Circus Oz
Circus Oz is a private Australian performing arts company founded in 1977 that produces and presents live contemporary circus performances for general audiences, operating from Collingwood, Victoria with revenue from direct-to-consumer ticket sales.
- Company typePrivate
- Founded1977
- HeadquartersCollingwood, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Circus Oz does
Circus Oz is an Australian performing arts organization founded in 1977, headquartered at 50 Perry St, Collingwood, Victoria. The company produces and presents live contemporary circus performances for general audiences, including families, adults, and cultural enthusiasts. Its primary product is a unified live circus show offering, distributed through direct-to-consumer ticket sales at in-person venues, with the company website featuring 'Our Shows' and 'See Us Live' navigation for audience booking.
The organization operates with 11-50 employees and runs a single revenue stream from live performance ticket sales, with no disclosed ancillary monetization such as merchandise, licensing, or content distribution. There is no technology platform or proprietary product architecture; the core offering is in-person theatrical circus featuring acrobatic and artistic talent. Marketing and audience outreach are conducted through organic social channels (Facebook, Instagram) and email newsletter.
Circus Oz maintains visible municipal and state government partnerships with the City of Melbourne and Creative Victoria, which are displayed on the website and likely contribute funding, venue access, or promotional support. The organization emphasizes Indigenous cultural connection through formal Acknowledgement of Country referencing the Wurundjeri people of the Woiwurrung language group and the Kulin Nation. No venture capital, private equity, or institutional investor ownership is disclosed, and the organization operates as an independent private entity within the Victorian performing arts sector.
Circus Oz firmographics
Firmographics- Name
- Circus Oz
- Legal name
- Circus Oz
- Website
- https://circusoz.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Circus Oz is a private Australian performing arts company founded in 1977 that produces and presents live contemporary circus performances for general audiences, operating from Collingwood, Victoria with revenue from direct-to-consumer ticket sales.
- Ownership category
- akta.pro rank
Circus Oz industry classification
Industry- Product category
- Live Entertainment
- NAICS
- Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Circus, Magic & Variety Shows (THAJAFAH)
- akta.pro secondary industry
- Circus & Physical Theatre (MPAGABAL)
Keywords
Where Circus Oz is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Circus Oz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Live Performance Ticket Sales: Circus Oz generates revenue through the sale of tickets to live circus performances and shows. Audiences purchase admission to attend scheduled performances, likely with varying ticket tiers for different seating categories.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Circus Oz product offering
Product offeringCore offering
Circus Oz presents live circus performances and theatrical shows featuring contemporary circus arts performed by professional artists. The organization's core output is in-person live entertainment events scheduled at venues and promoted through its own website, social media channels, and email outreach. Ticketed performances are sold directly to audiences attending shows.
Product overview
Circus Oz is a single, unified live performance offering rather than a platform-plus-modules architecture. The company presents live circus shows as its core product, with performances available for audiences to attend in person.
Differentiator
Problem solved
Functional benefit
Products and services
- Circus Oz Live Performances Live circus performances and theatrical shows presented by Circus Oz, featuring contemporary circus arts performed by professional artists. Tickets are sold directly to general audiences attending shows in person.
Companies that use Circus Oz
Customer profileSegments1 record
Ideal customer profiles1 record
Circus Oz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Circus Oz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- City of MelbournecoreCity of Melbourne is a government supporter of Circus Oz, as evidenced by their logo displayed on the Circus Oz website. This partnership indicates municipal support for the performing arts organization, likely involving funding, venue access, or promotional collaboration within the Melbourne metropolitan area.
Recent moves3 records
Expansion highlights6 records
Circus Oz competitors and assessment
Company assessmentBroad incumbents
- Cirque du Soleil: Global leader in contemporary circus live entertainment. While significantly larger and touring internationally, it competes for the same discretionary live-entertainment spend in Australia and defines the production-quality benchmark Circus Oz is measured against.
- Cirque Éloize: Canadian contemporary circus company touring internationally with acrobatic and theatrical shows. Comparable as a contemporary-circus live-entertainment peer competing for festival bookings and shared audience segments.
- Spiegelworld: International theatrical entertainment company producing live circus-style variety shows. Comparable as a producer of ticketed live acrobatic/variety entertainment competing for similar audience discretionary spend.
Regional players
- Melbourne Theatre Company: Major Melbourne-based theatre company also receiving City of Melbourne and Creative Victoria support. Comparable as a Melbourne live-performance peer competing for overlapping arts funding, audiences, and venue slots, though focused on scripted theatre rather than circus.
- National Institute of Circus Arts (NICA): Australia's national circus training institution that also produces public performances. Comparable as an Australian circus-performing entity producing live shows, though primarily an education/training body with performance as an output.
Direct peers
- Circa (Contemporary Circus): Australian contemporary circus company based in Brisbane producing acclaimed touring works. Directly comparable as a home-grown contemporary circus peer targeting similar live-performance audiences and competing for the same arts-funding and touring circuits.
- Flying Fruit Fly Circus: Australian youth circus company producing contemporary circus shows. Comparable to Circus Oz as a fellow Australian circus producing live performances for family and general audiences, often touring nationally.
- Silvers Circus: Long-running Australian commercial circus touring nationally under the big top. Direct competitor for family live-entertainment ticket dollars across Australian cities.
Emerging players
- Gravity & Other Myths: Australian contemporary circus company producing critically acclaimed acrobatic works. Comparable as a contemporary circus peer touring internationally and competing for the same festival and presenter slots as Circus Oz.
- Strut & Fret Production House: Australian live entertainment producer creating circus-cabaret-style theatrical shows. Comparable as a contemporary Australian live-entertainment producer targeting similar adult and festival audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Circus Oz social profiles
Digital presenceCircus Oz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circus Oz leadership team
Management profileNumber of profiles
Circus Oz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circus Oz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circus Oz
What does Circus Oz do?
Circus Oz presents live circus performances and theatrical shows featuring contemporary circus arts performed by professional artists. The organization's core output is in-person live entertainment events scheduled at venues and promoted through its own website, social media channels, and email outreach. Ticketed performances are sold directly to audiences attending shows.
When was Circus Oz founded?
Circus Oz was founded in 1977. It employs 11 to 50 people.
Where is Circus Oz based?
Circus Oz is headquartered in Collingwood, Australia, in the Oceania region.
How does Circus Oz make money?
One revenue line is on record: live Performance Ticket Sales.
Who are Circus Oz's main competitors?
Broad incumbents on record are Cirque du Soleil, Cirque Éloize and Spiegelworld. Regional players are Melbourne Theatre Company and National Institute of Circus Arts (NICA). Direct peers are Circa (Contemporary Circus), Flying Fruit Fly Circus and Silvers Circus. Emerging players are Gravity & Other Myths and Strut & Fret Production House.
Does Circus Oz have an API?
No public API is recorded for Circus Oz.
What industry is Circus Oz in?
Circus Oz's product category is Live Entertainment. Its primary akta.pro industry code is THAJAFAH, Circus, Magic & Variety Shows, with a secondary code of MPAGABAL, Circus & Physical Theatre. Its NAICS code is 711110 and its SIC code is 7900.