Heavenly Group
- Company typePrivate
- Founded2002
- HeadquartersRichmond, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Heavenly Group does
Heavenly Group Limited, trading as "Heavenly," is an independent branding agency founded in 2002 by Richard Sunderland. The firm operates from four offices across three countries — London (headquarters, 4th Floor, 222 Gray's Inn Road), Cardiff, New York City (60 E42nd Street), and Barcelona (Ptge de Mas de Roda 6-14) — and serves B2B clients with a portfolio of interconnected branding services rather than a discrete software platform. Its offerings span Brand Creation (inventing and reinventing brands), Naming, IP Shop (intellectual property services), Labs (lateral thinking on monetizing assets), Rewind, Holy Ghost, and a News content stream. Headcount is reported in the 51–100 range, and no proprietary technology platform, patents, or trademarks are disclosed.
The company operates on a professional services revenue model. No pricing is publicly disclosed; engagements appear to be quote-based, custom project work across three revenue streams: Brand Creation Services, Labs Services, and IP Shop Services. Its go-to-market relies on direct client engagement targeting enterprise buyers and inside sales via a website callback request form targeting mid-market prospects. Marketing is organic: a LinkedIn company page, an Instagram account (@weareheavenly), and a monthly email newsletter called The Heavenly Dispatch serve as top- and mid-funnel channels, with the contact form as the bottom-of-funnel conversion point. Customer logos, case studies, and segment-level revenue splits are not disclosed, leaving concentration risk unmeasurable.
Competitive positioning rests on a multi-disciplinary 'one-stop shop' branding model — combining strategy, identity, naming, IP, and monetization consulting under one roof. Operational credentials include Living Wage Employer accreditation (Living Wage Foundation) and Cyber Essentials certification. The firm is privately held with no external funding history, no disclosed M&A activity, no senior leadership roster published, and no AI/ML capability referenced in any source material.
Heavenly Group firmographics
Firmographics- Name
- Heavenly Group
- Legal name
- Heavenly Group
- Website
- https://heavenly.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Heavenly Group is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Heavenly Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Creation Services: Invention and reinvention of brands including creative strategy, brand identity development, and naming services.
- Labs Services: Lateral thinking on monetizing assets for clients.
- IP Shop Services: Intellectual property related services for brands.
Distribution channels2 records
Marketing channels4 records
Heavenly Group product offering
Product offeringCore offering
Heavenly Group is an independent branding agency that invents and reinvents brands, develops brand names, provides intellectual property services, and runs innovation Labs focused on lateral thinking around monetizing client assets. Services are delivered as professional, project-based engagements to business clients across the UK, US, and Spain.
Product overview
Heavenly Group is a branding services company offering a portfolio of interconnected services including Brand Creation (inventing and reinventing brands) and Labs (lateral thinking on monetizing assets), supplemented by service modules such as Rewind, Naming, IP Shop, Holy Ghost, and News. The offering operates as a unified service portfolio rather than a software platform with discrete modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Creation Inventing and reinventing brands for companies through creative strategy and brand identity development. Targeted at business clients seeking comprehensive brand creation or transformation services.
- Labs
- Naming
- IP Shop
Companies that use Heavenly Group
Customer profileSegments1 record
Ideal customer profiles1 record
Heavenly Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heavenly Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Heavenly Group competitors and assessment
Company assessmentDirect peers
- Pentagram: Independent design firm with partners across major cities, specializing in brand identity, naming, and graphic design. Closely comparable to Heavenly's creative-led, multi-office agency model.
- Wolff Olins: Global brand consultancy with deep heritage in brand strategy, identity, and naming for major corporates. A direct competitor to Heavenly in the brand creation space, particularly for large UK and global enterprise clients.
- Landor & Fitch: Worldwide branding and design consultancy delivering brand strategy, naming, identity systems, and brand experience work. Mirrors Heavenly's brand creation and naming offerings, at significantly greater scale.
- Superunion: Brand, design, and communications agency network offering brand strategy, naming, and identity services globally. Competes with Heavenly for enterprise brand mandates, particularly in EMEA.
- Brand Union: Brand-led creative agency providing strategy, identity, naming, and brand experience design. Direct competitor in the brand creation and naming services space.
- Interbrand: Global brand consultancy offering brand strategy, naming, and identity services to enterprise clients across multiple geographies. Directly comparable to Heavenly in offering and client type, with much larger global scale.
- Moving Brands: Independent brand and design agency offering strategy, naming, and identity services across London, San Francisco, and Zurich. Comparable mid-size creative agency model targeting similar client segments.
- Saffron Brand Consultants: Brand strategy consultancy focused on brand purpose, architecture, and identity work for global brands. Overlaps with Heavenly's brand strategy and creation services for enterprise clients.
Broad incumbents
- Deloitte Digital: Large consulting firm offering brand strategy and customer experience services as part of a broader digital transformation portfolio. Competes with Heavenly on enterprise brand mandates at the high end of the market.
Emerging players
- Hatch (formerly Brand Genetics): Brand strategy and innovation consultancy with capabilities in naming and brand creation. Comparable in offering but typically smaller-scale and more innovation-focused than Heavenly.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Heavenly Group social profiles
Digital presenceHeavenly Group compliance and trust
Trust signalCompliance1 record
Heavenly Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heavenly Group leadership team
Management profileNumber of profiles
Heavenly Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heavenly Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heavenly Group
What does Heavenly Group do?
Heavenly Group is an independent branding agency that invents and reinvents brands, develops brand names, provides intellectual property services, and runs innovation Labs focused on lateral thinking around monetizing client assets. Services are delivered as professional, project-based engagements to business clients across the UK, US, and Spain.
Is Heavenly Group a public or private company?
Heavenly Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heavenly Group founded?
Heavenly Group was founded in 2002. It employs 51 to 100 people.
Where is Heavenly Group based?
Heavenly Group is headquartered in Richmond, United Kingdom, in the Europe region.
How does Heavenly Group make money?
Three revenue lines are on record. Brand Creation Services are the primary driver. The others are labs Services and IP Shop Services.
Who are Heavenly Group's main competitors?
Direct peers on record are Pentagram, Wolff Olins, Landor & Fitch, Superunion, Brand Union, Interbrand, Moving Brands and Saffron Brand Consultants. Deloitte Digital is listed as a broad incumbent. Hatch (formerly Brand Genetics) is listed as an emerging player.
Does Heavenly Group have an API?
No public API is recorded for Heavenly Group.