What Studio Mas does

StudioMAS is a Dutch advertising production studio headquartered in Soest, Netherlands, operating as a V.O.F. (general partnership) between co-founders Marian Sanders and Kaj Hooijen since 2009. The company produces custom and standardized advertising and decoration products — including large-format printed stickers, vinyl-cut logos and text, wall decorations, trade show booth panels, vehicle lettering, roll-up banners, beachflags, lightbox plates, custom bean bags, and seamless photo wallpaper — for Dutch small and medium-sized businesses, trade show exhibitors, and individual consumers. Its underlying technology is physical production equipment: cutting plotters for vinyl, large-format printers capable of full-color output across multiple media with 2–7 year durability ratings, and proprietary layout software enabling in-house design.

The business operates a dual-channel go-to-market. The primary B2B storefront at studionas.nl sells standardized ready-made products at fixed unit prices (e.g., pictogram stickers from €16.75, beachflags from €125.34) and accepts custom project inquiries via quote-based consultative selling with free design mockups. A separate consumer webshop, StickerOp.nl, targets private customers for home decoration products such as word clouds and wall stickers. Revenue is generated entirely through one-time product sales and bundled design services — there is no subscription, licensing, or recurring revenue component. All products are shipped as finished goods for self-installation with included mounting instructions, positioning StudioMAS as a cost-efficient alternative to full-service advertising agencies for customers willing to handle installation themselves.

StudioMAS was originally founded in 1983 as a maquette production studio and expanded into advertising decoration in 1995. The 2009 merger with SO&BT (a stand construction firm) created the current partnership structure and enabled combined booth styling and construction services. The company operates exclusively within the Netherlands with no disclosed international expansion, no external institutional funding, and no publicly disclosed revenue or headcount figures.

Name

Studio Mas

Legal name

StudioMAS

Website

https://studiomas.nl

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

StudioMAS is a Dutch advertising production studio in Soest, Netherlands, manufacturing custom printed stickers, wall decorations, vehicle lettering, and trade show booth panels for Dutch SMEs, exhibitors, and consumers via two e-commerce storefronts.

Ownership category

akta.pro rank

Product category

Custom Print and Signage

NAICS

Sign Manufacturing (33995)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Large format printing
• Custom vinyl stickers
• Vehicle lettering
• Trade show displays
• Wall decoration products

Headquarters

HQ city

Soest

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Advertising Products: Studio Mas generates revenue by manufacturing and selling custom advertising products including trade show booth decorations, office decorations, vehicle lettering, and store signage. Customers can order standardized ready-made products or request custom designs. Products are sold as one-time purchases with delivery of finished goods ready for self-installation.
2. Standardized Adhesive Products: The company sells standardized adhesive products including stickers, pictogram stickers, roll-up banners, beachflags, and bean bags. These are available for direct purchase through their webshop at fixed prices per product type/size.
3. Custom Design Services: Studio Mas offers custom design services where they create free initial design examples for complex products (beursstand decoratie, motivatiewolk). Design services are bundled with product orders rather than sold separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Studio Mas is a Dutch large-format printing and production studio that designs, manufactures, and sells custom-printed advertising products, including custom-cut vinyl stickers, wall decorations, vehicle lettering, trade show booth decorations, roll-up banners, beachflags, and photo wallpaper. The company produces all items in-house using large-format printers and vinyl cutting technology, then ships directly to Dutch SMEs, businesses, and private consumers via two online webshops.

Product overview

Studio MAS is a Dutch advertising production studio with over 30 years of experience offering a comprehensive range of print and signage products. The portfolio is organized into five main categories: Beursstand aankleden (Trade Show Booth Decoration) covering logo stickers, text panels, photo panels, roll-up banners, posters, and custom bean bags; Kantoor stylen (Office Styling) including wall stickers, motivational word clouds, custom bean bags, internal signage, and seamless photo wallpaper; Adverteren op bedrijfsauto (Vehicle Advertising) with vehicle lettering, freestanding cut texts, cut logos, and magnetic stickers; Winkel laten opvallen (Store Decoration) featuring window stickers, wall stickers, and sale signs; and Stickers algemeen (General Stickers) including pictograms, product stickers, logo stickers, and marketing stickers. The company operates StickerOp as a separate consumer-focused web shop for private market sales.

Differentiator

Problem solved

Functional benefit

Brands

• StickerOp.nl: Consumer webstore selling self-adhesive decorations including word clouds (woordenwolken) for personal use

Quantifiable outcome

• 30+ years of experience in advertising production
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• SO&BT (Standbouw)coreStrategic or Co-development Partner · 1 January 2009In 2009, Studio Mas merged with SO&BT (a stand construction company) in a V.O.F. (civil partnership). Marian Sanders from Studio Mas and Kaj Hooijen from SO&BT became partners. This partnership combined Studio Mas's advertising production expertise with SO&BT's stand construction capabilities, enabling them to offer complete booth styling services from a single partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Pixartprinting: European large format printing and signage company with a Dutch storefront. Offers trade show graphics, vehicle wraps, and custom stickers at scale, competing directly with Studio Mas's product categories.
• 123inkt: Large Dutch office supplies and printing materials retailer. While primarily office supplies, it offers printing services and competes for some of the same SME sticker and signage demand that Studio Mas serves.
• Drukwerkdeal: One of the largest online printing platforms in the Netherlands, offering stickers, banners, signage, and printed materials. Serves the same Dutch SME audience as Studio Mas but at much greater scale and price competitiveness, making it a primary competitive threat.
• Vistaprint (Vista): Global printing and marketing services platform with a Netherlands presence. Competes with Studio Mas on stickers, signage, and promotional products, leveraging scale, automated design tools, and lower pricing.

Direct peers

• Makenzo: Dutch B2B platform for custom printed products including stickers, packaging, and labels. Comparable to StickerOp's consumer-facing shop but focused on the SME market with similar product categories.
• Reclameland: Dutch online printing company specializing in large format printing, signage, stickers, and advertising materials. Closely comparable to Studio Mas in product offerings and target market of Dutch SMEs.
• Printdeal: Belgian-Dutch online printing platform offering business cards, stickers, banners, and signage. Targets the same Benelux SME/professional customer base with overlapping large format and adhesive product categories.

Others

• Vink Plastics: Dutch supplier of plastic and sign-making materials. Comparable as an industry participant servicing the signage and printing trades, though positioned as a materials supplier rather than finished goods producer.

Regional players

• Prindustry: Dutch web-to-print platform serving print shops and resellers. Comparable to Studio Mas in adjacent print production services but positioned as a B2B platform for other printers rather than a direct consumer/SME seller.
• Standbouw.nl: Dutch trade show booth construction marketplace. Comparable to Studio Mas through the SO&BT stand construction partnership, competing in the same trade show booth styling market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Mas