Type A

What Type A does

Type A is a Singapore-based social media content marketing agency founded in 2016, operating from a single office at 10 Raeburn Park, Singapore. The firm is structured as a private, for-profit entity with 11-50 employees and offers one core service: social media content marketing for brands seeking to build online presence. Its stated proposition centers on creating content that is "relevant, stands out and adds value" to client brands, balancing popular content trends (including memes and viral video) against brand-voice authenticity. No proprietary technology, platform, or productized SaaS offering is disclosed; the value proposition is delivered entirely through human creative labor by a self-described "line-up of award-winning social marketers."

The client portfolio mixes Singapore government ministries (MSF, MOM, PUB, MND, MTI, MINDEF, CPF, NEA) with commercial enterprise brands across real estate (Frasers Property, Keppel Land, CapitaLand, Wingtai), electronics (LG), automotive (Jeep), telecommunications (StarHub), entertainment (WWE), insurance (Great Eastern), and luxury/jewelry (Diamond) — a total of 18 named logos. Distribution is direct-to-client via project-based or retainer engagements; pricing is not publicly disclosed. The company's own marketing is limited to an organic Facebook page (facebook.com/typeasg) and an Instagram presence, and it holds a listing on the DesignRush agency directory.

The business model is a traditional creative services agency: revenue is generated through fees for content creation and social media campaign execution, with no disclosed productized offering, subscription, or performance-based pricing. No funding rounds, investors, M&A activity, management team disclosures, patents, certifications, or partnership alliances are recorded. The firm appears bootstrapped and operates solely within Singapore, with no documented geographic expansion or international clients. As of 2024, the company is actively operating based on its live website, current contact details, and maintained client portfolio.

Name

Type A

Legal name

Type A

Website

https://typea.sg

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Type A is a Singapore-based, privately held social media content marketing agency founded in 2016 with 11-50 employees. It creates brand-aligned social media content for Singapore government ministries and commercial enterprises across real estate, automotive, telecom, and other sectors.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

akta.pro secondary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Social media marketing
• Content marketing services
• Brand content strategy
• Social media agency
• Digital content creation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Marketing channels2 records

Core offering

Type A is a Singapore-based social media content marketing agency that creates relevant, distinctive, brand-aligned content for clients. Its team of award-winning social marketers produces content strategies and assets designed to build brands' online presence, balancing popular content trends with authentic brand voice.

Product overview

Type A is a single-offering social media content marketing agency based in Singapore. The company's sole service is its social media content marketing offering, delivered by a team of award-winning social marketers. The agency creates content that is relevant, distinctive, and valuable to brands, including occasional memes and viral video content, always maintaining brand voice authenticity.

Differentiator

Problem solved

Functional benefit

Named customers18 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brew Interactive: Singapore-based digital marketing agency with a strong content and social media practice serving B2B and B2C brands. Comparable in geography, scale band, and service mix targeting similar mid-market and enterprise clients.
• Hashmeta: Singapore-headquartered digital marketing and social media agency offering content creation, community management, and paid social. Directly comparable as a same-geography specialist competing for the same brand and government budgets.
• Gushcloud International: Singapore-headquartered influencer and creator marketing agency across Southeast Asia. Comparable in geography and content/social focus, though with a stronger influencer-led delivery model rather than brand-owned content.
• PurpleClick Media: Singapore digital advertising agency providing social media marketing, content creation, and performance media services. Directly comparable as a same-city specialist competing for similar enterprise mandates.

Broad incumbents

• AnyMind Group: Singapore-founded marketing technology and influencer marketing platform with regional APAC operations. Comparable because it serves brand content and influencer briefs in the same geography, but combines tech-enabled scale with agency services.
• Ogilvy Singapore: Singapore office of WPP-owned Ogilvy, providing advertising, social, PR, and consulting under one roof. Comparable as a competitor for large brand social mandates but as a broad incumbent rather than a specialist content agency.
• Dentsu Singapore: Local arm of global advertising network Dentsu, offering integrated creative, media, and social services in Singapore. Comparable because it competes for the same enterprise and government accounts, but operates as a full-service network with vastly broader capabilities.
• Wunderman Thompson Singapore: Singapore arm of the WPP-owned digital, social, and creative network. Comparable as a competitor for enterprise social content mandates but with full-service, multi-disciplinary capabilities beyond pure social content marketing.

Regional players

• Kommune: Indonesia-anchored creative and influencer agency with growing APAC reach. Comparable in social content and influencer execution, though operating primarily out of Jakarta rather than Singapore.

Emerging players

• Digital Business Lab: Smaller Singapore digital agency offering social media and content services to SMEs. Comparable in service mix and geography, but at a smaller scale and lower-end client segment than Type A's enterprise/government roster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/typeasg
• LinkedInlinkedin.com/company/typeasg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Type A