Casa Milano

What Casa Milano does

Casa Milano Building Materials Trading (L.L.C) is a Dubai-headquartered, privately held retailer and distributor of premium building materials and home finishes, operating under founder and director Mohammed Azhar Sajan since its 2018 founding. The company curates and sells across sanitaryware, tiles and slabs, parquet and engineered wood flooring, modular kitchens, wardrobes, kitchen appliances, ironmongery, and bathroom accessories, sourced from a portfolio of 40+ brands including proprietary own-labels CLEA (bathware) and VERO (tiles/slabs) alongside international partners such as Arredo3, Victoria + Albert, Ideal Standard, Italgraniti, Modevo, HolzFloorz, VADO, Franke, and Moretti Compact. Casa Milano operates six company-owned showrooms — five across the UAE (a 30,000 sq ft flagship on Sheikh Zayed Road, two additional Dubai locations, Abu Dhabi, and Al Ain) and one in Doha, Qatar — with the Doha unit underpinned by a 4-year strategic partnership with Italian kitchen manufacturer Arredo3, under which Casa Milano runs the largest Arredo3 display in the GCC.

The core technology layer is a Shopify-based e-commerce platform at casamilanoitaly.com, supplemented by an integrated Quote Builder / project builder tool that provides architects and interior designers with CAD file downloads, compatibility guidelines, and project-level procurement workflows. Pricing is published per unit in AED across product categories, with tiles priced per square meter from AED 100 to AED 1,200 and individual fixtures ranging from AED 95 to over AED 27,000; the company also runs seasonal campaigns with discounts of up to 80%. Free 48-hour delivery is offered on online orders across the served geographies.

Casa Milano's business model is multi-channel and hybrid B2B/B2C: showroom-led enterprise field sales for project-based commercial and HNW residential buyers, direct-to-consumer e-commerce for smaller-ticket and trade reorders, and a dedicated trade program for architects and interior designers specifying materials into client projects. Customer segments are explicitly diversified across high-net-worth homeowners, commercial projects (hotels, restaurants, offices, retail), and the architect/interior designer trade. The company invests in brand-building through a six-channel social presence (Instagram, Facebook, LinkedIn, YouTube, TikTok, Pinterest), blog content marketing, an email newsletter, and the annual Talking Walls designer competition (now in Season 4).

Name

Casa Milano

Legal name

Casa Milano Building Materials Trading (L.L.C)

Website

https://casamilanoitaly.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Casa Milano is a Dubai-headquartered, privately held retailer and distributor of premium building materials — tiles, sanitaryware, kitchens, flooring, and bathroom accessories — curated from 40+ brands and sold through six showrooms across the UAE and Qatar, an e-commerce platform, and a dedicated trade program for architects and interior designers.

Ownership category

akta.pro rank

Product category

Luxury Building Materials Retail

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Luxury building materials
• Bathroom fixtures retail
• Premium tiles slabs
• Modular kitchen supply
• Architectural hardware

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Casa Milano generates revenue through the sale of premium building materials including sanitaryware, tiles, parquet, kitchens, appliances, and bathroom accessories. Products are sold at various price points in AED currency, with items ranging from AED 95 to over AED 27,000. The company also offers exclusive seasonal sales with discounts up to 80% off.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Casa Milano curates and retails a portfolio of premium Italian and international building materials through 6 company-owned showrooms in the UAE and Qatar and a direct-to-consumer e-commerce platform. Its catalog spans sanitaryware, tiles and slabs, parquet flooring, modular kitchens, wardrobes, appliances, brassware, and architectural ironmongery drawn from 40+ brands including its own CLEA and VERO lines. The company also delivers design consultation, project builder tools, dedicated trade programs for architects and designers, and free 48-hour delivery on online orders.

Product overview

Casa Milano is a UAE-based luxury home solutions provider offering a curated portfolio of premium building materials and bathroom fixtures. The company operates as a multi-brand retailer distributing both proprietary brands (CLEA, VERO) and internationally-sourced products including Italian kitchen systems (Arredo3, Modevo), bathware (Victoria + Albert, Ideal Standard), flooring (HolzFloorz, Italgraniti tiles), and brassware (VADO). The product portfolio spans sanitaryware, tiles, parquet flooring, wardrobes, appliances, and ironmongery, serving both residential and commercial projects across the GCC region.

Differentiator

Problem solved

Functional benefit

Brands

• Clea: Premium bathware and sanitaryware collection featuring bathtubs, basin mixers, showers, and accessories in brass and acrylic materials.
• Vero
• Arredo3
• Modevo
• HolzFloorz

Products and services

• CLEA Casa Milano's own-brand line of premium bathroom fixtures and accessories, including bathtubs, basin mixers, showers, vanities, wash basins, water closets and accessories in brass and various finishes, targeted at luxury residential and commercial projects.
• VERO Casa Milano's own-brand tile and slab collection offering porcelain, GVT and PGVT floor tiles, slabs and book match tiles sourced from India and Italy with marble, stone and wood effects.
• Arredo3 Kitchens Bespoke Italian modular kitchens and living furniture, featuring classic and modern collections such as Asia, Luna and Opera, distributed by Casa Milano across the GCC region.
• Victoria + Albert Bathware Premium freestanding and built-in bathtubs and wash basins in stone composite and brass materials, available through Casa Milano's showrooms and online store.
• Ideal Standard Sanitaryware Comprehensive sanitaryware range including basin mixers, showers, bathtubs, water closets, urinals and flush systems for residential and commercial projects.
• HolzFloorz Flooring Flooring products including SPC flooring, LVT flooring, engineered wood parquet, carpets, design tiles and WPC decking for residential and commercial applications.
• Modevo Kitchens & Wardrobes Modern kitchen cabinetry and wardrobe systems with handleless designs such as the Harrison kitchen line, plus walk-in closet and sliding wardrobe collections.
• Italgraniti Tiles Italian floor tiles, outdoor tiles and large format slabs in color body porcelain with marble and stone effects, sourced exclusively from Italy.
• Franke Kitchen Appliances Kitchen appliances including gas hobs, electric hobs, ovens and built-in appliances from Franke.
• VADO Brassware Premium brassware and bathroom accessories covering basin mixers, showers, kitchen mixers and plumbing accessories.
• Moretti Compact Wardrobes Wardrobe and storage solutions featuring Zenith Cabinets, Omnia Cabins and Eclipse room systems.
• Ironmongery Architectural hardware including lever handles, door closers, locks and latches for residential and commercial applications.

Quantifiable outcome

• Free 48-hour delivery on all online orders
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Arredo3coreStrategic or Co-development Partner · 1 January 2022Casa Milano has maintained a 4-year strategic partnership with Arredo3, an Italian manufacturer of bespoke modular kitchens and living furniture. Casa Milano operates the largest Arredo3 display across showrooms in Dubai, Abu Dhabi, and Doha, serving as a key supplier across the GCC region. The partnership offers end-to-end services from design consultation to after-sales support for both residential and commercial projects. Both companies have indicated commitment to the partnership as demand for premium kitchen solutions continues to grow across the GCC.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Danube Home: UAE-based multi-category home improvement and furnishings retailer operating showrooms across the GCC. Comparable as a regional home retail destination carrying tiles, sanitaryware, kitchens, and flooring to homeowners and trade customers.
• Floor & Decor: US specialty retailer of hard-surface flooring, tiles, and installation accessories serving both consumers and trade professionals. Comparable to Casa Milano in tile and flooring assortment depth, trade program focus, and project-driven B2B/B2C blend.
• Porcelanosa: Spanish premium tile, kitchen, and bath brand with a strong GCC showroom presence. Comparable to Casa Milano in premium positioning, Italian/European design aesthetics, and project-based sales to luxury residential and hospitality developers.
• RAK Ceramics: UAE-headquartered manufacturer and retailer of tiles, sanitaryware, and bath fittings with deep GCC distribution. Directly comparable to Casa Milano as a premium tile and bathroom solutions provider targeting similar residential and commercial projects across the region.

Broad incumbents

• IKEA: Global home furnishings and kitchen retailer with established stores in the UAE. Comparable as a large-scale omnichannel home retail brand, though operating at the opposite end of the price spectrum from Casa Milano's premium Italian curation.
• Pottery Barn: Premium home furnishings retailer carrying curated furniture, textiles, and decor for residential interiors. Comparable to Casa Milano in premium positioning and curated multi-brand home assortment, though focused on furniture and decor rather than tiles and sanitaryware.
• Roca (Roca Sanitario): Spanish global bathroom and tile manufacturer with a strong Middle East presence. Comparable to Casa Milano as a premium European sanitaryware and tile supplier competing for the same architects, developers, and HNW projects in the GCC.
• Home Centre (Landmark Group): Large GCC home furnishings retailer owned by Landmark Group with extensive showroom network. Comparable as a multi-category home retailer in the same geographies, though broader and more mass-market in positioning than Casa Milano's premium focus.
• Villeroy & Boch: European premium tile and bathroom brand sold through its own showrooms and distributors in the GCC. Comparable to Casa Milano in product overlap (tiles, sanitaryware, bath fittings) and in serving luxury residential and hospitality projects in the region.
• Kohler: US-headquartered global premium bath and kitchen fixtures brand with showrooms across the Middle East. Comparable to Casa Milano as a premium bathware supplier targeting luxury residential and commercial fit-outs through showroom-based sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@casamilanoofficial
• Facebookfacebook.com/CasaMilanoUAE
• LinkedInlinkedin.com/company/casamilanoofficial
• Instagraminstagram.com/casamilanouae
• TikToktiktok.com/@casamilanouae
• Pinterestpinterest.com/casamilanouae
• Xx.com/casamilanouae

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Milano