Le Touquet-Paris-Plage

What Le Touquet-Paris-Plage does

Le Touquet-Paris-Plage is the official municipal tourist office (Office de tourisme du Touquet-Paris-Plage en C\u00f4te d'Opale) for the eponymous French seaside commune on the C\u00f4te d'Opale in the Hauts-de-France region. Founded in 1837, the destination has been developed as a Belle \u00c9poque-era resort built around 11 km of sandy beach, a centuries-old pine forest, protected dune ecosystems, and a curated urban fabric. The Office de Tourisme operates the official destination platform at letouquet.com, which functions as a comprehensive digital concierge: interactive maps (Leaflet/OpenStreetMap), an event agenda of 221+ annual events, accommodation and dining directories, multilingual content (French, English, German, Dutch), online activity booking via Elloha, brochure distribution via Calameo, and accessibility services (Acceo). The platform is organized into eight themed "Paradis" categories covering sports, culture, nature, leisure, shopping, gastronomy, wellness, and children's activities, plus a dedicated MICE channel (Touquet R\u00e9sa) anchored by the Palais des Congr\u00e8s.

Underlying the digital layer is a physical destination ecosystem comprising 1,200 hotel rooms, more than 300 shops and artisans, 75 restaurants, 40 nightlife venues (including 2 casinos), 3 golf courses at Le Touquet Golf Resort, 49 leisure activity providers, and a year-round events calendar. Direct visitor services include the Caddy Express shuttle between Etaples train station and Le Touquet, guided tours, and an in-person tourist office at the Palais des Congr\u00e8s open seven days a week. The Office de Tourisme holds national certifications including Qualit\u00e9 Tourisme, Famille Plus, and Tourisme & Handicap, and is affiliated with Atout France, Offices de Tourisme de France, France V\u00e9lo Tourism, APST, and the regional bodies CA2BM and Hauts-de-France.

The business model is overwhelmingly public-sector and informational rather than commercial. Most tourism services and information content are provided free of charge to visitors. Directly monetized lines are narrow: the Caddy Express shuttle (10\u20ac daytime, 12\u20ac after 9pm, pay-as-you-go) and commissions or fees on third-party activity bookings routed through Elloha. The Office de Tourisme is funded primarily through the municipal budget of Le Touquet-Paris-Plage, with additional support from CA2BM and the Hauts-de-France regional council. Customer segments are diverse and diffuse, spanning nature and outdoor visitors, sports and active tourists, families with children, wellness seekers, gastronomy tourists, and corporate MICE clients, with no single anchor account driving demand.

Name

Le Touquet-Paris-Plage

Legal name

Office de tourisme du Touquet-Paris-Plage en Côte d'Opale

Website

https://letouquet.com

Company type

Public

Founded year

1837

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Touquet-Paris-Plage is the official municipal tourist office for the French C\u00f4te d'Opale resort town, operating a multilingual digital platform and physical visitor services to market a 1,200-room, 300+ shop, 221-event destination to leisure, family, sports, wellness, and MICE visitors.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination & Venue Reservation Systems (DMO/MICE) (THALADAI)

akta.pro secondary industries

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG), Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Seaside resort tourism
• Destination marketing services
• Tourist information center
• MICE event services
• Outdoor recreation booking

Headquarters

HQ city

Le Touquet-paris-plage

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Pricing tiers

Distribution channels6 records

Marketing channels7 records

Core offering

Le Touquet-Paris-Plage is a municipal tourist office that promotes and serves the Le Touquet-Paris-Plage seaside resort destination on the Côte d'Opale. It provides destination information, accommodation and restaurant listings, an event calendar, activity and guided tour booking, a shuttle service, and business tourism (MICE) services via the Palais des Congrès.

Product overview

Le Touquet-Paris-Plage is a premier French seaside resort town in the Côte d'Opale region. The official tourist office website serves as a comprehensive digital platform for the destination, offering integrated tourism services across multiple themed 'paradise' categories: Paradis des sports (sports activities including golf, tennis, and water sports), Paradis de la culture (cultural heritage), Paradis de la nature (nature exploration), Paradis des loisirs (leisure activities), Paradis du shopping (retail therapy), Paradis des papilles (gastronomy), Paradis du bien-être (wellness), and Paradis des enfants (family activities). The platform also supports business tourism through Touquet Résa MICE services and the Palais des Congrès conference venue. Additional services include the Caddy Express shuttle, guided tours, and online reservation systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist Information Services Official tourist office website and on-site information center providing comprehensive destination information including accommodations, dining, activities, events, shopping, and visitor planning resources for travelers to Le Touquet-Paris-Plage.
• Paradis de la culture et du patrimoine (Culture and Heritage) Themed cultural exploration of Le Touquet featuring Art Nouveau and Belle Époque architecture, local art scenes, music venues, and historical sites dating back to 1837.
• Paradis de la nature (Nature Experiences) Nature-based experiences at Le Touquet including 11km of beach, pine forest, Manche gardens, and dune ecosystems with eco-responsible initiatives.
• Le Touquet Golf Resort Golf resort featuring 3 courses catering to amateur and professional players as a premier golf destination in France.
• Paradis des sports (Sports Paradise) Sports activity hub featuring golf, land sailing (char à voile), water sports, horseback riding, and tennis across the destination.
• Paradis du bien-être (Wellness Paradise) Wellness and relaxation services including thalassotherapy, spa treatments, and serenity-focused vacation experiences.
• Paradis des papilles (Taste Paradise) Gastronomic discovery featuring the covered market (since 1932), local restaurants, and regional specialties.
• Paradis des enfants (Children's Paradise) Family activities including Festival des Tout-Petits, beach clubs for children aged 3 and older, and various sports and cultural workshops.
• Paradis des loisirs (Leisure Paradise) Family-friendly leisure and entertainment options including beach activities, indoor activities for rainy weather, and nightlife experiences.
• Touquet Résa (MICE Services) Business tourism and MICE (Meetings, Incentives, Conferences, Events) services including venue booking and event planning at Palais des Congrès.
• Palais des Congrès (Conference Venue) Conference center and event venue located at Avenue de l'Hermitage, used for conferences, seminars, and corporate events.
• Caddy Express Shuttle Shuttle service connecting Etaples train station to Le Touquet-Paris-Plage, accommodating 8 passengers with hotel drop-off, operated Thursday to Monday.
• Guided Tours (Visites guidées) Guided tours of Le Touquet-Paris-Plage bookable online through the Elloha reservation system.

Quantifiable outcome

• 221+ events annually covering sports, culture, exhibitions, and entertainment
• +4 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• LisiominorGTM or Marketing PartnerPartner platform for tourism content syndication and visitor services aggregation.
• ToutourismeminorGTM or Marketing PartnerTourism content partnership for broader marketing reach and directory listing.
• Communauté d'Agglomération des 2 Baies en Montreuillois (CA2BM)coreStrategic or Co-development PartnerRegional aggregation community providing strategic alignment for tourism development across the Côte d'Opale region, including Le Touquet-Paris-Plage, Montreuil-sur-mer, and surrounding areas.
• Région Hauts-de-FrancecoreStrategic or Co-development PartnerRegional council partnership supporting tourism promotion and infrastructure development for the Hauts-de-France region.
• Atout FrancecoreGTM or Marketing PartnerNational tourism development agency partnership for France's international tourism promotion and quality certification (Qualité Tourisme label).
• APST (Association Professionnelle de Solidarité du Tourisme)minorGTM or Marketing PartnerTravel industry professional solidarity association providing consumer protection and industry standards support.
• Famille PluscoreGTM or Marketing PartnerNational family tourism certification program for family-friendly holiday destinations, awarded to Le Touquet-Paris-Plage for commitment to family vacation services and facilities.
• Tourisme & HandicapcoreGTM or Marketing PartnerNational accessibility certification for tourism establishments meeting standards for visual, hearing, mental, and physical disabilities.
• Offices de Tourisme de FrancecoreGTM or Marketing PartnerNational network of French tourism offices providing collective promotion and quality standards for the profession.
• France Vélo TourismminorGTM or Marketing PartnerNational cycling tourism network promoting bike-friendly destinations and cycling routes, supporting Le Touquet's bicycle-friendly positioning.

Scale indicators8 records

Recent moves6 records

Direct peers

• Office de Tourisme de Deauville: Municipal tourist office serving the Norman resort of Deauville. Directly comparable as a French Atlantic coast DMO with Belle Époque heritage, luxury positioning, golf/horse-racing anchor activities, and a similar MICE/event venue model.
• Office de Tourisme de Nice: Municipal tourist office for Nice on the Côte d'Azur. Comparable as a major French Mediterranean coastal DMO operating multilingual digital booking, MICE services, and a year-round event agenda at a significantly larger scale.
• Office de Tourisme de Cabourg: Tourist office for Cabourg, the Norman Belle Époque seaside resort. Comparable to Le Touquet as a smaller French Atlantic coast resort DMO with shared heritage, family-friendly positioning, and a similar free-information-plus-activity-booking model.
• Office de Tourisme de Cannes: Tourist office for Cannes, the French Riviera luxury-events destination. Comparable as a French coastal DMO with Palais des Congrès-style MICE infrastructure, premium positioning, and an integrated digital booking platform.
• Office de Tourisme de La Baule: Tourist office for the La Baule-Escoublac resort on the Atlantic coast. Closely comparable as a long-standing French seaside resort DMO with a 9km beach, family-friendly certifications, and a similar mix of free information plus activity booking.
• Office de Tourisme de Biarritz: Municipal tourist office for the Basque Country surf-and-luxury resort of Biarritz. Comparable as a French Atlantic coast DMO with strong golf/surf/sports positioning, premium gastronomy, and a similar seasonal coastal-resort business model.
• Office de Tourisme de Saint-Malo: Municipal tourist office for the Breton coastal city of Saint-Malo. Comparable as a French northern-coast DMO combining heritage, beach, and family tourism, with multilingual booking and similar event agenda structure.

Broad incumbents

• Office du Tourisme et des Congrès de Paris (Visit Paris): Paris's official DMO, operating at national-international scale with deep MICE, hotel, and digital booking infrastructure. Relevant as a much larger French DMO benchmark on digital platform maturity, partner network, and convention bureau function.

Regional players

• Office de Tourisme de Boulogne-sur-Mer Côte d'Opale: Tourist office for Boulogne-sur-Mer on the Côte d'Opale. Comparable as a neighboring DMO within the same Hauts-de-France regional tourism network, sharing cross-Channel demand and offering complementary cultural/nautical attractions.
• Office de Tourisme de Calais Côte d'Opale: Tourist office for Calais, the northern anchor of the Côte d'Opale region. Comparable as a nearby DMO on the same regional tourism partnership, sharing the cross-Channel inbound visitor base and complementary port/ferry traveler segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pg/touquetparisplage
• LinkedInlinkedin.com/company/le-touquet-and-co
• Instagraminstagram.com/letouquetparisplage

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Touquet-Paris-Plage