What Trends & Culture does

Trends & Culture is a London-based creative studio operating across strategy, technology, and creativity for clients in the fashion and luxury sectors. The company is structured around four integrated service pillars: Strategy & Insight (brand, customer, and content strategy), Brand Identity (visual identity systems, brand art direction, graphic design), Omnichannel (website and app design, UX/UI experience planning, social media planning and execution), and Campaign & Content (creative ideation and development, creative production, and 360 asset deployment across physical and digital touchpoints).

The studio's client roster spans 25+ enterprise fashion, jewellery, watch, beauty, hospitality, and auction brands, including Louis Vuitton, Tiffany & Co, Bottega Veneta, Givenchy, Maison Margiela, MM6, Berluti, Alaïa, Off-White, Phoebe Philo, Ganni, Dunhill, Delvaux, Graff, Repossi, Montblanc, Tag Heuer, Roger Vivier, Sotheby's, Sol de Janeiro, Belmond, and the British Fashion Council. Notable project work includes the MM6 brand positioning programme, Bottega Veneta's immersive digital app, the Montblanc Summit 3 smartwatch campaign (powered by Google Wear OS), Sotheby's "Another World" global campaign for Hong Kong, Paris, and New York space launches, Jessica McCormack's digital flagship and e-commerce build, Belmond's in-room collateral system, and the December 2024 Sol de Janeiro "Jardim" immersive experience for Art Basel Miami.

Commercially, Trends & Culture runs as a privately held, project-based professional services firm (legal name "Trends & Culture", also operating as "Trends&Culture"). Revenue is generated through custom, negotiated B2B engagements with enterprise luxury clients; no public pricing, retainer, or productised offering exists. Distribution is direct: client acquisition relies on portfolio showcasing via the company website (trendsandculture.com), an Instagram presence (@trendsandculture), and likely referrals within the luxury fashion sector. Headcount is reported at 11-50 employees, anchored at a single headquarters office at 103 Charing Cross Road, Third Floor, London WC2H 0DT, with no disclosed subsidiaries, investors, or ownership structure.

Name

Trends & Culture

Legal name

Trends & Culture

Website

https://trendsandculture.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Trends & Culture is a London-based creative studio providing brand strategy, visual identity, omnichannel digital experiences, and campaign production services to enterprise fashion and luxury clients including Louis Vuitton, Tiffany & Co, and Bottega Veneta.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Packaging & Brand Identity Creative Agencies (MPAAAAAN), Content Strategy & Planning (BPAFAIAG)

Keywords

• Creative agency services
• Luxury brand strategy
• Fashion brand identity
• Omnichannel experience design
• Campaign production services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Trends & Culture generates revenue through project-based creative and strategic services including brand positioning, visual identity design, omnichannel experience design, campaign creation, and content production for fashion and luxury clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Trends & Culture is a London-based creative studio for strategy, technology, and creativity serving the fashion and luxury sectors. The studio delivers four core service pillars for brand clients: Strategy & Insight, Brand Identity, Omnichannel, and Campaign & Content. Engagements are project-based and encompass brand positioning, visual identity systems, digital experience design, campaign conceptualization, and creative production across physical and digital touchpoints.

Product overview

Trends & Culture is a London-based studio for strategy, technology, and creativity serving the fashion and luxury sectors. The company operates as a unified service offering structured around four core service pillars: Strategy & Insight (brand, customer, and content strategy), Brand Identity (visual identity systems, art direction, graphic design), Omnichannel (website/app design, UX/UI, social media), and Campaign & Content (creative ideation, production, 360 asset deployment). These services are delivered through specific project engagements, as evidenced by case studies including MM6 Maison Margiela brand positioning, Belmond brand collateral, Montblanc smartwatch campaigns, Bottega Veneta digital experiences, Jessica McCormack digital flagship, Sol de Janeiro immersive events, and Sotheby's global campaigns. The portfolio demonstrates cross-disciplinary work spanning brand strategy, digital design, creative production, and experiential marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Insight Strategic consulting service covering brand strategy, customer strategy, and content strategy to help fashion and luxury brand clients define their positioning and direction. Delivered as part of Trends & Culture's core service offering for fashion and luxury brands.
• Brand Identity Visual identity development service encompassing visual identity systems, brand art direction, and graphic design to establish a consistent brand presence. Delivered as part of Trends & Culture's core service offering for fashion and luxury brands.
• Omnichannel Digital experience design service covering website and app design, UX and UI experience planning, and social media planning and execution. Delivered as part of Trends & Culture's core service offering for fashion and luxury brands.
• Campaign & Content Creative campaign development service including creative ideation and development, creative production, and 360 asset deployment across physical and digital channels. Delivered as part of Trends & Culture's core service offering for fashion and luxury brands.

Named customers25 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fred & Farid: Independent creative network founded by former Hysteresis/Havas creatives, known for fashion, luxury, and beauty campaigns (e.g., Dior, Chloé, Loewe). Comparable as an independent creative agency competing for the same fashion/luxury mandates.
• Mother London: London-based independent creative agency working across brand strategy, campaign, and content for premium and consumer clients. Comparable as a London-headquartered indie creative studio with overlapping service scope and client caliber.
• Studio Dumbar: Amsterdam-based branding and identity studio with deep fashion and luxury credentials (e.g., Viktor & Rolf, Alexander McQueen collaborations). Comparable as a boutique design-led studio serving premium fashion brands.
• Koto Studio: London-based branding and design studio focused on identity systems and digital experiences for premium and consumer brands. Comparable as a boutique London creative firm with overlapping identity and omnichannel offerings.
• Bureau Borsche: Munich-based design studio specializing in brand identity, art direction, and visual systems for fashion and luxury clients (e.g., Acne Studios, MCM). Comparable as a boutique, design-led studio serving high-fashion clientele with identity and campaign work.
• Anomaly: Independent global creative agency with a strong track record in fashion, beauty, and luxury (e.g., Converse, Budweiser, luxury brand campaigns). Comparable as a strategically-led, multi-disciplinary studio competing for the same premium brand budgets.
• BETC Paris: Paris-based creative agency widely recognized for luxury and fashion brand work (Lancôme, Louis Vuitton, Hermès). Highly comparable as a full-service creative studio serving premium fashion and luxury clients across strategy, identity, and campaign work.

Broad incumbents

• Wieden+Kennedy: Iconic independent creative agency with significant luxury and fashion brand work (e.g., Nike, Cartier). Comparable creative pedigree and brand-building approach, though operating at significantly larger scale and broader sector exposure.
• Serviceplan Group: Largest independent agency group in Europe with dedicated luxury and fashion client work. Comparable service scope across strategy, digital, and campaign, though at much larger scale and across multiple verticals.

Emerging players

• Instrument: Portland-based independent creative and digital experience agency with premium brand clients. Comparable as a design-forward independent competing for digital brand experience and omnichannel work for premium clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/trendsandculture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trends & Culture