What Greenhouse Datacenters does

Greenhouse Datacenters B.V. operates as a Dutch carrier-neutral colocation provider headquartered in Naaldwijk (Westland), between Rotterdam and The Hague. The company runs three Tier 3 design data centers (DC1, DC2, DC3) on a single campus, delivering rack-space and power housing for enterprise, mid-market, and service-provider customers across the Netherlands. Core customers include ICT/telecom providers, healthcare organizations, government agencies, and SMBs; named logos include RTL, Discovery Channel, Disney Channel, OpenFiber, Forze Hydrogen Racing (TU Delft), and EasyTerra. Vertical segmentation spans seven explicit industries, with healthcare, government, SMBs/enterprise, and ICT/telecom treated as primary.

The technical platform emphasizes energy efficiency and connectivity density. DC3 (opened April 2025, 2.4 MW capacity) features N+2 redundancy, 2N+1 UPS configuration, dual-ring cooling circuits with indirect adiabatic cooling, and a PUE of 1.15 against 100% Dutch wind energy. An in-house developed intelligent DCIM system creates a digital twin for room-, corridor-, and rack-level monitoring. The facility ecosystem includes 10+ carriers, on-site AMS-IX (the first AMS-IX PoP outside the Amsterdam metro), plus NL-IX, DE-CIX, and SpeedIX reach, and Asimo Networks PoPs delivering connectivity to 76 European data centers. The IOEMA subsea cable (2025) will add trans-Nordic capacity. Compliance assets include ISO 27001, ISO 9001, ISO 14001, PCI-DSS, ISAE 3402, and NEN 7510 (in final phase).

Greenhouse generates revenue through recurring subscription-based colocation contracts (rack space, power consumption, cross-connects) with attach revenue from Smart Hands 24/7 on-site engineering and consultancy services (migration, floor-plan design, infrastructure alignment). Go-to-market is a hybrid of enterprise field sales and channel/referral motion via MSPs, system integrators, and connectivity partners. Pricing is quote-based and not publicly disclosed, but the company positions itself as offering Equinix-class infrastructure at Westland pricing versus Amsterdam equivalents. The company is privately held, majority-owned by British PE firm Freshstream following a 2024 majority acquisition, and operates with an 11-50 employee headcount under a four-person leadership team led by CEO Ruben van der Zwan and CCO Guido Sip.

Name

Greenhouse Datacenters

Legal name

Greenhouse Datacenters B.V.

Website

https://greenhousedatacenters.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenhouse Datacenters is a Dutch carrier-neutral colocation provider operating three Tier 3 data centers in Naaldwijk (Westland), serving enterprises, MSPs, healthcare, and government clients with connected, energy-efficient rack and power housing.

Ownership category

akta.pro rank

Product category

Data Center Colocation

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Retail Colocation (Multi-Tenant Data Centers) (HDABACAA)

akta.pro secondary industries

Interconnection-Focused Colocation (IX / Meet-Me-Room Ecosystems) (HDABACAF), Managed Colocation & Remote Hands Services (HDABACAD)

Keywords

• Tier 3 colocation
• Carrier-neutral datacenter
• Managed datacenter services
• Data center migration
• Cloud onramps

Headquarters

HQ city

Naaldwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Colocation Services: Recurring subscription-based revenue from housing customer IT infrastructure in data center racks. Customers pay for rack space, power consumption, and optional network connectivity services. Revenue model includes base colocation fees plus additional services such as cross-connects, smart hands support, and consultancy services.
2. Managed/Professional Services: Additional revenue from smart hands on-site support, engineering services, cross-connect installation, troubleshooting, rack/server component replacement, and consultancy services including floor plan design and infrastructure specification alignment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Greenhouse Datacenters operates three Tier 3 colocation data centers (DC1, DC2, DC3) in Naaldwijk, Rotterdam/The Hague region of the Netherlands, providing carrier-neutral rack space, power, and cooling for customer IT infrastructure. It supplements core colocation with managed services including 24/7 Smart Hands engineering support, consultancy for floor plan and infrastructure design, and direct cloud onramps to AWS, Azure, and Google Cloud. The offering is built around high reliability (100% uptime since 2018), energy efficiency (PUE 1.15, 100% Dutch wind energy), and an extensive connectivity ecosystem including an on-site AMS-IX PoP.

Product overview

Greenhouse Datacenters operates three Tier 3 colocation data centers (DC1, DC2, DC3) in Naaldwijk, Rotterdam/The Hague region, Netherlands. The core offering is carrier-neutral colocation services with 100% uptime history, 24/7 on-site engineering support, and extensive connectivity options. Supporting services include Smart Hands (24/7 engineering), Consultancy Services (floor plans, infrastructure design), Data Center Migration, and Cloud Onramps for hybrid cloud connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Greenhouse DC1 Colocation First colocation data center operated by Greenhouse Datacenters in Naaldwijk (Westland), in the Rotterdam/The Hague metro region. Tier 3 design with redundant power, cooling, and security infrastructure housing customer IT equipment in racks.
• Greenhouse DC2 Colocation Flagship colocation data center featuring 400 sqm of additional colocation space, 260 racks, indirect adiabatic cooling, energy-efficient UPS systems, and home to the AMS-IX PoP plus DCspine and i4Networks network PoPs.
• Greenhouse DC3 Colocation Newest Tier 3 colocation data center opened in April 2025 with 2.4 MW total capacity, 2N+1 UPS redundancy, dual ring cooling circuits, AI-ready with 20+kW power density per rack, and modular setup.
• Smart Hands Services 24/7/365 on-site engineering support including KVM switch connections, power option adjustments, cross-connect installation, troubleshooting, and rack/server component replacement for colocation customers.
• Consultancy Services Expert advisory services for floor plan design, alignment of server/storage/network equipment specifications with colocation rack layouts, and IT infrastructure optimization for organizations planning colocation deployments.
• Data Center Migration Services Professional IT infrastructure relocation services with detailed relocation plans, risk analyses, precise time schedules, and proactive communication for safe and seamless transitions of customer equipment to and within Greenhouse data centers.
• Cloud Onramps Direct connectivity to public cloud providers including AWS, Azure, and Google Cloud, enabling hybrid cloud infrastructure setups from the Greenhouse data center environment.

Quantifiable outcome

• 100% uptime since 2018
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• IOEMA Fibre Ltd.coreStrategic or Co-development Partner · 29 September 2025IOEMA selected Greenhouse Datacenters as an additional landing partner for its subsea fiber optic cable connecting five Northern European markets (UK, Netherlands, Germany, Denmark, Norway). The 1,600km AI-ready cable with 24 fiber pairs and up to 1.0 Pb/s capacity will land at Greenhouse's facility, positioning it as a strategic digital hub. Project partners include Eurofiber, Arelion, Colt, EXA Infrastructure, Relined, Bulk, and EWE TEL.
• Asimo NetworkscoreTechnology or Integration · 1 January 2025Asimo Networks deployed three new PoPs across all Greenhouse locations in Naaldwijk in 2025, giving customers access to connectivity options and connections to 76 data center locations in the Netherlands and Europe. The partnership enables datacenter interconnect, transit, private cloud connectivity, and hybrid infrastructure options.
• AMS-IXcoreTechnology or Integration · 1 October 2021AMS-IX deployed its first Point-of-Presence outside the Amsterdam metro area at Greenhouse's DC2 facility in October 2021. This gives Greenhouse customers direct access to AMS-IX's platform with 875+ connected networks. The PoP enables public peering, reduced latency, improved network reliability, and cost optimization for traffic exchange.
• i4NetworksmajorTechnology or Integration · 1 December 2020Dutch network provider i4Networks partnered with Greenhouse to connect all Dutch zip codes directly to their datacenters. The partnership leverages i4Networks' MPLS network with 100 Gbit/s capacity (scalable to 1.6 Tbit/s) and Coherent laser technology for maximum bandwidth.
• DCspine (Eurofiber Group)majorTechnology or Integration · 1 August 2020DCspine, a software-defined data center interconnection platform by Eurofiber Group, installed its network PoP in Greenhouse DC2 in August 2020. This enables customers to make on-demand connections with more than 70 data centers in the Netherlands and Belgium, including 30 in the Amsterdam region.
• EatonminorOthersEquipment partner for UPS and power infrastructure in Greenhouse data centers.
• StulzminorOthersCooling technology partner for data center climate control systems.
• Zwart TechniekminorOthersTechnical partner for data center infrastructure development and construction.
• Zwarts BouwbedrijfminorOthersConstruction partner for data center development projects.
• Schneider ElectricminorOthersEquipment partner for data center infrastructure solutions.
• WorldstreammajorTechnology or IntegrationConnectivity partner offering telecom and network services through Greenhouse facilities. Part of the extensive carrier ecosystem.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Serverius: Dutch colocation and connectivity provider operating data centers in Dronten and Amsterdam regions with strong carrier-neutral and IX ecosystem. Directly comparable Tier 3 colocation with similar carrier-dense and IP-transit focus, competing for Dutch enterprise and ISP customers.
• NorthC Datacenters: Largest Dutch regional colocation provider with multiple facilities across the Netherlands including Rotterdam, Amsterdam, Eindhoven, and Rotterdam region. Most directly comparable peer - similar Tier 3 multi-tenant colocation model, similar Dutch regional focus, similar carrier-neutral positioning. Sold to DigitalBridge in 2021, illustrating the exit pathway for Dutch regional colocation roll-ups.
• BIT (Brein IT): Dutch hosting and colocation provider in Ede with strong technical-community brand. Competes for Dutch enterprise and MSP customers on Tier 3 colocation, with similar focus on connectivity ecosystem and 24/7 engineering support.
• maincubes: European colocation provider with facilities in Frankfurt, Amsterdam, and expanding presence. Targets similar enterprise and carrier customers with Tier 3/4 colocation, sustainability focus (100% renewable), and carrier-neutral positioning - very comparable value proposition to Greenhouse including sustainability-led differentiation.

Broad incumbents

• Digital Realty: Global colocation and hyperscale data center giant that absorbed Interxion, giving it a major Amsterdam and Dutch presence. Competes on the same enterprise colocation and interconnection value proposition as Greenhouse, with the addition of hyperscale build-to-suit capabilities Greenhouse cannot match.
• Equinix: Global colocation incumbent with multiple Amsterdam IBX facilities and growing Dutch footprint. Directly competes for the same enterprise and carrier customers Greenhouse targets, but with vastly larger scale, broader interconnection ecosystem, and global reach. Greenhouse explicitly positions as 'Equinix-level infrastructure at Westland prices'.
• CyrusOne: Global data center operator with European presence including Amsterdam. Competes for hyperscale and large enterprise colocation customers, with sustainability positioning similar to Greenhouse's. Greenstreet (KKR/GIP portfolio) ownership illustrates PE-backed growth path relevant to Greenhouse's Freshstream sponsorship.
• Iron Mountain Data Centers: Global data center operator expanding across Europe with carrier-neutral colocation, sustainability focus, and enterprise/compliance positioning. Competes with Greenhouse for regulated enterprise workloads (financial services, healthcare) that require strong compliance certifications and security posture.
• Telehouse (KDDI): Global carrier-neutral colocation operator with major European presence including Amsterdam. Competes on interconnection-dense colocation value proposition similar to Greenhouse's AMS-IX-enabled offering, though at significantly larger scale.

Emerging players

• EdgeConneX: Global hyperscale and edge data center provider with growing European presence. Competes in the AI-ready, high-density colocation segment where Greenhouse's DC3 (20+ kW per rack) is positioned, though typically at larger scale than Greenhouse's current footprint.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greenhousedatacenters

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenhouse Datacenters