Tell MAMA

Victim Support Servicestellmamauk.org

Tell MAMA is a UK-registered nonprofit providing confidential support, casework, advocacy, and third-party reporting services for victims of anti-Muslim hatred, partnered with 18 UK police forces under a 2015 NPCC agreement and operating multi-channel intake across web, mobile apps, phone, SMS, and WhatsApp.

Company typePrivate
Founded2011
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2C
OfferingServices

What Tell MAMA does

Tell MAMA (legally Tell MAMA UK, also known as Measuring Anti-Muslim Attacks) is a UK-registered nonprofit organization founded in 2011 and operating under the Faith Matters charity, headquartered in London. It is the only national confidential support service and third-party reporting service for individuals who experience anti-Muslim hatred in the UK. The organization serves victims of Islamophobia, witnesses to anti-Muslim incidents, and Islamic institutions (including mosques) by providing casework support, advocacy with police forces, evidence collection, court attendance support, mental health counselling, and confidential advice.

Tell MAMA's service surface is multi-channel and deliberately low-friction for a traumatized or reluctant user base: a web-based reporting form at tellmamauk.org, a phone line (0800 456 1226), SMS (0115 707 00 07), WhatsApp (0734 184 6086), email ([email protected]), and dedicated mobile applications on iOS and Google Play. The organization also operates an awareness and education layer through academic reports, infographics, a '#AYEAROFHATE' documentary on YouTube, and active social media accounts on X, Facebook, Instagram, YouTube, and TikTok. There is no proprietary AI/ML technology layer; the platform is a human-staffed casework and monitoring service.

The revenue model is that of a small-to-mid UK charity: public donations (a 'Donate' pathway is prominent on the website), charitable foundation grants, and what is described as government partnership support in addressing anti-Muslim hatred. The organization's strategic anchor is its March 2015 data-sharing agreement with the National Police Chief's Council, extended to direct agreements with 18 UK police forces including the Metropolitan Police, City of London Police, Greater Manchester Police, Merseyside, Cheshire, West Yorkshire, South Yorkshire, Humberside, Northamptonshire, Hampshire, Kent, Surrey, Bedfordshire, Dorset, Warwickshire, West Mercia, the British Transport Police, and the Police Service of Northern Ireland. UK government officials, including former Home Secretary Amber Rudd, have publicly cited Tell MAMA as a key partner and the leading service for recording anti-Muslim incidents.

Tell MAMA firmographics

Firmographics

Name: Tell MAMA
Legal name: Tell MAMA UK
Website: https://tellmamauk.org
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 11–50 employees
Short description: Tell MAMA is a UK-registered nonprofit providing confidential support, casework, advocacy, and third-party reporting services for victims of anti-Muslim hatred, partnered with 18 UK police forces under a 2015 NPCC agreement and operating multi-channel intake across web, mobile apps, phone, SMS, and WhatsApp.
Ownership category
akta.pro rank

Tell MAMA industry classification

Industry

Product category: Victim Support Services
NAICS: Individual and Family Services (6241), Other Individual and Family Services (624190)
SIC: Services-Social Services (8300)
akta.pro primary industry: International & Local Implementing NGOs (HLAJAKAD)

Keywords

Hate crime reporting
Victim support services
Anti-Muslim advocacy
Third party reporting
Islamophobia monitoring

Where Tell MAMA is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Markets served

Tell MAMA business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Donations and Charitable Support: Tell MAMA operates as a nonprofit organization supported by donations from the public and likely charitable foundations. The organization mentions donate functionality on their website.
Government Partnerships: As a key partner in government work to address anti-Muslim hatred, Tell MAMA likely receives some form of government support or commissioning for their services, as evidenced by their National Police Chief's Council partnership agreement.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Tell MAMA product offering

Product offering

Core offering

Tell MAMA is a UK nonprofit that records and measures anti-Muslim incidents and supports victims of anti-Muslim hatred (Islamophobia). It operates as a confidential third-party reporting service available via web form, mobile apps (iOS/Android), phone, SMS, and WhatsApp, and provides wrap-around victim support including casework, advocacy with police forces, evidence collection, court attendance support, and mental health counselling. The organization also publishes academic reports documenting trends in anti-Muslim hatred across the UK.

Product overview

Tell MAMA is a nonprofit organization offering a comprehensive suite of services to support victims of anti-Muslim hatred in the UK. The core offering consists of a confidential third-party reporting service, accessible via a mobile application (iOS/Android) and online web form, which records anti-Muslim incidents and provides casework support including advocacy with police, evidence collection, court attendance support, and mental health counselling. The organization also produces academic reports and resources documenting anti-Muslim hatred trends. Founded in 2011, Tell MAMA operates as part of Faith Matters charity.

Differentiator

Problem solved

Functional benefit

Products and services

Tell MAMA Mobile App A mobile application enabling users to report anti-Muslim hate incidents directly from their smartphones, available on both iOS (App Store) and Android (Google Play) platforms for UK-based victims and witnesses.
Online Reporting Form A web-based confidential submission form at tellmamauk.org for reporting anti-Muslim prejudiced incidents or hate crimes, with options to upload photos/videos and provide detailed incident information.
Casework Support and Advocacy Service Provides victims of anti-Muslim hatred with casework support and advocacy for interactions with police forces, including evidence collection, form filling, court attendance support, and signposting to additional services.
Mental Health Counselling and Emotional Support Offers mental health counselling and emotional support services to victims of anti-Muslim hatred as part of a comprehensive wrap-around support service, free of charge.
Academic Reports and Resources Publishes detailed academic reports, infographics, and safety guides documenting anti-Muslim hatred trends, patterns, and impacts in the UK, used by government, media, and community stakeholders.

Quantifiable outcome

2,010 documented Islamophobic incidents in four months following October 7, 2023 attacks
+1 more outcomes

Companies that use Tell MAMA

Customer profile

Segments3 records

Ideal customer profiles3 records

Tell MAMA technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Tell MAMA partnerships and signals

Strategic signal

Partnerships

19 partnerships are on record, tiered core.

Metropolitan PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
City of London PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
Greater Manchester PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
Merseyside PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
Cheshire PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
West Yorkshire PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
South Yorkshire PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
Humberside PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
Northamptonshire PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
Hampshire PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
Kent PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
Surrey PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
Bedfordshire PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
Dorset PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
Warwickshire PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
West Mercia PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents.
British Transport PolicecoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes on transport networks to build a more accurate national picture of incidents.
Police Service of Northern IrelandcoreStrategic or Co-development Partner · 1 January 2016Police partnership agreement enabling data sharing of anti-Muslim hate crimes to build a more accurate national picture of incidents across the UK and Northern Ireland.
National Police Chief's CouncilcoreStrategic or Co-development Partner · 1 March 2015In March 2015, Tell MAMA became one of only two community organisations to sign an agreement with the National Police Chief's Council. This agreement enables police forces from around the country to share anti-Muslim hate crime data with Tell MAMA, allowing them to build a more accurate national picture of incidents while maintaining victim confidentiality.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Tell MAMA competitors and assessment

Company assessment

Emerging players

Galop: Galop is the UK's specialist LGBT+ anti-abuse charity providing victim support and hate crime reporting. It serves a comparable niche to Tell MAMA but for a different community, with similar casework, advocacy, and reporting service structures.
Anne Frank Trust: The Anne Frank Trust is a UK educational charity tackling prejudice through workshops, exhibitions, and youth programmes, with a focus on antisemitism and identity-based hatred. It shares Tell MAMA's anti-hate mission and resource/content publishing approach, but emphasises education over victim casework.
Kick It Out: Kick It Out is England's leading football equality and inclusion organization tackling racism and discrimination in the sport. While narrower in scope (sports-focused), it shares Tell MAMA's model of incident reporting, advocacy, and partnership-based monitoring of hate incidents.

Direct peers

Stop Hate UK: Stop Hate UK operates a 24/7 confidential hate crime reporting helpline covering all protected characteristics across the UK. It is a direct peer offering overlapping third-party reporting and victim support services, though it covers all hate crime categories rather than focusing on a single faith community.
Community Security Trust (CST): CST is the UK's leading Jewish community security organization, providing hate incident reporting, victim support, and police partnerships for the Jewish community. It is the closest direct analog to Tell MAMA in structure and mission, serving a different faith community in the same UK hate-crime support niche.

Others

Hope Not Hate: Hope Not Hate is a UK-based anti-extremism and anti-fascism organization conducting research, community campaigns, and education. It overlaps with Tell MAMA in monitoring hate/extremism trends and producing reports, though it is more politically/advocacy-oriented than casework-oriented.
Faith Matters: Faith Matters is the parent/sister organization under which Tell MAMA operates (visible in website copyright). It works on interfaith cohesion and related community issues, sharing infrastructure, leadership (Fiyaz Mughal), and mission overlap with Tell MAMA.
Citizens UK: Citizens UK is a UK community organising charity that builds broad coalitions across faith and civic groups, including Muslim communities. It shares the community-led nonprofit model and multi-faith coalition approach relevant to Tell MAMA's grassroots network.

Broad incumbents

Victim Support: Victim Support is the UK's largest independent charity for victims of crime, offering emotional and practical support. It is a broad incumbent operating across all crime types rather than anti-Muslim hate specifically, but overlaps with Tell MAMA on victim casework, advocacy, and signposting services.

Regional players

Hate Crime Scotland: Hate Crime Scotland is a Scottish third-party hate crime reporting centre offering similar services to Tell MAMA but focused on Scotland. It is a regional peer delivering comparable incident recording and victim support within a different UK jurisdiction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Tell MAMA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tell MAMA leadership team

Management profile

Number of profiles

Profiles2 records

Tell MAMA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tell MAMA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tell MAMA

What does Tell MAMA do?

Is Tell MAMA a public or private company?

Tell MAMA is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Tell MAMA founded?

Tell MAMA was founded in 2011. It employs 11 to 50 people.

Where is Tell MAMA based?

Tell MAMA is headquartered in London, United Kingdom, in the Europe region.

How does Tell MAMA make money?

Two revenue lines are on record. Donations and Charitable Support is the primary driver. The others are government Partnerships.

Who are Tell MAMA's main competitors?

Emerging players on record are Galop, Anne Frank Trust and Kick It Out. Direct peers are Stop Hate UK and Community Security Trust (CST). Others are Hope Not Hate, Faith Matters and Citizens UK. Victim Support is listed as a broad incumbent. Hate Crime Scotland is listed as a regional player.

Does Tell MAMA have an API?

No public API is recorded for Tell MAMA.

What industry is Tell MAMA in?

Tell MAMA's product category is Victim Support Services. Its primary akta.pro industry code is HLAJAKAD, International & Local Implementing NGOs. Its NAICS code is 6241 and its SIC code is 8300.