What Lomadee does

Lomadee is a Brazilian affiliate marketing platform that connects advertisers with a network of more than 1 million affiliates, enabling performance-based customer acquisition through websites, social media, blogs, coupon and deal sites, price comparison platforms, banks, fintechs, and mobile apps. The platform's core offering is a two-sided marketplace serving three user types: affiliates seeking brand partnerships, advertisers seeking performance-based reach, and partners (agencies, e-commerce platforms, CRM platforms, and media portals) that resell or integrate the platform's solutions. As of 2025, the platform lists 350+ advertiser brands spanning retail, beauty, electronics, pharmacy, and home goods, and claims access to 40 million+ consumers through the affiliate network.

The product surface consists of three components: the core Lomadee marketplace, SocialSoul (an influencer marketing and social selling solution providing pay-per-sale access to the consumer network, with reported metrics of 23% higher total revenue and 8% higher orders versus prior period), and Monitfy (a white-label SaaS solution allowing brands to build and manage their own customized affiliate networks with configurable commission structures). The underlying technology centers on affiliate tracking, link generation, commission management, and reporting dashboards, distributed via a self-serve web platform (app.lomadee.com), a direct website with plan-based sign-up CTAs, and a partner channel.

Lomadee monetizes through two streams: affiliate referral commissions, where the platform takes a share of transactions generated through the affiliate network, and SaaS subscriptions for Monitfy on a monthly plan-based cadence (specific price points are not publicly disclosed). Affiliate participation is free; advertiser-side pricing is performance-based or subscription-based depending on product. The company is privately held, headquartered in São Paulo, Brazil, and operates exclusively in the Brazilian domestic market with no disclosed funding history, parent company, or institutional investors in the source material.

Name

Lomadee

Legal name

Lomadee

Website

https://lomadee.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Lomadee is a Brazilian affiliate marketing platform connecting 350+ advertiser brands with 1 million+ affiliates for performance-based customer acquisition across retail, beauty, electronics, pharmacy, and home verticals.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Platform

NAICS

Advertising Agencies (54181), Media Representatives (541840)

SIC

Services-Advertising (7310)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

akta.pro secondary industries

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)

Keywords

• Affiliate marketing platform
• Performance marketing network
• Influencer marketing solutions
• White-label affiliate program
• Commission-based advertising

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Affiliate Referral Commissions: Lomadee acts as an affiliate network, charging advertisers a commission or transaction fee for each sale influenced through the platform's affiliate network. Affiliates earn commissions per sale they influence, with Lomadee taking a share of the transaction as the network operator.
2. Platform SaaS Subscriptions (Monitfy): Monitfy, a white-label affiliate network management solution, is offered via plans for brands wanting to build and manage their own affiliate programs. Pricing is plan-based, suggesting a subscription component for platform access and affiliate management tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lomadee operates an affiliate marketing platform that connects 350+ brand advertisers with a network of over 1 million affiliates across Brazil. The platform enables advertisers to launch affiliate programs, manage commissions, and reach 40M+ consumers through performance-based pricing, while affiliates discover brands, generate tracking links, and earn commissions on sales. The offering includes the core Lomadee network, SocialSoul (influencer marketing solution), and Monitfy (white-label affiliate network management SaaS).

Product overview

Lomadee is a comprehensive affiliate marketing platform structured as a core platform with modular add-on solutions. The main Lomadee platform serves as the marketplace connecting brands with over 1 million affiliates and 350+ brands. SocialSoul extends the offering with an influencer marketing solution targeting 40+ million consumers with performance-based pricing. Monitfy provides a white-label option for brands wanting to build and manage their own custom affiliate networks. The platform also categorizes users into three segments: affiliates (content creators, influencers, media portals, coupon sites, price comparators, banks/fintechs, mobile apps), advertisers (using Monitfy and Lomadee SocialSoul), and partners (agencies, e-commerce platforms, CRM platforms, marketing platforms, media portals, mobile apps).

Differentiator

Problem solved

Functional benefit

Brands

• Monitfy: Solution for advertisers to build and manage their own affiliate network with customized strategies, affiliate recruitment, and commission management.
• SocialSoul

Products and services

• Lomadee Affiliate Network The core affiliate marketing platform connecting 350+ brand advertisers with 1M+ affiliates across Brazil. Enables advertisers to launch affiliate programs and manage campaigns while affiliates access brands, generate tracking links, and earn commissions on sales.
• SocialSoul Influencer marketing and social selling solution for advertisers, providing access to 40M+ consumers with performance-based pricing (pay only for sales realized). Includes total revenue tracking and order metrics dashboards. Solution also enables brands to leverage influence marketing and manage their own affiliate network with paid-per-sale economics.
• Monitfy White-label SaaS platform for brands to build and manage their own custom affiliate networks. Allows brands to develop strategies, recruit affiliates, and set commissions, all personalized with the brand's identity. Offered via plan-based subscription tiers.

Quantifiable outcome

• 23% increase in total revenue for brands using SocialSoul vs prior period
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Awin: Global affiliate marketing network operating across multiple verticals with a brand-and-publisher marketplace model. Directly comparable to Lomadee's core affiliate marketplace, though Awin operates globally versus Lomadee's Brazil-only focus.
• PartnerStack: B2B-focused partner and affiliate management SaaS platform. Comparable to the Monitfy white-label affiliate network offering rather than the marketplace itself, but increasingly competing for the same advertiser budgets.
• ShareASale: Affiliate marketing network providing a marketplace connecting merchants and affiliates. Closely analogous to Lomadee's core platform on affiliate onboarding, tracking, and commission mechanics.
• Zanox (now Awin): European-rooted affiliate network now part of Awin but historically a standalone comparable. Mentioned for completeness as a historic direct peer in the affiliate network category that Lomadee competes within.
• Impact: Partnership management and affiliate SaaS platform serving global advertisers with affiliate, influencer, and B2B partner programs. Comparable to Lomadee on the marketplace side and to Monitfy on the SaaS white-label infrastructure side.
• Rakuten Advertising: Affiliate and performance marketing network offering global reach to advertisers and publishers. Directly comparable on affiliate marketplace mechanics, with deeper international brand budgets that increasingly serve Brazilian merchants.
• CJ Affiliate (Commission Junction): One of the largest global affiliate networks connecting advertisers with publishers via performance-based commissions. Closely mirrors Lomadee's two-sided marketplace and commission model, with broader international advertiser demand.

Regional players

• Hotmart: Brazilian-founded platform for digital products and creator monetization, with affiliate/influencer program tooling. Comparable on Brazil market presence and the affiliate/creator monetization model, though more focused on infoproducts than general retail.

Broad incumbents

• Amazon Associates: The largest single advertiser affiliate program globally, accepting Brazilian publishers and shaping affiliate commission benchmarks. Functions as a broad incumbent that competes for affiliate mindshare rather than running a third-party network.

Emerging players

• Trolley (now Fosca): Brazilian creator economy and affiliate platform connecting creators with brands for performance-based campaigns. Comparable on the influencer/creator monetization side of Lomadee's SocialSoul offering, with a younger, mobile-first product.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lomadee