Matus Winery

What Matus Winery does

Matus Winery is a small, family-owned winery and tasting room located in Wakeman, Ohio, operating on an 80-year-old family farm. The winery produces 15 wines spanning whites, reds, blushes, and fruit wines, including proprietary blends such as Kashmir. Its operations are led by owners Bob Matus and Steven Von Behren (Manager-Owner), with a headcount of 11-50 employees.

The core product is bottled wine, sold directly to consumers through an on-site tasting room open three days per week (Thursday-Saturday) and an online shop that ships to Ohio and select other states. Beyond wine production, the business runs a private event venue with a covered heated pavilion and back deck, and operates the Dead Yeast Society, a club for home winemakers, alongside home winemaking supplies distributed through a partnership with LD Carlson.

The revenue model is purely direct-to-consumer and event-driven: wine bottle and case sales, tasting-fee revenue, private event rentals, and home winemaking supplies. There is no wholesale distribution, no external funding, and no disclosed investor base. The business is privately held by the Matus family and positioned as a regional Ohio winery competing on heritage and on-site experience rather than scale or distribution reach.

Name

Matus Winery

Legal name

Matus Winery

Website

https://matuswinery.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Matus Winery is a family-owned winery in Wakeman, Ohio, producing 15 wines and selling directly to consumers through a tasting room, online shop, and private events, while also supporting home winemakers via the Dead Yeast Society club and LD Carlson supply partnership.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Estate winery
• Craft wine production
• Wine tastings
• Private event venue
• Home winemaking supplies

Headquarters

HQ city

Wakeman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. On-site Wine Sales: Direct wine sales through the tasting room, offering wines by the taste, glass, and bottle for on-site enjoyment. Revenue generated from tasting fees and glass/bottle purchases at the winery.
2. Retail Bottle and Case Sales: Bottle and case sales for carryout, both at the winery and through the online shop with shipping to Ohio and select other states.
3. Private Events Hosting: Revenue from hosting private events including weddings, receptions, birthday parties, anniversaries, luncheons, and showers in their indoor space, outdoor patio, and barn area.
4. Home Winemaking Supplies: Orders placed through LD Carlson's catalog for home winemaking supplies, facilitated by Matus Winery.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Matus Winery is an estate winery located on the 80-year-old Matus Farm in Wakeman, Ohio that produces wines from estate-grown grapes including Niagara, Traminette, Chambourcin, Frontenac, Vidal Blanc, and Chardonnay. It sells wines by the taste, glass, bottle, and case through its on-site tasting room and an online shop that ships directly to customers in Ohio and select other states, and also hosts private events and a home winemaking club.

Product overview

Matus Winery is a traditional winery offering a portfolio of 15 distinct wines across five categories: white wines (Niagara, Moonlight White, Riesling, Chardonnay, Vidal Blanc), red wines (Sunset, Cabernet Franc, Purple Haze, Kashmir, Chambourcin, Frontenac), blush wines (Pink Catawba), and fruit wines (Blueberry, Midnight Cherry, Blackberry). In addition to wine sales by the bottle or case, the winery provides wine tasting experiences, private event venue rental for weddings and celebrations, hosts the Dead Yeast Society home winemaking club, and offers home winemaking supplies through a third-party catalog. The winery operates from an 80-year-old farm in Wakeman, Ohio, with shipping available to eligible states.

Differentiator

Problem solved

Functional benefit

Products and services

• Niagara Sweet white wine grown from Niagara grapes native to Northern Ohio, sold as part of the winery's white wine portfolio.
• Moonlight White Semi-dry white table wine made from estate-grown Traminette grapes, a sister to the Gewurztraminer grape.
• Riesling Delicate, popular semi-dry white wine with a crisp flavor and a hint of citrus.
• Chardonnay Fine, dry and crisp white wine, barrel fermented in French oak barrels.
• Vidal Blanc Sweet late harvest dessert-style wine made from estate grown Vidal Blanc grapes.
• Sunset Semi-dry red table wine produced from a blend of estate grown Chambourcin, Frontenac, Foche, and Banco Noir grapes.
• Cabernet Franc Red wine varietal produced from estate grown grapes.
• Purple Haze Sweet wine made from a blend of Ohio Concord and Niagara grapes.
• Kashmir Unique estate grown blend of Chambourcin and Traminette; spicy and exotic in flavor with a velvety finish.
• Chambourcin Dry, red wine produced from estate grown grapes.
• Frontenac Estate grown full bodied, dry red wine that is unique in flavor.
• Pink Catawba Sweet blush wine produced from pink Catawba grapes native to North America.
• Blueberry Fruit wine made from blueberries.
• Midnight Cherry Fruit wine made from cherries.
• Blackberry Sweet dessert style wine produced from locally grown blackberries, with more than one pound of fresh berries per bottle.
• Wine Tasting Wine tasting experience in the 1900s-style showroom with tours of the vineyard and wine-making room by appointment.
• Wine Shipping Direct shipping of bottled wines to customers' doors, available to states where shipping is permitted.
• Private Events Venue rental for private events including birthday parties, anniversaries, luncheons, showers, weddings, and receptions, with indoor and outdoor spaces available.
• Dead Yeast Society Club Club for home winemakers founded in 2009, meeting on the first Wednesday of every month to share knowledge and love of home winemaking.
• Home Winemaking Supplies Home winemaking supplies offered through LD Carlson's Catalog, with ordering available by phone through Matus Winery.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LD CarlsonminorOthersMatus Winery acts as an ordering intermediary for home winemaking supplies through LD Carlson's catalog. Customers browse the LD Carlson storefront, then call Matus Winery to place orders.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Biltmore Estate Winery: Large-scale estate winery at the Biltmore Estate in Asheville, NC producing a broad wine portfolio with tasting room, tours, and on-site retail. Comparable to Matus on estate winery tasting-room-plus-experiential DTC strategy, though at significantly larger scale and broader portfolio.
• Wente Vineyards: Multi-generation California family estate winery with tasting room, restaurant, events, and DTC distribution. Comparable to Matus on family-owned estate winery positioning with tasting-room-plus-events DTC focus, though at meaningfully larger scale and broader distribution.

Direct peers

• Chalet Debonné Vineyards: Estate vineyard and winery in Madison, Ohio with tasting room, market, and events. Comparable to Matus on estate-grown positioning, NE Ohio AVA, family operation, and tasting-room-plus-events DTC strategy.
• Debonné Vineyards: Family-owned estate winery in Madison, Ohio (Lake County AVA), producing estate-grown varietals and operating a tasting room and event venue. Most comparable to Matus in scale, location (NE Ohio wine country), estate-grown model, and DTC tasting-room-plus-events strategy.
• Laurello Vineyards: Family-owned estate winery in Geneva, Ohio producing estate-grown varietals with a tasting room. Comparable to Matus on family operation, NE Ohio AVA, estate-grown production, and tasting-room DTC model.
• Ferrante Winery & Ristorante: Italian-family estate winery in Geneva, Ohio with on-site restaurant, tasting room, and event hosting. Closely comparable to Matus on family ownership, estate-grown production, NE Ohio AVA location, and event-led DTC revenue model.
• Klingshirn Winery: Lake County, Ohio estate winery producing estate-grown wines and running a tasting room with light food and events. Comparable to Matus on regional location, estate-grown positioning, and small-scale DTC operations.
• St. Joseph Vineyard: Family-owned estate vineyard and winery in Huron, Ohio producing estate-grown varietals with a tasting room. Comparable to Matus on size, family ownership, NE Ohio location, and estate-grown DTC model.
• Grand River Cellars: Estate winery and restaurant in Madison, Ohio (Lake County AVA) with tasting room, bistro, and event hosting. Comparable to Matus on estate-grown production, family operation, NE Ohio AVA, and DTC event-driven revenue mix.
• Markko Vineyard: Estate winery in Conneaut, Ohio (Lake County AVA) focused on estate-grown varietals and a small tasting room. Comparable to Matus on estate-only production, family ownership, and small-scale DTC tasting-room operation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/matus_winery
• Facebookfacebook.com/MatusWinery
• LinkedInlinkedin.com/company/matus-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matus Winery