Good Deeds Day
Good Deeds Day is a global nonprofit volunteer movement founded in 2007 by Shari Arison, mobilizing millions of participants across 115+ countries through an annual day of service, country-level appointed leaders, and partnerships with established volunteer organizations, funded by The Ted Arison Family Foundation.
- Company typePrivate
- Founded2007
- HeadquartersSan José, Costa Rica
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Good Deeds Day does
Good Deeds Day is a global volunteer movement founded in 2007 by Israeli entrepreneur and philanthropist Shari Arison, organized through Ruach Tova NGO as part of The Ted Arison Family Foundation. The organization coordinates an annual flagship day of community service (the next edition scheduled for April 11, 2027), supplemented by year-round programming including weekly newsletters, the GOODSTOCK virtual conference, and downloadable promotional resources. It serves individuals, families, schools, corporations implementing CSR programs, and nonprofit partner organizations across 115+ countries, with a lean core staff of 11-50 supported by a decentralized network of appointed country leaders.
The platform is fundamentally a community coordination layer rather than a software product. The technical footprint consists of the good-deeds-day.org website, country-level microsites, social media properties (Facebook, X, Instagram, YouTube, LinkedIn), and free downloadable toolkits (graphics, posters, T-shirt designs). There is no proprietary technology stack, no public API, no mobile app, and no documented AI/ML capability. Growth is driven through the Appointed Leaders Program and partnerships with established volunteer infrastructure organizations such as Points of Light, New York Cares, Habitat for Humanity, IAVE, YSA, and Serve DC, alongside historical media collaborations with MTV Global, ABC Network, and NASDAQ.
Good Deeds Day is a nonprofit charitable organization; it does not sell a product or service and participation is free. Revenue, which is not publicly disclosed, is sourced from the founding family foundation and corporate sponsorships, with a marginal merchandise line (T-shirts). The 2024 edition recorded 4,500,000 volunteers completing 36,000 projects and 7,800,000 service hours, up from 3,900,000 volunteers and 108 countries in 2019, reflecting a mature but still-expanding global footprint.
Good Deeds Day firmographics
Firmographics- Name
- Good Deeds Day
- Legal name
- Good Deeds Day
- Website
- https://good-deeds-day.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good Deeds Day is a global nonprofit volunteer movement founded in 2007 by Shari Arison, mobilizing millions of participants across 115+ countries through an annual day of service, country-level appointed leaders, and partnerships with established volunteer organizations, funded by The Ted Arison Family Foundation.
- Ownership category
- akta.pro rank
Good Deeds Day industry classification
Industry- Product category
- Volunteer Movement / Nonprofit Community Service
- NAICS
- Civic and Social Organizations (813410), Grantmaking and Giving Services (81321)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Volunteerism, Service-Learning & Community Service (EDALAHAG)
- akta.pro secondary industries
- Community Foundations (BPAGAKAB), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)
Keywords
Where Good Deeds Day is headquartered
LocationHeadquarters
- HQ city
- San José
- HQ country
- Costa Rica
- HQ region
- Latin America
Offices1 record
Markets served
Good Deeds Day business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Philanthropic Funding: Good Deeds Day was founded and is supported by Shari Arison, an entrepreneur and philanthropist, through Ruach Tova (NGO) which is part of The Ted Arison Family Foundation, the philanthropic arm of the Arison Group. The organization appears to operate on donated funds and corporate sponsorships rather than commercial revenue.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Good Deeds Day product offering
Product offeringCore offering
Good Deeds Day is a global nonprofit volunteer movement that mobilizes millions of individuals, families, schools, corporations, and nonprofits across 115+ countries to perform community service through an annual flagship day and year-round engagement. It provides free tools, inspiration, downloadable resources, and a global coordination network to enable participants to do good.
Product overview
Good Deeds Day is a volunteer coordination movement and platform, not a traditional software product. It offers a single unified offering centered around organizing and promoting annual volunteer activities globally. The core components include the Good Deeds Day Platform (website with resources), the Global Network connecting volunteers across 115+ countries, an Ideas Hub with project inspiration, free downloadable promotional materials, merchandise (T-shirts), a Corporate Engagement Program for businesses, an Appointed Leaders Program for local organizers, and Good Deeds Day Conferences for community learning. These elements work together to mobilize millions of volunteers annually for community service and charitable activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Good Deeds Day Platform A global volunteer coordination platform (website) that unites millions of people from 115 countries annually to participate in good deeds and community service, providing tools, inspiration, and a global network for changemakers.
- Good Deeds Day Downloads (Free Resources) Free downloadable materials including graphics, posters, logos, and T-shirt designs that users can access to promote Good Deeds Day activities in their communities.
- Good Deeds Day T-Shirts (Merchandise) Official Good Deeds Day branded merchandise including T-shirts available for purchase to support the movement.
- Good Deeds Day Global Network A global network connecting volunteers, organizations, and leaders across 115+ countries to facilitate collaboration on volunteer initiatives and community service projects.
- Good Deeds Day Ideas Hub A repository of hundreds of good deed ideas and past project examples that volunteers can explore and use to plan their own community service activities.
- Corporate Engagement Program A program enabling companies to implement corporate social responsibility initiatives and engage employees in volunteer activities through Good Deeds Day.
- Appointed Leaders Program A program that empowers individuals to become local leaders and organizers of Good Deeds Day activities in their countries, providing free tools and support for creating positive impact.
- Good Deeds Day Conferences Annual conferences bringing together partners from around the world to learn, share experiences, and discover new ways to create positive impact, including the GOODSTOCK virtual conference.
Quantifiable outcome
- 4,500,000 volunteers participated in 2024 from 115 countries, completing 36,000 projects and contributing 7,800,000 service hours
- +1 more outcomes
Companies that use Good Deeds Day
Customer profileSegments5 records
Ideal customer profiles3 records
Good Deeds Day technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good Deeds Day partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and regional.
- NASDAQcoreGood Deeds Day events closed the trading day at NASDAQ in 2014, providing high-visibility recognition for the global volunteer movement.
- ABC NetworkcoreABC Network collaborated with Good Deeds Day for kick-off events in NYC in 2013, with continued partnership in 2014 for a multi-platform campaign including TV, radio, and social media.
- MTV GlobalcoreIn 2012, Good Deeds Day partnered with MTV Global for a six-week campaign across TV and online platforms, reaching 24 million viewers worldwide with the message of doing good.
- WixminorWix is a cloud-based web development platform partner that collaborated on Good Deeds Day initiatives.
- Points of LightcorePoints of Light is an international, nonpartisan nonprofit that engages people in solving serious social problems through voluntary service, collaborating as a key Good Deeds Day partner.
- New York CarescoreNew York Cares is NYC's leading volunteer organization, aiming to meet pressing community needs by mobilizing people in volunteer service.
- Serve DCregionalServe DC – The Mayor's Office on Volunteerism is the District of Columbia Government agency dedicated to promoting service as an innovative, sustainable solution to pressing social challenges.
- Habitat for HumanitycoreHabitat for Humanity is an international nonprofit organization devoted to building simple, decent, and affordable housing, partnering on Good Deeds Day volunteer projects.
- IAVE (International Association for Volunteer Effort)coreIAVE exists to promote, strengthen and celebrate volunteering in all ways it happens throughout the world, serving as a key strategic partner for Good Deeds Day.
- YSA (Youth Success Association)coreYSA is a resource center committed to increasing the quality and quantity of volunteer opportunities for young people.
- HillelminorHillel is the largest Jewish campus organization in the world seeking to engage every Jewish university student in Good Deeds Day activities.
- AtadoscoreAtados is a social platform that connects people and organizations, facilitating engagement in a wide range of volunteer possibilities.
- George Mason UniversityminorGeorge Mason University is the largest public research university in the Commonwealth of Virginia, participating in Good Deeds Day initiatives.
- GoodnetminorGoodnet is a media platform that helps activate goodness by inspiring positive impact, serving as a media partner for Good Deeds Day.
- Ruach Tova (NGO)coreRuach Tova is the NGO that launched and organized Good Deeds Day, part of The Ted Arison Family Foundation, the philanthropic arm of the Arison Group.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Good Deeds Day competitors and assessment
Company assessmentDirect peers
- VolunteerMatch: Largest online volunteer engagement network in the US, connecting volunteers with nonprofit opportunities. Comparable as a technology-mediated volunteer-coordination platform serving individuals and corporate employee-engagement programs.
- Idealist: Global nonprofit that connects people with volunteering, jobs, and organizations in the social-impact space. Comparable as a discovery-and-matching platform for individual volunteers and changemakers.
- Points of Light: International nonpartisan nonprofit focused on engaging people in volunteer service. Directly comparable as both a global volunteer-mobilization organization and an explicit strategic partner of Good Deeds Day, sharing a similar civic-service mission and corporate-volunteer programming.
- International Association for Volunteer Effort (IAVE): Global nonprofit that promotes and celebrates volunteering worldwide. Directly comparable in mission, global footprint, and convening role for the volunteer sector; also a key strategic partner of Good Deeds Day.
Broad incumbents
- Benevity: Corporate-purpose software platform powering employee volunteering, giving, and grant programs for major enterprises. Comparable as the dominant tech-enabled corporate CSR infrastructure that companies increasingly use alongside grassroots volunteer movements like Good Deeds Day.
- Habitat for Humanity: International nonprofit that mobilizes volunteers for affordable-housing builds. Comparable as a large, established global volunteer-driven organization and a Good Deeds Day partner; differs in specializing in housing rather than general service.
- United Nations Volunteers (UNV): UN organization that promotes volunteerism for peace and development globally. Comparable as a global convener and promoter of volunteering aligned with the SDGs, operating at significantly larger institutional scale.
Regional players
- New York Cares: NYC's leading volunteer organization. Comparable as a metropolitan volunteer-mobilization nonprofit and Good Deeds Day partner, though geographically concentrated in New York rather than operating globally.
- Serve DC (Mayor's Office on Volunteerism): DC government agency promoting volunteerism as a solution to social challenges. Comparable as a regional volunteer-mobilization body and a Good Deeds Day partner, though publicly funded and geographically limited.
Emerging players
- YSA (Youth Service America): Resource center committed to expanding high-quality youth volunteer opportunities. Comparable in mobilizing youth and schools into service projects and as a Good Deeds Day partner, with a narrower demographic focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Deeds Day social profiles
Digital presenceGood Deeds Day financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Deeds Day leadership team
Management profileNumber of profiles
Profiles1 record
Good Deeds Day funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Deeds Day M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Deeds Day
What does Good Deeds Day do?
Good Deeds Day is a global nonprofit volunteer movement that mobilizes millions of individuals, families, schools, corporations, and nonprofits across 115+ countries to perform community service through an annual flagship day and year-round engagement. It provides free tools, inspiration, downloadable resources, and a global coordination network to enable participants to do good.
Is Good Deeds Day a public or private company?
Good Deeds Day is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Good Deeds Day founded?
Good Deeds Day was founded in 2007. It employs 11 to 50 people.
Where is Good Deeds Day based?
Good Deeds Day is headquartered in San José, Costa Rica, in the Latin America region.
How does Good Deeds Day make money?
One revenue line is on record: philanthropic Funding.
Who are Good Deeds Day's main competitors?
Direct peers on record are VolunteerMatch, Idealist, Points of Light and International Association for Volunteer Effort (IAVE). Broad incumbents are Benevity, Habitat for Humanity and United Nations Volunteers (UNV). Regional players are New York Cares and Serve DC (Mayor's Office on Volunteerism). YSA (Youth Service America) is listed as an emerging player.
Does Good Deeds Day have an API?
No public API is recorded for Good Deeds Day.
What industry is Good Deeds Day in?
Good Deeds Day's product category is Volunteer Movement / Nonprofit Community Service. Its primary akta.pro industry code is EDALAHAG, Volunteerism, Service-Learning & Community Service, with a secondary code of BPAGAKAB, Community Foundations. Its NAICS code is 813410 and its SIC code is 8300.