Circus Oz

What Circus Oz does

Circus Oz is an Australian performing arts organization founded in 1977, headquartered at 50 Perry St, Collingwood, Victoria. The company produces and presents live contemporary circus performances for general audiences, including families, adults, and cultural enthusiasts. Its primary product is a unified live circus show offering, distributed through direct-to-consumer ticket sales at in-person venues, with the company website featuring 'Our Shows' and 'See Us Live' navigation for audience booking.

The organization operates with 11-50 employees and runs a single revenue stream from live performance ticket sales, with no disclosed ancillary monetization such as merchandise, licensing, or content distribution. There is no technology platform or proprietary product architecture; the core offering is in-person theatrical circus featuring acrobatic and artistic talent. Marketing and audience outreach are conducted through organic social channels (Facebook, Instagram) and email newsletter.

Circus Oz maintains visible municipal and state government partnerships with the City of Melbourne and Creative Victoria, which are displayed on the website and likely contribute funding, venue access, or promotional support. The organization emphasizes Indigenous cultural connection through formal Acknowledgement of Country referencing the Wurundjeri people of the Woiwurrung language group and the Kulin Nation. No venture capital, private equity, or institutional investor ownership is disclosed, and the organization operates as an independent private entity within the Victorian performing arts sector.

Name

Circus Oz

Legal name

Circus Oz

Website

https://circusoz.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Circus Oz is a private Australian performing arts company founded in 1977 that produces and presents live contemporary circus performances for general audiences, operating from Collingwood, Victoria with revenue from direct-to-consumer ticket sales.

Ownership category

akta.pro rank

Product category

Live Entertainment

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

akta.pro secondary industry

Circus & Physical Theatre (MPAGABAL)

Keywords

• Live circus performances
• Contemporary circus arts
• Theatrical entertainment
• Performing arts company
• Live entertainment shows

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Live Performance Ticket Sales: Circus Oz generates revenue through the sale of tickets to live circus performances and shows. Audiences purchase admission to attend scheduled performances, likely with varying ticket tiers for different seating categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Circus Oz presents live circus performances and theatrical shows featuring contemporary circus arts performed by professional artists. The organization's core output is in-person live entertainment events scheduled at venues and promoted through its own website, social media channels, and email outreach. Ticketed performances are sold directly to audiences attending shows.

Product overview

Circus Oz is a single, unified live performance offering rather than a platform-plus-modules architecture. The company presents live circus shows as its core product, with performances available for audiences to attend in person.

Differentiator

Problem solved

Functional benefit

Products and services

• Circus Oz Live Performances Live circus performances and theatrical shows presented by Circus Oz, featuring contemporary circus arts performed by professional artists. Tickets are sold directly to general audiences attending shows in person.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• City of MelbournecoreGTM or Marketing PartnerCity of Melbourne is a government supporter of Circus Oz, as evidenced by their logo displayed on the Circus Oz website. This partnership indicates municipal support for the performing arts organization, likely involving funding, venue access, or promotional collaboration within the Melbourne metropolitan area.

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Cirque du Soleil: Global leader in contemporary circus live entertainment. While significantly larger and touring internationally, it competes for the same discretionary live-entertainment spend in Australia and defines the production-quality benchmark Circus Oz is measured against.
• Cirque Éloize: Canadian contemporary circus company touring internationally with acrobatic and theatrical shows. Comparable as a contemporary-circus live-entertainment peer competing for festival bookings and shared audience segments.
• Spiegelworld: International theatrical entertainment company producing live circus-style variety shows. Comparable as a producer of ticketed live acrobatic/variety entertainment competing for similar audience discretionary spend.

Regional players

• Melbourne Theatre Company: Major Melbourne-based theatre company also receiving City of Melbourne and Creative Victoria support. Comparable as a Melbourne live-performance peer competing for overlapping arts funding, audiences, and venue slots, though focused on scripted theatre rather than circus.
• National Institute of Circus Arts (NICA): Australia's national circus training institution that also produces public performances. Comparable as an Australian circus-performing entity producing live shows, though primarily an education/training body with performance as an output.

Direct peers

• Circa (Contemporary Circus): Australian contemporary circus company based in Brisbane producing acclaimed touring works. Directly comparable as a home-grown contemporary circus peer targeting similar live-performance audiences and competing for the same arts-funding and touring circuits.
• Flying Fruit Fly Circus: Australian youth circus company producing contemporary circus shows. Comparable to Circus Oz as a fellow Australian circus producing live performances for family and general audiences, often touring nationally.
• Silvers Circus: Long-running Australian commercial circus touring nationally under the big top. Direct competitor for family live-entertainment ticket dollars across Australian cities.

Emerging players

• Gravity & Other Myths: Australian contemporary circus company producing critically acclaimed acrobatic works. Comparable as a contemporary circus peer touring internationally and competing for the same festival and presenter slots as Circus Oz.
• Strut & Fret Production House: Australian live entertainment producer creating circus-cabaret-style theatrical shows. Comparable as a contemporary Australian live-entertainment producer targeting similar adult and festival audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/circusoz
• Instagraminstagram.com/circusoz
• Xx.com/circusoz
• LinkedInlinkedin.com/company/circus-oz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circus Oz