THE Tourism

What THE Tourism does

THE Tourism (T.H.E. Tourism) is a Tunisian state-licensed travel agency (Agence Licence A) founded in 2010 and headquartered in the Les Berges du Lac business district of Tunis, near Tunis-Carthage International Airport. The company specializes in three verticals: business tourism (MICE), medical tourism, and beach/leisure tourism. Its operations are organized under three branded product lines — THE - MEETINGS (congress and conference organization), THE - EVENEMENTIELS (event management for professionals, governments, and individuals), and THE - INCENTIVES (incentive travel and team building) — supplemented by core services including flight ticketing, seminars, curated Tunisian stays, international travel packages, and luxury custom trips.

The company runs a sales-led, quote-based business model targeting enterprise and government clients. Its supply-side infrastructure includes access to 20,000 hotels across 120 countries and 30 curated 4- and 5-star hotels in Tunisia, alongside partnerships with caterers, transport providers, animators, and audio-visual vendors. Notable enterprise and institutional customers include BMW, Coca-Cola, Roche, Ooredoo, Orange, Baxter, Sagemcom, Pieralisi, Ennakl, Philip Morris, Sungard, UNESCO, Internews, ANVR, and Tunisian government ministries. Acquisition channels are primarily direct: website inquiries, phone, and email, with no disclosed digital marketing automation, mobile app, or AI-enabled systems. Event capacity is documented at up to 700 participants per engagement. The firm has no disclosed revenue, no external funding rounds, no parent company, and operates as a privately held entity with 11–50 employees.

Name

THE Tourism

Legal name

THE Tourism (T.H.E. Tourism)

Website

https://thetourisme.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

THE Tourism is a Tunisian state-licensed travel agency founded in 2010 that organizes corporate events (MICE), medical tourism, and leisure stays for enterprise, government, and individual clients across 120 countries.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (56152), Travel Agencies (56151)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

akta.pro secondary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Corporate travel services
• Event management services
• Medical tourism packages
• Business tourism agency
• Leisure vacation packages

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Organization Services: Organizing conferences, seminars, incentives, team building, and corporate events for up to 700 participants. Services include venue selection, hospitality, technical support, interpretation, and event logistics management.
2. Ticketing Services: Flight booking services to destinations including Paris, London, Italy, Dubai, Egypt and other international destinations with hotel reservations and car rental options.
3. Vacation Packages: Vacation and leisure travel packages in Tunisia with 30 curated hotels of character ranging from 4 to 5 stars. Includes beach holidays, discovery tours, and historical site visits.
4. Exceptional/Custom Stays: Luxury and tailor-made travel experiences including last-minute deals and custom-designed trips to dream destinations.
5. International Travel Services: Customized travel packages abroad for business and leisure, including bespoke travel experiences worldwide with various hotel categories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

THE Tourism is a Tunisian state-licensed travel agency that organizes corporate travel, professional events (conferences, seminars, incentives, team building), ticketing, and vacation packages. Its offering spans business tourism, medical tourism, and beach/leisure tourism in Tunisia and international destinations, with curated access to a global hotel inventory.

Product overview

THE Tourism is a state-licensed travel agency (Agence licence A) specializing in business tourism, medical tourism, and beach tourism. The company operates as a single unified service offering with three branded product lines—THE - MEETINGS (congress and conference services), THE - EVENEMENTIELS (event organization), and THE - INCENTIVES (incentive travel and team building)—supported by a range of core services including ticketing (Billetterie), Seminars, international stays (Séjours à l'étranger), Tunisia stays (Séjours en Tunisie), and exceptional/luxury stays (Séjour d'exception). The portfolio is unified under a single agency model where all services are coordinated through one dedicated contact, offering access to 20,000 hotels across 120 countries and events hosting up to 700 participants annually.

Differentiator

Problem solved

Functional benefit

Brands

• THE - MEETINGS: Congress and conference organization services under THE TOURISM brand
• THE - EVENEMENTIELS
• THE - INCENTIVES

Products and services

• THE - MEETINGS
• THE - EVENEMENTIELS
• THE - INCENTIVES
• Billetterie
• Séjours en Tunisie

Quantifiable outcome

• Events organized for up to 700 participants annually

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BCD Travel: Corporate travel management company offering business travel and event services to enterprises worldwide. Directly comparable MICE and corporate travel offering, though operating at significantly larger scale across many markets.
• CWT (Carlson Wagonlit Travel): Global corporate travel and meetings management provider serving multinational clients. Comparable MICE and business travel focus, but with global infrastructure, proprietary technology, and Fortune 500 customer base.
• Maritz Global Events: Global events management company specializing in meetings, incentives, conferences, and events. Directly comparable events expertise, though operating at much larger scale globally.
• Internova Travel Group: Holding company for multiple leisure and corporate travel brands. Comparable through its corporate and events service lines, though with broader scope and US-centric operations.
• American Express Global Business Travel: Global travel management company serving large enterprises with corporate travel, meetings, and events services. Comparable as a MICE and corporate travel incumbent, but operating at vastly larger scale and with proprietary technology platforms.
• Travel Leaders Group: US-based travel agency network offering leisure, corporate, and meeting services. Comparable as a full-service travel agency with MICE capabilities, though primarily North American.
• Corporate Traveller: SME-focused corporate travel management brand under Flight Centre. Comparable in providing dedicated account management and corporate travel services, though targeting smaller businesses.
• Direct Travel: US-based corporate travel management company serving mid-market and enterprise clients. Comparable in providing managed corporate travel and meetings services, though with different geographic focus.
• FCM Travel: Global corporate travel division of Flight Centre serving multinational clients with travel and event management. Comparable MICE and corporate travel portfolio with global reach.

Others

• Cvent: Event management technology platform used by meeting planners and corporate event organizers. Comparable in addressing the same MICE buyer audience, but as a software vendor rather than an agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/the-tourism

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE Tourism