What Brand Africa does

Brand Africa, operated as Brand Africa Project Ltd, is a Harare-headquartered creative network agency specializing in strategic branding, integrated communications, and creative production. Founded in 2007 and led by founder/CEO Audra Wilson-Max alongside a family-led creative team (Ken Wilson-Max on Creative, Dylan Wilson-Max on Production, Jason Wilson-Max on Designed Spaces), the firm delivers work through three service lines: Think (strategy, planning, branding), Make (publications, websites, video, animation, communications), and Do (outreach, events, campaigns, training). Service revenue is generated via project-based, bespoke consulting engagements with government ministries, private sector enterprises, development institutions, and NGOs, augmented by event and IP-driven visibility through flagship platforms including Brand Africa Week, the Brand Africa 100 annual rankings (covering 30 countries representing over 85% of Africa's population and economic output), and the newly launched Africa CMO 100 (ACMO100) ranking co-developed with African Business, MIPAD, and African Media Agency.

Underlying technology is centered on an integrated creative supply chain spanning print, digital, and moving images, supported by an Expert Friends network of audio, video, photography, digital development, and production collaborators rather than proprietary software IP. Operational platforms include the SADC Labour Law Guide (a first-ever online labour law platform across 15 SADC countries for the SADC Private Sector Forum's 10,000+ corporate members), Zimbabwe Working and Namibia Working multi-stakeholder platforms built around the ILO Decent Work Country Agenda, and the 17Promises/SDG™ engagement framework. The firm reaches prospective clients through direct enterprise engagement, thought-leadership events, an opt-in email newsletter, and a project portfolio website at brandafricaproject.com. Pricing is bespoke and engagement-based with no public rates disclosed. Named enterprise customers span insurance (Botswana Insurance Company, Zimnat), regional development (SADC SPSF), multilaterals/NGOs (ILO E4WAY and Green EnterPrize, COSA), publishing (Afronaut Press, Ken Wilson-Max), and consumer health (Body Focus), with a wider segmentation across government, private sector, development institutions, and youth/education audiences.

Name

Brand Africa

Legal name

Brand Africa Project Ltd

Website

https://brandafricaproject.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Brand Africa (Brand Africa Project Ltd) is a Harare-based creative network agency delivering strategic branding, integrated communications, and creative production to governments, private enterprises, and development institutions across Africa via Think-Make-Do service lines and flagship platforms including Brand Africa 100 and ACMO 100.

Ownership category

akta.pro rank

Product category

Brand Strategy & Creative Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Creative & Brand Campaign Development (BPAFAAAB), Content Marketing & Branded Content Agencies (MPAAAAAF), Brand Guidelines, Governance & Brand Management (BPAFAEAF), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand strategy services
• Creative design services
• Integrated marketing communications
• Brand consulting
• Creative agency

Headquarters

HQ city

Harare

HQ country

Zimbabwe

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: Brand strategy, planning, and branding engagements with government, private sector, and development institutions. Revenue is generated through project-based consulting engagements, retainer arrangements, and bespoke creative service contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Brand Africa is an African creative network agency that delivers integrated brand strategy, creative design, and implementation services through three core lines: Think (strategy, branding, planning), Make (publications, websites, video, animation, communications), and Do (outreach, engagement, events, campaigns, training). The firm also produces proprietary initiatives such as the SADC Labour Law Guide, 17Promises, and Zimbabwe Working / Namibia Working platforms for governments, enterprises, and development institutions across Africa.

Product overview

Brand Africa is a creative agency providing integrated brand and communication services through three core service lines: Think (strategy, branding, planning), Make (publications, websites, video, animation, communications), and Do (outreach, engagement, events, campaigns, training). Their portfolio includes specialized digital platforms like the SADC Labour Law Guide, initiative-based programs like 17Promises, and multi-stakeholder platforms such as Zimbabwe Working and Namibia Working. The company operates across sectors including brands, sustainability, youth, and spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Think (Strategy Services) Strategic consulting services including strategy development, planning, and branding that help clients transform into successful organizations.
• Make (Design Services) Creative design and production services including publications, websites, video and animation, and communications that apply strategy across media from print to digital.
• Do (Implementation Services) Execution services including outreach and engagement, events, campaigns, and training that operationalize client transformation.
• SADC Labour Law Guide The first-ever online labour law platform for the SADC region, digitizing legal compendiums across 15 countries to facilitate formal business, trade and employment on behalf of the SADC Private Sector Forum.
• 17Promises (SDG = 17Promises) A brand framework translating the 17 UN Sustainable Development Goals into 17Promises that leaders made to make the planet a better place; includes an initiative engaging children and youth on the SDGs.
• Zimbabwe Working | Namibia Working Non-partisan platforms bringing together policy, people, practice, and partners to create conditions and policies to improve the enabling environment for business, aligned with the ILO's Decent Work Country Agenda.

Quantifiable outcome

• SADC Labour Law Guide serves all 15 SADC countries for the SADC Private Sector Forum representing over 10,000 corporate members
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• SADC Private Sector Forum (SPSF)coreStrategic or Co-development PartnerSPSF, an association of 15 member organisations representing over 10,000 corporate members across Southern Africa, engaged Brand Africa to promote its compendium of labour laws. Brand Africa developed the SADC Labour Law Guide — a first-ever online labour law platform — digitizing and sharing the legal compendium across 15 countries to facilitate formal business, trade, and employment.
• International Labour Organization (ILO)coreStrategic or Co-development PartnerBrand Africa partners with the ILO on multiple initiatives including the Empowerment for Women & Youth (E4WAY) program and the Green EnterPrize initiative. These projects support the ILO's Decent Work Country Agenda through transformational empowerment campaigns and future-of-work programming. Brand Africa also supports the Zimbabwe Working and Namibia Working platforms, which are part of the ILO's Decent Work Country Agenda.
• African BusinessflagshipGTM or Marketing PartnerAfrican Business magazine partnered with Brand Africa to co-launch the ACMO 100 initiative, the first definitive ranking of Africa's top 100 marketing, brand, and reputation leaders. African Business provides editorial and media amplification for the initiative, contributing to the goal of elevating African leadership on the global stage.
• MIPADflagshipGTM or Marketing PartnerMIPAD (Most Influential People of African Descent) partnered with Brand Africa on the ACMO 100 initiative to recognize and elevate African marketing and brand leadership globally. The partnership aims to address the paradox that while non-African brands dominate African market perceptions, African marketing talent has never been more structured and influential.
• African Media AgencyflagshipGTM or Marketing PartnerAfrican Media Agency partnered with Brand Africa on the ACMO 100 initiative, providing media and communications support for the first benchmark ranking of Africa's top 100 marketing professionals across financial services, telecommunications, consumer goods, fintech, and aviation sectors.
• Expert Friends NetworkcoreTechnology or IntegrationBrand Africa has built close relationships with a network of high-quality audio, video, photography, digital development, and production professionals. This Expert Friends network spans Audio Visual (audio, video, photography), Digital (web tools, development, design), and Production (dialogue & events, editing, print) disciplines, enabling Brand Africa to deliver an end-to-end creative supply chain.
• Committee on Sustainability Assessment (COSA)minorStrategic or Co-development PartnerBrand Africa partnered with COSA to bring data to life and communicate sustainability solutions visually, supporting sustainability assessment and reporting efforts through creative communication design.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MetropolitanRepublic: Independent South African creative agency providing brand strategy, advertising, and integrated campaign work — comparable mid-sized creative firm competing for similar African enterprise and institutional clients with similar end-to-end service model.
• SO&U (Steve Onabanjo & Partners): Nigerian creative and brand strategy agency providing integrated communications, brand development, and campaign work — comparable independent African creative firm serving similar enterprise and institutional clients across West Africa with overlapping service capabilities.
• Switch Creative (Lohrhoff & Schmitz): Independent African creative agency providing brand strategy, design, and integrated communications to enterprise clients — comparable boutique scale and service offering competing in similar African markets.
• Grid Worldwide: South African-based brand and design consultancy offering brand strategy, visual identity, and integrated communications — closely comparable boutique-scale creative services firm with similar end-to-end offering and enterprise client base across African markets.
• The Jupiter Drawing Room: Independent South African creative agency with brand strategy, advertising, and design capabilities serving enterprise clients across multiple African sectors — directly comparable independent creative firm with similar service breadth and target customer profile.

Broad incumbents

• Dentsu Africa: Global agency network's African operations offering advertising, brand strategy, and media services — comparable service offering but with significant media-buying infrastructure and global holding-company backing that competes for Brand Africa's enterprise and institutional clients.
• TBWA Africa: Omnicom-affiliated creative network with strong African footprint providing brand strategy, advertising, and integrated communications — comparable service stack to Brand Africa's Think/Make/Do offering but with global network resources and larger pan-African presence.
• Ogilvy Africa: Largest multinational creative network operating across Africa, offering advertising, brand strategy, and integrated communications — directly competes with Brand Africa for enterprise and institutional clients across the continent, but with vastly greater scale, holding-company backing (WPP), and media-buying capabilities.
• DDB South Africa: Omnicom-owned creative agency with operations across Sub-Saharan Africa offering brand strategy, campaign development, and integrated communications — competes with Brand Africa for the same enterprise and public-sector brand transformation mandates.

Regional players

• Scanad Kenya: Leading East African brand and advertising agency offering brand strategy, creative development, and integrated communications — comparable full-service creative firm operating in a different African geography (East Africa vs. Brand Africa's SADC concentration) with similar clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Africa