What expopartner does

expopartner GmbH is a German full-service communications agency founded in 1981 and headquartered in Flörsheim am Main, with a second office in Berlin. The company is 100% focused on healthcare and life sciences live communication, serving research-based pharmaceutical companies (including Pfizer, AstraZeneca, Johnson & Johnson, Merck, Sanofi, Takeda, and Teva) along with medical professional societies. Services span consulting and conception, planning and design, and implementation and production of physical, virtual, and hybrid congresses, trade fair booths, and scientific events, complemented by a sustainability practice and a dedicated Sustainability Unit established in 2023.

The company's core technology is the proprietary HUB-i® platform, a digitally networked trade fair booth system comprising HUB-i® Core as a central data hub with modular components — i-Reality (multitouch tables), i-Point (stationary tablets), i-Basket (digital congress bag), i-Basket+NFC (NFC-enabled badges), and i-Analysis (business-intelligence visitor analytics). HUB-i® is developed in RedLab®, an in-house interdisciplinary innovation laboratory that also produced the VDB (Veranstaltungsdatenbank) event database for project management, briefing, quoting, and documentation. In 2025, expopartner introduced BUDD-i, an AI tool built on the Langdock platform to support creative and strategic workflows.

expopartner generates revenue through project-based professional services engagements, with quote-based pricing and multi-year key-account contracts with enterprise pharmaceutical clients. The company sells exclusively through direct enterprise field sales, with no reseller or distribution channel, and is privately held by its managing directors (Andreas Weber holds 60% of shares; Gerald Ambrozus is co-owner). Sustainability credentials include consecutive EcoVadis Gold Medals (2019, 2022, 2023, 2024 — top 5% of 130,000+ rated companies), SBTi-validated 1.5°C-aligned climate targets, and membership in the UN Global Compact since 2011.

Name

expopartner

Legal name

expopartner GmbH

Website

https://expopartner.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

expopartner is a German full-service agency, founded 1981, that provides live communication services — physical, virtual, and hybrid congresses, trade fair booths, and digital tools — exclusively to pharmaceutical and healthcare clients across Europe.

Ownership category

akta.pro rank

Product category

Healthcare Live Communication Services

NAICS

Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), Professional & Certification Expos Organizers (THAHABAD)

Keywords

• Healthcare live communication
• Pharmaceutical congress services
• Medical event management
• Trade fair booth design
• Hybrid event production

Headquarters

HQ city

Flörsheim Am Main

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Live Communication Services: Full-service agency providing consulting, conception, design, planning, and production of physical, virtual, and hybrid event experiences for pharmaceutical and healthcare clients. Services include trade fair booth architecture, event management, digital media applications, and sustainable communication solutions. Revenue is generated through project-based professional services, typically organized as key account relationships with pharmaceutical companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

expopartner is a full-service agency that provides consulting, conception, design, planning, and production of physical, virtual, and hybrid live communication experiences for pharmaceutical and healthcare clients. Core deliverables include trade fair booth architecture, congress exhibition management, hybrid and virtual event formats, and sustainable communication solutions, with proprietary digital tools (HUB-i®, VDB) layered on top of in-house production and logistics.

Product overview

expopartner is a Full-Service Healthcare Communications Agency offering live communication solutions (physical, virtual, and hybrid) for the pharmaceutical and healthcare industry. The core product portfolio centers on HUB-i®, a digitally networked exhibition stand system with modular components (i-Reality, i-Point, i-Basket, i-Analysis, i-Basket+NFC) for omnichannel congress experiences, supported by the RedLab® innovation laboratory for new concept development. The VDB (Event Database) provides database-based project management for event planning and documentation. Services include consulting/conception, planning/design, implementation/production, and sustainable live communication. The company also hosts the expopartner SUMMER TALK event series for industry dialogue and maintains a dedicated Sustainability Unit.

Differentiator

Problem solved

Functional benefit

Brands

• RedLab®: Interdisciplinary innovation laboratory for developing new solutions and formats for live communication.
• HUB-i®
• VDB
• SUMMER TALK

Products and services

• HUB-i® A digitally networked trade fair booth system with a HUB-i® Core data hub that connects physical congress presence with digital data capture and omnichannel engagement, deployed at healthcare congresses for pharmaceutical clients.
• VDB (Event Database) Database-based project management tool for brief projects in a standardized way, with self-configuration, quote generation (CE module), automatic ordering, contact management, and post-event documentation with pictures and key facts.
• Consulting and Conception (Beratung und Konzeption) Strategic analysis, concept development, and planning services for effective live communication measures for pharmaceutical and healthcare clients.
• Planning and Design (Planung und Gestaltung) Architecture and design services including trade fair and event architecture, graphic and media design, digital media and interactive applications, and congress and event management.
• Implementation and Production (Umsetzung und Produktion) Production, implementation, and orchestration of communication spaces including project management, production, warehousing, logistics, site management, and assembly.
• Sustainable Live Communication Sustainability consulting and concept development for trade fair booths and events, including modular sustainable booth systems, material cycle measures, carbon footprint recording, and sustainability reporting.
• expopartner SUMMER TALK Exclusive event series for decision-makers from the healthcare industry featuring open dialogue, future-oriented impulses, networking, and strategic exchange on medical congress topics.

Quantifiable outcome

• 39% reduction in Scope 1+2 CO₂ emissions achieved against target path of 15%
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Apli-Art GmbHcoreStrategic or Co-development PartnerStrategic merger in 2007/2008 that brought fresh momentum and laid the foundation for much of what still applies today. The fusion strengthened the company's position and expanded capabilities.
• Sanofi-AventiscoreStrategic or Co-development PartnerWon the competitive pitch for Sanofi-Aventis congress appearances in 2005, marking a pivotal moment that completed the team still shaping expopartner today. This relationship defined the company's strategic direction toward pharmaceutical congress management.
• UN Global CompactminorOthersCommitted member since 2011, aligning with UN principles on human rights, labor, environment, and anti-corruption. Part of broader sustainability commitment including FAMAB Sustainable Company designation.
• FAMAB (now fwd:)coreOthersMember of FAMAB e.V. (now fwd: Bundesvereinigung Veranstaltungswirtschaft e.V.), the German event industry association. Andreas Weber serves as Finance Director (Finanzvorstand) of the association. FAMAB Sustainable Company commitment since 2011.
• IPCAA (International Pharmaceutical Congress Advisory Association)coreOthersActive member participating in Annual Seminar on Compliance (ASC), bringing together congress and compliance responsible parties from research-based pharmaceutical companies globally. Provides access to compliance knowledge and industry relationships.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Serviceplan Group: Largest independent German agency group with a dedicated Serviceplan Health practice. Comparable on full-service creative + live communication for healthcare and pharma clients in the DACH market.
• Congrex Switzerland: Swiss-based association and congress management company serving medical and scientific societies. Comparable on healthcare congress operations, registration and on-site delivery for pharma-adjacent audiences.
• Scholz & Friends Health: Hamburg-based creative agency (Omnicom-owned) with a focused Health practice serving pharma and OTC clients in Germany. Comparable on healthcare-specialised creative and brand activation work.
• KIT Group: German professional congress organiser (PCO) handling medical and scientific conferences. Closely matched on DACH geography, healthcare congress focus and association-client overlap.
• Lucid Group: UK-headquartered healthcare communications agency focused on pharma medical affairs, brand and live communications. Comparable on specialist healthcare live communication depth and scientific audience engagement.
• MCI Group: Global events, association management and congress organiser with significant healthcare and life sciences practice. Most directly comparable peer on full-service live communication for pharma clients.
• Interplan Congress: Munich-headquartered congress and event organiser with strong medical society client base. Direct competitor for German healthcare congress management mandates.

Broad incumbents

• Publicis Health: Global health-focused communications network within Publicis Groupe covering medical, brand and commercial pharma work. Competes on global pharma client rosters with broader scale and integrated capabilities.
• IPG Health: Largest global health communications network (FCB Health, McCann Health, etc.). Competes for the same top-10 pharma accounts that expopartner serves, but at significantly greater scale and geographic reach.
• Ogilvy Health: WPP-owned global healthcare communications network serving pharma, biotech and consumer health. Overlaps with expopartner on brand activation and congress presence for top-10 pharma clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/expopartnerlive
• Facebookfacebook.com/expopartnerlive
• LinkedInlinkedin.com/company/expopartner-gmbh
• Instagraminstagram.com/expopartnerlive
• Xx.com/expopartnerlive

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about expopartner