What Sifarma does

Sifarma SpA is a privately held Italian distributor and brand manager of professional cosmetics, dermocosmetics, and fragrances, founded in 1989 by the Berchi family and headquartered in Milan. The company distributes and manages a portfolio of 15+ brands across four distinct channels: professional aesthetics (beauty salons and institutes), selective perfumery, dermatologists and aesthetic medical doctors, and international markets across 27 countries. The brand portfolio combines fully owned labels (Canova, Dermatrophine/Dermatrophine PRO, Morris, Gocce di Napoleon) with multi-decade exclusive distribution rights for multinational brands (OPI, Payot, Guinot, Mary Cohr, Masters Colors) and licensed heritage Italian fragrance houses (Enrico Coveri, Burani, Basile, Plinsky, Frankie Garage), centralized through The Fragrances Farm division for global fragrance production and distribution.

Sifarma generates revenue through brand distribution commissions, licensing royalties, and sales of owned branded products, with revenue model types including licensing royalties. The company reaches customers through a multi-channel GTM combining direct enterprise field sales with channel-partner relationships, supported by a network of beauty consultants and beauty coaches and a dedicated training center, the Sifarma Academy, at the Milan headquarters. The customer base spans professional beauty operators, dermatologists, selective perfumeries, and international distributors, with no publicly disclosed anchor customers. The firm has remained family-owned since 1989, with no institutional funding rounds or public listing.

The distribution model is organized into two integrated units: a Professional Beauty division distributing clinically validated and professional-use brands (Guinot, Mary Cohr, Masters Colors, OPI, Payot, Dermatrophine, Canova) and The Fragrances Farm division managing owned and licensed fragrance brands. Supporting the franchise is the Sifarma Academy, which provides theoretical and practical training for partner brands' products, and a specialized field sales team that conducts in-store demonstrations, sell-out days, and continuous product updates across Italy and 27 international markets.

Name

Sifarma

Legal name

Sifarma SpA

Website

https://sifarma.it

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Sifarma SpA is a privately held Italian distributor and brand manager that operates a portfolio of 15+ owned, licensed, and distributed professional cosmetics, dermocosmetic, and fragrance brands across professional aesthetics, perfumery, dermatology, and international channels in 27 countries.

Ownership category

akta.pro rank

Product category

Professional Cosmetics Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Dermatology & Aesthetics Pharmaceuticals (HLAIAAAK), Mass Beauty & Drugstore Beauty Distribution (CRAOAEAA)

Keywords

• Professional cosmetics distribution
• Fragrance brand licensing
• Dermocosmetic distribution
• Beauty brand portfolio
• Selective perfumery distribution

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Brand distribution and licensing: Sifarma generates revenue through the distribution of owned and licensed cosmetic, perfumery, and dermocosmetic brands across professional channels, perfumeries, and international markets. The company distributes brands owned by multinationals and develops, produces, and distributes its own proprietary brands through exclusive licensing arrangements.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sifarma is an Italian distribution and brand management company that develops, produces, and distributes a portfolio of owned, licensed, and third-party cosmetic, perfumery, and dermocosmetic brands across four professional channels: professional aesthetics institutes, selective perfumeries, dermatologists and aesthetic medical doctors, and international markets in 27 countries. The company sells to professional beauty operators, perfumery retailers, and medical specialists rather than directly to end consumers, supported by a field network of beauty consultants and the Sifarma Academy training center.

Product overview

Sifarma is an Italian cosmetics and fragrance distribution company that manages a diversified portfolio of owned, licensed, and distributed beauty brands across professional aesthetics, selective perfumery, and dermatology channels. The company operates as a unified distribution platform with two main divisions: (1) Professional Beauty brands including Guinot, Mary Cohr, Masters Colors, OPI, Payot, Dermatrophine/Dermatrophine PRO, and Canova for aesthetic and dermatological professionals; and (2) The Fragrances Farm division handling owned and licensed fragrance brands including Enrico Coveri, Morris, Burani, Basile, Plinsky, Frankie Garage, and Gocce di Napoleon. Sifarma provides customer-oriented service, flexible commercial conditions, and training through its Sifarma Academy to support partners in professional channels.

Differentiator

Problem solved

Functional benefit

Brands

• The Fragrances Farm: Sifarma division dedicated to the development, production, and international distribution of fragrance brands including Enrico Coveri, Frankie Garage, Plinsky, Basile, Burani, Morris, and Gocce.

Products and services

• Canova Owned dermocosmetic brand offering targeted solutions for skin health through scientifically researched products developed in collaboration with leading Italian universities; includes dermocosmetics, dietary supplements, and prescription drugs for the dermatological medical class.
• Dermatrophine Owned professional aesthetic treatment brand with over 40 years of history, founded on scientific research, innovation, and use of functional active ingredients; offers targeted solutions for different skin needs.
• Dermatrophine PRO Professional channel-exclusive sub-brand of Dermatrophine dedicated to enhancing the professionalism of beauty centers.
• Morris Owned historic Italian fragrance brand known for distinctive and sophisticated character, offering iconic and contemporary fragrances for men and women; acquired by Sifarma in 2023.
• Gocce di Napoleon Owned Italian fragrance brand born in 1979, symbol of understated femininity and refined seduction; includes Eau de Toilette, body/hair mists, glitter waters, and shower gels.
• Masters Colors Distributed professional makeup brand for salons and beauty centers, combining color with skincare treatment through hybrid formulas enriched with active treatment ingredients.
• Guinot Distributed French professional beauty treatments brand, number one reference brand in France since 1963, featuring patented Hydradermie 1000 technology and combining innovation with French tradition.
• Mary Cohr Distributed French professional beauty brand innovation of aromatherapy, combining the power of essential oils with formulation rigor, featuring patented CatioVital 1000 technology.
• OPI Distributed American nail care brand, global leader in professional nail care, distributed in over 100 countries; offers color systems, gel and acrylic enhancement products, and hand/foot skincare treatments.
• Payot Distributed French cosmetics brand founded in the 1920s combining science, nature, and elegance; present in over 150 countries worldwide with numerous patented active ingredients.
• Enrico Coveri Licensed fragrance brand reflecting vibrancy, boldness, and freedom of expression; features collaborations with Andy Warhol, Keith Haring, and Renato Guttuso.
• Frankie Garage Licensed urban spirit fragrance brand blending street style, sport, and contemporary trends; Sporty Fragrance line designed for dynamic young people seeking authentic urban style.
• Plinsky Licensed urban lifestyle fragrance brand inspired by skateboarding, surfing, and underground music; designed for those who wish to stand out with energy, freedom, and personality.
• Basile Licensed men's fragrance brand reflecting masculine elegance and olfactory refinement; originated as a traditional men's tailoring house in the late 1970s before evolving into ready-to-wear.
• Burani Licensed fragrance brand inspired by the Mariella Burani fashion house founded in 1960; evokes luxurious furs, sensual velvet, delicate lace, and signature floral prints.
• The Fragrances Farm Sifarma internal division dedicated to the development, production, and international distribution of fragrance brands; founded in 2018 as an incubator for brand identities, managing Enrico Coveri, Frankie Garage, Plinsky, Basile, Burani, Morris, and Gocce brands.
• Sifarma Academy Training center located at Sifarma's Milan headquarters offering theoretical and practical courses across all brands in the portfolio; provides educational programs covering different product categories with field support through beauty consultants and coaches.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• OPI (Wella Group)coreChannel Partner/ Reseller/ DistributorSifarma has distributed OPI in Italy since January 2014. OPI is an American brand owned by the Wella Group and a global leader in professional nail care, distributed in over 100 countries. The partnership strengthened Sifarma's offering dedicated to the professional sector.
• Payot (Puig)coreChannel Partner/ Reseller/ DistributorSifarma has distributed Payot in Italy since 2004. Payot is a prestigious French cosmetics brand founded in the 1920s by Dr. Nadia Payot. The brand is present in over 150 countries worldwide. The partnership was originally established through the Spanish group Puig.
• GuinotcoreChannel Partner/ Reseller/ DistributorSince October 2024, Sifarma obtained the exclusive distribution rights for Italy of Guinot, the number one professional beauty brand in France since 1963, known for patented technologies such as Hydradermie 1000.
• Mary CohrcoreChannel Partner/ Reseller/ DistributorSince October 2024, Sifarma obtained the exclusive distribution rights for Italy of Mary Cohr, a French professional beauty brand that elevates natural beauty into a science, combining essential oils with formulation rigor and patented technologies such as CatioVital 1000.
• Masters ColorscoreChannel Partner/ Reseller/ DistributorSince October 2024, Sifarma obtained the exclusive distribution rights for Italy of Masters Colors, a professional makeup brand for salons and beauty centers that redefines the boundaries of professional makeup with hybrid formulas enriched with active treatment ingredients.
• GuinotcoreChannel Partner/ Reseller/ DistributorSince October 2024, Sifarma obtained the exclusive distribution rights for Italy of Guinot, the leading French professional aesthetics brand since 1963, with patented technologies including Hydradermie 1000 and high-performance formulas.
• The Fragrances FarmcoreOthersThe Fragrances Farm is Sifarma's internal division dedicated to the development, production, and international distribution of fragrance brands. Founded in 2018 following the acquisition of licensing rights for Enrico Coveri, Frankie Garage, Plinsky, Basile, and Burani, it expanded with the acquisition of Morris and Gocce di Napoleon brands. The division acts as a brand incubator with centralized management and an innovation-driven approach.
• Enrico Coveri (Licensing)coreOEM/ Whitelabel/ Licensing PartnerSince 2020, Sifarma holds the exclusive license for worldwide production and distribution of Enrico Coveri fragrances. The partnership aims to strengthen the presence of this historic franchise in the global market and enrich it with modern and innovative proposals.
• Burani (Licensing)coreOEM/ Whitelabel/ Licensing PartnerSince 2022, Sifarma signed a licensing agreement for the development, production, and global distribution of Burani fragrances. The brand, founded by Mariella Burani in 1960, transfers its vision of fashion and style into the world of perfumery.
• Basile (Licensing)coreOEM/ Whitelabel/ Licensing PartnerSince 2022, Sifarma signed a licensing agreement for the fragrances of the Basile brand, launched by Sifarma in 2022. Basile originated as a traditional men's tailoring house in the late 1970s and evolved into a pioneering ready-to-wear brand.
• Morris (Owned/Acquired)coreOEM/ Whitelabel/ Licensing PartnerSince 2020, Sifarma has been the worldwide distributor of the historic Italian fragrance brand Morris. In 2023, Sifarma acquired the Morris brand and has since introduced trend-driven product launches.
• Gocce di Napoleon (Owned)coreOEM/ Whitelabel/ Licensing PartnerGocce di Napoleon, born in 1979, became a symbol of understated femininity in fragrances. The brand is now owned by Sifarma as part of The Fragrances Farm division, which handles its global production and distribution.
• Canova (Owned)coreOEM/ Whitelabel/ Licensing PartnerCanova is a dermocosmetic brand owned by Sifarma, founded in 1994. It offers targeted solutions for skin health through cutting-edge dermocosmetic products developed in collaboration with leading Italian universities, including dermocosmetics, dietary supplements, and prescription drugs for the dermatological medical class.
• Dermatrophine (Owned)coreOEM/ Whitelabel/ Licensing PartnerAcquired by Sifarma in 1999 (brand originally belonging to pharmaceutical group Fidia), Dermatrophine offers a complete range of professional aesthetic treatments. In 2015, Sifarma launched Dermatrophine PRO, the line dedicated exclusively to the professional channel.
• Frankie Garage (Licensing)minorOEM/ Whitelabel/ Licensing PartnerSince 2018, Frankie Garage has been part of Sifarma's fragrance portfolio under exclusive license for global production and distribution. Frankie Garage is an urban lifestyle brand inspired by street style, sport, and contemporary trends, with a Sporty Fragrance line.
• Plinsky (Licensing)minorOEM/ Whitelabel/ Licensing PartnerSince 2018, Plinsky has been part of Sifarma's fragrance portfolio under exclusive license for global production and distribution. The brand originates in apparel and lifestyle accessories, inspired by skateboarding, surfing, and underground music.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Selective Beauty: Italian multi-brand distributor of selective perfumery, skincare, and makeup brands across pharmacy and perfumery channels. Highly comparable to Sifarma in model, channel mix, and target market.
• Coswell: Italian personal care and beauty company with owned brands (Bioplanning, Neutromed, Bionsen) and distribution across perfumery, pharmacy, and mass channels. Comparable mid-size Italian beauty distribution peer.
• Euroitalia: Italian distributor and licensor of fragrances and cosmetics, including own-brand and licensed labels. Comparable to Sifarma in fragrance-licensing-led distribution model.
• L'Erbolario: Italian herbal/natural cosmetics company with owned brand and selective retail distribution including own stores. Comparable in Italian heritage, owned-brand focus, and selective perfumery channel.
• Mavala: Swiss family-owned nail care and beauty company with a multi-brand portfolio distributed through professional and selective channels internationally. Comparable in multi-brand structure and international footprint.
• Bottega Verde: Italian beauty retailer and brand group selling own portfolio through direct retail and selective channels. Comparable in Italian ownership and multi-brand distribution approach.

Broad incumbents

• Coty Inc. Global beauty conglomerate and owner of OPI (a key Sifarma distribution mandate). Comparable as a multinational principal that supplies brands to Sifarma's distribution ecosystem.
• Puig: Spanish multinational fragrance and fashion conglomerate that owns/controls brands like Payot (which Sifarma distributes in Italy). Comparable as a fragrance principal and broader industry incumbent.

Regional players

• Intercos Group: Italian B2B cosmetics manufacturer serving global beauty brands. Comparable as an established Italian beauty company with international reach, but operates upstream as a private-label manufacturer rather than multi-brand distributor.
• Acqua di Parma: Italian luxury fragrance house owned by LVMH. Comparable as an Italian heritage fragrance brand, though operates as a single-brand luxury player rather than a multi-brand distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/sifarma
• LinkedInlinkedin.com/company/sifarma-s.p.a.
• Facebookfacebook.com/sifarma1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sifarma