AAA Insurance
AAA Insurance is a privately-held Vietnamese non-life insurer, founded in 2005 and headquartered in Ho Chi Minh City, offering health, motor, travel, and property insurance to individual and enterprise customers via a multi-channel network of branches, 10,000+ bank partners, and digital platforms.
- Company typePrivate
- Founded2005
- HeadquartersHo Chi Minh City, Vietnam
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What AAA Insurance does
AAA Insurance (Tổng Công ty Cổ phần Bảo hiểm AAA) is a privately-held Vietnamese non-life insurance company headquartered in Ho Chi Minh City, founded on February 28, 2005, with 251-500 employees. It provides personal and commercial non-life insurance products across health (Health Insurance 5.0), compulsory and voluntary motor liability for cars and motorcycles, domestic travel insurance (individual and group), and apartment/condominium property insurance, serving both individual consumers and enterprise clients in Vietnam. The company operates a multi-channel distribution model that combines a nationwide branch network, bancassurance partnerships with over 10,000 bank and financial institution partners (VIB, ACB, TPBank, Eximbank, Nam A Bank, HomeCredit, SHB Finance, and others), and direct-to-consumer digital channels including the corporate website aaa.com.vn and the My AAA mobile application.
The company's technology platform is built around digital distribution and policy administration: electronic insurance certificates and digital signatures replace paper documentation, an online accident declaration feature shortens motor claims processing, and a multi-channel insurance management and distribution system is being co-developed with technology partners ERAX and DIGINS (announced October 2024). The company holds ISO 9001:2015 (quality management) and ISO 27001:2022 (information security) certifications and achieved the Top 10 Leading Vietnamese Brands 2022 recognition.
AAA Insurance generates revenue primarily through insurance premium collection on annual and multi-year policies across its product lines, supplemented by claims processing services, and has stated a target of becoming a Top 10 non-life insurer in Vietnam. The company reported revenue exceeding 1,000 billion VND in 2024, with reports indicating 130%-150%+ completion of its 2024 business plan, and is in the process of a multi-year buildout of sales points, digital infrastructure, and bancassurance relationships. Recent governance moves include a September 2023 restructuring to a 'Tổng Công ty' (general company) structure, multiple Deputy CEO and Board appointments for the 2025-2030 term, and a January 2026 CEO change to Mr. Đoàn Trọng Thắng.
AAA Insurance firmographics
Firmographics- Name
- AAA Insurance
- Legal name
- Tổng Công ty Cổ phần Bảo hiểm AAA
- Website
- https://aaa.com.vn
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AAA Insurance is a privately-held Vietnamese non-life insurer, founded in 2005 and headquartered in Ho Chi Minh City, offering health, motor, travel, and property insurance to individual and enterprise customers via a multi-channel network of branches, 10,000+ bank partners, and digital platforms.
- Ownership category
- akta.pro rank
AAA Insurance industry classification
Industry- Product category
- Non-Life Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Personal Auto Insurance (FSAJAMAA)
Keywords
Where AAA Insurance is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices4 records
Markets served
AAA Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premium Revenue: Collection of insurance premiums from personal and enterprise insurance products including health, vehicle, travel, and property coverage. Revenue generated through annual and multi-year policy renewals with recurring premium payments.
- Claims Processing Services: Handling of insurance claims and compensation payments for covered events including vehicle accidents, health expenses, and property damage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual and group insurance products with varying coverage levels |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
AAA Insurance product offering
Product offeringCore offering
AAA Insurance is a Vietnamese non-life (general) insurance company that underwrites and sells risk-protection products including health, motor vehicle (compulsory third-party liability for cars and motorcycles), travel, and property/apartment insurance for both individuals and enterprises. It collects premiums, manages policies, and processes claims through a nationwide branch network, bank partnerships, and digital channels.
Product overview
AAA Insurance offers a comprehensive portfolio of insurance products comprising both individual and corporate offerings. Individual products include Health Insurance 5.0 (Bảo hiểm chăm sóc sức khỏe 5.0), Compulsory Motor Liability Insurance for both cars and motorcycles, Domestic Travel Insurance (individual and group), and Apartment/Condominium Insurance. Corporate products and other specialized offerings complement the individual product line. The company has invested in digital capabilities including the My AAA mobile application for online purchases and policy management, digital signature and electronic insurance certificates, and online accident declaration features to streamline claims processing. A multi-channel insurance management and distribution system is under development in partnership with ERAX and DIGINS.
Differentiator
Problem solved
Functional benefit
Products and services
- Bảo hiểm Chăm sóc Sức khỏe 5.0 (Health Insurance 5.0) Comprehensive health insurance product offering healthcare coverage with claims processing completed within minutes, available for both individual and group enrollment.
- Bảo hiểm Bắt buộc TNDS Xe Ô Tô (Compulsory Motor Liability Insurance - Cars) Mandatory third-party liability insurance for automobile owners, required by Vietnamese law.
- Bảo hiểm Bắt buộc TNDS Xe Máy (Compulsory Motor Liability Insurance - Motorcycles) Mandatory third-party liability insurance for motorcycle owners, required by Vietnamese law.
- Bảo hiểm Du lịch Trong nước - Nhóm (Domestic Travel Insurance - Group) Group travel insurance covering risks during domestic travel within Vietnam.
- Bảo hiểm Du lịch Trong nước - Cá nhân (Domestic Travel Insurance - Individual) Individual travel insurance covering risks during domestic travel within Vietnam.
- Bảo hiểm Căn hộ Chung cư (Apartment/Condominium Insurance) Property insurance covering apartments and condominiums against specified risks, targeting homeowners.
- Sản phẩm Doanh nghiệp (Business/Corporate Insurance Products) Corporate insurance products for business customers, including group health plans, employee benefits, and commercial property coverage.
- My AAA Mobile Application Mobile application enabling customers to purchase insurance online, manage policies, file claims, and receive promotional offers.
Quantifiable outcome
- Revenue exceeded 1,000 billion VND in 2024, achieving 130% of annual plan
- +3 more outcomes
Companies that use AAA Insurance
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
AAA Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AAA Insurance partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor, major and core.
- Banking University Ho Chi Minh CityminorCooperation agreement with Banking University HCMC for talent development and potential product development initiatives.
- ERAXmajorPartnership with ERAX to implement multi-channel insurance management and distribution software project for digital transformation.
- DIGINSmajorCollaboration with DIGINS on insurance administration and multi-channel product distribution platform development.
- INSOmajorExclusive distribution partnership with INSO for high-value individual unemployment insurance product with compensation up to 5 billion VND after 3 months.
- PasarpolismajorPartnership with Indonesian InsurTech company Pasarpolis for digital insurance product development and market expansion in Southeast Asia.
- MedicimajorPartnership with Medici to leverage technology resources and support digital transformation strategy.
- MoncoverminorDistribution cooperation agreement with Moncover for insurance product sales.
- AssistCardminorInternational travel assistance services partnership providing global travel insurance and assistance coverage for AAA Insurance customers traveling abroad.
- VIB (Vietnam International Bank)coreMajor banking partner for co-distribution of insurance products through VIB branch network across Vietnam.
- Nam A BankcoreStrategic banking partnership for insurance product distribution through Nam A Bank network.
- ACB BankcorePartnership with Asia Commercial Joint Stock Bank for insurance product distribution.
- SHB FinancemajorConsumer finance partner for insurance product distribution.
- TPBankcorePartnership with Tien Phong Commercial Joint Stock Bank for co-selling insurance products.
- HomeCredit VietnammajorConsumer finance partnership for insurance distribution services.
- EximbankcoreStrategic partnership with Export-Import Bank for insurance product distribution, aiming to expand sales channels nationwide.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
AAA Insurance competitors and assessment
Company assessmentDirect peers
- Bảo Việt Holdings: Vietnam's largest insurance and financial group, operating life, non-life, and investment businesses. Directly comparable to AAA as a multi-line non-life insurance carrier competing in the same Vietnamese market with overlapping product categories (motor, health, property).
- PVI Insurance: One of Vietnam's leading non-life insurers with state-linked ownership and broad product coverage including motor liability, property, engineering, and health. Comparable to AAA in product breadth, mandatory motor line exposure, and domestic distribution strategy.
- Bảo Minh Insurance: Established Vietnamese non-life insurer offering motor, health, property, and travel insurance to individuals and enterprises. Comparable to AAA across nearly identical product categories and target customer segments in Vietnam.
- PJICO (Petrolimex Insurance JSC): Non-life insurer affiliated with Petrolimex providing motor, property, and commercial insurance across Vietnam. Comparable to AAA in non-life product mix and multi-channel distribution incl. digital and partner channels.
- Bảo Long Insurance: Vietnamese non-life insurance carrier focused on personal lines including motor and health insurance. Comparable to AAA in scale, Vietnamese market focus, and personal non-life product concentration.
- Bảo hiểm Hùng Vương: Vietnamese non-life insurance carrier selling motor, health, and property insurance through agency and partner channels. Closely comparable to AAA by product mix, distribution approach, and mid-tier Vietnam non-life positioning.
Broad incumbents
- Liberty Insurance Vietnam: International non-life insurer operating in Vietnam with broad product offerings across motor, property, and commercial lines. Comparable to AAA across product categories but with parent-group capital backing and global reinsurance capacity that AAA lacks.
- AXA Vietnam: Global insurance group offering life, health, and P&C products in Vietnam through agency, bancassurance, and digital channels. Comparable to AAA in health and motor liability lines, but with materially larger brand and underwriting capacity.
- Generali Vietnam: International insurance group operating life and non-life lines in Vietnam including motor and personal accident. Comparable to AAA as a multi-channel non-life competitor with international reinsurance and capital advantages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AAA Insurance social profiles
Digital presenceAAA Insurance compliance and trust
Trust signalCompliance2 records
AAA Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
AAA Insurance leadership team
Management profileNumber of profiles
Profiles1 record
AAA Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AAA Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AAA Insurance
What does AAA Insurance do?
AAA Insurance is a Vietnamese non-life (general) insurance company that underwrites and sells risk-protection products including health, motor vehicle (compulsory third-party liability for cars and motorcycles), travel, and property/apartment insurance for both individuals and enterprises. It collects premiums, manages policies, and processes claims through a nationwide branch network, bank partnerships, and digital channels.
Is AAA Insurance a public or private company?
AAA Insurance is a private company. It is classified as management employee owned and is currently operating.
When was AAA Insurance founded?
AAA Insurance was founded in 2005. It employs 251 to 500 people.
Where is AAA Insurance based?
AAA Insurance is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does AAA Insurance make money?
Two revenue lines are on record. Insurance Premium Revenue is the primary driver. The others are claims Processing Services.
Who are AAA Insurance's main competitors?
Direct peers on record are Bảo Việt Holdings, PVI Insurance, Bảo Minh Insurance, PJICO (Petrolimex Insurance JSC), Bảo Long Insurance and Bảo hiểm Hùng Vương. Broad incumbents are Liberty Insurance Vietnam, AXA Vietnam and Generali Vietnam.
Does AAA Insurance have an API?
No public API is recorded for AAA Insurance.
What industry is AAA Insurance in?
AAA Insurance's product category is Non-Life Insurance. Its primary akta.pro industry code is FSAJAMAA, Personal Auto Insurance. Its NAICS code is 52412 and its SIC code is 6331.