Farmland Pets & Feed

What Farmland Pets & Feed does

Farmland Pets & Feed is a family-owned and operated single-location retail store based in Silverdale, Washington, founded in 1977. The business sells live exotic animals — including tropical fish (maintained across 75+ in-store aquariums), reptiles such as bearded dragons, chinchillas, ferrets, exotic birds, chicks, pond fish, and tarantulas — alongside complementary merchandise such as pet care supplies, animal feed, equine and hobby farm supplies, gardening and lawn care products, pond supplies, and wild bird supplies. Its competitive positioning is built on a combination of specialty animal selection unavailable at mainstream pet chains and the breadth of an agricultural/pet/garden one-stop shop, supported by knowledgeable staff described by the company as experienced across multiple animal and product categories.

The business operates purely as a brick-and-mortar retailer with no e-commerce platform, no delivery service, and no online ordering. Distribution is restricted to a single storefront at 9000 Silverdale Way NW, open seven days a week, with marketing limited to a basic informational website (farmlandpets.com) and organic community presence. The revenue model is straightforward one-time retail sales at point of purchase, with no disclosed pricing, no subscription or recurring component, and no third-party logistics.

The company is privately held, has 1–10 employees, has no disclosed funding, no parent company, no subsidiaries, no named customers, no partnerships, and no technology platform. Its customer base is purely local and walk-in, segmented across exotic pet enthusiasts, home and garden hobbyists, farmers and hobby farm owners, and pond/water garden owners served in the Silverdale and surrounding Kitsap County area.

Name

Farmland Pets & Feed

Legal name

Farmland Pets and Feed

Website

https://farmlandpets.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Farmland Pets & Feed is a family-owned, single-location retail store in Silverdale, Washington, founded in 1977, selling exotic pets, pet supplies, animal feed, and gardening and farm supplies to local walk-in customers.

Ownership category

akta.pro rank

Product category

Pet and Farm Retail

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Pet Food & Treats Retail (CRALAHAB)

akta.pro secondary industries

Reptile & Amphibian Supplies Retail (CRALAHAJ), Bird Supplies Retail (CRALAHAK), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Pet Cleaning & Habitat Maintenance Retail (Cage/Aquarium cleaners, filters) (CRALAHAN), Insect & Live Feed (Crickets, Mealworms, Feeder Roaches) (AFADAFAM)

Keywords

• Pet retail store
• Exotic pet sales
• Animal feed supplies
• Farming supplies retail
• Gardening supplies store

Headquarters

HQ city

Silverdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail merchandise sales: The company generates revenue through the sale of exotic pets (tropical fish, reptiles, chinchillas, bearded dragons, birds, chicks, rabbits, ferrets, and other animals), pet supplies, animal feed, gardening supplies, farming supplies, pond supplies, and lawn care products. This is a traditional retail revenue model with one-time transaction sales at point-of-purchase in the physical store.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Farmland Pets & Feed operates a physical retail store that sells exotic pets (including tropical fish), pet supplies, animal feed, and farming and gardening supplies. The store maintains 75+ tropical fish aquariums in-store and serves local customers in Silverdale, Washington from a single storefront location.

Product overview

Farmland Pets and Feed is a single-location, family-run retail pet supply and feed store operating since 1977 in Silverdale, WA. The business is not a unified software platform but rather a traditional brick-and-mortar retail offering organized around two interconnected product lines: live exotic animals (including tropical fish, reptiles, rodents, birds, poultry, pond fish, and insects sold from over 75 in-store aquariums) and merchandise supplies (including pet care products, feed, equine/hobby farm supplies, lawn/garden supplies, pond supplies, wild bird supplies, and plants). The exotic pets and supplies categories are the primary product offerings, with the store serving as a one-stop destination for pet owners, farmers, and gardeners in the local community.

Differentiator

Problem solved

Functional benefit

Products and services

• Exotic Pets (including tropical fish)

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Amazon (Pet Supplies): Amazon's pet supplies marketplace and Amazon Pets storefront competes for the commoditized share of Farmland's assortment (food, treats, basic supplies, feeder insects) via fast, low-cost delivery. It is a broad incumbent rather than a specialist, and does not offer live animals or in-person expertise, which are Farmland's structural differentiators.
• Petco: Petco is a national specialty pet retailer selling pet food, supplies, and live animals including fish, reptiles, birds, and small mammals, plus grooming and veterinary services. It competes with Farmland for the same broad pet-supply and live-animal spend, but at significantly larger scale and with services that Farmland does not currently offer.
• PetSmart: PetSmart is the largest U.S. specialty pet retailer, offering pet food, supplies, and live animals (including fish, reptiles, birds, and small pets) across hundreds of stores. It is comparable to Farmland as a broad-line pet supplies retailer, but operates at national scale with full omnichannel and services, whereas Farmland is a single local store focused on a deeper exotic-pet assortment.
• Tractor Supply Co. Tractor Supply is a national rural-lifestyle retailer selling animal feed, equine supplies, livestock and pet supplies, and lawn/garden products. It directly overlaps with Farmland's feed, equine, hobby-farm, and lawn-and-garden categories and competes for the same rural/hobby-farm customer base, but at a national scale and with a much broader hardware/lifestyle assortment.
• Chewy: Chewy is the largest U.S. online pet food and supplies retailer, owned by PetSmart. It competes with Farmland for the same pet food, treat, and supply spend via home delivery and subscription, but has no physical storefront and does not sell live animals, making Farmland's in-person exotic-pet experience the structural counter-positioning.

Direct peers

• Wild Birds Unlimited: Wild Birds Unlimited is a specialty franchise retail chain focused on wild bird feed, feeders, and bird-related supplies. It is comparable to Farmland as a bird-category specialist within the pet/feed retail space, although Farmland also sells captive pet birds whereas Wild Birds Unlimited focuses exclusively on wild birds and backyard birding.
• LLLReptile: LLLReptile is a specialty reptile retailer selling captive reptiles, feeder insects, and reptile supplies online and through a Southern California store. It is a direct peer to Farmland in the reptile and feeder-insect niche and represents a scaled, omnichannel version of the reptile category Farmland carries in-store.
• Pet Supplies Plus: Pet Supplies Plus is a U.S. neighborhood-format pet supply franchise selling pet food, supplies, and limited live animals. It is comparable to Farmland as a smaller-format pet supplies retailer targeting community-level trade areas, though with a less specialized exotic-pet assortment and a broader franchised footprint.
• That Pet Place: That Pet Place (formerly That Fish Place – That Pet Place) is a Lancaster, PA-based specialty retailer selling tropical fish, reptiles, small animals, birds, and a broad range of pet supplies both in-store and online. It is a strong peer to Farmland as a destination exotic-pet store with deep live-animal inventory and a comparable breadth of supplies categories.

Regional players

• Kahoots Feed & Pet Supply: Kahoots is a regional pet and feed retail chain concentrated in Southern California, offering pet food, supplies, livestock feed, and equine products. It overlaps with Farmland's combined pet + feed + equine assortment, but serves a different West Coast region and competes for a similar rural/hobby-farm customer base rather than directly in the Pacific Northwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmland Pets & Feed