go2 Tourism HR Society

What go2 Tourism HR Society does

go2 Tourism HR Society, operating as go2HR, is a British Columbia-based non-profit society founded in 1979 and headquartered in Vancouver. It is the province's designated human resources, health, and safety association for the tourism and hospitality industry, serving a labour market of more than 350,000 workers across six BC regions and 400+ occupations. The organization delivers a portfolio of interconnected services rather than a single product: a free provincial job board, free and paid HR and health & safety advisory services, a training hub (train.go2hr.ca) for JHSC, COR, Safer Spaces, SuperHost, and EDI courses, the WorkSafeBC-designated Certificate of Recognition (COR) certification program, an extensive resource library, and labour market intelligence tools such as the Employment Tracker and Career Explorer.

The platform is web-based, built around a content/resource library, an LMS-style training hub, an e-commerce job board, and assessment/tooling modules such as the 13-question Safety Basics Assessment and the COR Health & Safety Program Toolkit. Notable technical components include multi-language Safer Spaces training (Spanish, Tagalog, Mandarin, Punjabi) and integration with external training partners (CCOHS, People Working Well/CMHA BC, Canadian Diversity Initiative, Tourism HR Canada's Emerit program).

Revenue is generated through a hybrid model: government and industry association funding as the designated certifying partner for WorkSafeBC's COR program, paid training courses priced from $29.95 to $199 (e.g., JHSC Training $99, COR Internal Auditor Training $199), and an emerging paid services line (go2HR for Hire) for customized HR consulting. GTM is sales-led, using free advisory services and free foundational courses (Safety Basics Orientation, Safer Spaces for Supervisors) as lead magnets, supplemented by webinars, newsletters, and the free job board to attract employers, workers, and educators across BC.

Name

go2 Tourism HR Society

Legal name

go2HR Tourism Society

Website

https://go2hr.ca

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

go2HR is a BC non-profit association, founded in 1979, designated as the province's HR, health, and safety body for the tourism and hospitality industry, delivering a job board, training courses, advisory services, and the WorkSafeBC COR certification program to employers, workers, and educators.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Government-Funded Association Services: As the designated HR and Health & Safety association for BC's tourism and hospitality industry, go2HR operates as a non-profit society providing industry support through government funding
2. Training Course Fees: Revenue from paid training courses including JHSC Training ($99), COR Internal Auditor Training ($199), and various other certification courses
3. go2HR for Hire Services: Paid HR support services providing customized human resources consulting to tourism and hospitality employers

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

go2HR is BC's designated human resources and health & safety association for the tourism and hospitality industry, delivering advisory services, training programs, a free job board, COR certification support, and workforce research tools. Core paid offerings include individual training courses (e.g., JHSC Training at $99, COR Internal Auditor Training at $199) and the go2HR for Hire customized HR consulting service, while free services include the Job Board, HR/H&S advisory, and Safety Basics courses.

Product overview

go2HR is a not-for-profit association serving BC's tourism and hospitality industry as the designated Health & Safety and Human Resources association. The organization offers a platform of interconnected services rather than a single software product, including a free Job Board (go2HR Job Board), advisory services (Health & Safety Advisory, HR Advisory), training programs (go2HR Training Hub, SuperHost, JHSC Training, Safety Basics), certification programs (Certificate of Recognition/COR), resource libraries, and workforce research tools (Employment Tracker, Career Explorer, Workforce Profiles). Key programs include the Safer Spaces sexual harassment prevention initiative, the COR certification program for WorkSafeBC premium rebates, and the go2HR for Hire paid HR services. The organization also provides specialized tools like the Safety Basics Assessment, JHSC Drop-in Services, and the Labour Recovery Framework, serving employers, workers, and educators across the sector.

Differentiator

Problem solved

Functional benefit

Products and services

• go2HR Job Board BC's leading free job board for tourism and hospitality jobs, connecting employers with candidates across sectors including accommodation, food & beverage, indigenous businesses, recreation & entertainment, transportation, and travel services. Free for both employers and job seekers.
• Health & Safety Advisory Services Free expert advisory guidance on workplace health and safety, regulatory compliance, risk management, and OHS program development tailored to BC's tourism and hospitality industry. Includes injury & claims management support, JHSC Drop-in Service, and safety talks.
• Human Resources Advisory Services Free HR advisory support covering recruitment, onboarding, retention, departure, equity and inclusion, immigration, compensation, and HR toolkit resources for BC tourism and hospitality employers.
• go2HR Training Hub Online training platform (train.go2hr.ca) offering self-paced paid and free courses on customer service (SuperHost), Equity Diversity & Inclusion, Health & Safety, JHSC Training, Safer Spaces, COR certification, housekeeping, mental health, and more for tourism and hospitality workers and employers in BC.
• Resource Library Comprehensive online collection of free resources, tools, templates, and guides covering Health & Safety, Human Resources, Research & Strategy, organized by topics, types, and tourism/hospitality sectors.
• Certificate of Recognition (COR) Program Voluntary WorkSafeBC certification program administered by go2HR (the designated certifying partner) that helps BC tourism and hospitality employers build safer workplaces and qualify for up to 10% annual rebates on WorkSafeBC premiums. Includes the COR Health & Safety Program Toolkit covering 8 audit elements.
• go2HR for Hire Paid HR support service providing customized human resources consulting to BC tourism and hospitality employers, covering hiring, retention, compliance, immigration, and workplace culture.
• Career Explorer Free interactive tool providing information on over 400 different occupations across BC's tourism and hospitality industry, including job descriptions, career profiles, and industry training pathways.
• Employment Tracker Free labour market information tool tracking tourism and hospitality employment statistics including wages and leading occupations, with customizable regional charts across all six BC regions.
• Safer Spaces Initiative Initiative developed with Justice Canada support that helps prevent sexual harassment in BC tourism and hospitality workplaces through multi-language online training, education resources, advisory services, and the Employer Roadmap for Safer Spaces (Risk Assessment, Policy Development, and Implementation framework).
• Psychological Health & Safety Resources Advisory services and resources developed in partnership with Canadian Mental Health Association BC Division (People Working Well) to help BC tourism and hospitality employers manage psychological health and safety, including leadership commitment, supportive manager development, and worker participation strategies.
• Labour Recovery Framework Consulting Strategic consulting services applying the latest HR research and frameworks to support BC tourism and hospitality industry workforce recovery and planning.
• Workforce Profiles Labour market reports providing insights into BC tourism and hospitality workforce characteristics across regions including Vancouver Island, Lower Mainland, Thompson Okanagan, Northern BC, Cariboo, and Kootenay.
• Webinars and Safety Talks Program Expert-led live and on-demand webinar series and safety talk recordings covering psychological health and safety, leadership, communication, crisis preparedness, trauma-informed practice, mental health awareness, and first aid regulations for the BC tourism and hospitality industry.

Quantifiable outcome

• Up to 10% WorkSafeBC premium savings for COR-certified employers
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Justice CanadacoreStrategic or Co-development PartnerJustice Canada provided support for the development of the Safer Spaces initiative to prevent sexual harassment in tourism and hospitality workplaces. go2HR developed the Safer Spaces program with funding and support from Justice Canada.
• Canadian Mental Health Association BC DivisioncoreStrategic or Co-development PartnerCollaboration on the People Working Well initiative providing sector-specific courses and tools for psychological health & safety in tourism and hospitality. go2HR refers employers to People Working Well resources and training courses.
• WorkSafeBCcoreStrategic or Co-development PartnerWorkSafeBC designates go2HR as the certifying partner for the Certificate of Recognition (COR) program for BC's tourism and hospitality industry. go2HR helps employers achieve COR certification, which provides up to 10% rebates on WorkSafeBC premiums.
• Tourism HR CanadaminorStrategic or Co-development PartnerTourism HR Canada developed the Emerit certification program for tourism occupations. go2HR offers Emerit training courses including the Housekeeping Room Attendant Course.
• Canadian Diversity InitiativeminorChannel Partner/ Reseller/ DistributorTraining provider partnered with go2HR to deliver diversity and inclusion training through the Canadian Diversity Initiative Training Hub.
• Canadian Center for Occupational Health and Safety (CCOHS)minorChannel Partner/ Reseller/ DistributorCCOHS provides occupational health and safety courses through go2HR's training platform, including WHMIS and other workplace safety courses.
• People Working Well (CARE Training)minorChannel Partner/ Reseller/ DistributorPeople Working Well provides mental health and psychological safety training courses accessible through go2HR's continue training page.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tourism HR Canada: Tourism HR Canada is the national tourism human resources council that develops the Emerit certification program which go2HR distributes. They serve as the national counterpart to go2HR with overlapping training offerings and a directly comparable focus on tourism workforce development.
• Restaurants Canada: Restaurants Canada is the national trade association for Canada's restaurant and foodservice industry. They provide advocacy, training, and HR resources to restaurant employers—a directly comparable function to go2HR within the foodservice segment of tourism and hospitality.
• Hotel Association of Canada: The Hotel Association of Canada represents the Canadian lodging industry and provides advocacy, research, and HR-related resources to hotel operators. They serve a directly comparable function to go2HR but focused specifically on the accommodations subsector of hospitality.
• Canadian Centre for Occupational Health and Safety (CCOHS): CCOHS is a Canadian federal agency that provides workplace health and safety training, resources, and advisory services—directly comparable to go2HR's H&S advisory and training offerings. CCOHS already partners with go2HR to deliver courses through the training platform.
• Emerit: Emerit is the training and certification brand operated by Tourism HR Canada for tourism occupations. They offer national professional

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/go2hr
• Xx.com/go2HR
• Facebookfacebook.com/go2HR

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about go2 Tourism HR Society