The Cridge Centre for the Family

What The Cridge Centre for the Family does

The Cridge Centre for the Family is a registered charitable non-profit organization headquartered at 1307 Hillside Avenue in Victoria, British Columbia, Canada. Founded in 1873 as the BC Protestant Orphans Home by Bishop Edward Cridge and his wife Mary, it is the oldest charitable organization in Western Canada. Operating under the distinguished patronage of the Lieutenant Governor of British Columbia, the organization has evolved from a single-purpose orphanage into a multi-service social services provider serving 2,400-2,500 individuals annually across five service streams: Children's Services (infant/toddler care, daycare, nature preschool, school-age care, SunFun Summer Camp), Women's Services (The Cridge Transition House for Women, Second Stage Program, and the IPV-BI program), Brain Injury Services (Macdonald House, Mary Cridge Manor, community support, employment development), Seniors' Services (assisted and independent living at The Cridge Village Seniors' Centre), and Family Support Services (R&R Family Services and Young Parent Outreach Program).

The organization's flagship differentiator is the 2020-launched Intimate Partner Violence and Brain Injury (IPV-BI) dual-stream program, the only such service in Canada, addressing the intersection of intimate partner violence and acquired brain injury in women. The Second Chance Cafe at Cedar Hill Recreation Centre operates as a social enterprise providing employment training to brain injury survivors in partnership with the District of Saanich. Additional programs include the Bluesheet Club peer support group, the Women's Art and Craft Group for IPV-BI survivors, the Time to Talk Traumatic Brain Injury podcast, an 8-week financial literacy course, and an 18-month matched savings Asset Building Program.

The business model is a hybrid government-grant-plus-donation model typical of Canadian registered charities. Government contracts fund partial operational costs for seniors and children's services, while approximately $1 million annually is raised through individual and corporate donations to support programs not covered by government funding (including the young parent outreach and family R&R programs). All services are provided free of charge to clients based on need; no pricing is publicly disclosed. The organization holds Imagine Canada and Canadian Council of Christian Charities accreditations, is governed by a Board of Directors (President: Val Fuller), and is led by CEO Adam Richards. Revenue is not publicly disclosed as a CRA-registered charity.

Name

The Cridge Centre for the Family

Legal name

The Cridge Centre for the Family

Website

https://cridge.org

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

51–100 employees

Short description

The Cridge Centre for the Family is a 150-year-old registered charity in Victoria, BC, providing free social services across childcare, women's services, brain injury services, seniors' living, and family support, serving 2,400-2,500 individuals annually through government contracts and ~$1M in annual donations.

Ownership category

akta.pro rank

Product category

Social Services

NAICS

Individual and Family Services (6241), Child Care Services (6244), Services for the Elderly and Persons with Disabilities (624120), Emergency and Other Relief Services (624230), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Respite Care for Families of Children with Disabilities (HSAAAIAL)

Keywords

• Social services
• Childcare services
• Brain injury rehabilitation
• Domestic violence support
• Seniors housing

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Funding: Government grants and contracts provide partial funding for seniors and children's services, covering basic operational costs.
2. Individual and Corporate Donations: The organization relies heavily on donations from the community, raising approximately $1 million annually in donations to support programs not covered by government funding.
3. Charitable Contributions: Philanthropic donations from individuals, families, and businesses support programs including young parent outreach program and family R&R programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Cridge Centre for the Family is a multi-service registered charity delivering social services across five integrated program areas: Children's Services (childcare from infancy through school-age, including SunFun summer camp), Women's Services (emergency shelter, transitional housing, and intimate partner violence support), Brain Injury Services (residential homes, community support, employment development, and a social-enterprise cafe), Seniors' Services (assisted and independent living), and Family Support Services (respite, young parent outreach, and financial empowerment). Services are provided free of charge to over 2,400-2,500 individuals annually, funded through government contracts and approximately $1 million in annual community donations.

Product overview

The Cridge Centre for the Family is a multi-service social services organization offering a comprehensive suite of programs across five core service areas: Children's Services (childcare from infancy through school-age, including SunFun summer camp and a youth leadership program), Women's Services (emergency shelter, transitional housing, and intimate partner violence support including a unique dual-stream brain injury program), Brain Injury Services (residential homes including Macdonald House and Mary Cridge Manor, community support, employment programs, and the Second Chance Cafe social enterprise), Seniors' Services (assisted and independent living), and Family Support Services (respite care, young parent outreach, financial literacy, and asset-building programs). The organization serves over 2,500 individuals annually and operates as a registered charity under distinguished patronage of the Lieutenant Governor of British Columbia.

Differentiator

Problem solved

Functional benefit

Brands

• The Cridge Village Seniors' Centre: Seniors' services including assisted living and independent living facilities
• Macdonald House
• Mary Cridge Manor
• The Cridge Transition House for Women
• Second Chance Cafe
• SunFun Summer Camp

Products and services

• Children's Services Comprehensive childcare programs including Infant & Toddler Care, Day Care, Nature Preschool, School-Age Care, and SunFun Summer Camp for children from infancy through elementary school, delivered in Victoria, BC.
• Women's Services Support services for women fleeing violence, including The Cridge Transition House for Women (emergency shelter), The Cridge Second Stage Program (transitional housing), and The Cridge Intimate Partner Violence & Brain Injury program.
• Brain Injury Services Residential and community support programs for brain injury survivors, including Macdonald House (10-bed residential home for male survivors), Mary Cridge Manor, Community Support, Brain Injury Employment Development, and the Intimate Partner Violence & Brain Injury dual-stream program.
• Seniors' Services
• Family Support Services Programs supporting families including The Cridge R & R Family Services (respite and family support) and The Cridge Young Parent Outreach Program (YPOP) for young parents.
• Second Chance Cafe A café operated by brain injury survivors providing employment readiness skills and workforce reintegration support, located at Cedar Hill Recreation Centre in Saanich and staffed entirely by brain injury survivors.
• Bluesheet Club
• Women's Art and Craft Group Weekly creative art therapy program for women with brain injuries resulting from intimate partner violence, fostering creativity, connection, and self-esteem.
• Time to Talk Traumatic Brain Injury Podcast A podcast produced by brain injury survivors for survivors, featuring stories of challenges and triumphs in brain injury recovery, available on Apple Podcasts and Spotify.
• Financial Literacy Course An 8-week financial literacy course offered through The Cridge Supportive Housing Program, covering budgeting, banking, saving, tax filing, and credit establishment.
• Asset Building Program An 18-month matched savings program where participants deposit $5-$50 monthly, with funds matched by donors, designed to help women build financial assets and self-sufficiency.
• Leadership in Training (LIT) Program A program for youth who have aged out of SunFun summer camp, providing leadership development and job experience to prepare them for future employment in childcare.

Quantifiable outcome

• Serving 2,400-2,500 individuals annually with comprehensive social services
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• District of SaanichcoreStrategic or Co-development Partner · 22 August 2024Partnership between the District of Saanich and the Cridge Centre to operate the Second Chance Cafe at Cedar Hill Recreation Centre, providing employment opportunities for brain injury survivors.
• 13 Local Hotels (Abigail's Hotel, Accent Inns, Victoria Best Western Plus, Chateau Victoria Hotel & Suites, Coast Victoria Hotel & Marina by APA, DoubleTree by Hilton, Hotel Rialto, Hotel Zed Victoria, Inn at Laurel Point, Oak Bay Beach Hotel, The Parkside Hotel & Spa, Tigh-Na-Mara Seaside Resort, WorldHotles Luxury Collection)coreStrategic or Co-development PartnerHotel partners provide complimentary stays for The Cridge R&R Family Services clients through the Gift of Rest (Respitality) program, enabling parents to have nights away and rest, reset, recharge, and rejuvenate.
• BrainTrust CanadamajorStrategic or Co-development PartnerCollaboration in advocacy efforts and system change for brain injury survivors. Tori Dach, Manager of The Cridge Brain Injury Services, participated in joint advocacy work.
• BC Brain Injury AssociationmajorStrategic or Co-development PartnerPartner in the delegation advocating for passage of Bill C-206, the National Strategy on Brain Injury act. Tori Dach serves as a member of the advocacy delegation.
• Brain Injury AlliancemajorStrategic or Co-development PartnerCollaborative partnership in advocacy efforts and awareness for brain injury survivors across British Columbia.
• CGB CentremajorStrategic or Co-development PartnerResearch partnership with the CGB Centre on the BC Consensus on Brain Injury Participatory Action Research Project, generating knowledge and data to shape priorities for people experiencing intersections of brain injury, mental health, and addictions.
• Saanich Police Department - Domestic Violence UnitcoreStrategic or Co-development PartnerPartnership to host 'Shattering the Silence' events to promote coordinated action in addressing intimate partner violence related brain injury.
• Victoria Women’s Transition HousecoreStrategic or Co-development PartnerCoalition partner in advocacy for intimate partner violence survivors, working together on policy recommendations and system changes.
• Battered Women’s Support ServicescoreStrategic or Co-development PartnerCoalition partner in advocacy efforts calling for stronger domestic violence protections and system changes.
• Cowichan Women Against Violence SocietymajorStrategic or Co-development PartnerCoalition partner advocating for women's safety and systemic changes to protect women from intimate partner violence.
• ImagineCanadaminorOthersNational organization championing charities and nonprofits; The Cridge Centre holds membership demonstrating commitment to sector standards.
• Canadian Council of Christian Charities (CCCC)minorOthersThe Cridge Centre is an accredited member of CCCC, which provides standards and support for Christian charities in Canada.
• Victoria United Chapter SocietycoreStrategic or Co-development PartnerProvided funding for initial art supplies and meeting space for the Women's Art and Craft Group program supporting women with brain injuries from intimate partner violence.
• Disability Alliance B.C.coreStrategic or Co-development PartnerProvided grant funding for the art-therapy program for women survivors of brain injury and intimate partner violence.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Brain Injury Canada: National brain injury advocacy and education organization. Directly comparable to Cridge's Brain Injury Services on advocacy and awareness dimensions; Cridge's brain injury residential and employment programs are operationally distinct.
• Family Services of Greater Vancouver: Multi-service family support non-profit in Metro Vancouver offering counselling, youth programs, and family services. Same operating model as Cridge but in a different BC region, providing a useful comparable for Cridge's potential geographic expansion.

Broad incumbents

• Salvation Army British Columbia: Large multi-service faith-based charity operating across BC providing shelter, addiction recovery, family services, and community programs. Overlapping service portfolio to Cridge but at much larger scale and broader geography.

Direct peers

• Victoria Native Friendship Centre: Indigenous-led multi-service organization in Victoria providing family support, youth programs, housing, and cultural programs. Comparable integrated-service model serving overlapping vulnerable populations in the same region.
• Boys & Girls Club of Greater Victoria: Provides childcare, before/after-school care, and youth development programs in Greater Victoria. Directly comparable to Cridge's Children's Services, SunFun Summer Camp, and Leadership in Training programs in the same regional market.
• Pacific Centre Family Services Association: Multi-service family support non-profit in Greater Victoria offering counselling, early years programs, and family services. Directly comparable to Cridge's family support and YPOP programs in the same regional market.
• YWCA Metro Vancouver: Provides licensed childcare, women's housing, and violence prevention services across BC. Comparable service mix to Cridge across childcare and women's services, though at much larger scale and broader geographic footprint.
• Victoria Women's Transition House: Victoria-based emergency shelter and transition house for women fleeing violence. Directly comparable to The Cridge Transition House for Women - they are explicit coalition partners addressing the same client population in the same city.

Others

• BC Housing: Provincial housing agency funding and operating affordable and supportive housing across BC. Comparable to Cridge on the residential housing dimension (Transition House, Macdonald House, Cridge Village) but as a funder/regulator rather than operating peer.
• United Way Greater Victoria: Community funder and social services coordinator in Greater Victoria. Not a direct operating peer but a significant funding ecosystem player; comparable to Cridge on community-coordination role and as a potential donor/funding partner.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheCridgeCentre
• Facebookfacebook.com/TheCridgeCentre
• Instagraminstagram.com/thecridgecentre/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cridge Centre for the Family