Amazon Insurance Services

What Amazon Insurance Services does

Amazon Insurance Services is a family-run, independent insurance agency headquartered in a single storefront on Foothill Blvd in Lake View Terrace, California, operating for approximately 17 years since 2007. The firm distributes personal and commercial insurance products — auto, life, commercial, and motorcycle coverage — through a standard independent-agency commission model, while also writing surety bonds. Beyond insurance, it offers California DMV registration and title services as a state-authorized partner, plus tax preparation, effectively functioning as a multi-line consumer services counter for the surrounding San Fernando Valley neighborhoods of Sylmar, San Fernando, Pacoima, Sunland-Tujunga, Sun Valley, Granada Hills, Mission Hills, and Arleta.

The agency's product architecture is service-led rather than technology-led: there is no proprietary platform, no digital self-service channel, and no disclosed data infrastructure beyond standard carrier quoting tools. Bilingual English/Spanish staffing supports a primarily working-class, multi-ethnic retail customer base, and the firm carries a Better Business Bureau A+ rating with zero complaints on file. Customer acquisition is driven by walk-in foot traffic, local referral, and word-of-mouth, including a formal customer referral program.

Revenue is generated primarily through carrier commissions on bound policies, supplemented by service fees on DMV, tax, and surety bond transactions. The model is asset-light and operationally simple, with the headcount band of 11–50 employees concentrated at the single Lake View Terrace location. The business profile is that of a stable, long-running local retail agency rather than a scaling insurance platform.

Name

Amazon Insurance Services

Legal name

Amazon Insurance Services

Website

https://amazonins.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Amazon Insurance Services is a family-run independent insurance agency in Lake View Terrace, CA, providing auto, life, commercial, motorcycle, and surety bond coverage alongside DMV and tax services to consumers and small businesses across the San Fernando Valley.

Ownership category

akta.pro rank

Headquarters

HQ city

Sylmar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Commissions: Earns commissions by shopping and binding coverage across multiple A-rated insurance carriers. As an independent agency, they compare rates and earn referral/spread commissions from carriers for policy placements.
2. DMV Services: As a California DMV-authorized partner, completes registration, title transfers, renewals, plates and stickers on-site, likely charging service fees for these transactions.
3. Tax Preparation: In-house tax preparation services for individuals, self-employed, and small businesses, including ITIN assistance. Revenue generated through service fees for tax return preparation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Amazon Insurance Services is a family-run independent insurance agency in Lake View Terrace, California, that shops and binds personal and commercial coverage (auto, life, motorcycle, commercial) across multiple A-rated carriers. In addition to insurance placement, the agency operates as a California DMV-authorized partner for on-site registration, title, renewal, and plate services, and provides in-house personal and small-business tax preparation with ITIN assistance. All services are delivered in English and Spanish from a single Foothill Blvd storefront serving the San Fernando Valley.

Product overview

Amazon Insurance Services is a single-location independent insurance agency offering a unified suite of personal and commercial insurance products alongside government and financial services. The core offerings include Auto Insurance, Life Insurance, Commercial Insurance, and Motorcycle Insurance, complemented by Surety Bonds and DMV Services (as a California DMV-authorized partner), plus in-house Tax Preparation. All products are delivered through a single Foothill Blvd office location where agents shop rates across multiple carriers for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Liability and full-coverage auto insurance policies shopped across multiple A-rated carriers to find the lowest rate for the customer's driving record and vehicle. Includes SR-22 filings, collision and comprehensive coverage, roadside and rental protection, and uninsured-motorist coverage, for individual drivers and families in the San Fernando Valley.
• Life Insurance Term life, whole and universal permanent life, and final-expense plans designed to cover funeral and end-of-life costs, with no-exam options available. Quoted across multiple A-rated carriers for individuals and families in the San Fernando Valley, explained in English or Spanish.
• Commercial Insurance Business coverage for local small business owners, including commercial auto for work vehicles and fleets, general liability, certificates of insurance, and business owners policies tailored to meet contract and licensing requirements. Compared across multiple A-rated carriers to find competitive premiums.
• Motorcycle Insurance Coverage for street bikes, cruisers, and touring motorcycles, including liability, collision, and comprehensive coverage, plus accessory and custom-parts coverage. Includes safe-rider and bundle discounts, quoted across multiple carriers for individual riders.
• DMV Services California DMV-authorized registration and title services completed on-site at the Lake View Terrace office: new registration, title transfers, renewals with printed stickers, replacement plates and titles, Planned Non-Operation (PNO) filings, and proof-of-insurance filing. Available to vehicle owners in the San Fernando Valley without appointments.
• Tax Preparation In-house personal and small-business tax preparation, including individual returns, self-employed and small-business filings, and ITIN assistance. Year-round support available in English and Spanish for individuals, self-employed clients, and small businesses in the San Fernando Valley.
• Surety Bonds Contractor, license, notary, court, and DMV/dealer surety bonds issued at competitive rates for licensing, job bidding, and contract or court requirements. Pay-as-you-go pricing model for local small businesses and licensed professionals.

Quantifiable outcome

• Zero complaints with BCA AAA rating

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• California Department of Motor VehiclescoreOthersAmazon Insurance Services is a California DMV-authorized business partner, enabling them to complete most registration and title transactions on-site without requiring customers to visit a DMV office or wait in line. This partnership is central to their one-stop-shop value proposition.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• GEICO: Direct-to-consumer auto carrier and the principal disintermediation threat to neighborhood agencies — relevant because Amazon Insurance's auto book is exposed to GEICO's price-leadership marketing in the same California ZIP codes.
• Allstate: National P&C carrier operating through captive agents and direct channels — competing for the same personal and small-commercial lines and illustrating the structural pressure independent agencies face from carrier-owned distribution.
• Mercury Insurance: California-domiciled P&C carrier that distributes heavily through independent agents and offers the same auto, commercial, and specialty lines Amazon Insurance shops across — relevant incumbent benchmark for carrier relationships and commission economics.
• State Farm: Largest US personal-lines carrier with a captive-agent distribution model that competes head-to-head with independent agencies like Amazon Insurance for the same household auto and life customers in Southern California.
• AAA Insurance: Established California insurance distributor leveraging the AAA club brand to bundle auto, home and life products — a broader incumbent with overlapping personal-lines distribution and similar member/loyalty-driven retention.

Direct peers

• Freeway Insurance: California-headquartered independent insurance agency chain offering auto, home, life, commercial and DMV-adjacent services through neighborhood storefronts — directly comparable multi-line independent retail model targeting similar Hispanic and working-class Southern California demographics.
• Fiesta Auto Insurance: California-based independent auto-insurance retail chain focused on Spanish-speaking customers with bilingual service and DMV registration services — highly comparable target customer, geographic overlap, and product mix including SR-22s and commercial auto.

Regional players

• H&R Block: National retail tax-preparation chain — comparable for the in-house tax prep and ITIN services Amazon Insurance offers, and a likely competitor for foot-traffic-driven tax-season customers in the same neighborhood trade area.
• Jackson Hewitt: Seasonal retail tax-preparation brand — directly comparable for the tax-preparation side of Amazon Insurance's offering, particularly bilingual ITIN and self-employed returns.

Emerging players

• SuretyBonds.com: Online surety bond distributor covering contractor, license, court and DMV/dealer bonds — an emerging digital competitor for the surety bond slice of Amazon Insurance's book and a useful benchmark for online-versus-broker channel economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amazon-insurance-services-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazon Insurance Services