Odeon World Travel

What Odeon World Travel does

Odeon World Travel d.o.o is a privately held Serbian travel agency headquartered in Belgrade, founded in 2008 and operating 6 sales locations across Belgrade and Novi Sad. The company sells organized travel packages — summer beach holidays, ski vacations, wellness and spa retreats, city breaks, cruises, and long-haul circular tours — to individual travelers, families, and corporate clients in Serbia. It distributes through three channels: in-branch personal consultation, a consumer website (odeontravel.rs), and a B2B subagent portal (b2b.odeontravel.rs) that gives third-party Serbian travel agents access to its inventory. The portfolio spans over 800 hotels across approximately 50 destinations, with direct charter flights from Belgrade to Mediterranean markets in partnership with Air Serbia and other carriers.

Underlying technology is the third-party TourVisio platform, which powers both the consumer booking engine and the B2B agent portal for real-time availability, reservations, and tracking. The company holds the highest-tier Serbian tourism license (Category A, OTP 114/2021) and maintains a EUR 250,000 statutory travel guarantee with Dunav Osiguranje. Revenue is generated primarily through package commissions and supplier markups on holidays, flights, cruises, tours, and group trips, supplemented by affiliate referral income from travel insurance, professional services fees for corporate congress and seminar organization, and installment-driven transaction fees via partnerships with Banca Intesa and Komercijalna Banka. Pricing is quoted in euros, settled in Serbian dinars, with a 40% deposit on reservation and balance due 21 days before departure.

Name

Odeon World Travel

Legal name

Odeon World Travel d.o.o

Website

https://odeontravel.rs

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Belgrade-headquartered Serbian travel agency (founded 2008) operating six retail branches in Belgrade and Novi Sad plus online and B2B subagent portals, selling package holidays, flights, cruises, wellness trips, and corporate travel to individual and corporate Serbian clients.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Travel Agencies (56151), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (4872)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Package holiday booking
• Travel agency services
• Flight ticket sales
• Wellness spa packages
• Cruise tour packages

Headquarters

HQ city

Belgrade

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Package Holidays: Organized travel packages combining flights, accommodation, transfers, and sometimes meals. Covers summer holidays, winter sports packages, wellness & spa trips, city breaks, and cruise packages. Revenue generated from markup on supplier costs plus service fees.
2. Flight Tickets: Worldwide airfare sales with direct charter flights to Mediterranean destinations from Belgrade. Commission-based revenue from airline partnerships.
3. Travel Insurance: Partnership with Dunav Osiguranje for travel and health insurance policies, including COVID-19 coverage.
4. Cruises: Danube cruises, Mediterranean cruises, and Norwegian Fjords packages organized as group tours.
5. Group Tours: Organized group tours including circular tours (Baltic countries, Russia, China, South America), guided city breaks, and long-haul exotic destinations.
6. Congress & Seminar Organization: Corporate event organization services including seminars and congresses domestically and internationally.
7. Wellness & Spa Packages: Specialized wellness and spa vacation packages to Slovenia, Hungary, Croatia, and Serbia thermal destinations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Odeon World Travel is a Serbian travel agency that organizes and sells package holidays, flight tickets, hotel accommodation, cruises, ski packages, wellness & spa retreats, group tours, and corporate events. The agency combines six physical sales offices with an online booking platform and a B2B portal serving travel agent subagents across Serbia. Revenue is generated through markups and commissions on package components including flights, accommodation, transfers, and ancillary services.

Product overview

Odeon World Travel is a Serbian travel agency operating as a single unified service provider offering a comprehensive portfolio of travel products. The core offerings include summer vacation packages (Letovanje), winter holiday/ski packages (Zimovanje), wellness & spa retreats (Wellness & Spa), and travel packages for far destinations, city breaks, and cruises (Putovanja/Krstarenja). Supporting services include flight tickets (Avio Karte), car rentals (Rent A Car), transfers, excursions (Izleti), travel insurance (Osiguranje), and gift vouchers (Poklon Vaučer). The agency also offers corporate services for seminars and congresses. A dedicated B2B portal (TourVisio B2B) serves travel agent partners. With 6 retail locations in Belgrade and Novi Sad, the agency sells over 800 hotels across approximately 50 Mediterranean destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Letovanje (Summer Holidays) Summer vacation packages including flights, hotels, and all-inclusive options for Mediterranean destinations such as Greece, Turkey, Egypt, Spain, Italy, and Croatia.
• Zimovanje (Winter / Ski Holidays)
• Wellness & Spa Packages
• Putovanja (Travel Packages & Tours)
• Krstarenja (Cruises)
• Avio Karte (Flight Tickets)
• Osiguranje (Travel Insurance)
• Poklon Vaučer (Gift Vouchers)
• Rent A Car
• Transfer Services
• Izleti (Excursions)
• Seminari i Kongresi (Seminars and Congresses)
• TourVisio B2B Agent Portal

Quantifiable outcome

• Over 800 hotels across 50 destinations
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Dunav Osiguranje (Dunav Insurance)coreStrategic or Co-development Partner · 22 September 2025Insurance partnership providing travel insurance, health coverage, and COVID-19 protection policies. Insurance policy number 2702965 effective from 01.10.2025. Also provides travel guarantee insurance for the agency.
• ATIS (Association of Serbian Tourist Agencies)coreStrategic or Co-development PartnerOdeon World Travel is a member of ATIS, the Association of Serbian Tourist Agencies. ATIS membership provides industry representation, networking opportunities, and collective advocacy for travel agencies in Serbia.
• Banka IntesaminorGTM or Marketing PartnerPayment processing partner offering interest-free installment plans (up to 12 months) for travel bookings made with credit cards.
• Komercijalna BankaminorGTM or Marketing PartnerPayment partner offering interest-free installment plans (up to 6 months) for travel bookings.
• Air SerbiacoreChannel Partner/ Reseller/ DistributorPartnership for direct charter flights from Belgrade to Sardinia (Alghero) and other Mediterranean destinations. Airline operates scheduled and charter services.
• Subagents NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of travel agencies across Serbia operating as subagents. Access codes provided for B2B platform login. Commission-based partnership with standardized subagent agreement.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stan Im Tours: Croatian tour operator offering Adriatic and Mediterranean package holidays. Direct regional peer with overlapping supplier relationships across Croatia, Greece, Turkey, and Italy.
• Exim Tours: Hungarian tour operator specializing in Mediterranean and Red Sea package holidays (Greece, Turkey, Egypt, Spain) with multi-country distribution. Comparable regional scale, Mediterranean-skewed product catalog, and similar reliance on charter flight operations.
• Yugotours: Serbian tour operator offering package holidays, flights, and accommodation in Mediterranean and ex-Yugoslav destinations. Direct domestic competitor in the same Serbian consumer market with overlapping product lines.
• Big Blue Travel: Croatian travel agency specializing in Mediterranean package holidays (Greece, Turkey, Egypt, Spain, Italy) and Adriatic destinations. Direct regional peer sharing the same supplier sources and overlapping customer demographics across former-Yugoslav markets.
• Kompas: Established Slovenian/Croatian tour operator with Adriatic and Mediterranean package holidays, hotel and flight packages, and B2B subagent distribution. Closely comparable operating model to Odeon with overlapping Adriatic destinations and similar product mix.
• Adamaris Tours: Serbian travel agency with Mediterranean package holidays and corporate travel offerings. Direct domestic competitor serving overlapping Serbian leisure and corporate traveler segments.
• Riviera Travel: UK specialist tour operator selling river cruises, Mediterranean and long-haul package holidays, and escorted tours. Comparable product mix across beach holidays, cruises, and guided tours with a similarly curated multi-destination catalog approach.
• Solea Travel: Serbian travel agency offering package holidays and flights to Mediterranean and European destinations. Direct domestic competitor in the Belgrade market with comparable product catalog and target customer base.

Broad incumbents

• TUI Group: Europe's largest integrated tourism group operating package holidays, charter flights, hotels, and cruises across Mediterranean and long-haul destinations. Comparable as a broad incumbent with overlapping package-holiday, charter-flight, and cruise offerings, though operating at vastly larger scale.
• Invia Group: Leading Central and Eastern European online travel agency network operating multi-brand OTA and travel agency brands across Czechia, Poland, Hungary, Slovakia, and Germany. Comparable as a regional incumbent combining online and offline distribution of package holidays.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/odeontravel
• Facebookfacebook.com/OdeonWorldTravel
• LinkedInlinkedin.com/company/odeon-world-travel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odeon World Travel