La Gentle Factory
La Gentle Factory is a French eco-responsible apparel brand (founded 2012, Roubaix) that designs and distributes Oeko-Tex-certified, made-in-France clothing for men, women, and children via its own e-commerce site, a corporate boutique, a curated reseller network, and white-label B2B services.
- Company typePrivate
- Founded2012
- HeadquartersMarigot
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Gentle Factory does
La Gentle Factory (legal entity: La Fabrique SAS) is a French eco-responsible apparel brand founded in 2012 and headquartered in Roubaix, France. The company designs, sources, and distributes made-in-France clothing for men, women, and children under the umbrella of an explicit Fair Fashion positioning. Core technical differentiators are a short French production circuit spanning 14+ named regional partners (knitting in Moreuil, dyeing in Roanne, confection across Barentin, Epagny, Pantin, Roubaix, and others, plus weaving, embroidery, washing, and recycling facilities), 100% Oeko-Tex certified fabrics, Origine France Garantie certification on T-shirts and sweatshirts, and a deliberate fiber mix of approximately 65% organic (GOTS) and 25% recycled (GRS) inputs.
The product portfolio centres on a timeless essentials line (Nos Intemporels / Gentle Classic) of t-shirts, sweatshirts, jeans, and outerwear, supplemented by themed capsule collections (Collection Vélo, Collection Frenchy), a technical Mobility range targeting urban cyclists, an accessible Gentle Eco entry-price line, and a white-label/private-label B2B service. Pricing spans roughly €17.50 to €240 per unit, with volume discounts (Duo -10%, Trio -15%) on certain items.
Revenue is generated through three channels: (i) direct-to-consumer e-commerce via lagentlefactory.com with global shipping, (ii) selective B2B distribution through a curated reseller network of multi-brand boutiques and concept stores in France plus a single corporate-owned boutique (La Factory) in Roubaix, and (iii) white-label/private-label garment services for enterprises seeking ethical French-made apparel under their own brand. The company is privately held, has not disclosed funding, and reports an internal headcount in the 11-50 range while supporting approximately 350 textile jobs across its named production network.
La Gentle Factory firmographics
Firmographics- Name
- La Gentle Factory
- Legal name
- La Fabrique SAS
- Website
- https://lagentlefactory.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Gentle Factory is a French eco-responsible apparel brand (founded 2012, Roubaix) that designs and distributes Oeko-Tex-certified, made-in-France clothing for men, women, and children via its own e-commerce site, a corporate boutique, a curated reseller network, and white-label B2B services.
- Ownership category
- akta.pro rank
La Gentle Factory industry classification
Industry- Product category
- Sustainable Apparel
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (315250), Cut and Sew Apparel Manufacturing (except Contractors) (31525)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Family Clothing Stores (5651), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)
- akta.pro secondary industries
- Denim & Bottoms Cut & Sew (Jeans/Trousers/Shorts) (IMAOAEAD), Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)
Keywords
Where La Gentle Factory is headquartered
LocationHeadquarters
- HQ city
- Marigot
Offices16 records
Markets served
La Gentle Factory business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- B2C E-commerce: Direct-to-consumer sales of eco-responsible clothing through their own e-commerce website, offering products across men, women, and children categories including t-shirts, sweatshirts, pants, jeans, jackets, and accessories.
- Wholesale/Reseller Channel: B2B sales to multi-brand boutiques, concept stores, and independent retailers through their reseller network program. Provides consistent brand story and product range to partner retailers.
- White-label/Private Label: Customization of clothing with client branding for businesses wanting ethical French-made garments under their own brand. Target includes companies seeking sustainable corporate apparel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level basics from Gentle Eco line |
| Unit Pricing | Pay-as-you-go | Premium sweatshirts with organic materials |
| Unit Pricing | Pay-as-you-go | Technical outerwear and blazers |
| Unit Pricing | Pay-as-you-go | Mid-range sweaters and knitwear |
| Unit Pricing | Pay-as-you-go | Jeans across multiple lines |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
La Gentle Factory product offering
Product offeringCore offering
La Gentle Factory designs, manufactures, and retails eco-responsible, made-in-France clothing collections for men, women, and children, plus technical and mobility apparel built from organic cotton, recycled cotton, recycled denim, recycled polyester, and other low-impact fibers. Products are sold directly through the brand's e-commerce site and Roubaix boutique, while B2B customers access the same production circuit via a multi-brand reseller channel and a white-label manufacturing service (Marque Blanche).
Product overview
La Gentle Factory is an eco-responsible French clothing brand founded in 2012, offering a comprehensive wardrobe for men, women, and children. The product portfolio centers on core essentials (Nos Intemporels / Gentle Classic) featuring timeless t-shirts, sweats, jeans, chinos, and jackets made in France from organic cotton and recycled fibers. Key capsule collections include Collection Vélo (bicycle-themed), Collection Frenchy (French-themed motifs like coq and café croissant), and Gamme Mobility (technical clothing for urban mobility with stretch and waterproof features). The company also offers an accessible Gentle Eco line and white-label private-label services. Products span t-shirts (Barthélémien, Isao, Isaure, Julienne, Paoline), sweats (Benoît, Basile, Anaïs), jeans (Antoine, Dorian, Jacky, Aurore), pants (Fleming Flex, Léon), jackets (Valéry, Hamilton, Kim, Neil), dresses (Rita), shirts (Lily, Valentin), and accessories. All products emphasize French manufacturing, organic/recycled materials, OEKO-TEX and Origine France Garantie certifications, and short supply chains.
Differentiator
Problem solved
Functional benefit
Products and services
- Collection Homme Men's everyday apparel collection featuring t-shirts (including the Barthélémien T-shirt), sweatshirts (e.g., Sweat Paul), hoodies, jeans (including Jean Tilienite 100% recyclé), and jackets, made from organic cotton and recycled fibers; for male consumers seeking sustainable everyday wear.
- Collection Femme Women's everyday apparel collection of t-shirts, sweatshirts, hoodies, jeans, and jackets in organic cotton and recycled materials; for female consumers seeking sustainable everyday wear.
- Collection Vélo Capsule collection of cycling apparel, including jerseys, bib shorts, and accessories designed for cyclists and active mobility use; produced within the French manufacturing circuit in eco-responsible materials.
- Collection Frenchy Capsule collection of casual French-themed pieces (including the Frenchy Boxer short) positioned as a heritage/seasonal line; for consumers seeking made-in-France casual wear with an eco-responsible production footprint.
- Nos Intemporels Curated assortment of timeless essential garments prioritising durability, longevity, and classic cuts; targeted at consumers building a long-life eco-responsible wardrobe.
- Gamme Mobility Technical apparel range designed for sport and active mobility activities (including the Doudoune Enzo technical jacket); for athletes, cyclists, and consumers needing functional, eco-responsible garments.
- Gentle Eco Accessible eco-responsible product line positioned at a lower price point than the main collections; for price-sensitive consumers who still want sustainable, made-in-France apparel.
- Marque Blanche (white-label B2B service) B2B white-label service that lets organizations produce their own branded apparel (uniforms, corporate merchandise, event apparel) using La Gentle Factory's eco-responsible, made-in-France supply chain.
- Carte Cadeau Digital/physical gift cards redeemable on the La Gentle Factory e-commerce store, available as a present option for consumers.
Quantifiable outcome
- Recycled fibers reduce water consumption by 50% compared to conventional production
- +4 more outcomes
Companies that use La Gentle Factory
Customer profileSegments5 records
Ideal customer profiles3 records
La Gentle Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
La Gentle Factory partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Emmaüs / Le RelaicorePartnership with textile collection organizations for recycling post-consumer garments. Old clothes and items not suitable for second-hand sale are transformed into new yarn through their recycling partners, supporting the circular economy model.
- Adapted Enterprises (Entreprises Adaptées)coreCollaboration with sheltered workshops providing employment for people with disabilities. Supports social inclusion through meaningful work in the textile industry.
- PochecominorFrench company specializing in eco-designed stationery products. Supplies sustainable packaging materials including recycled paper gift bags and pouches for La Gentle Factory's e-commerce shipments.
- GRS-certified Fiber PartnerscorePartnership since founding with recycled yarn manufacturers certified Global Recycled Standard. Transforms production waste (pre-consumer) and old garments (post-consumer) into new fibers for clothing.
- AnkamaminorHosting provider for La Gentle Factory's corporate address at their facility in Roubaix. La Fabrique SAS operates under the Ankama business center umbrella.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
La Gentle Factory competitors and assessment
Company assessmentEmerging players
- Loom: French sustainable basics brand offering organic essentials made in Europe. Comparable in product focus on eco-responsible essentials, French DTC positioning, and accessible price points.
- Mud Jeans: Dutch circular denim brand specializing in 100% post-consumer recycled denim with leasing model. Comparable in circular-economy positioning, recycled fiber focus, and GRS-certified supply chain — relevant specifically for La Gentle Factory's jeans line.
- Dedicated: Swedish sustainable streetwear brand using organic cotton and GOTS-certified materials with vegan and Fair Trade positioning. Comparable in eco-responsible positioning, urban/everyday apparel mix, and multi-channel European distribution.
- Kings of Indigo: Dutch sustainable denim and apparel brand using organic and recycled materials with strong transparency. Comparable in product mix (denim-led), certifications, and European DTC + wholesale GTM.
Broad incumbents
- Veja: French sustainable brand best known for sneakers but increasingly expanding into apparel. Comparable in French origin, fair-trade supply chain, and DTC sustainability storytelling, though apparel mix is narrower than La Gentle Factory's.
- Patagonia: Global benchmark for sustainable outdoor apparel with deep environmental activism and traceability. Comparable in sustainability positioning and recycled materials use, though much larger and broader in product scope.
- Sézane: Leading French DTC fashion brand expanding into sustainable collections with strong made-in-France craftsmanship narrative. Comparable in French DTC GTM, customer base (style-conscious women), and premium pricing tier.
Direct peers
- EKO: French ethical fashion brand offering made-in-Europe sustainable clothing with strong supply-chain transparency and organic/recycled materials. Directly comparable in positioning, customer base, and product categories.
- 1083: French eco-responsible apparel brand producing jeans and basics made entirely in France. Closest direct peer — same Made-in-France positioning, similar sustainability certifications, comparable product mix (jeans, basics), and French DTC + reseller GTM.
- Armedangels: German sustainable fashion brand offering organic and recycled apparel with strong third-party certifications (GOTS, Fair Wear). Comparable in sustainability positioning, product mix, and pan-European DTC + retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
La Gentle Factory social profiles
Digital presenceLa Gentle Factory compliance and trust
Trust signalCompliance5 records
La Gentle Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Gentle Factory leadership team
Management profileNumber of profiles
Profiles1 record
La Gentle Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Gentle Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Gentle Factory
What does La Gentle Factory do?
La Gentle Factory designs, manufactures, and retails eco-responsible, made-in-France clothing collections for men, women, and children, plus technical and mobility apparel built from organic cotton, recycled cotton, recycled denim, recycled polyester, and other low-impact fibers. Products are sold directly through the brand's e-commerce site and Roubaix boutique, while B2B customers access the same production circuit via a multi-brand reseller channel and a white-label manufacturing service (Marque Blanche).
Is La Gentle Factory a public or private company?
La Gentle Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Gentle Factory founded?
La Gentle Factory was founded in 2012. It employs 11 to 50 people.
Where is La Gentle Factory based?
La Gentle Factory is headquartered in Marigot.
How does La Gentle Factory make money?
Three revenue lines are on record. B2C E-commerce is the primary driver. The others are wholesale/Reseller Channel and white-label/Private Label.
Who are La Gentle Factory's main competitors?
Emerging players on record are Loom, Mud Jeans, Dedicated and Kings of Indigo. Broad incumbents are Veja, Patagonia and Sézane. Direct peers are EKO, 1083 and Armedangels.
Does La Gentle Factory have an API?
No public API is recorded for La Gentle Factory.
What industry is La Gentle Factory in?
La Gentle Factory's product category is Sustainable Apparel. Its primary akta.pro industry code is IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses), with a secondary code of IMAOAEAD, Denim & Bottoms Cut & Sew (Jeans/Trousers/Shorts). Its NAICS code is 315 and its SIC code is 2300.