Bloomberg TV Bulgaria

What Bloomberg TV Bulgaria does

Bloomberg TV Bulgaria is a Bulgarian-language business and financial news media property operated by Investor TV EOOD (Инвестoр ТВ ЕООД), a private limited liability company registered in Sofia, Bulgaria, and ultimately controlled by Investor.BG AD (Инвестoр.БГ АД), a publicly traded Bulgarian conglomerate. The brand is used under a licensing arrangement with Bloomberg LP and the channel launched in 2015 as the local Bulgarian counterpart to the global Bloomberg media network. The company is headquartered at Boulevard Brussels 1 in Sofia and employs between 51 and 100 staff across editorial, production, and digital functions.

The core product is a 24/7 business and financial news television broadcast, complemented by a flagship website at bloombergtv.bg that publishes video content, articles, and live streaming. The product surface extends into the Bulgarian edition of Bloomberg Businessweek magazine, RSS content syndication feeds, original Bulgarian-language podcasts (including Голямата Картина with Ivaylo Лаков, UpDate, Финанси на фокус, Бизнес среща, MoneyBox, Технология на парите, Фонд на Фондовете, and Имот: Взет или нает), and dedicated editorial franchises for annual World Economic Forum Davos coverage. Content verticals cover Bulgarian and world business news, markets, analysis, Bloomberg Opinion, Bloomberg Investigates, and thematic sections on futurism and energy transition.

Bloomberg TV Bulgaria sits inside the wider IBG.bg media network alongside Investor.bg, Dnes.bg, Bulgaria On Air, Gol.bg, Imoti.net, Rabota, and other Investor.BG AD properties, which provide cross-promotion and bundled advertiser inventory. The primary customer persona is Bulgarian business professionals and retail investors seeking localized financial news, market data, and economic analysis. The company's revenue model is not publicly disclosed; by structure it relies on Bulgarian TV advertising, digital advertising, and the parent group's bundled media sales rather than viewer subscription pricing, which is not disclosed. No API, SDK, or proprietary technology stack is documented, and there are no patents, certifications, or AI/ML capability disclosures in the available data.

Name

Bloomberg TV Bulgaria

Legal name

Инвестор ТВ ЕООД / Investor TV EOOD

Website

https://bloombergtv.bg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloomberg TV Bulgaria is a Sofia-based business and financial news television channel and digital media platform operating under a Bloomberg LP brand license within the Investor.BG AD media group, serving Bulgarian business professionals and investors with TV, web, podcasts, and magazine content.

Ownership category

akta.pro rank

Product category

Business News Media

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Business & Financial News Channels (MPABAIAB)

akta.pro secondary industries

24/7 National & International News Channels (MPABAIAA), News Streaming Platforms (MPACAAAF)

Keywords

• Business news broadcasting
• Financial news media
• Market analysis reporting
• Economic news coverage
• Business journalism

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Core offering

Bloomberg TV Bulgaria is a business and financial news television channel and online news portal operating in Bulgaria, providing 24/7 coverage of Bulgarian and global business news, financial markets, economic analysis, and expert commentary. The channel combines licensed Bloomberg international content with locally produced Bulgarian business programming, available via linear television broadcasting and online streaming through bloombergtv.bg.

Product overview

Bloomberg TV Bulgaria is a multimedia news platform operated by Investor TV EOOD as part of the Investor Media Group. The service offers a unified platform combining live television broadcasting, a comprehensive news website with video content, the Bulgarian edition of Bloomberg Businessweek magazine, RSS content syndication feeds, and original podcasts. Content covers Bulgarian and international business news, financial markets, analysis, opinion, and special projects including Davos coverage and AI-focused reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Bloomberg Businessweek BG: Bulgarian edition of Bloomberg Businessweek magazine
• ГОЛЯМАТА КАРТИНА
• UpDate подкаст
• Финанси на фокус
• Бизнес среща
• MoneyBox
• Технология на парите
• ФОНД НА ФОНДОВЕТЕ: Мисия финансиране
• Имот: Взет или нает

Products and services

• Bloomberg TV Bulgaria Television Broadcast Television broadcasting service delivering business, financial, and general news content in Bulgarian, featuring live programming and video news segments. Operates as a 24/7 linear TV channel providing business news, market analysis, and Bloomberg-licensed programming to Bulgarian audiences.
• Bloomberg TV Bulgaria Website Online news portal providing video content, articles, and live streaming coverage of business, markets, world news, and analysis. Serves Bulgarian-speaking audiences seeking on-demand access to business and financial news.
• Bloomberg Businessweek BG Bulgarian edition of the Bloomberg Businessweek business magazine offering in-depth business analysis and features for Bulgarian business professionals and readers.
• Bloomberg TV Bulgaria Podcasts Audio podcast programming series covering business, finance, technology, real estate, and investment topics in Bulgarian language for on-demand listening.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Capital.bg: Leading Bulgarian business and finance news outlet (print and online) covering companies, markets, and economic policy. Targets the same Bulgarian business-professional and investor audience and competes for the same advertising budgets.
• Dnevnik.bg: Major Bulgarian news portal with a strong business and economic section. Overlaps with Bloomberg TV Bulgaria in coverage of Bulgarian markets, business, and policy, and competes for the same digital advertising inventory.
• Investor.bg: Bulgarian-language business and financial news portal operated by the same Investor.BG AD parent. Directly competes for the same business-professional audience, the same advertising pool, and increasingly for digital video and podcast share.
• Bulgaria On Air: Sister television channel within the same Investor.BG AD group, also headquartered in Sofia and overlapping in news, business, and general-interest programming. Shares distribution, parent ownership, and back-office with Bloomberg TV Bulgaria.
• Bloomberg TV Romania: Sister Bloomberg-branded business/financial news TV channel licensed to a local partner in Romania. Operates with the same Bloomberg LP licensing model, similar target audience of business professionals, and directly comparable product mix (TV + website + podcasts).
• Bloomberg TV Turkey: Another Bloomberg-branded partner-operated business/financial news channel, this one in Turkey. Same licensing model, similar product mix (TV + digital), and similar business-professional target audience — a useful regional benchmark.

Broad incumbents

• BNT (Bulgarian National Television): Bulgaria's public-service broadcaster operating multiple national channels, including business-news programming. A broader incumbent offering general and business content across the same Bulgarian audience.
• bTV (Bulgaria): Largest commercial TV broadcaster in Bulgaria. While general-interest, it competes for advertising budgets and audience attention with Bloomberg TV Bulgaria and other IBG network channels.
• CNBC Europe: Major global business and financial news network with European reach. Competes for the same high-end business-professional and investor audience across TV, web, and digital; offers a much larger library but in English rather than Bulgarian.
• Reuters News / Reuters Connect: Global news and financial-data provider supplying business, markets, and economic coverage in multiple languages, including to Bulgarian outlets. A broader incumbent in international business news that competes for audience attention and content partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/bloombergtvbg
• Facebookfacebook.com/BloombergTVBG
• LinkedInlinkedin.com/company/bloomberg-tv-bulgaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomberg TV Bulgaria