Gianni Ferrari

What Gianni Ferrari does

Gianni Ferrari (legal name: Kubota Gianni Ferrari S.r.l.) is an Italian manufacturer of professional ride-on lawn mowers and multifunctional machines, headquartered in Reggiolo, Italy. The company produces both endothermic (diesel/petrol) and battery-powered equipment across five end-market sectors: gardening, cleaning, agriculture, construction, and winter maintenance. Its core product range includes electric models (GSR+, GTM+), professional collection mowers (GTM, GTR, GTS), multifunctional mowers (PG/PG XPRO, SR XPRO, TURBO 1-2-4, V40, TURBO V50), and the Turboloader multifunctional machine. Notable technical features include a patented tool-free blade change system, permanent 4WD with traction control, an integrated collection system with a central suction turbine, and an optional Industry 4.0 Kit providing real-time telematics monitoring.

The company distributes exclusively through a nationwide authorized dealer network across Italy, utilizing field demonstrations, trade show participation (Myplant & Garden, EIMA International, DemoGreen), and dealer-led demo events as primary go-to-market channels. Revenue is generated primarily through one-time equipment sales of professional machines plus recurring spare parts revenue via a dedicated online portal. Gianni Ferrari became a wholly-owned subsidiary of Kubota Corporation following the 2001 integration with Officine Bieffebi, and the company leverages Kubota engine technology (notably in the V40 model) and brand backing while maintaining its own product development for the professional green maintenance segment.

Name

Gianni Ferrari

Legal name

Kubota Gianni Ferrari S.r.l.

Website

https://gianniferrari.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Gianni Ferrari manufactures professional ride-on lawn mowers and multifunctional machines for turf-care, agriculture, construction, and winter maintenance, distributed via a nationwide Italian dealer network, serving professional landscapers, municipalities, and agricultural operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Reggiolo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of professional ride-on lawn mowers, multifunctional machines, and attachments. Products include both endothermic (GTM, GTR, GTS, PG, SR, TURBO, V40) and battery-powered (GSR+, GTM+) lines. The Turboloader is a flagship multifunctional machine.
2. Spare Parts: Online spare parts catalog accessible to registered dealers and customers. Parts availability for all machine models through dedicated parts portal.
3. Limited Edition Models: Celebratory limited edition machines (Turbo 1W and PG 280D Limited Edition) produced in 25 numbered units each to commemorate brand anniversaries.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Gianni Ferrari manufactures professional ride-on lawn mowers and multifunctional machines for turf-care, green maintenance, and open-space applications. Its lineup includes endothermic (diesel/petrol) and battery-electric powertrains across models GSR+, GTM+, GTM, GTR, GTS, PG/PG XPRO, SR XPRO, TURBO 1-2-4, V40, TURBO V50, Turboloader, plus limited anniversary editions. The machines are sold exclusively through an authorized Italian dealer network serving gardening, cleaning, agriculture, construction, and winter maintenance operators.

Product overview

Gianni Ferrari produces professional ride-on lawn mowers and multifunctional machines organized in two main departments: Electric (battery-powered models GSR+ and GTM+) and Endothermic (gasoline/diesel models including GTM, GTR, GTS, PG-PG XPRO, SR XPRO, TURBO 1-2-4, V40, TURBO V50, and Turboloader). The product range spans collection mowers, mulching mowers, and multifunctional machines with interchangeable attachments for gardening, cleaning, agriculture, construction, and winter maintenance. Special limited edition models (Turbo 1W and PG 280D) celebrate the brand's 25th anniversary. An optional Industry 4.0 kit adds telematics and remote monitoring capabilities to compatible machines.

Differentiator

Problem solved

Functional benefit

Products and services

• GSR+

Quantifiable outcome

• Battery-powered mowers achieve 6-8 hours runtime on single charge
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• KubotacoreStrategic or Co-development Partner · 1 January 2001Kubota acquired and integrated Gianni Ferrari, forming Kubota Gianni Ferrari S.r.l. The partnership combines Kubota's resources and global reach with Gianni Ferrari's specialized expertise in professional green maintenance equipment. Kubota provides engine technology (Kubota diesel engines in V40) and brand backing while Gianni Ferrari maintains its product development and market presence in the professional segment.
• Scuola Agraria del Parco di MonzaminorStrategic or Co-development PartnerEducational partnership providing practical training for green maintenance professionals. Kubota Gianni Ferrari provides machines for hands-on exercises, while the school provides training environment and professional participants. Sales Director conducts presentations and demonstrations as part of the program.
• Omag Macchine AgricoleminorChannel Partner/ Reseller/ DistributorAuthorized dealer partner collaborating on Field Demo events in Northern Italy.
• FAV di Schiavi FrancominorChannel Partner/ Reseller/ DistributorAuthorized dealer partner collaborating on Spring Demo Edition events.
• Reni TechnologyminorChannel Partner/ Reseller/ DistributorAuthorized dealer partner for field demonstrations in Castel San Pietro Terme area.
• FontanaminorChannel Partner/ Reseller/ DistributorAuthorized dealer partner for field demonstrations in Borgonovo Val Tidone.
• IMA di CaciottominorChannel Partner/ Reseller/ DistributorAuthorized dealer partner for field demonstrations in Agello, Perugia area.
• Giachino GardenminorChannel Partner/ Reseller/ DistributorAuthorized dealer partner for Spring Edition Demo events in Borgaro Torinese.
• Oma sncminorChannel Partner/ Reseller/ DistributorAuthorized dealer partner for Spring Edition Demo events in San Vito, Milano.
• Sama RicambiminorChannel Partner/ Reseller/ DistributorAuthorized dealer partner for Spring Edition Demo events in Rome area.
• Consorzio Agrario del Friuli Venezia GiuliaminorChannel Partner/ Reseller/ DistributorAuthorized dealer partner for Spring Edition Demo events in Basiliano, UD.
• Croce Rossa ItalianaminorOthersPrevious humanitarian partnership following 2012 earthquake where Kubota Gianni Ferrari provided support and collaboration.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• STIGA: European (Italian-headquartered) manufacturer of garden and professional ride-on mowers, including battery-powered lines. Closely comparable as a peer Italian/European producer of professional lawn mowers targeting similar green-maintenance end users.
• Walker Manufacturing: Manufacturer of compact, high-maneuverability commercial mowers popular with professional grounds-care operators. Comparable as a peer specialist in professional-grade mowing equipment with attachment versatility.
• AL-KO (AL-KO Gardentech): European manufacturer of garden machinery including ride-on lawn tractors and robotic mowers. Direct peer in the European professional and prosumer ride-on mower market with overlapping dealer channels.
• Grillo S.p.A. Italian manufacturer of professional and agricultural machines including ride-on mowers and multifunctional carriers. Closely comparable as an Italian-headquartered direct competitor in professional green-care and multifunctional equipment.
• Exmark Manufacturing: US-based specialist in commercial-grade zero-turn and ride-on mowers for professional landscapers. Direct peer in the high-performance professional mower category serving green-maintenance professionals.

Broad incumbents

• John Deere: World's largest agricultural and turf equipment manufacturer with a substantial commercial mowing division. Competes head-on with Gianni Ferrari in professional ride-on mowers for grounds care and municipal customers.
• Cub Cadet (MTD Products): Broad outdoor power equipment maker with a professional and prosumer ride-on mower line. Comparable as a peer offering commercial-grade ride-on mowers for green-maintenance applications.
• STIHL: Global leader in outdoor power tools with a growing professional battery and grounds-care portfolio. Comparable as a peer serving professional landscapers and municipalities with high-performance cutting and grounds-maintenance equipment.
• Husqvarna Group: Global outdoor power products incumbent with a broad professional ride-on mower and robotic mower portfolio. Directly comparable as a peer manufacturer of professional-grade mowing equipment serving landscapers and municipalities across Europe.

Regional players

• Antonio Carraro: Italian specialist in compact tractors and professional grounds-care machinery. Comparable as a peer Italian manufacturer of professional turf-care and agricultural equipment targeting overlapping European end users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gianni-ferrari-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gianni Ferrari