Prindustry
Prindustry is a Dutch SaaS company that develops modular web-to-print, brand portal, and print management platforms for enterprises, governments, and print service providers across the Benelux and Germany, monetizing via multi-year subscriptions and a supplier-reseller marketplace.
- Company typePrivate
- Founded2011
- HeadquartersHaarlem, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Prindustry does
Prindustry B.V. is a Dutch SaaS company founded in 2011 and headquartered in Haarlem, Netherlands, that develops modular platforms for web-to-print, brand portals, and print management. Its product suite is organized around three core portals — Brand Portal (centralized brand asset management and template-based ordering), WhiteLabelShop (a white-label web-to-print storefront), and Client Portal (self-service ordering for print managers serving end customers) — all built on the cloud-based ERP Print Management Platform, which provides order management, quote management, assortment management, marketplace, user management, pricing calculator, preflight, storefront, and DAM functionality. The platform supports role-based access, budget controls, SSO, and integrations with major ERP, accounting, and MIS systems (SAP, Exact, MultiPress, Gripp, Afas, Twinfield), payment providers (Mollie, CardGate), and shipping carriers via ParcelPro, plus embedded online editors through CHILI publisher and PitchPrint.
The company sells primarily to enterprise and government organizations as well as print service providers and brands across the Netherlands, Belgium, and Germany. The business model is multi-year subscription SaaS with module- and add-on-based monetization and a marketplace that may generate transaction-based revenue. Distribution combines direct enterprise sales, demo-led conversion, and a partner channel including Xerox (public sector), Probo and Print.com (print producers), and white-label resellers. Prindustry has been ISO 27001 certified since 2021, operates GDPR-compliant EU-resident infrastructure, and serves more than 200 customers including Alcon, City of Antwerp, City of The Hague, the Dutch Central Government, and Arvato.
Prindustry is a private limited company under Dutch law with no disclosed outside funding and a reported headcount in the 11-50 range. The firm shows measured geographic expansion into Belgium and Germany, ecosystem buildout around its marketplace, and ongoing product investment (e.g., the WhiteLabelShop PLUS module bundle, 2024 Probo integration), supported by content marketing, SEO, events such as FESPA, and active social channels.
Prindustry firmographics
Firmographics- Name
- Prindustry
- Legal name
- Prindustry B.V.
- Website
- https://prindustry.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prindustry is a Dutch SaaS company that develops modular web-to-print, brand portal, and print management platforms for enterprises, governments, and print service providers across the Benelux and Germany, monetizing via multi-year subscriptions and a supplier-reseller marketplace.
- Ownership category
- akta.pro rank
Prindustry industry classification
Industry- Product category
- Print Management Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Prindustry is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Prindustry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Prindustry operates as a SaaS platform providing subscription-based access to its print management, brand portal, and web-to-print software. Customers pay for platform access with modular components that can be expanded over time.
- Module/Addon Sales: Additional revenue from PLUS modules and premium features including budget management, stock management, reservations, media manager, and API connections.
- Marketplace Transaction Fees: The platform facilitates transactions between print suppliers and resellers through the marketplace, potentially generating transaction-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based pricing tailored to organization requirements |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels11 records
Prindustry product offering
Product offeringCore offering
Prindustry develops and sells a proprietary SaaS platform for web-to-print, brand portals and print management. The platform enables organizations and print professionals to centralize brand assets and templates, configure white-label web-to-print storefronts, run customer self-service ordering portals, and orchestrate order, quote, marketplace, supplier, user and budget management workflows in one integrated system. It is sold primarily on a subscription basis to enterprises, government agencies, brands/retailers, healthcare providers, print managers and print producers.
Product overview
Prindustry offers a modular SaaS platform combining three core solutions: Brand Portal for centralized brand asset management and ordering, WhiteLabelShop for white-label web-to-print storefronts, and Client Portal for print service providers managing customer ordering portals. The ERP Print Management Platform serves as the cloud-based foundation supporting all solutions with modules for order management, quote management, assortment management, marketplace, user management, pricing calculator, preflight tool, and storefront capabilities. Add-on modules extend functionality through DAM/Media Manager for digital asset storage, integrated editors (CHILI publisher and PitchPrint) for online design, budget management, stock management, reservations, customer accounts, brand templates, and API connections. The platform integrates with payment providers (Mollie, CardGate), shipping systems (ParcelPro, DHL, PostNL), accounting software (SAP, Afas, Twinfield, Gripp, Exact, King), and print producers (Probo, Print.com) through its marketplace.
Differentiator
Problem solved
Functional benefit
Brands
- WhiteLabelShop: A web-to-print storefront for print, signage and promotional products. Automates online ordering and connects with print suppliers through one platform.
- Brand Portal
- Client Portal
Products and services
- Prindustry Platform Proprietary SaaS platform for web-to-print, brand portals and print management that connects print professionals and organizations to manage, personalize, and order print and marketing materials efficiently; modular subscription offering with Brand Portal, WhiteLabelShop, Client Portal and ERP Print Management Platform components.
- Brand Portal Centralized platform for managing brand assets, templates, users, and budgets; enables teams to personalize, manage and order marketing materials while maintaining brand consistency across locations, franchises or departments.
- WhiteLabelShop Web-to-print storefront for selling print, signage and promotional products online; automates online ordering, supports white-label branding under the reseller's own name, and connects with print suppliers (including via the Prindustry Marketplace).
- Client Portal Self-service ordering portal managed by print service providers on behalf of their customers; print managers handle quotes, orders and communication workflows from one centralized platform.
- ERP Print Management Platform Cloud-based management platform for print operations and communication workflows, including order management, quote management, marketplace, assortment management, user management, external supplier connections and additional add-on modules.
Quantifiable outcome
- Implementation typically takes a few weeks depending on selected modules and configuration
- +3 more outcomes
Companies that use Prindustry
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles4 records
Prindustry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability3 records
Feature13 records
Prindustry partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ProbocoreProbo is a large-format digital production house for resellers. They use Prindustry's API to integrate their product assortment into the WhiteLabelShop platform. Resellers can access Probo's products through the platform with real-time pricing and availability synchronization.
- XeroxcoreStrategic partnership between Xerox and Prindustry for projects and public tenders in print management services. Xerox partnered with Prindustry to deliver digital ordering portals for government and public sector clients. The partnership leverages Prindustry's platform capabilities with Xerox's market presence.
- SAPcoreSAP integration enables connection between Prindustry platform and SAP ERP systems for seamless data exchange, order management, and financial processing.
- PitchPrintcorePitchPrint is a user-friendly web2print editor integrated into the Prindustry WhiteLabelShop. The editor allows customers to customize print products with 3D preview, template selection, and image uploads. Prindustry chose PitchPrint for its simplicity and affordability.
- CHILI publishcoreCHILI publisher is an advanced online editor integrated with Prindustry Brand Portal. Supports smart templates with variable formatting for brand communication products. Enables consistent brand editing within corporate identity frameworks.
- Marketplace Print SuppliersminorVarious print suppliers connected to the Prindustry Marketplace for product fulfillment. Suppliers sign Sub-Processor Agreements for GDPR compliance and display a green GDPR tick in the backend.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Prindustry competitors and assessment
Company assessmentDirect peers
- Aleyant Systems: US-based provider of web-to-print (Pressero) and estimating/workflow (tFLOW) software for print service providers and brand owners. Competes head-on with Prindustry on modular web-to-print and brand portal capabilities.
- Pressero: Web-to-print storefront solution built specifically for print service providers, franchises, and in-plant print operations. Operates in the same SaaS category as Prindustry's WhiteLabelShop for mid-market printers and resellers.
- Onprintshop: Web-to-print SaaS platform for commercial printers, with storefront, MIS, and marketplace-like supplier modules. Competes with Prindustry on multi-storefront print e-commerce, especially in EMEA and APAC.
- Pageflex: Variable data printing and web-to-print software serving enterprise marketing teams and print service providers. Direct competitor in the personalization-driven brand-portal segment where Prindustry pitches CHILI publisher integration.
- Infigo Software: UK-headquartered SaaS vendor of web-to-print storefronts, MIS integrations, and personalization tools for in-plant, commercial, and franchise print operations. Closest direct competitor to Prindustry's WhiteLabelShop and Client Portal offerings.
- MarcomCentral: US web-to-print and brand management platform focused on marketing asset management, variable data printing, and online ordering portals for distributed organizations. Directly comparable to Prindustry's Brand Portal and Client Portal modules.
Broad incumbents
- Quadient: Larger established customer communications management vendor with a broader portfolio spanning mail, digital, and document automation. A broad incumbent that overlaps with Prindustry at the brand/marketing-portal and compliance layer but at significantly greater scale.
- Gelato: Global print-on-demand network connecting creators and brands to local print producers across 30+ countries. A broader incumbent that overlaps with Prindustry's Marketplace and WhiteLabelShop but at a much larger, globally distributed scale.
- Ricoh (Ricoh Graphic Communications): Major global print hardware and managed services vendor with web-to-print and brand-portal offerings sold alongside production print infrastructure. A broad incumbent whose enterprise and government reach overlaps with Prindustry's enterprise and public-sector customer base.
Emerging players
- WERK24: API-first print automation platform offering instant quotation and order processing for print products via API. An emerging player that overlaps with Prindustry's Quote Management and Marketplace modules, particularly for programmatic/print-on-demand workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prindustry social profiles
Digital presencePrindustry compliance and trust
Trust signalCompliance2 records
Prindustry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prindustry leadership team
Management profileNumber of profiles
Profiles2 records
Prindustry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prindustry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prindustry
What does Prindustry do?
Prindustry develops and sells a proprietary SaaS platform for web-to-print, brand portals and print management. The platform enables organizations and print professionals to centralize brand assets and templates, configure white-label web-to-print storefronts, run customer self-service ordering portals, and orchestrate order, quote, marketplace, supplier, user and budget management workflows in one integrated system. It is sold primarily on a subscription basis to enterprises, government agencies, brands/retailers, healthcare providers, print managers and print producers.
Is Prindustry a public or private company?
Prindustry is a private company. It is classified as unknown and is currently operating.
When was Prindustry founded?
Prindustry was founded in 2011. It employs 11 to 50 people.
Where is Prindustry based?
Prindustry is headquartered in Haarlem, Netherlands, in the Europe region.
How does Prindustry make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are module/Addon Sales and marketplace Transaction Fees.
Who are Prindustry's main competitors?
Direct peers on record are Aleyant Systems, Pressero, Onprintshop, Pageflex, Infigo Software and MarcomCentral. Broad incumbents are Quadient, Gelato and Ricoh (Ricoh Graphic Communications). WERK24 is listed as an emerging player.
Does Prindustry have an API?
Yes. The platform offers API connections for integrating the WhiteLabelShop with MIS/ERP systems or financial software for optimal work processes. The system supports order forwarding via API connections, FTP, and email to external print producers. Suppliers receive orders through automated API connections, FTP file transfers, or mail-based order tickets.
What industry is Prindustry in?
Prindustry's product category is Print Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 51321 and its SIC code is 7372.