Martin Braun Group

What Martin Braun Group does

Martin Braun-Gruppe is a privately held German B2B food company wholly owned by Geschwister Oetker Beteiligungen KG (the Oetker Group's food activities division). Headquartered in Hannover, the company produces and sells professional bakery ingredients, baking premixes, and essences to bakeries, pastry shops, ice cream makers, foodservice operators, and food retailers. Its operations span Germany, Italy, France, Spain, Poland, and (since February 2025) the United States via the acquired Hoff's Bakery, with manufacturing assets in Hannover-area German entities and near Boston, and a dedicated Italian subsidiary (Cresco Italia).

The portfolio is organized through several global brands — BRAUN (baking ingredients and essences), AGRANO (bread/roll concepts and plant-based proteins including the 2025 Legumi range), Capfruit (fruit purees), Cresco Italia (Italian ice cream and gelato specialties), Diversi Foods (food ingredients), and Wolf ButterBack (premium frozen baked goods such as Viennoiserie, sweet pastries, savory snacks, and bread/roll specialties) — together with local brands Bioreal and Siebin. The product surface covers three core categories: professional baking ingredients and premixes for sweet pastries/desserts, bread/rolls, and ice cream; premium frozen bakery products; and specialty products including organic/bio lines and consumer-packaged goods. The company also operates the Backforum event venue and a corporate venture capital arm, Martin's Bakehouse, for food-tech investments.

The business model is B2B with direct sales to professional bakeries and foodservice operators, complemented by wholesale distribution to food retail and health-food specialty channels. Pricing is quote-based and not publicly disclosed. GTM leans on a multi-channel mix — a direct sales force, major trade-show presence (Sachsenback, iba, Südback, Intergastra Gelatissimo), the Backforum event location for product demonstrations, a corporate website with multilingual content, and brand ambassadors (notably Pastry World Champion Andrea Schirmaier-Huber). Revenue is not disclosed; the company employs between 1,001 and 5,000 people.

Name

Martin Braun Group

Legal name

Martin Braun-Gruppe

Website

https://martinbraungruppe.de

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Martin Braun-Gruppe is a privately held German B2B food company, wholly owned by Geschwister Oetker Beteiligungen KG, that produces professional bakery ingredients, premixes, frozen baked goods, and ice cream specialties for bakeries, pastry shops, ice cream makers, and foodservice operators across Europe and (since 2025) the United States.

Ownership category

akta.pro rank

Product category

Bakery Ingredients and Frozen Bakery Products

NAICS

Commercial Bakeries (311812), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

akta.pro secondary industries

Frozen & Par-Baked Bakery Production (THAFAFAK), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Bakery ingredients
• Frozen baked goods
• Baking premixes
• Ice cream ingredients
• Food manufacturing

Headquarters

HQ city

Hannoversch Münden

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bakery Ingredients: B2B sale of professional baking ingredients, baking concentrates, and essences to bakeries, pastry shops, and food industry. Products include premixes for sweet pastries, bread, and ice cream.
2. Premium Frozen Bakery Products: Sale of premium frozen baked goods including Viennoiserie, sweet pastries, savory snacks, and bread/roll specialties.
3. Specialty Products: Bio/organic products and consumer packaging products for retail and specialty markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Martin Braun Group produces and sells a full range of convenience products to B2B customers, focusing on sweet and savory pastries, bread/rolls, and ice cream. The company manufactures professional baking ingredients, premixes, essences, fruit purees, and premium frozen baked goods (including Viennoiserie, sweet pastries, savory snacks, and bread/roll specialties) for bakeries, pastry shops, ice cream producers, foodservice operators, and food retailers across Europe and the US.

Product overview

Martin Braun Group is a diversified bakery ingredients and frozen baked goods company organized under two main divisions: the Bakery Ingredients Division and Martin's Bakehouse (Corporate Venture Capital). The Bakery Ingredients Division encompasses multiple global brands including Braun (baking ingredients and accessories), Agrano (innovative bread/roll concepts with plant-based proteins), Capfruit (fruit purees), Cresco Italia (Italian ice cream specialties), Diversi Foods (food ingredients), and Wolf Butterback (premium butter baked goods), alongside local brands Bioreal and Siebin. The portfolio covers three core product categories: professional baking ingredients for sweet pastries/desserts, bread/rolls, and ice cream; premium frozen baked goods including viennoiserie, savory snacks, and bread/roll specialties; and specialty ranges featuring organic products and consumer-packaged goods. The company also operates a service portal for regulatory compliance (LMIV) and an event venue called Backforum.

Differentiator

Problem solved

Functional benefit

Brands

• Agrano: Global brand focused on bakery ingredients and specialty products
• Braun
• Capfruit
• Cresco Italia
• Diversi Foods
• Wolf ButterBack
• Bioreal
• Siebin
• Martin's Bakehouse

Products and services

• BRAUN Baking Ingredients and Aids Baking ingredients, baking aids, essences, and accessories for professional bakeries, confectioneries, and ice cream production. Includes premixes for sweet pastries, bread, rolls, desserts, and ice cream.
• AGRANO Bread and Roll Concepts Innovative bread and roll concepts including plant-based protein pre-mixes using legumes, pulses, chia, millet, and quinoa. Targets professional bakeries seeking clean-label and plant-based formulations.
• Capfruit Fruit Purees Fruit purees and preparations for professional baking and ice cream applications. Used by bakeries, confectioneries, and ice cream producers.
• Cresco Italia Ice Cream Specialties Italian ice cream specialties including ice pastes and gelato products such as the popcorn-flavored ice paste. Distributed in Italy and other European markets.
• Wolf ButterBack Premium Frozen Bakery Products Premium frozen bakery products including Viennoiserie, sweet pastries, savory snacks, and bread/roll specialties. Butter-based baked goods and pastry products for foodservice and retail customers.
• Diversi Foods Diversified Food Ingredients Diversified food ingredients for professional applications. Acquired by Martin Braun Group on December 11, 2017.
• Bioreal Organic Products Organic and natural product offerings meeting bio/organic certification requirements. Targeted at health food retail and specialty markets.
• Siebin Specialty Products Local specialty products serving specific regional market requirements.
• Hoff's Bakery US Frozen Products Frozen bakery products manufactured near Boston, Massachusetts, serving the US market following the 2025 acquisition.
• American Bakery Pastry Range American Bakery themed fine baking aids and pastries including muffins, brownies, and donuts for the German professional bakery market.
• Porridge Mix Range

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Hoff's BakerycoreStrategic or Co-development Partner · 24 February 2025Acquisition of Hoff's Bakery with headquarters near Boston, Massachusetts. This acquisition marks Martin Braun Group's entry into the US market, expanding their geographic footprint significantly.
• Andrea Schirmaier-HubercoreGTM or Marketing Partner · 1 January 2025Andrea Schirmaier-Huber, Konditorweltmeisterin (Pastry World Champion) and branch expert, joined as brand ambassador for the Bakery Ingredients Division. She grew up in the fourth generation of an established Munich pastry family, bringing deep industry expertise and credibility to the brand.
• EIT Food (European Institute of Innovation & Technology)coreStrategic or Co-development Partner · 1 January 2024Partnership with EIT Food, the European Institute of Innovation & Technology, to strengthen startup activities. EIT Food is EU-funded and focuses on innovation in the food sector. The partnership aims to foster innovation and connect with food tech startups.
• MionettominorStrategic or Co-development PartnerCollaboration with Mionetto to bring aperitif-feeling into the pastry counter. Joint product development featuring recipes inspired by popular aperitif drinks like Hugo, Spritz, Limoncello, and Sarti-Spritz in pastry creations.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vandemoortele: Belgian food group specializing in frozen bakery products (viennoiserie, pastries, bread) and margarines. Direct competitor to Wolf ButterBack's frozen bakery portfolio with similar European manufacturing footprint.
• Bridor: French premium frozen bakery manufacturer (part of Le Duff Group) specializing in viennoiserie and bread for foodservice and retail. Direct competitor to Wolf ButterBack in the premium frozen bakery segment.
• IREKS: German family-owned bakery ingredients manufacturer and one of the most direct competitors in the DACH region. Offers similar premixes, baking aids, and malt products to professional bakeries with strong overlapping customer base.
• Dawn Foods: US-based global bakery ingredients manufacturer and major competitor in the same North American market that Martin Braun just entered via Hoff's Bakery. Comparable product portfolio of premixes, bases, and fillings for professional bakers.
• Bakels: Swiss-headquartered global bakery ingredients manufacturer with parallel portfolio of premixes, baking aids, and ice cream ingredients. Operates through subsidiaries in 30+ countries with similar B2B model targeting professional bakers.
• Puratos: Belgian-headquartered global leader in bakery, patisserie, and chocolate ingredients. Closest direct competitor to Martin Braun, offering similar premixes, frozen baked goods, and ice cream ingredients across 100+ countries with comparable B2B distribution model.

Broad incumbents

• Aryzta: Swiss-Irish global frozen bakery company with a broad portfolio of breads, viennoiserie, and sweet baked goods. Comparable to Wolf ButterBack but operates as a larger publicly-listed incumbent serving QSR and foodservice.
• Lesaffre: French global leader in yeast and fermentation products with broader portfolio spanning bakery ingredients, taste, and health. Overlaps with Martin Braun on baking ingredients but operates as a larger diversified food ingredients giant.
• Cargill: American multinational agricultural giant with significant bakery and food ingredients divisions. Competitor across multiple categories including premixes, starches, and oils with vastly larger scale and global reach.

Regional players

• GoodMills Innovation: European milling and bakery ingredients company with strong presence in German-speaking markets. Overlaps with Martin Braun Agrano brand on bread and roll ingredients, primarily serving European professional bakeries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin Braun Group