PowerTech
PowerTech SARL is a Lebanon-based distributor (since 1993) of automotive products (batteries, tires, lubricants, filters) and energy solutions (UPS, renewable energy, battery systems), serving 4,000+ B2B customers and consumers across Lebanon and MENA through warehouses, branded GO Service/GO Energy retail stores, and an e-commerce platform.
- Company typePrivate
- Founded1993
- HeadquartersDora, Lebanon
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What PowerTech does
PowerTech SARL is a Lebanon-based importer and distributor of automotive and energy products, founded in 1993 and headquartered in Beirut. The company operates two divisions: an Automotive Division distributing batteries (Lead-Acid, AGM, Gel, EFB, Lithium), tires, lubricants, filters, and accessories; and an Energy Division distributing UPS systems, renewable energy solutions (solar inverters, panels, hybrid systems), industrial and telecom batteries, and engineered power systems. The company represents over 60 international brands including Varta, Optima, Amaron, Trojan, EnerSys, Nankang, Petronas, ABB, Delta, Canadian Solar, and Outback.
The company serves B2B customers (garages, service centers, retail stores, industrial and commercial energy projects) across Lebanon and the MENA region, with 4,000+ customers and 6,000+ delivery points. It also sells directly to consumers through its branded retail stores (GO Service, GO Energy) and its own automotive e-commerce platform launched in 2022. Operational infrastructure includes 6+ distribution centers, 5 warehouses totaling 20,000+ sqm, a 16-vehicle private fleet, and 250,000+ products delivered per year. The Energy Division serves 1,000+ clients with design, installation, commissioning, and after-sales services.
PowerTech operates as a subsidiary of IPT PowerTech Group, a diversified conglomerate established in 2002 that brings together 15+ companies across MENA and Europe focused on telecom infrastructure and renewable hybrid energy solutions. PowerTech is ISO 9001:2015 certified — the first company in its industry in Lebanon to achieve this certification. The revenue model is primarily hardware distribution (automotive and energy products) complemented by professional services (installation, commissioning, maintenance) and a B2B/B2B2C distribution model with quote-based pricing for commercial and industrial projects.
PowerTech firmographics
Firmographics- Name
- PowerTech
- Legal name
- PowerTech SARL
- Website
- https://powertech.com.lb
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PowerTech SARL is a Lebanon-based distributor (since 1993) of automotive products (batteries, tires, lubricants, filters) and energy solutions (UPS, renewable energy, battery systems), serving 4,000+ B2B customers and consumers across Lebanon and MENA through warehouses, branded GO Service/GO Energy retail stores, and an e-commerce platform.
- Ownership category
- akta.pro rank
PowerTech industry classification
Industry- Product category
- Automotive and Energy Products Distribution
- NAICS
- Turbine and Turbine Generator Set Units Manufacturing (333611), Pump and Compressor Manufacturing (33391)
- SIC
- Power, Distribution & Specialty Transformers (3612), Switchgear & Switchboard Apparatus (3613), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
- akta.pro secondary industry
- Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding) (EUAEAFAB)
Keywords
Where PowerTech is headquartered
LocationHeadquarters
- HQ city
- Dora
- HQ country
- Lebanon
- HQ region
- Middle East
Offices3 records
Markets served
PowerTech business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Automotive Products Distribution: Distribution and sale of automotive batteries, tires, lubricants, filters and accessories to garages, service centers, retail stores and individual consumers through distribution network and retail stores
- Energy Products and Solutions: Sale of power protection systems, UPS, renewable energy solutions, battery systems, and engineered solutions including design, installation, commissioning and maintenance services
- After-sales Services: Maintenance, after-sales support, technical trainings, and system monitoring services for both automotive and energy divisions
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
PowerTech product offering
Product offeringCore offering
PowerTech SARL is a specialized distributor of automotive and energy products and solutions, operating two divisions: an Automotive Division distributing batteries (Lead-Acid, AGM, Gel, EFB, Lithium), tires, lubricants, filters and accessories; and an Energy Division providing power protection (UPS), renewable energy (solar inverters/panels), battery systems, and engineered power solutions. The company serves B2B customers (garages, service centers, retail stores, industrial clients) and B2C end-users through branded GO Service and GO Energy retail stores and an e-commerce platform.
Product overview
PowerTech SARL is a specialized importer and distributor of Automotive and Energy products and solutions, established in 1993 in Lebanon. The company operates through two main divisions: the Automotive Division and the Energy Division, each with dedicated specialized teams. The Automotive Division offers a comprehensive portfolio including battery products (Lead-Acid, AGM, Gel, EFB, Lithium types), tires (PCR, TBR, OTR, military, motorcycle), lubricants (motor oils, diesel oils, transmission fluids, hydraulic oils, coolants, greases), filters, and accessories, supported by the GO Service branded retail stores. The Energy Division provides power protection systems (UPS), renewable energy solutions (solar inverters, panels, hybrid systems), battery systems, and engineered solutions, supported by the GO Energy branded retail stores. The company distributes over 6,000 products from 60+ international brands and operates Lebanon's most advanced automotive e-commerce platform. The two divisions are complemented by separate e-commerce shops (goservicelb.com and goenergylb.com), comprehensive warehousing and logistics operations with nationwide delivery, and technical services including installation, commissioning, and maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- GO Service: Branded retail service store providing automotive and fleet service with quick service, outstanding quality with a personal touch for individuals, corporate or fleets.
- GO Energy
Products and services
- Battery Products and Solutions (Automotive) Comprehensive range of automotive and industrial batteries including Lead-Acid, AGM, Gel, EFB, Lithium, semi-low traction and full traction types for automotive starter, recreational vehicle, electric vehicle, traction, UPS/renewable energy, and specialized industrial applications. Distributed to garages, service centers, retail stores and individual consumers.
- Tires Products and Solutions Full range of tires covering passenger car and light truck (PCR), truck and bus (TBR), industrial/OTR, military, and motorcycle segments for all driving styles from city use to extreme racing performance. Distributed to garages, service centers, and retail stores.
- Lubricants Solutions Complete lubricants portfolio including passenger car motor oils, commercial/diesel engine oils, transmission and brake fluids, hydraulic oils, coolants, additives, and greases for automotive and commercial applications.
- Automotive Filters Automotive filtration products including engine oil filters, engine fuel/diesel filters, cabin filters, and air filters distributed to garages, service centers and retail stores.
- GO Service Retail Service Store Branded retail service store providing quick automotive service with personal touch for individuals, corporate clients and fleet operators. Services include battery check-up, sales, installation, maintenance, lubricants change, filters replacement, quick car service, tires replacement, and preventive maintenance tracking.
- Power Protection and Management Systems UPS systems and power protection solutions including residential UPS systems, industrial power protection systems, and commercial UPS solutions for industrial, commercial and residential clients. Distributed through the Energy Division and GO Energy retail showroom.
- Renewable Energy Solutions Solar and renewable energy systems including On-Grid, Off-Grid and hybrid inverter solutions, solar panels and system components, solar accessories and tools, and custom-made hybrid renewable energy solutions for industrial, commercial and residential applications.
- Battery Systems (Energy Division) Energy storage solutions including standby and high-rate batteries, deep cycle battery solutions, industrial and telecom batteries, solar energy batteries, and specialty batteries for industrial, commercial and telecom applications.
- Engineered Solutions Custom power system engineering including systems planning, systems monitoring and management, power management/ATS systems, preventive maintenance, and after-sales services for industrial, commercial and residential projects.
- GO Energy Retail Service Store Branded retail service store providing quick energy service with outstanding quality and personal touch for residential, corporate, and fleet customers, with online shopping and home/office delivery and installation services.
- Automotive E-Commerce Shop Lebanon's most advanced automotive e-commerce platform for retail business, enabling online purchasing and delivery of automotive products to individual consumers and small businesses.
Quantifiable outcome
- 4,000+ customers served across Lebanon and MENA region
- +3 more outcomes
Companies that use PowerTech
Customer profileSegments4 records
Ideal customer profiles4 records
PowerTech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PowerTech partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and flagship.
- DeltacoreDelta is part of PowerTech Energy Division's portfolio of brands, offering power protection and management systems including residential UPS, industrial power protection, and commercial UPS solutions.
- OutbackcoreOutback is distributed through PowerTech Energy Division as part of renewable energy solutions including on-grid, off-grid and hybrid inverter solutions.
- ABBcoreABB products are distributed through PowerTech Energy Division as part of power systems and industrial battery solutions.
- Canadian SolarcoreCanadian Solar is part of PowerTech Energy Division's solar panel offerings for renewable energy solutions.
- RisencoreRisen solar panels are distributed through PowerTech Energy Division for solar energy solutions.
- Exide GnBcoreExide GnB industrial and telecom batteries are distributed through PowerTech Energy Division's battery systems offerings.
- AmaroncoreAmaron batteries are part of PowerTech's battery products portfolio for various applications including automotive and industrial uses.
- TrojancoreTrojan batteries are distributed through both Automotive and Energy divisions for deep cycle battery solutions and various applications.
- EnerSyscoreEnerSys industrial and telecom batteries are part of PowerTech Energy Division's battery systems offerings.
- VartacoreVarta automotive batteries are part of PowerTech Automotive Division's portfolio connecting with auto enthusiasts.
- OptimacoreOptima batteries are distributed through PowerTech Automotive Division for automotive applications.
- PetronascorePetronas lubricants are part of PowerTech Automotive Division's lubricants solutions for passenger car and commercial engine oils.
- NankangcoreNankang tires are part of PowerTech Automotive Division's tire products covering passenger car, light truck, and various vehicle applications.
- PhiladelphiacorePhiladelphia batteries are distributed through PowerTech Energy Division as part of standby and high-rate battery solutions.
- IPT PowerTech GroupflagshipParent company established in 2002 specializing in Telecom and industrial battery solutions. IPT PowerTech Group brings together 15+ companies across MENA region and Europe handling turnkey telecom infrastructure solutions and renewable hybrid energy engineered systems and services. PowerTech SARL maintains focus on Automotive and Energy sectors separately while benefiting from group synergies.
Scale indicators21 records
Recent moves7 records
Expansion highlights5 records
PowerTech competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric: Global industrial and energy management vendor spanning UPS, switchgear, transformers, and renewable integration. Comparable to PowerTech Energy Division's portfolio scope but at vastly larger scale and across a far broader product set.
- ABB: Global power and automation equipment manufacturer with broad portfolio in switchgear, transformers, UPS, and industrial batteries. Comparable to PowerTech Energy Division's product scope, while also being a key supplier via PowerTech's distribution channel.
- Cummins: Global manufacturer of diesel and gas generators, power systems, and batteries for industrial and telecom backup. Overlaps with PowerTech's power protection and engineered solutions for telecom operators and industrial sites across MENA.
- Eaton: Global power management company spanning UPS, switchgear, power distribution, and energy storage. Comparable to PowerTech Energy Division's project distribution and integration activities, particularly in industrial and commercial backup power.
Others
- EnerSys: Global industrial battery manufacturer (telecom, motive power, reserve power) and a current PowerTech partner. Adjacent ecosystem participant—as a supplier to PowerTech rather than a direct competitor—relevant for read-through on industrial battery pricing and supply trends.
- Delta Electronics: Global power and thermal management solutions provider whose UPS brand is distributed through PowerTech Energy Division. A supplier/partner relationship in the MENA channel, useful for triangulating regional UPS demand and pricing dynamics.
Regional players
- Tractafric Equipment: Pan-African distributor of automotive, industrial, and energy equipment focused on emerging markets. Comparable in distribution-led model, multi-brand portfolio, and project-services capability even though its primary geography is Sub-Saharan Africa rather than MENA.
Direct peers
- ACT Group (Arabian Construction & Trading Co.): Lebanon-based automotive aftermarket and industrial distributor with overlapping product categories (batteries, tires, lubricants, filters) and B2B garage/service-station channel. Closely comparable in scale, geography, and customer base.
- Vertiv Holdings: Global provider of UPS, power protection, and thermal management solutions for data centers and industrial sites. Direct overlap with PowerTech's Energy Division in UPS, switchgear, and engineered power systems, though at much larger scale and global reach.
- M. Tabet & Co. Long-established Lebanese automotive and industrial products distributor with a comparable B2B channel model across batteries, tires, lubricants, and aftermarket parts. Operates similar warehouse-and-fleet logistics serving service centers and retailers in Lebanon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PowerTech social profiles
Digital presencePowerTech compliance and trust
Trust signalCompliance1 record
PowerTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerTech leadership team
Management profileNumber of profiles
Profiles3 records
PowerTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerTech
What does PowerTech do?
PowerTech SARL is a specialized distributor of automotive and energy products and solutions, operating two divisions: an Automotive Division distributing batteries (Lead-Acid, AGM, Gel, EFB, Lithium), tires, lubricants, filters and accessories; and an Energy Division providing power protection (UPS), renewable energy (solar inverters/panels), battery systems, and engineered power solutions. The company serves B2B customers (garages, service centers, retail stores, industrial clients) and B2C end-users through branded GO Service and GO Energy retail stores and an e-commerce platform.
Is PowerTech a public or private company?
PowerTech is a private company. It is classified as corporate owned and is currently operating.
When was PowerTech founded?
PowerTech was founded in 1993. It employs 51 to 100 people.
Where is PowerTech based?
PowerTech is headquartered in Dora, Lebanon, in the Middle East region.
How does PowerTech make money?
Three revenue lines are on record. Automotive Products Distribution is the primary driver. The others are energy Products and Solutions and after-sales Services.
Who are PowerTech's main competitors?
Broad incumbents on record are Schneider Electric, ABB, Cummins and Eaton. Others are EnerSys and Delta Electronics. Tractafric Equipment is listed as a regional player. Direct peers are ACT Group (Arabian Construction & Trading Co.), Vertiv Holdings and M. Tabet & Co..
Does PowerTech have an API?
No public API is recorded for PowerTech.
What industry is PowerTech in?
PowerTech's product category is Automotive and Energy Products Distribution. Its primary akta.pro industry code is EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR), with a secondary code of EUAEAFAB, Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding). Its NAICS code is 333611 and its SIC code is 3612.