Ecoterra
Ecoterra is a Brazilian family-owned environmental services company providing green area management and heavy equipment rental to municipal governments and private enterprises, supported by a proprietary real-time operational monitoring platform and an owned machinery fleet.
- Company typePrivate
- Founded1975
- HeadquartersPiracicaba, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ecoterra does
Ecoterra is a privately held Brazilian environmental services company founded in 1975 and headquartered in Piracicaba, São Paulo, now led by the third generation of the Christofoletti founding family. The company operates two principal service lines: Gestão de Áreas Verdes (Green Area Management), which provides urban cleaning, conservation, and maintenance of public and private green spaces using qualified teams and modern equipment, and Locação de Máquinas e Caminhões (Equipment and Truck Rental), which rents heavy machinery such as excavators, tractors, compactors, and specialized vehicles, including machines imported under partnerships with Gianni Ferrari and Peruzzo.
The company sells primarily to Brazilian municipal governments, with secondary exposure to private enterprises, using a direct enterprise field-sales motion with custom-quoted contracts. Pricing is not publicly disclosed. Ecoterra differentiates its service delivery through a proprietary technology stack branded PIO (Plano de Inteligência Operacional), comprising mobile management applications, real-time operational monitoring dashboards, GPS tracking, an integrated ERP system, and Power BI analytics connected to a Central Operations Center. As of 2024–2025, the company scaled its technology platform, inaugurated a new larger headquarters in Piracicaba, and expanded operations into Paraná state.
Operationally, Ecoterra combines people-intensive field service delivery with asset ownership (fleet) and software-driven monitoring. It holds the 2024 Selo Verde environmental certification, complies with Brazil's anti-corruption law (Lei 12.846) through an integrity program signed with Instituto Ethos, and operates as an independent family-owned entity with no disclosed external investors or institutional capital.
Ecoterra firmographics
Firmographics- Name
- Ecoterra
- Legal name
- Ecoterra
- Website
- https://ecoterra.com.br
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ecoterra is a Brazilian family-owned environmental services company providing green area management and heavy equipment rental to municipal governments and private enterprises, supported by a proprietary real-time operational monitoring platform and an owned machinery fleet.
- Ownership category
- akta.pro rank
Where Ecoterra is headquartered
LocationHeadquarters
- HQ city
- Piracicaba
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Ecoterra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Gestão de Áreas Verdes (Green Area Management): Comprehensive green area management services including cleaning, conservation of public and private areas with qualified teams and cutting-edge equipment
- Locação de Máquinas e Caminhões (Equipment and Truck Rental): Rental of heavy machinery including tractors, excavators, rollers, trucks, and specialized vehicles with capacitated team for various heavy equipment services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Ecoterra product offering
Product offeringCore offering
Ecoterra provides green area management and conservation services (urban cleaning, maintenance of public and private green spaces) and heavy equipment/truck rental (excavators, loaders, tractors, compactors, trucks) to Brazilian municipalities and private enterprises. Services are delivered by qualified NR-certified field teams using a proprietary technology ecosystem (PIO platform, real-time monitoring dashboards, mobile app, Power BI, ERP integration) that provides real-time operational visibility, KPI tracking, and work traceability.
Product overview
Ecoterra offers a portfolio of environmental management services centered around two main service lines: green area management (Gestão de Áreas Verdes) and equipment rental (Locação de Máquinas e Caminhões). These services are delivered through an integrated technology ecosystem consisting of proprietary software including the PIO (Plano de Inteligência Operacional) management tool, Operational Monitoring Dashboards, and a cloud-based Management APP. The technology platform provides real-time tracking, KPI analysis, and operational logistics through integrations with Power BI and ERP systems, enabling comprehensive operational management for continuous environmental services.
Differentiator
Problem solved
Functional benefit
Brands
- PIO – Plano de Inteligência Operacional: Operational Intelligence Plan - a management tool for continuous service operations with area mapping, monitoring, and real-time tracking.
Products and services
- Gestão de Áreas Verdes (Green Area Management) Comprehensive green area management and conservation service including cleaning and maintenance of public and private areas, executed by qualified NR-certified teams using cutting-edge equipment. Targeted at Brazilian municipalities and private enterprises seeking continuous urban environmental services.
- Locação de Máquinas e Caminhões (Equipment and Truck Rental) Rental of heavy machinery including tractors, excavators, rollers/compactors, trucks, and specialized vehicles, with capacitated operators for construction and environmental management projects. Targeted at private enterprises, contractors, and government clients needing equipment and qualified operators.
- PIO - Plano de Inteligência Operacional (Operational Intelligence Plan) Proprietary operational management platform for continuous services providing area mapping, monitoring, and work traceability with real-time KPI indicators, accessible from smartphones, tablets, or notebooks. Integrated with Power BI, ERP, and field management systems.
Quantifiable outcome
- Cost reduction of up to 35% compared to conventional procedures
- +2 more outcomes
Companies that use Ecoterra
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Ecoterra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature5 records
Ecoterra partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Gianni FerraricoreOfficial importer of Gianni Ferrari machines and equipment for grass cutting operations. Demonstrations showed cost reductions of up to 35% compared to conventional procedures.
- PeruzzocoreOfficial importer of Peruzzo machines and equipment for green area maintenance operations
- Santa Casa de PiracicabaminorEcoterra adopted a room in the hospital's SUS (Unified Health System) facilities through the 'Adote um quarto SUS e faça a diferença' campaign, funding complete renovation including masonry, furniture and equipment
- Instituto EthosminorSignatory to the Corporate Pact for Integrity and Against Corruption, demonstrating commitment to ethical business practices and anti-corruption compliance
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Ecoterra competitors and assessment
Company assessmentDirect peers
- Ambipar: Brazilian-listed environmental management group offering waste, sanitation, and industrial environmental services with significant public-sector exposure. Comparable in end-market (municipal/industrial environmental services in Brazil) and growing infrastructure around operational monitoring.
- A Geradora: Brazilian equipment rental company serving construction, industrial, and public-sector clients nationwide. Comparable on the equipment rental leg of Ecoterra's business, including delivery to municipal and infrastructure projects.
- Mills: Brazilian-listed equipment rental company serving construction, infrastructure, and industrial customers across Brazil. Directly comparable on the equipment rental side of Ecoterra's business, with similar geographic exposure and public-sector client base.
- Vital Engenharia Ambiental: Brazilian environmental and public-sector services company providing urban cleaning, sanitation, and green area management to municipalities—directly mirroring Ecoterra's core services, target customers (Brazilian municipalities), and B2B field-sales motion.
- Locar Guindastes: Brazilian equipment rental operator focused on heavy machinery and lifting equipment for construction and infrastructure. Comparable on the equipment rental revenue stream, with similar B2B Brazilian market dynamics.
Broad incumbents
- Solvi: Brazilian environmental services group (formerly Essencis) operating a broader portfolio of waste management and sustainable solutions across multiple Latin American countries. Larger and more diversified than Ecoterra but competes in adjacent Brazilian environmental service contracts.
- Clean Harbors: US-listed environmental and industrial services leader offering waste management, environmental cleanup, and field services. A broad incumbent analogue relevant for Ecoterra's blend of municipal services, equipment operations, and ESG-driven compliance orientation.
- Asplundh Tree Expert Co. US-based privately held leader in vegetation management and tree-care services to utilities and municipalities. Comparable business model—municipal/utility contract-driven green infrastructure services with large equipment fleets and field operations.
- BrightView Landscapes: Largest US commercial landscaping services company providing landscape maintenance, design, and snow/ice management to municipalities and commercial clients. Provides a relevant business-model benchmark for scaling commercial landscaping with technology-enabled operations.
- Davey Tree Expert Co. US-based established provider of tree care, landscape, and environmental services for utility, residential, and commercial customers. Strong comparability on green area management services plus equipment-heavy field delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ecoterra social profiles
Digital presenceEcoterra compliance and trust
Trust signalCompliance2 records
Ecoterra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecoterra leadership team
Management profileNumber of profiles
Profiles6 records
Ecoterra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecoterra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecoterra
What does Ecoterra do?
Ecoterra provides green area management and conservation services (urban cleaning, maintenance of public and private green spaces) and heavy equipment/truck rental (excavators, loaders, tractors, compactors, trucks) to Brazilian municipalities and private enterprises. Services are delivered by qualified NR-certified field teams using a proprietary technology ecosystem (PIO platform, real-time monitoring dashboards, mobile app, Power BI, ERP integration) that provides real-time operational visibility, KPI tracking, and work traceability.
Is Ecoterra a public or private company?
Ecoterra is a private company. It is classified as family owned and is currently operating.
When was Ecoterra founded?
Ecoterra was founded in 1975. It employs 11 to 50 people.
Where is Ecoterra based?
Ecoterra is headquartered in Piracicaba, Brazil, in the Latin America region.
How does Ecoterra make money?
Two revenue lines are on record. Gestão de Áreas Verdes (Green Area Management) is the primary driver. The others are locação de Máquinas e Caminhões (Equipment and Truck Rental).
Who are Ecoterra's main competitors?
Direct peers on record are Ambipar, A Geradora, Mills, Vital Engenharia Ambiental and Locar Guindastes. Broad incumbents are Solvi, Clean Harbors, Asplundh Tree Expert Co., BrightView Landscapes and Davey Tree Expert Co..
Does Ecoterra have an API?
No public API is recorded for Ecoterra.