Grupo Neoyama
Grupo Neoyama is a privately held Brazilian industrial automation distributor headquartered in Joinville, Santa Catarina, that distributes 125,000+ components from 100+ manufacturers and holds 10 exclusive proprietary brands for Latin America, serving roughly 8,000 customers in food, packaging, metal mechanics, machine manufacturing, and related verticals.
- Company typePrivate
- Founded2012
- HeadquartersSanta Catarina, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Grupo Neoyama does
Grupo Neoyama (legal name: NEOYAMA INDUSTRIA E COMERCIO DE ELETROELETRONICOS LTDA) is a privately held Brazilian industrial automation components distributor and solutions provider headquartered in Joinville, Santa Catarina, founded in 2012. The company distributes more than 125,000 industrial items sourced from over 100 manufacturers and holds exclusive rights to 10 proprietary brands in the Latin American market, including Panasonic (servo motors), Apex Dynamics (planetary and cycloidal reducers), Leadshine (stepper motors, distributed under the NEO brand), Akiyama (stepper motors and micromotors), Tibbo, Suprema, Kview, Kastro, Sirius, and Triomotion. Its product portfolio spans stepper motors, servo motors, switching power supplies, human-machine interfaces (HMIs), sensors, micromotors, gearboxes, and integrated "Easy Servo" kits, with a second product line, Neoyama ID, covering biometric readers, RFID, card printers, cameras, Mini PCs, and IoT devices.
The company operates a sales-led go-to-market with direct customer contact through WhatsApp, email, and regional sales representatives covering the Brazilian states of Santa Catarina, Paraná, São Paulo, and Rio Grande do Sul. It supports customers with custom project design, technical consulting across the product lifecycle, and remote or in-person startup services. The product supply chain is anchored in Asia, with goods shipped from Taichung, Taiwan via Hong Kong to the Port of Navegantes in Santa Catarina, leveraging proximity to the Joinville headquarters.
Neoyama serves approximately 8,000 customers across Brazil and Latin America in nine vertical segments, including food processing, packaging, labeling, metal mechanics, machine manufacturing, civil construction, wood cutting, table cutting, and Industry 4.0. Revenue is generated through hardware sales of distributed and proprietary components, supplemented by professional services for custom solutions and technical integration. The company has 51-100 employees and is structured as a Limitada (LLC) with no disclosed external investment, parent company, or public listing.
Grupo Neoyama firmographics
Firmographics- Name
- Grupo Neoyama
- Legal name
- NEOYAMA INDUSTRIA E COMERCIO DE ELETROELETRONICOS LTDA
- Website
- https://neoyama.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grupo Neoyama is a privately held Brazilian industrial automation distributor headquartered in Joinville, Santa Catarina, that distributes 125,000+ components from 100+ manufacturers and holds 10 exclusive proprietary brands for Latin America, serving roughly 8,000 customers in food, packaging, metal mechanics, machine manufacturing, and related verticals.
- Ownership category
- akta.pro rank
Grupo Neoyama industry classification
Industry- Product category
- Industrial Automation Components Distribution
- NAICS
- Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Engine, Turbine, and Power Transmission Equipment Manufacturing (33361)
- SIC
- Motors & Generators (3621), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG)
- akta.pro secondary industry
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
Keywords
Where Grupo Neoyama is headquartered
LocationHeadquarters
- HQ city
- Santa Catarina
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Grupo Neoyama business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution: Distribution of industrial automation components and solutions including servo motors, stepper motors, HMIs, sensors, power supplies, and reducers to manufacturers across Brazil and Latin America
- Custom Solutions and Projects: Custom project development, technical support, and integration services for industrial automation applications
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Grupo Neoyama product offering
Product offeringCore offering
Grupo Neoyama is a Brazilian industrial automation distributor that supplies more than 125,000 components from over 100 manufacturers — including servo motors, stepper motors, switching power supplies, HMIs, sensors, micromotors, planetary and cycloidal gearboxes — to machine manufacturers and industrial operators in Brazil and Latin America. Beyond distribution, the company provides custom project development, technical support across the product lifecycle, and remote or in-person startup services for automation deployments. It also operates the Neoyama ID line of identification and access-control hardware (cameras, biometric readers, RFID, POS, and IoT devices).
Product overview
Grupo Neoyama (legal name: NEOYAMA INDUSTRIA E COMERCIO DE ELETROELETRONICOS LTDA) is a Brazilian industrial automation components distributor and solutions provider. Its product portfolio comprises more than 125,000 different industrial items from over 100 manufacturers, distributed across 10 proprietary brands, serving approximately 8,000 customers in Brazil and Latin America. The company operates two main product lines: (1) Neoyama Automação, which includes stepper motors (Motores de Passo), servo motors (Servo Motores), switching power supplies (Fontes Chaveadas), human-machine interfaces (IHM), sensors (Sensores), micromotors (Micromotores), Apex planetary gearboxes (Redutores Apex), cycloidal gearboxes (Redutores Cicloidais), and Easy Servo integrated systems; and (2) Neoyama ID, which covers identification and access management products including vehicle cameras, card printers, biometric readers (FUTRONIC, SECUGEM, SECPRO), RFID readers, Mini PCs, Panel PCs, and IoT devices. Neoyama positions itself not only as a distributor but also as a provider of custom solutions across sectors including food processing, packaging, labeling, metal mechanics, machine manufacturing, construction, and wood cutting, offering technical support throughout the product lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- Easy Servos: Line of easy servo products for industrial automation applications.
- NEO
- Neoyama Automação
- Neoyama ID
- Kview
- Kastro
- Sirius
- Triomotion
Products and services
- Motores de Passo (Stepper Motors) Electromechanical devices that convert electrical pulses into discrete mechanical movements for precision and efficiency applications such as packaging machines, labelers, laser cutting machines, and routers. Includes AK17, AK23, AK34 (NEMA 17/23/34) and NEO branded series (NEO-42, NEO-57, NEO-86, NEO-110).
- Servo Motores (Servo Motors)
- Fontes Chaveadas (Switching Power Supplies)
- IHM (Human-Machine Interface)
- Sensores (Sensors)
- Micromotores (Micromotors)
- Redutores Apex (Apex Planetary Gearboxes)
- Redutores Cicloidais (Cycloidal Gearboxes)
- Easy Servos
- NEOYAMA ID Products
Companies that use Grupo Neoyama
Customer profileNamed customers1 record
Segments9 records
Ideal customer profiles5 records
Grupo Neoyama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Grupo Neoyama partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PanasoniccoreOne of 10 proprietary and exclusive brands distributed by Neoyama in the Latin American market. Panasonic servo motors are a key product line in the portfolio.
- Apex DynamicscorePlanetary reducers and cycloidal reducers brand. Products shipped from Taichung, Taiwan through Hong Kong to Brazil. One of the flagship brands in Neoyama's portfolio.
- LeadshinecoreStepper motor brand (NEO branded products) distributed exclusively by Neoyama in Latin America. Products include motors and drivers.
- AkiyamacoreProprietary brand for stepper motors and micromotors. Part of Neoyama's exclusive portfolio of 10 brands for the Latin American market.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Grupo Neoyama competitors and assessment
Company assessmentBroad incumbents
- Siemens: Global provider of automation, drives, and motion control products (e.g., SIMATIC, SINAMICS). Overlaps Neoyama's motion and HMI portfolio and serves the same Brazilian machine-builder and industrial customers.
- ABB: Global motion and robotics supplier with servo motors, drives, and PLCs. Comparable to Neoyama in motion components and industrial automation solution selling across Brazilian manufacturers.
- Schneider Electric: Global automation and motion provider (Lexium servos, Altivar drives, Magelis HMIs). Competes with Neoyama's core product portfolio and targets the same machine-manufacturer customer base.
- Festo: Global supplier of automation components including motion, sensors, and controllers. Overlaps Neoyama's HMI/sensor portfolio and targets similar Brazilian machine manufacturers and OEMs.
- WEG: Brazilian manufacturer of motors, gearboxes, and automation components, including servos and drives. Direct overlap with Neoyama's servo, stepper, and reducer portfolio but operating as a vertically integrated OEM rather than a multi-brand distributor.
- Rockwell Automation: Global automation giant offering motion control, drives, HMIs, and PLCs. Competes with Neoyama in industrial automation components, especially in machine manufacturer and packaging verticals in Brazil.
- Yaskawa: Specialist in servo motors, motion control, and industrial robots. Directly competes with Neoyama's servo and stepper motor portfolio in Brazilian machine-builder applications.
- Delta Electronics: Manufacturer of servo systems, PLCs, HMIs, and power supplies. Comparable motion and HMI portfolio to Neoyama, with growing distribution in Latin America.
- Panasonic Industrial: One of Neoyama's flagship brand partners, manufacturing servo motors and sensors. As a principal supplier that could choose direct sales or alternative distributors, Panasonic is both a key partner and a structural threat to Neoyama's exclusivity narrative.
- Mitsubishi Electric: Manufacturer of servos, inverters, motion controllers, and HMIs used across Brazilian automation. Overlaps Neoyama's stepper/servo offering and is commonly stocked by competing distributors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Grupo Neoyama social profiles
Digital presenceGrupo Neoyama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Neoyama leadership team
Management profileNumber of profiles
Grupo Neoyama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Neoyama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Neoyama
What does Grupo Neoyama do?
Grupo Neoyama is a Brazilian industrial automation distributor that supplies more than 125,000 components from over 100 manufacturers — including servo motors, stepper motors, switching power supplies, HMIs, sensors, micromotors, planetary and cycloidal gearboxes — to machine manufacturers and industrial operators in Brazil and Latin America. Beyond distribution, the company provides custom project development, technical support across the product lifecycle, and remote or in-person startup services for automation deployments. It also operates the Neoyama ID line of identification and access-control hardware (cameras, biometric readers, RFID, POS, and IoT devices).
Is Grupo Neoyama a public or private company?
Grupo Neoyama is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grupo Neoyama founded?
Grupo Neoyama was founded in 2012. It employs 51 to 100 people.
Where is Grupo Neoyama based?
Grupo Neoyama is headquartered in Santa Catarina, Brazil, in the Latin America region.
How does Grupo Neoyama make money?
Two revenue lines are on record. Product Distribution is the primary driver. The others are custom Solutions and Projects.
Who are Grupo Neoyama's main competitors?
Broad incumbents on record are Siemens, ABB, Schneider Electric, Festo, WEG, Rockwell Automation, Yaskawa, Delta Electronics, Panasonic Industrial and Mitsubishi Electric.
Does Grupo Neoyama have an API?
No public API is recorded for Grupo Neoyama.
What industry is Grupo Neoyama in?
Grupo Neoyama's product category is Industrial Automation Components Distribution. Its primary akta.pro industry code is IMAHAHAG, Motion Control Components (Servos, Drives, Motors, Encoders), with a secondary code of IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers). Its NAICS code is 333612 and its SIC code is 3621.