Eletro Shopping

Affiliate Product Review Contenteletroshopping.com.br

Company typePrivate
Founded1994
HeadquartersPaulista, Brazil
Headcount5,001–10,000
GTM typeB2C
OfferingDigital Commerce or Content

Eletro Shopping firmographics

Firmographics

Name: Eletro Shopping
Legal name: LGDESIGN OÜ
Website: https://eletroshopping.com.br
Company type: Private
Founded year: 1994
Operating status: Operating
Headcount range: 5,001–10,000 employees
Ownership category
akta.pro rank

Eletro Shopping industry classification

Industry

Product category: Affiliate Product Review Content
NAICS: General Merchandise Retailers (455), All Other Miscellaneous Retailers (45999)
SIC: Retail-Catalog & Mail-Order Houses (5961), Retail-Miscellaneous Shopping Goods Stores (5940)
akta.pro primary industry: Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
akta.pro secondary industry: Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

Product review platform
Affiliate marketing
Buying guides
Consumer recommendations
Content publishing

Where Eletro Shopping is headquartered

Location

Headquarters

HQ city: Paulista
HQ country: Brazil
HQ region: Latin America

Offices1 record

Markets served

Eletro Shopping business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

Amazon Affiliate Program: Eletro Shopping participates in the Amazon Brasil affiliate program, earning commissions when visitors click through to Amazon and make purchases. The site publishes buying guides and product reviews that link to Amazon product listings, receiving referral fees on qualifying sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Eletro Shopping product offering

Product offering

Core offering

Eletro Shopping publishes category-organized product reviews and buying guides for Brazilian consumers across home appliances, electronics, kitchen, health and beauty, sports, fashion, baby products, and automotive categories. The site monetizes exclusively through the Amazon Brasil affiliate program, earning commissions when visitors click through and purchase products on Amazon.

Product overview

Eletro Shopping is a Brazilian affiliate review website that operates as a content curation platform rather than a traditional e-commerce store. The platform aggregates product reviews and recommendations across diverse consumer categories including electronics (smartphones, notebooks, TVs, cameras), home appliances (air conditioners, washing machines, refrigerators, vacuum cleaners), kitchen products (grills, blenders, coffee makers, cooktops), health & beauty items, and home furnishings. The site monetizes through the Amazon Brasil affiliate program, earning commissions by linking to products on Amazon. Eletro Shopping is owned by LGDESIGN OÜ, an Estonian company, and is operated by Máquina de Vendas Ltda. in Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

Eletro Shopping Website WordPress-based affiliate content platform that publishes Portuguese-language product reviews and buying guides across home appliances, electronics, kitchen equipment, health and beauty items, sports gear, fashion, baby products, and automotive categories for Brazilian consumer shoppers, monetizing through Amazon Brasil affiliate link referrals.

Companies that use Eletro Shopping

Customer profile

Segments1 record

Ideal customer profiles1 record

Eletro Shopping technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Eletro Shopping partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Amazon BrasilcoreGTM or Marketing PartnerEletro Shopping participates in the Amazon Brasil affiliate program. The partnership allows the site to earn commissions by linking to Amazon product listings. This is the primary revenue model for the company, with affiliate links embedded throughout product review articles and buying guides.

Recent moves3 records

Expansion highlights2 records

Eletro Shopping competitors and assessment

Company assessment

Direct peers

Bondfaro: Brazilian comparison-shopping site operating an affiliate model linking consumers to e-commerce retailers. Comparable business model and target audience.
Zoom: Brazilian price-comparison and shopping site. Overlaps directly with Eletro Shopping's model of monetizing consumer purchase intent through retailer referral commissions.
Buscapé: Brazil's largest price-comparison platform (owned by Mercado Libre). Direct competitor in driving purchase-intent Brazilian shoppers to retail partners via affiliate/lead economics.
Já Cotei: Brazilian price-comparison and product-review platform. Competes for the same affiliate-driven, purchase-intent traffic that Eletro Shopping targets.
Compare Fácil: Brazilian comparison and reviews site covering similar consumer categories; operates a comparable affiliate/content monetization model.

Broad incumbents

Magazine Luiza: Major Brazilian omnichannel retailer and a potential downstream affiliate partner; relevant as both a competitor for purchase-intent traffic and a monetization destination.
Americanas: Large Brazilian e-commerce retailer offering the broad consumer categories Eletro Shopping reviews; relevant as a downstream transaction partner.
Mercado Livre: Dominant Brazilian marketplace and parent of Buscapé; competes broadly for purchase-intent shoppers in the same electronics and home-appliance verticals.
Casas Bahia: Brazilian retail incumbent in appliances and home goods — a category Eletro Shopping heavily covers — and a potential affiliate destination.

Emerging players

Lomadee: Brazilian affiliate network connecting publishers like Eletro Shopping to multiple advertisers; comparable as a monetization infrastructure in the same affiliate ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Eletro Shopping financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Eletro Shopping leadership team

Management profile

Number of profiles

Eletro Shopping funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Eletro Shopping M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eletro Shopping

What does Eletro Shopping do?

Is Eletro Shopping a public or private company?

Eletro Shopping is a private company. It is classified as corporate owned and is currently operating.

When was Eletro Shopping founded?

Eletro Shopping was founded in 1994. It employs 5,001 to 10,000 people.

Where is Eletro Shopping based?

Eletro Shopping is headquartered in Paulista, Brazil, in the Latin America region.

How does Eletro Shopping make money?

One revenue line is on record: amazon Affiliate Program.

Who are Eletro Shopping's main competitors?

Direct peers on record are Bondfaro, Zoom, Buscapé, Já Cotei and Compare Fácil. Broad incumbents are Magazine Luiza, Americanas, Mercado Livre and Casas Bahia. Lomadee is listed as an emerging player.

Does Eletro Shopping have an API?

No public API is recorded for Eletro Shopping.

What industry is Eletro Shopping in?

Eletro Shopping's product category is Affiliate Product Review Content. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces. Its NAICS code is 455 and its SIC code is 5961.