TOYOTA MOTOR KOREA

Name

TOYOTA MOTOR KOREA

Legal name

TOYOTA MOTOR KOREA

Website

https://toyota.co.kr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

Other Motor Vehicle Dealers (4412), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs) (TLABAHAA)

akta.pro secondary industries

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ), EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH), EV/Hybrid Aftermarket Parts & Accessories Distribution (Batteries, Charging Components) (TLAKAOAG)

Keywords

• Passenger vehicle sales
• Hybrid electric vehicles
• Automotive after-sales service
• Connected car services
• Certified pre-owned cars

Headquarters

HQ city

Gangneung

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Primary revenue stream from the sale of new Toyota vehicles including sedans, SUVs, minivans, and electrified models (HEV, PHEV) to individual consumers and potentially fleet buyers in the Korean market.
2. After-sales Service & Parts: Revenue generated from vehicle maintenance, repairs, parts replacement, and service programs at authorized Toyota service centers.
3. Toyota Connect Services: Connected services subscription for remote vehicle management, safety features, and infotainment capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

TOYOTA MOTOR KOREA imports, distributes, and sells Toyota passenger vehicles — including the RAV4, Camry, Alphard, Prius, and Crown, in hybrid (HEV) and plug-in hybrid (PHEV) variants — to consumers across South Korea through authorized showrooms and dealers. The company also delivers after-sales service, parts, certified pre-owned vehicles, the Toyota Connect telematics platform, and the YO! TOYOTA! membership program.

Product overview

TOYOTA MOTOR KOREA offers a diversified portfolio of vehicles and connected services. The core product lineup includes the ALL-NEW RAV4 SUV (HEV/PHEV), CAMRY sedan (HEV), ALPHARD HEV minivan, PRIUS hybrid (HEV/PHEV), and CROWN luxury sedan, with the GR/GR SPORT sub-brand providing performance variants. TOYOTA CONNECT provides connected car services including remote control, safety support, and infotainment. Additional offerings include official certified pre-owned vehicles and the YO! TOYOTA! membership program.

Differentiator

Problem solved

Functional benefit

Brands

• Toyota GAZOO Racing: Toyota's motorsport and performance racing brand

Products and services

• ALL-NEW RAV4 Compact SUV sold in South Korea in HEV (hybrid) and PHEV (plug-in hybrid) variants across four trims — PHEV GR SPORT (performance), PHEV XSE (EV efficiency), HEV LIMITED AWD, and HEV XLE (safety and convenience). Starting price KRW 49,900,000. Targeted at individual retail buyers and families seeking an electrified SUV.
• CAMRY HEV

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Korean Paralympic CommitteecoreStrategic or Co-development Partner · 3 April 2026Toyota Motor Korea maintains a sustained partnership with the Korean Paralympic Committee supporting disabled athletes. As part of this partnership, Toyota provides funds and vehicles to support athlete development. The partnership includes the global 'Start Your Impossible' campaign and recognizes outstanding Paralympic achievements such as presenting a Toyota Sienna Hybrid to MVP Kim Yun-ji at the 2026 Winter Paralympics.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Honda Korea: Another Japanese OEM distributing passenger vehicles in Korea through showrooms. Competes with Toyota Korea across sedans, SUVs, and hybrid variants, sharing similar Japanese-brand positioning and import-supply economics.
• BMW Korea: Premium German OEM distributing in Korea through dealer-network showroom retail. Competes with Toyota Korea's Crown/Alphard premium trims for Korean premium and executive buyers using a similar authorized-dealer model.
• Kia Korea: Hyundai's sister brand and Korea's #2 mass-market automaker, with a strong SUV and EV (EV6/EV9) portfolio. Competes head-to-head with Toyota Korea across mainstream and electrified segments in the same dealer-driven retail channel.
• Tesla Korea: BEV-only competitor with strong Korean adoption, direct online sales model, and growing Model Y share. Pressures Toyota Korea's electrified-vehicle narrative and frames the BEV alternative that Korean buyers compare Toyota HEV/PHEVs against.
• Mercedes-Benz Korea: Premium German OEM with a top-tier position in Korea's luxury import segment. Competes directly with Toyota Korea's Crown and Alphard premium trims for affluent Korean consumers and corporate executive fleets.
• Nissan Korea: Japanese OEM distributing passenger vehicles and electrified powertrains (e-Power, Ariya) in Korea. Same import-driven cost structure and showroom-led GTM as Toyota Korea; directly contests Korean consumer mindshare among Japanese makes.
• Hyundai Motor Korea: Korea's largest passenger vehicle manufacturer and the dominant competitor in Toyota Korea's home market. Hyundai offers overlapping sedans, SUVs, and an aggressive BEV lineup (Ioniq 5/6) that directly contests Toyota Korea's RAV4, Camry, and Prius HEV/PHEV portfolio.
• Volkswagen Korea: Mass-market European importer selling in Korea through an authorized-dealer network similar to Toyota Korea's. Competes in the mainstream ICE and increasingly electrified segments against Toyota Korea's sedan and SUV offerings.
• Genesis (Hyundai): Hyundai's luxury brand selling premium sedans and SUVs in Korea through dedicated showrooms. Direct competitor to Toyota Korea's Crown and Alphard lineups in the Korean premium market, with strong home-market advantage.

Broad incumbents

• Lexus Korea: Toyota Motor Corporation's own global luxury brand with a Korean distribution arm. Sister entity under the same parent, competing in Korea's premium import market alongside Toyota Korea's Crown and Alphard top trims.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/toyota
• Facebookfacebook.com/toyotakorea
• Instagraminstagram.com/toyotakorea
• LinkedInlinkedin.com/company/toyota-motor-korea-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOYOTA MOTOR KOREA