Empretienda
- Company typePrivate
- Founded2017
- HeadquartersRosario, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Empretienda firmographics
Firmographics- Name
- Empretienda
- Legal name
- Empretienda S.A.S.
- Website
- https://empretienda.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Empretienda industry classification
Industry- Product category
- E-commerce Platform Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industries
- E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Empretienda is headquartered
LocationHeadquarters
- HQ city
- Rosario
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Empretienda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly flat-fee subscription at ARS $9,490 per month. Single all-inclusive plan covering all platform features, hosting, SSL, and admin panel access. No per-sale commissions are charged. Billed monthly on a prepay basis. Invoices (Factura A or B) issued within ~72 hours of payment confirmation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single all-inclusive plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Empretienda product offering
Product offeringCore offering
Empretienda is a self-serve SaaS e-commerce platform that lets Argentine entrepreneurs and small businesses create, configure, and operate their own branded online stores through a web-based admin panel. The offering bundles storefront hosting, a free subdomain with SSL, customizable templates with CSS/HTML editing, unlimited products and sales, integrated payment gateways (Ualá Bis, Mercado Pago, cash, bank transfer), integrated shipping carriers (OCA, Correo Argentino, Andreani, E-Pick), promotional tools (coupons and BOGO offers), a digital product delivery feature, a wholesale mode, and a built-in blog, all under a single monthly subscription with no per-sale commissions.
Product overview
Empretienda is a single-plan SaaS e-commerce platform (no tiered offerings) that provides everything needed to launch and run an online store in Argentina. The core offering is the Empretienda platform itself, which includes the self-service admin Panel (Panel Administrador) for day-to-day store management. The platform is complemented by Empreshops, a free curated marketplace that aggregates client products to drive cross-discovery traffic. The company operates as Empretienda S.A.S., a single-price model at $9,490 ARS/month with a 30-day free trial and no sales commissions.
Differentiator
Problem solved
Functional benefit
Brands
- EMPRESHOPS: A web platform that aggregates brands and products of Empretienda clients to promote online shopping for entrepreneurs.
- EMPREPREPACK
Products and services
- Empretienda Online Store Platform A SaaS e-commerce platform enabling entrepreneurs and small businesses in Argentina to create and manage their own online stores with a self-service admin panel, free subdomain, SSL certificate, unlimited products and sales, and no per-sale commissions. The platform includes customizable design templates with CSS/HTML editing, an integrated blog, multiple payment gateways, shipping integrations, marketing tools, and social media connectivity.
- Panel Administrador (Admin Panel) The admin dashboard within the Empretienda platform where store owners manage all store configurations including products, prices, stock, orders, customers, payment methods, shipping options, design customization, coupon creation, and analytics. Fully responsive for mobile device use.
- Empreshops Marketplace
Quantifiable outcome
- 470,000+ stores created on the platform
Companies that use Empretienda
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Empretienda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature10 records
Empretienda partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, supporting and flagship.
- Ualá BiscoreIntegrated payment method available within the merchant admin panel. Customers can pay using Ualá Bis prepaid cards or wallet, enabling transactions for underserved merchants and buyers in Argentina.
- Mercado PagocorePrimary payment gateway integrated natively into the admin panel, allowing merchants to accept credit cards, debit cards, and Mercado Pago wallet balances. Used as both a payment collection and onboarding method for the subscription fee.
- OCAcoreIntegrated shipping carrier available within the admin panel for real-time shipping rate calculation and label generation for merchant orders.
- Correo ArgentinocoreIntegrated national postal service for shipping within Argentina, available as a configurable shipping method in merchant dashboards.
- AndreanicoreIntegrated private courier for national shipping, configurable as a shipping option within the Empretienda admin panel.
- E-PicksupportingIntegrated pickup point service enabling merchants to offer E-Pick parcel locker locations as a delivery or return option.
- Amazon Web Services (AWS)corePlatform infrastructure hosted on Amazon cloud services, providing scalability, reliability, and security for all Empretienda stores.
- Google ShoppingcoreDirect integration allowing merchants to list products on Google Shopping directly from their Empretienda admin panel, driving paid and organic search traffic.
- Google AnalyticscoreBuilt-in Google Analytics integration allowing merchants to track store traffic, conversion funnels, and customer behavior within their storefront.
- Facebook PixelcoreFacebook Pixel integration for retargeting, conversion tracking, and ad attribution across Facebook and Instagram advertising ecosystems.
- WhatsApp (Business Integration)coreIntegrated WhatsApp chat widget allowing customers to initiate conversations directly from the merchant's storefront, enabling pre-sale and post-sale support.
- Facebook MessengercoreIntegrated Facebook chat widget enabling customer communication via Messenger directly from the online store.
- EmpreshopsflagshipEmpreshops.com is an Empretienda-operated marketplace that aggregates all Empretienda merchant stores and products in one consumer-facing portal, providing free organic discovery traffic to platform users. This is a proprietary ecosystem asset not available to standalone e-commerce platforms.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Empretienda competitors and assessment
Company assessmentDirect peers
- VTEX: LATAM-originated enterprise and SMB e-commerce platform with store builder, order management, and marketplace integrations. Competes with Empretienda in the Argentine and broader regional e-commerce SaaS layer, though VTEX skews more upmarket.
- Jumpseller: LATAM-headquartered e-commerce SaaS platform offering self-serve store creation, multi-carrier shipping, and payment integrations for SMB merchants in Chile, Brazil, Mexico, and Argentina. Direct overlap with Empretienda's SMB/prosumer target market and product surface.
- BigCommerce: Public SaaS e-commerce platform serving SMB and mid-market merchants with store builder, multi-channel, and headless commerce capabilities. Comparable on product/technology stack, though with stronger mid-market orientation than Empretienda.
- Tiendanube (Nuvemshop): LATAM-focused e-commerce SaaS platform serving SMB merchants across Brazil, Argentina, Mexico, and other regional markets with similar self-serve store creation, payments, and shipping tooling. The closest direct competitor to Empretienda in the Spanish/Portuguese-speaking SMB segment.
Broad incumbents
- Shopify: Global category leader in SMB e-commerce SaaS. While not Argentina-specialized, Shopify competes for the same digital-first SMB merchant segment globally and pressures Empretienda on brand, app ecosystem, and feature breadth.
- Mercado Shops: E-commerce storefront offering from Mercado Libre, integrated with the dominant Mercado Pago payments ecosystem in Argentina. Provides heavily subsidized/free online stores to existing Mercado Libre sellers, posing the most significant local competitive threat to Empretienda.
- Wix: Website builder with a meaningful e-commerce module (Wix Stores) targeting SMBs and prosumers. Overlaps with Empretienda's self-serve, no-code positioning and competes for the same non-technical entrepreneur segment.
Regional players
- Tray (Locaweb): Brazil-focused e-commerce SaaS platform owned by Locaweb, serving SMB merchants with store builder, payments, and shipping integrations. Comparable product and GTM motion to Empretienda but with primary focus on the Brazilian market rather than Argentina.
- TiendaNube: Argentine-origin brand name for Nuvemshop's Spanish-language operations, providing e-commerce SaaS to SMBs in Argentina. Direct local-market competitor with overlapping merchant base, integrations, and PLG motion.
Emerging players
- WooCommerce: Open-source WordPress-based e-commerce plugin used heavily by SMBs globally, including in Argentina. Represents a free, extensible alternative to Empretienda's hosted SaaS for technically inclined entrepreneurs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Empretienda social profiles
Digital presenceEmpretienda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Empretienda leadership team
Management profileNumber of profiles
Empretienda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Empretienda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Empretienda
What does Empretienda do?
Empretienda is a self-serve SaaS e-commerce platform that lets Argentine entrepreneurs and small businesses create, configure, and operate their own branded online stores through a web-based admin panel. The offering bundles storefront hosting, a free subdomain with SSL, customizable templates with CSS/HTML editing, unlimited products and sales, integrated payment gateways (Ualá Bis, Mercado Pago, cash, bank transfer), integrated shipping carriers (OCA, Correo Argentino, Andreani, E-Pick), promotional tools (coupons and BOGO offers), a digital product delivery feature, a wholesale mode, and a built-in blog, all under a single monthly subscription with no per-sale commissions.
Is Empretienda a public or private company?
Empretienda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Empretienda founded?
Empretienda was founded in 2017. It employs 11 to 50 people.
Where is Empretienda based?
Empretienda is headquartered in Rosario, Argentina, in the Latin America region.
How does Empretienda make money?
One revenue line is on record: saaS Subscription.
Who are Empretienda's main competitors?
Direct peers on record are VTEX, Jumpseller, BigCommerce and Tiendanube (Nuvemshop). Broad incumbents are Shopify, Mercado Shops and Wix. Regional players are Tray (Locaweb) and TiendaNube. WooCommerce is listed as an emerging player.
Does Empretienda have an API?
No public API is recorded for Empretienda.
What industry is Empretienda in?
Empretienda's product category is E-commerce Platform Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of EDAMAHAH, E-commerce & Online Business (Marketplaces, DTC). Its NAICS code is 5132 and its SIC code is 7372.