What McNeel Miami does

McNeel Miami is a privately held, authorized online reseller and distributor for McNeel & Associates' Rhino 3D software ecosystem, headquartered at 1538 NW 89th Court, Miami, Florida. The company operates an e-commerce storefront (mcneelmiami.com) selling Rhino 8 and a portfolio of Rhino-compatible plugins and add-ons, including VisualARQ 3 (architectural BIM), Lands Design 6 and RhinoLands 6 (landscape architecture), Orca3D (naval/marine design with hydrostatics, stability, and CFD integration), Bongo 2.0 (animation), RhinoCAM + VisualCAD/CAM (manufacturing), and the Savanna3D library of 1,600+ 3D architectural models. Products are delivered as digital downloads with license keys issued by email, and the company also offers community learning resources through Rhino3D.Education, the Rhino3Dzine newsletter, and the SudoHopper3D parametric-thinking card game.

The business runs on a software-licensing model spanning one-time/perpetual licenses, annual subscriptions, and multi-user floating "Lab" licenses, with three principal pricing tiers: Commercial (e.g., Rhino 8 standalone at $995), Educational for students and faculty (deeply discounted, requiring proof of academic status), and School/Lab network licenses (e.g., 30-user kits at $1,500 for VisualARQ 3, $675 for Bongo 2.0, $975 annual for Orca3D University Lab Kit). Distribution is direct-to-consumer via the website with worldwide support included, and a Latin America regional pricing tier applies to specific products, indicating targeted geographic focus beyond the US Southeast.

McNeel Miami serves a horizontally segmented customer base: commercial designers, architects, engineers, and manufacturers (primary segment); students, faculty, and educational institutions; and a marine/naval architecture niche. Strategic emphasis is on ecosystem expansion — bundling Rhino with complementary plugins, growing the ART (Authorized Rhino Trainer) certification program, and surfacing third-party partner integrations such as ShapeDiver and Arcol — rather than on proprietary software development. The company has 1–10 employees, no disclosed funding, no named enterprise accounts, and no AI capabilities of its own; its growth lever is the breadth and stickiness of the Rhino ecosystem it distributes.

Name

McNeel Miami

Legal name

McNeel Miami

Website

https://mcneelmiami.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

McNeel Miami is a privately held, authorized online reseller in Miami, Florida that distributes McNeel's Rhino 8 3D CAD software and a plugin ecosystem (VisualARQ, Lands Design, Orca3D, Bongo, RhinoCAM) to commercial professionals, students/faculty, and educational institutions, with a Latin America regional pricing focus.

Ownership category

akta.pro rank

Product category

3D CAD Software Distribution

NAICS

Software Publishers (5132)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• 3D modeling software
• CAD software distribution
• BIM design plugins
• Naval architecture software
• Landscape design software

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Software Licenses: McNeel Miami sells perpetual and annual licenses for Rhino 3D and its plugin ecosystem. Perpetual licenses provide lifetime access with minor updates; annual licenses include all updates and technical support during the license period. Educational, commercial, and lab (multi-user network) pricing tiers are available.
2. Educational Licenses: Discounted pricing for students, faculty, and educational institutions. Educational licenses are full working licenses with access to minor updates and major upgrades during the license period, plus technical support.
3. School Lab Licenses: Multi-user network licenses for schools with 30-user bundles available. Includes floating licenses using Cloud Zoo or Zoo network server, with annual and perpetual options.
4. Software Upgrades: Upgrade pricing available for users with previous versions to upgrade to newer versions (e.g., VisualARQ 3 UPGRADE, Lands Design UPGRADE).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

McNeel Miami is an authorized online reseller and distributor of McNeel & Associates' Rhino 3D CAD software and its ecosystem of specialized plugins. The company sells perpetual and annual software licenses for Rhino 8 (NURBS modeling), VisualARQ 3 (architectural BIM), Lands Design 6 (landscape architecture), RhinoLands 6 (standalone landscape solution), Orca3D (marine/naval design), Bongo 2.0 (animation), RhinoCAM (manufacturing/CAM), and SAVANNA3D (3D architectural model library) through its e-commerce storefront.

Product overview

McNeel Miami operates as an online store and authorized distributor for McNeel's Rhino 3D ecosystem. The core product is Rhino 8, professional NURBS-based 3D modeling software. The portfolio includes specialized add-ons: VisualARQ 3 for architectural BIM workflows, Lands Design 6 for landscape architecture (also available as standalone RhinoLands), Orca3D for marine/naval design and analysis, Bongo 2.0 for animation, RhinoCAM for CAM/manufacturing, and SAVANNA3D for 3D architectural content libraries. Additional offerings include SudoHopper3D (a learning tool for Grasshopper), educational bundles, and ART training certification. Products are available in Commercial, Educational (Students/Faculty), and Lab (School) license tiers. The ecosystem centers on Rhino as the platform, with most add-ons functioning as plugins for Windows-based Rhino.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhino 8 Professional 3D modeling software with advanced NURBS modeling, SubD support, ShrinkWrap, and comprehensive design tools. Available in Commercial, Educational, and Upgrade versions.
• VisualARQ 3 Flexible BIM (Building Information Modeling) solution for Rhino users in the architectural sector. Provides tools for 2D and 3D documentation, architectural modeling, and IFC support. Compatible with Rhino 7 and Rhino 8.
• Lands Design 6 Landscape architecture software for designing gardens, green spaces, and landscapes. Provides tools for 2D/3D technical drawings, realistic images, and virtual tours. Works with Rhino and AutoCAD/Civil 3D.
• RhinoLands 6 Standalone solution combining Rhino 8 with Lands Design. Complete software solution that does not require installing any other program. Includes all landscaping tools and BIM features with simplified interface.
• Orca3D Marine design plugin for Rhino providing hull design, fairing, hydrostatics, stability analysis, speed/power prediction, CFD interface, and weight/cost tracking. Modules include Design, Analysis, and Advanced Stability.
• Bongo 2.0 Animation plugin for Rhino providing forward kinematics, constraints, viewport keyframing, hierarchical object relationships, timeline scrubbing, and video rendering. Supports various Rhino-compatible renderers.
• SAVANNA3D 3D architectural model library containing over 1,600 detailed models in 3DM format. Includes furniture, fixtures, 2D people, office equipment, TVs, and parametric Grasshopper definitions.
• RhinoCAM + VisualCAD/CAM CAM (Computer-Aided Manufacturing) software for Rhino. Includes 2D/3D modeling, mesh modeling, 2-5 axis milling, drilling, artistic modeling (ART module), and parts nesting (NEST module).
• SudoHopper3D Card game designed to improve understanding of parametric thinking and Grasshopper. Covers mathematics, algorithms, basic coding, vector geometry, and trigonometry. Available in English and Spanish.
• Rhino Student Suite Educational license bundle that includes Rhino 8 plus complimentary online courses. Designed for students and faculty with proof of academic status required.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Autodesk: Publisher of AutoCAD, Revit, and Fusion 360, the dominant CAD platform. Rhino (and McNeel Miami's add-ons) compete against Autodesk in architectural and industrial design workflows; comparable at the product level rather than the business model.
• Trimble SketchUp: Publisher of SketchUp, a widely-used 3D modeling tool with strong overlap in architecture, landscape design (SketchUp is a Rhino competitor in educational and architectural use cases), and conceptual modeling.
• Dassault Systèmes: Publisher of SolidWorks and CATIA, serving mechanical design and industrial customers. Rhino and many of McNeel Miami's plugins (e.g., RhinoCAM) compete in adjacent CAD/CAM workflows.
• Bricsys: Publisher of BricsCAD, a direct competitor to Rhino as a general-purpose CAD platform. Comparable to McNeel Miami's product (Rhino) in target customer and use case, but operates as a publisher rather than a reseller.

Direct peers

• GoEngineer: Large North American reseller/distributor of CAD and engineering software (SolidWorks, Stratasys, 3D printing). Direct peer in the value-added software distribution model, combining e-commerce with training, support, and services for engineering customers.
• Hawk Ridge Systems: Authorized reseller of CAD/CAE software (SolidWorks, CAMWorks, 3D printers). Direct peer operating in the same value-added software distribution model, with similar mix of license sales, training, and technical support.
• KETIV Technologies: Authorized Autodesk and CAD/CAE software distributor serving manufacturing and design customers. Comparable in business model to McNeel Miami: software license reseller with training, implementation, and support services.

Emerging players

• Vectorworks: Publisher of Vectorworks CAD/BIM software for architecture, landscape, and entertainment design. Overlaps with McNeel Miami's architectural and landscape design verticals (VisualARQ, Lands Design), particularly in educational and design-firm segments.

Regional players

• Plotagon (CADvision): Authorized McNeel reseller serving Canada. Directly comparable to McNeel Miami as a regional authorized Rhino distributor, but operating in a different geography (Canada vs. Latin America/Southeast US).

Others

• McNeel & Associates: The original publisher of Rhino 3D and the supplier whose products McNeel Miami resells. Operates its own direct online store in parallel with McNeel Miami, making it both supplier and direct competitor for end-customer sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Rhino3DTV
• YouTubeyoutube.com/@rhino3d.education
• Facebookfacebook.com/Rhino3D.Education
• LinkedInlinkedin.com/company/10168929

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McNeel Miami