Evance

What Evance does

eVance, Inc. (doing business as Evance Processing and SecurePay) is a U.S.-based payment processing company and registered ISO/MSP (Independent Sales Organization/Member Service Provider) headquartered at 11475 Great Oaks Way, Suite 310, Alpharetta, Georgia. Founded in 1999 and operating as a wholly owned subsidiary of publicly traded OLB Group, Inc., eVance delivers merchant card acceptance across face-to-face, online, and mobile channels to American small and mid-sized businesses. Its customer base spans retail, food and beverage, legal services, hotels and lodging, healthcare, e-commerce, and professional services verticals, with no named anchor customers disclosed in the source data.

The company's core product is SecurePay, its payment processing platform, complemented by a Partner Solutions program (Agent Professionals Program and ISO Choice Program) that distributes services through external sales agents and Independent Sales Organizations on a lifetime-residual compensation basis. Add-on modules include Apple Pay acceptance, mobile and pay-at-table solutions, eCommerce payment processing with Address Verification System (AVS) and chargeback management, tablet-based point-of-sale technology, fraud protection services, and the Shopfast Cash Discounting app built for Poynt Smart Terminal and Poynt 5 handheld devices. The platform integrates PayPal In-Store Checkout as a card-present payment method.

eVance generates revenue primarily through transaction processing fees structured as a Merchant Discount Rate (differentiated across Qualified, Mid-Qualified, and Non-Qualified transactions) plus per-transaction and per-authorization fees, with pass-through card-network charges (dues, assessments, fixed acquirer network fees, international/cross-border fees). Merchant services fees include monthly minimums, chargeback fees, customer service fees, and fees for additional services as defined in merchant agreements. The company maintains registered ISO/MSP sponsor relationships with Synovus Bank, Esquire Bank, Elavon (a U.S. BankCorp subsidiary), Fifth Third Bank, and North American Banking Company, which collectively enable merchant processing under multiple bank charters. Go-to-market combines direct phone sales (855.452.7135), website sign-up, and channel-partner distribution.

Name

Evance

Legal name

eVance, Inc.

Website

https://evanceprocessing.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

eVance, Inc. is a registered payment-processing ISO/MSP and subsidiary of publicly traded OLB Group, Inc., providing card acceptance, mobile, online, and POS payment solutions to American SMB merchants across retail, food and beverage, legal, hospitality, healthcare, and e-commerce verticals.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Merchant Acquiring Banks & ISO/MSP Acquirers (FSAMABAB)

akta.pro secondary industries

Card-Present Acquirers (Retail & POS Focus) (FSAMABAC), Merchant Acquiring & Card Processing (PSPs) (CRAFALAB), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Payment processing services
• Merchant card processing
• ISO MSP services
• Mobile payment solutions
• ECommerce payment processing

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Transaction Processing Fees: eVance charges merchants transaction fees based on a Merchant Discount Rate applied to the total cash price of each sales and cash withdrawal transaction, plus per-transaction fees and per-authorization fees. Different rates apply for Qualified, Mid-Qualified, and Non-Qualified Transactions. Additional pass-through fees from card networks including dues, assessments, fixed acquirer network fees, international/cross-border transaction fees, and network access charges are passed to merchants.
2. Merchant Services Fees: Monthly minimum fees, chargeback fees, customer service fees, and fees for additional services as specified in Schedule A of merchant agreements. Authorization fees charged per transaction authorization request.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

eVance, Inc. is a registered ISO/MSP that delivers merchant card payment processing services to American businesses across face-to-face, online, and on-the-go channels. The company earns revenue through Merchant Discount Rates, per-transaction fees, and per-authorization fees, and offers a suite of payment technologies including Apple Pay acceptance, tablet and mobile/pay-at-table solutions, eCommerce processing, fraud protection (AVS, chargeback management), and the Shopfast Cash Discounting application integrated with Poynt terminals. Banking sponsorship spans Synovus Bank, Esquire Bank, Elavon/U.S. BankCorp, Fifth Third Bank, and North American Banking Company.

Product overview

eVance, Inc. is a payment processing company and registered ISO/MSP (Independent Sales Organization/Merchant Service Provider) that offers a suite of payment acceptance solutions. The core product portfolio centers on SecurePay (the main payment processing platform) and Partner Solutions (agent/ISO programs). The company provides additional modules including Apple Pay, mobile/pay-at-table solutions, eCommerce payment processing, tablet technology, and fraud protection services. The Shopfast Cash Discounting app extends functionality to Poynt terminals. eVance functions as a payment aggregator connecting merchants to major card networks including Visa, MasterCard, American Express, Discover, and various debit networks.

Differentiator

Problem solved

Functional benefit

Brands

• SecurePay: Payment processing solution offered by eVance Inc. for merchants.

Products and services

• SecurePay Core payment processing platform that enables merchants to accept credit cards, debit cards, and digital payments across face-to-face, online, and on-the-go channels. Available to U.S. merchants via direct sales and partner channels.
• Partner Solutions Partnership program for sales professionals (Agent Professionals Program) and Independent Sales Organizations (ISO Choice Program) to resell eVance payment processing services, with lifetime residuals and bonus opportunities. Available to U.S.-based agents and ISOs with merchant services experience.
• Shopfast Cash Discounting App

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Synovus BankcoreOtherseVance Inc. is a registered ISO/MSP (Independent Sales Organization/Member Service Provider) of Synovus Bank, Columbus, GA. This partnership enables eVance to offer payment processing services under Synovus Bank's charter.
• Esquire BankcoreOtherseVance Inc. is a registered ISO/MSP of Esquire Bank Jericho, NY. The Esquire Term of Service document details the agreement between Esquire Bank, eVance Inc. (as ISO), and merchants for card processing services.
• Elavon, Inc.coreOtherseVance Inc. is a registered MSP/ISO of Elavon, Inc., GA, a wholly owned subsidiary of U.S. BankCorp, Minneapolis, MN. This partnership extends eVance's banking relationships to include U.S. BankCorp's infrastructure.
• Fifth Third BankcoreOtherseVance Inc. is a registered ISO for Fifth Third Bank, N.A., Cincinnati, OH, USA. This banking partnership provides another channel for eVance to offer payment processing services.
• North American Banking CompanycoreOtherseVance Inc. is a registered ISO for North American Banking Company, Roseville, MN. The Nabco Term of Service document details the merchant processing agreement between North American Banking Company (as FI), eVance Inc. (as Processor), and merchants.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Emerging players

• Poynt (GoDaddy Poynt): Poynt provides smart payment terminals and OS for SMBs. eVance integrates with Poynt hardware for its Shopfast app, making Poynt an enabling channel partner rather than a direct acquirer — but its terminals increasingly compete for the same merchant wallet.
• Dharma Merchant Services: Dharma Merchant Services offers payment processing for retail, F&B, and e-commerce merchants through ISO/agent channels. It is a relevant emerging competitor operating in adjacent SMB verticals with similar bank sponsorship dependencies.

Broad incumbents

• Heartland Payment Systems (Global Payments): Heartland is a major SMB-focused merchant acquirer owned by Global Payments. It directly competes with eVance's POS, eCommerce, and ISO partnership programs across multiple SMB verticals.
• Clover Network (Fiserv): Clover is Fiserv's SMB POS and payments platform, deployed through merchant acquirers/ISOs and banks. Clover directly competes with eVance's tablet/POS offering and Poynt-integrated solutions for retail and restaurants.
• PayPal (Braintree / Honey): PayPal provides SMB and enterprise online payments via Braintree and in-store via PayPal/Venmo/PayPal In-Store Checkout. eVance integrates PayPal In-Store Checkout directly, making PayPal both a technology partner and a competitor in eCommerce processing.
• Square (Block, Inc.): Block's Square is a leading SMB payments and POS provider. While Square owns its own acquiring and a tightly integrated hardware/software stack rather than operating as an ISO, it competes directly with eVance for face-to-face SMB merchants in retail and food/beverage verticals.
• Stripe: Stripe is a dominant online and in-person payment processor serving SMBs and enterprises globally. Although Stripe is primarily technology-led rather than an ISO/MSP, it overlaps with eVance's eCommerce and online merchant payment processing value proposition.

Direct peers

• Stax by Fattmerchant: Stax (formerly Fattmerchant) is a flat-fee merchant services and ISV-payments provider targeting SMBs. It competes with eVance for similar merchants with a more transparent, software-first value proposition.
• North American Bancard: North American Bancard is a registered ISO/MSP/sponsor bank serving SMB merchants with payment processing services. It directly mirrors eVance's business model, competing for the same retail, F&B, and e-commerce merchants via similar residual-based agent programs.
• Payment Depot: Payment Depot is an interchange-plus merchant services provider that uses multi-bank sponsorship and agent/ISO programs to serve SMBs. It competes head-on with eVance's pricing model and target verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/evanceprocess

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evance