What RX France does

RX France is a French business-to-business events and exhibitions organizer that produces market-leading trade shows and conferences across 15 industry sectors, operating in-person, digital, and hybrid formats. The company owns and operates flagship event brands including MIPIM (real estate), MAPIC (retail real estate), MIPCOM (entertainment content market), Batimat (construction), Paris Photo, Maison&Objet (home decor, co-organized via subsidiary SAFI with Ateliers d'Art de France), EquipHotel, SITL, Pollutec, IFTM (travel), and Big Data & AI Paris, among others. These events are held primarily in France but also in Hong Kong, Italy, Mexico, and the United States, with the newest geographic extension being MIPIM Middle East in Riyadh. Beyond physical events, RX France operates digital platforms such as Maison&Objet (MOM) and MonRéseau-IT (MRIT), which provide year-round B2B marketplaces extending its event brands beyond their physical show dates. The company is part of RELX's global RX events network spanning 25 countries and approximately 42 industry sectors, hosting around 350 events annually worldwide. Revenue derives from exhibition space sales, sponsorships, attendee registration, and digital platform monetization, with quote-based pricing rather than transparent fee schedules. Customer segments span professionals and enterprises across art and creative industries, automotive, building and construction, data and IT, energy, food and hospitality, healthcare and pharmaceutical, interior design, real estate and urban management, media and content, safety and security, sport and wellbeing, and travel and tourism.

Name

RX France

Legal name

RX France

Website

https://rxglobal.fr

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

RX France organizes business-to-business trade shows and exhibitions across 15 industry sectors through flagship brands such as MIPIM, MAPIC, MIPCOM, Batimat, and Maison&Objet, operating in-person, digital, and hybrid formats in France, Hong Kong, Italy, Mexico, and the United States as part of RELX's global RX events network.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising (7310)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industries

Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Trade show organization
• B2B exhibitions
• Event management services
• Professional trade fairs
• Industry conferences

Headquarters

HQ city

Puteaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others

Revenue model

1. Event Organization and Management: RX France generates revenue by organizing and managing professional trade shows and exhibitions across multiple industry sectors. These events serve as meeting places where businesses can develop strategic and commercial opportunities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RX France creates, organizes, and manages professional and public-facing trade shows, exhibitions, and conferences across 15 industry markets in France, Hong Kong, Italy, and Mexico (with selected events in the United States), produced in in-person, digital, or hybrid formats. Its portfolio includes flagship event brands such as MIPIM, MAPIC, Batimat, EquipHotel, MIPCOM, Paris Photo, Maison&Objet, IFTM, Big Data & AI Paris, and the Cannes Yachting Festival, supplemented by digital platforms such as MOM (Maison&Objet) and MonRéseau-IT (MRIT) for year-round networking.

Product overview

RX France is an event management company organizing B2B trade shows and conferences across 15 industry sectors. The company operates both physical events and digital platforms, including the Maison&Objet (MOM) platform for home decor professionals and MonRéseau-IT (MRIT) for IT resellers. Key event brands include Cannes Yachting Festival, MIPCOM, MIPIM, MAPIC, SILMO, MIDEC, BATIMAT, IDEO BAIN, CLIMATEXPO, IMEX, EUROCINEMA, SIMI, ALL4PACK, and BIFRONT. Events span sectors including yachting, entertainment media, real estate, retail, optical, dental, construction, bathroom, climate control, meetings industry, cinema, packaging, and logistics, with operations in France, Hong Kong, Italy, and Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• MIPIM: Real estate industry event
• MAPIC
• Batimat
• EquipHotel
• MIPCOM
• Paris Photo
• Maison&Objet
• Cannes Yachting Festival
• IFTM
• Big Data & AI Paris
• Pollutec
• SITL

Products and services

• Cannes Yachting Festival

Named customers4 records

Segments13 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Corp Events (Big Data AI Paris)coreStrategic or Co-development Partner · 25 July 2023RX acquired Corp Events, owner of Big Data AI Paris, expanding its data and technology event portfolio.
• SAFI (Société des Artistes et Fabricants d'Intérieurs)coreStrategic or Co-development PartnerSAFI is a subsidiary of RX France and Ateliers d'Art de France. SAFI organizes Maison&Objet, one of the world's leading professional home decor and design exhibitions held in Paris.
• Ateliers d'Art de FrancecoreStrategic or Co-development PartnerAteliers d'Art de France co-organizes Maison&Objet with SAFI (a subsidiary of RX France). They represent French crafts and artistic professions.
• RELX Group plcflagshipOthersRX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. RX operates as a global leader in events and exhibitions under the RELX corporate umbrella.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Regional players

• MCH Group: MCH Group operates major Swiss exhibition venues (e.g., Art Basel, Swissbau) and runs global flagship events in art and construction. Comparable to RX France as a regional European incumbent with marquee brands.

Direct peers

• GL Events: GL Events is a French-headquartered global event organizer and venue operator that runs major exhibitions and conventions across Europe, Africa, and Asia. It is a direct domestic competitor to RX France in trade show organization and event services.
• dmg events: dmg events is a UK-based global exhibitions organizer with major events in construction, energy, hospitality, and design. It directly competes with RX France in hospitality (EquipHotel) and construction (Big 5) verticals.
• Easyfairs: Easyfairs is a Belgian-headquartered pan-European exhibition organizer focused on niche B2B events. It competes with RX France in several mid-sized industry verticals and shares a similar European multi-vertical model.
• Informa Markets: Informa Markets is the world's largest exhibitions organizer, running thousands of B2B trade shows across dozens of verticals. It directly competes with RX France in real estate, construction, hospitality, media, and design events with global flagship brands.
• Koelnmesse: Koelnmesse operates major trade fairs across food, furniture, digital, and leisure markets from Cologne. It competes with RX France for global exhibitors in adjacent verticals such as interiors, food service, and digital media.
• Fiera Milano: Fiera Milano is Italy's leading exhibition center and organizer, hosting flagship trade shows in design, fashion, and technology. It competes with RX France for exhibitors and audiences, particularly in design and consumer goods.
• Fira de Barcelona: Fira de Barcelona operates one of Europe's largest exhibition venues and runs major trade shows across food, logistics, and industry. It is comparable to RX France in scale and multi-sector trade fair operation.
• Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organizers with leading events in consumer goods, textiles, lighting, and mobility. It overlaps with RX France in professional and consumer-facing exhibitions across multiple verticals.

Broad incumbents

• RX (Reed Exhibitions): RX is RX France's parent brand and the global exhibitions division of RELX, running roughly 350 events per year across 25 countries. It is the broader incumbent platform of which RX France is the French regional unit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rx-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RX France