostle

What Bottle Apostle does

Bottle Apostle is a privately-held specialist drinks retailer founded in 2009 and headquartered in London, United Kingdom. According to the firmographic record, the company sells wine, beer and spirits through what appears to be a combination of physical retail and a website (bottleapostle.com). The business is classified as for-profit and private, with a headcount stated in the 11-50 employee range, consistent with an independent multi-store or flagship-store operator rather than a chain or large enterprise.

The product surface is narrow and category-focused: the company carries wine, beer and spirits as its three core categories. No additional SKU detail, private-label lines, exclusive producer relationships, tasting events, or subscription/club offerings are documented in the input. No proprietary technology platform, e-commerce stack, mobile app, loyalty programme, or third-party integrations are described; technology, products_and_services, and ai_capability fields are all empty, and the company website returned only a loading/verification screen, so deeper operational detail could not be retrieved.

The revenue model is consistent with traditional specialist retail: sell finished beverages at retail margin to walk-in and online consumers. No pricing model, average transaction value, wholesale mix, B2B segment, or delivery radius is disclosed. No awards, certifications, partnerships, ownership details, management team, subsidiaries, M&A activity, funding history, or regulatory actions are present in the source data. As a result, most non-firmographic attributes are unverified, and any analysis beyond basic operating description carries low confidence.

Name

Bottle Apostle

Website

https://bottleapostle.com

Company type

Private

Founded year

2009

Headcount range

11–50 employees

Short description

Bottle Apostle is a privately-held, London-based specialist retailer founded in 2009 that sells wine, beer and spirits to consumers across the United Kingdom through a small retail operation of 11-50 employees.

Ownership category

akta.pro rank

Product category

Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Wine retail
• Spirits retail
• Beer retail
• Specialist off-licence
• Craft beverage shop

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Core offering

Bottle Apostle is a London-based wine, beer, and spirits retailer. The company sells alcoholic beverages to consumers through its specialist retail operation, founded in 2009. Additional product or service detail was not available in the source material due to the website returning a verification/loading page.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Retail Retail sale of wines to individual consumers through the Bottle Apostle store and website.
• Beer Retail Retail sale of beers to individual consumers through the Bottle Apostle store and website.
• Spirits Retail Retail sale of spirits to individual consumers through the Bottle Apostle store and website.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Corks Out: UK specialist wine retailer with both shop and online operations, competing directly with Bottle Apostle for off-premise wine buyers seeking a curated, mid-to-premium range.
• The Bottle Shop: UK specialist beer retailer with physical shops and online sales; comparable to Bottle Apostle as a curated beer retailer targeting craft/premium consumers off-premise.
• Majestic Wine: UK specialist wine (and increasingly beer/spirits) retailer with multiple physical stores and a strong online channel; the closest scaled analogue to Bottle Apostle's specialist off-premise model.
• The Whisky Shop: UK specialist spirits retailer with multiple stores; comparable to Bottle Apostle as a curated off-premise alcohol specialist competing for similar customer occasions.
• Laithwaites: UK wine merchant combining a large online wine retail business with a network of stores and a wine club; directly comparable in product mix and target customer to Bottle Apostle.
• Oddbins: Long-standing UK high-street wine and spirits discounter/off-licence chain, competing directly with Bottle Apostle for off-premise wine and spirits customers in city and town locations.
• The Sampler: UK wine merchant offering tasting-led retail with self-serve enomatic machines; directly comparable to Bottle Apostle's specialist, experience-led off-premise wine model.
• Berry Bros. & Rudd: Historic London-based fine wine and spirits merchant with retail and online channels; competes with Bottle Apostle for premium London wine and spirits customers.

Broad incumbents

• Waitrose Cellar: The online wine, beer, and spirits arm of UK supermarket Waitrose; an incumbent competitor offering broad range and convenience at premium positioning, competing with Bottle Apostle for affluent UK buyers.
• Ocado: UK online grocery retailer with a sizable wine, beer, and spirits range; competes with Bottle Apostle particularly for the London online alcohol shopper.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/bottleapostle
• Facebookfacebook.com/bottleapostle
• LinkedInlinkedin.com/company/bottle-apostle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bottle Apostle