Gravity & Other Myths
Gravity & Other Myths is an Adelaide-based contemporary circus company founded in 2009 that produces and tours 11 acrobatic performance works internationally at festivals in Australia, Germany, and Scotland, serving arts audiences and festival programmers.
- Company typePrivate
- Founded2009
- HeadquartersAdelaide, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Gravity & Other Myths does
Gravity & Other Myths (GOM) is an Australian contemporary circus and physical theatre company founded in 2009 in Adelaide by a group of young artists. The company develops and produces live circus performances centered on human connection and acrobatic virtuosity, maintaining a portfolio of 11 distinct show productions including 'A Simple Space,' 'Ten Thousand Hours,' 'LOUDER,' 'Backbone,' 'The Mirror,' 'The Pulse,' 'Out Of Chaos,' 'I Wish,' 'MACRO,' 'Playbook,' and 'Kits N Flips.' Of these, six are positioned as critically acclaimed main stage works that tour internationally at festivals such as Edinburgh Fringe (Assembly Hall) and German street theatre festivals in Ludwigshafen and Hamm.
GOM monetizes primarily through performance fees and ticket sales at international festivals, supplemented by a branded merchandise storefront on the Fourthwall e-commerce platform and fee-based workshops and masterclasses led by its professional circus artists. Distribution operates through direct bookings with festival organizers and venue managers (B2B) and direct ticket sales through its website (B2C). Pricing is not publicly disclosed; ticket prices are set by individual festival venues and promoters. Operating geographies span Australia, Germany, and Scotland/UK.
The company is artist-led, privately held, and supported materially by Australian public arts funding — including Creative Australia's Major Festivals Initiative, the South Australian Government, and CreateSA — alongside philanthropic backers such as the Sydney Myer Fund, Rise Fund, and iPAY. It has accumulated a dense portfolio of industry recognition including Helpmann Awards (Best New Work, Best Physical Theatre, Best Choreography, Best Lighting Design), International Carnival Expo awards, Adelaide Fringe awards, and Australian Dance Awards. There is no disclosed institutional investment, no headcount data, and no M&A or leadership-change history.
Gravity & Other Myths firmographics
Firmographics- Name
- Gravity & Other Myths
- Legal name
- Gravity & Other Myths
- Website
- https://gravityandothermyths.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gravity & Other Myths is an Adelaide-based contemporary circus company founded in 2009 that produces and tours 11 acrobatic performance works internationally at festivals in Australia, Germany, and Scotland, serving arts audiences and festival programmers.
- Ownership category
- akta.pro rank
Gravity & Other Myths industry classification
Industry- Product category
- Live Performing Arts - Contemporary Circus
- NAICS
- Other Performing Arts Companies (71119), Theater Companies and Dinner Theaters (711110)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Circus & Physical Theatre (MPAGABAL)
- akta.pro secondary industries
- Circus, Magic & Variety Shows (THAJAFAH), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where Gravity & Other Myths is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Gravity & Other Myths business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Performance Revenue: The company generates revenue through touring performances at international festivals, selling tickets to live shows. Shows are performed at venues in various countries including Germany, Scotland (Edinburgh Fringe), and other international locations.
- Merchandise Sales: The company operates an online merchandise store through Fourthwall platform (gravity-and-other-myths-shop.fourthwall.com) selling branded merchandise to audiences.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Gravity & Other Myths product offering
Product offeringCore offering
Gravity & Other Myths is an Australian contemporary circus and physical theatre company that creates, produces, and tours live circus performances internationally. The company maintains a portfolio of 11 distinct main stage works and offers educational workshops and masterclasses, with revenue generated primarily through ticketed live performances and branded merchandise.
Product overview
Gravity & Other Myths is an Australian circus company offering a portfolio of distinct circus performances/shows as its core products. The company presents 11 named show productions including 'A Simple Space', 'Ten Thousand Hours', 'LOUDER', 'Backbone', 'The Mirror', 'The Pulse', and others. These are performed at venues and festivals globally, with shows touring internationally. Additionally, the company offers educational workshops and masterclasses taught by their professional circus artists. The company operates as a single brand portfolio of performance products rather than a platform-based software architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- LOUDER A contemporary circus production showcasing acrobatic virtuosity with a focus on physical mastery and human connection, performed at international festivals.
- Ten Thousand Hours A main stage circus work featuring acrobatic virtuosity and human connection, currently touring internationally including at the Edinburgh Fringe Festival.
- The Mirror A contemporary circus production exploring themes of reflection and human connection through acrobatic performance.
- The Pulse An award-winning circus production featuring live percussion and acrobatic performance, recipient of multiple International Carnival Expo awards.
- Out Of Chaos A contemporary circus production as part of GOM's repertoire of main stage works.
- Backbone
Companies that use Gravity & Other Myths
Customer profileSegments2 records
Ideal customer profiles2 records
Gravity & Other Myths technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gravity & Other Myths partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- South Australian Circus CentrecoreLocal circus arts training facility that likely provides rehearsal space, training facilities, and industry connections for the company.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Gravity & Other Myths competitors and assessment
Company assessmentDirect peers
- Barely Methodical Troupe: UK-based contemporary circus company producing ensemble acrobatic works for festivals. Compares on small-company scale, festival circuit presence, and acrobatic theatre style.
- Casus Circus: Australian contemporary circus company producing emotionally-driven ensemble acrobatic works. Direct comparable on geography, small-company scale, and human-centered artistic approach.
- Circa: Australian contemporary circus company based in Brisbane producing ensemble acrobatics and physical theatre. The most direct comparable: same geography (Australia), same business model (touring shows, festival partnerships, ensemble cast), and overlapping audience.
- Cirque Éloize: Canadian contemporary circus company producing touring shows combining acrobatics, theatre, and dance. Comparable in production scale, international touring focus, and genre positioning.
- Motionhouse: UK physical theatre and dance-circus company producing large-scale touring works. Comparable on production scale, international touring, and acrobatic dance-theatre hybrid genre.
- Ockham's Razor: UK contemporary circus company producing aerial and physical theatre works for festivals and venues. Compares on international festival touring, small ensemble model, and physical theatre genre.
- The 7 Fingers (Les 7 Doigts): Canadian contemporary circus company producing original touring works including ensemble acrobatic shows. Compares on artistic style (intimate, virtuosic, human-centered) and international touring model.
- Circus Oz: Iconic Australian contemporary circus company producing original touring works. Compares on geography, artistic approach (human-centered physical theatre), and touring/festival business model.
- Le Cirque Alfonse: Canadian contemporary circus company producing original ensemble works with a folk/acrobatic blend. Comparable on small-company scale, festival-led touring model, and emphasis on authentic human performance.
Broad incumbents
- Cirque du Soleil: Largest and best-known contemporary circus globally, with resident shows and touring productions. While far larger and not a direct competitor for GOM's intimate ensemble shows, it defines the broader category and competes for festival programming budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Gravity & Other Myths social profiles
Digital presenceGravity & Other Myths financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gravity & Other Myths leadership team
Management profileNumber of profiles
Gravity & Other Myths funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gravity & Other Myths M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gravity & Other Myths
What does Gravity & Other Myths do?
Gravity & Other Myths is an Australian contemporary circus and physical theatre company that creates, produces, and tours live circus performances internationally. The company maintains a portfolio of 11 distinct main stage works and offers educational workshops and masterclasses, with revenue generated primarily through ticketed live performances and branded merchandise.
Is Gravity & Other Myths a public or private company?
Gravity & Other Myths is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gravity & Other Myths founded?
Gravity & Other Myths was founded in 2009. It employs 11 to 50 people.
Where is Gravity & Other Myths based?
Gravity & Other Myths is headquartered in Adelaide, Australia, in the Oceania region.
How does Gravity & Other Myths make money?
Two revenue lines are on record. Performance Revenue is the primary driver. The others are merchandise Sales.
Who are Gravity & Other Myths's main competitors?
Direct peers on record are Barely Methodical Troupe, Casus Circus, Circa, Cirque Éloize, Motionhouse, Ockham's Razor, The 7 Fingers (Les 7 Doigts), Circus Oz and Le Cirque Alfonse. Cirque du Soleil is listed as a broad incumbent.
Does Gravity & Other Myths have an API?
No public API is recorded for Gravity & Other Myths.
What industry is Gravity & Other Myths in?
Gravity & Other Myths's product category is Live Performing Arts - Contemporary Circus. Its primary akta.pro industry code is MPAGABAL, Circus & Physical Theatre, with a secondary code of THAJAFAH, Circus, Magic & Variety Shows. Its NAICS code is 71119 and its SIC code is 7990.