Magic Moving & Storage

What Magic Moving & Storage does

Magic Moving & Storage Inc. is a privately held, founder-owned moving and storage company headquartered in Walnut Creek, California, operating since 1990. The company provides residential and commercial relocation services including local Bay Area moves, long-distance interstate moves within the continental United States, international/overseas relocations, and specialized business and medical office moves. It complements these with professional packing services and full-service climate-controlled storage with pickup and delivery for household goods and specialty items such as pianos, RVs, boats, motorcycles, and artwork.

The company operates five Bay Area service locations across Walnut Creek, Pleasanton, Palo Alto, San Ramon, and Danville, and maintains California Transportation License CAL T-190231, interstate Motor Carrier permit MC-383588, and AMSA ProMover certification. Its technology posture is purely service-based with no proprietary platform, no mobile app, no API, and no AI/ML components; operations rely on phone-based quoting, in-person consultations, and in-house crews rather than a broker or reseller model. The company claims over 100,000 relocations since 1990 and uses a multi-channel organic marketing footprint (website, blog, Facebook, YouTube, LinkedIn, Pinterest, Yelp, Google Business) with earned credibility signals including a BBB A+ rating and Angie's List Super Service Award.

The business model is entirely transactional: quote-based, pay-as-you-go pricing across moving, packing, and storage service lines, with revenue generated from one-time service fees per job. Primary customer segments are individual residential movers across the Bay Area and commercial/medical office clients; storage customers represent a secondary, lower-frequency segment. The company is independently owned with no parent company, no subsidiaries, no disclosed funding rounds, and no M&A activity, operating as a mature regional services business in a fragmented category.

Name

Magic Moving & Storage

Legal name

Magic Moving & Storage Inc.

Website

https://magicmoving.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Moving & Storage is a privately held, Walnut Creek-based moving and storage company founded in 1990, serving residential and commercial customers with local, long-distance, and international relocations, packing, and climate-controlled storage across the Bay Area.

Ownership category

akta.pro rank

Product category

Moving and Storage Services

NAICS

Used Household and Office Goods Moving (48421), Other Warehousing and Storage (49319)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Interstate Specialty Household Moves (Pianos/Antiques/Fine Art/Safes) (HSAKABAJ)

akta.pro secondary industries

Local Storage-to-Home / Home-to-Storage Moves (HSAKAAAL), Retail Store & Commercial Space Moving (Stores, Salons, Restaurants) (HSAKAKAH)

Keywords

• Residential moving services
• Commercial moving services
• Long distance moving
• Professional packing services
• Climate-controlled storage

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Moving Services: One-time service revenue from local, long-distance, and international residential and commercial moving services. Pricing is job-based rather than subscription.
2. Packing Services: Professional packing services offered as add-on to moving services, providing labor and materials for residential and commercial packing needs.
3. Storage Services: Full-service storage with pickup and delivery, including climate-controlled warehouse facilities for household goods, specialty items, RVs, and boats.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Magic Moving & Storage is a full-service moving and storage company providing residential and commercial local, long-distance, and international/overseas relocations across the Bay Area, continental United States, and worldwide. Its offerings are complemented by professional packing services with trained crews and by climate-controlled storage facilities offering pickup and delivery for household goods, vehicles, and specialty items such as pianos and artwork. The company operates its own crews and warehouses rather than acting as a broker or reseller.

Product overview

Magic Moving & Storage is a full-service moving company operating as a single unified service offering rather than a platform-plus-modules architecture. The company provides a comprehensive suite of moving-related services including local Bay Area moves, long distance interstate relocations, and international/overseas moves, complemented by professional packing services and full-service storage with pick-up and delivery. The core offering centers on residential and commercial moving (local, long distance, and international), supported by specialized packing services and climate-controlled storage facilities for household goods, vehicles (RVs, boats, motorcycles), and specialty items like pianos and artwork. The company holds California Transportation licensing (CAL T-190231, MC-383588) and is ProMover certified through AMSA.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Bay Area Moving Professional local moving service covering Walnut Creek, San Ramon, Danville, Palo Alto, Pleasanton and surrounding Bay Area communities, including apartment, residential, and small business moves within the region.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Atlas Van Lines: Major national van line offering interstate and international household goods moving through an agent network. Competes with Magic Moving & Storage for long-distance and overseas residential moves from the Bay Area.
• North American Van Lines: Large interstate and international household goods carrier serving residential and corporate customers. Direct competitor for Magic Moving & Storage's long-distance and overseas move volume.
• Allied Van Lines: National/international household goods mover operating through an agent network. Comparable on interstate residential moving, corporate relocation and packing services.
• United Van Lines: Large national interstate and international mover with an established agent network. Overlaps directly with Magic Moving & Storage on long-distance and cross-border household goods relocations.

Direct peers

• PODS: Portable moving and storage container company serving local and long-distance household moves. Competes with Magic Moving & Storage's combined moving + storage offering on flexibility and DIY appeal.
• College Hunks Hauling Junk & Moving: National franchise providing local and long-distance moving alongside junk removal and packing services to residential and commercial customers. Closely aligned in service breadth and SMB/consumer target market.
• Two Men and a Truck: National franchise system offering local and long-distance residential and business moving, packing and storage services. Most directly comparable in service mix and customer segment to Magic Moving & Storage.
• 1-800-Pack-Rat: Portable moving and storage container operator with all-steel containers and long-distance capabilities. Overlaps with Magic Moving & Storage on storage + move bundles.

Emerging players

• Dolly: On-demand moving and delivery labor platform connecting customers with vetted helpers via app. Represents the digital-native labor model that Magic Moving & Storage must compete against for last-mile residential work.
• Bellhop: On-demand digital marketplace for moving labor and local moves. Competes for tech-savvy residential customers using instant online pricing, contrasting Magic Moving & Storage's manual quote approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MagicMoving
• YouTubeyoutube.com/user/MagicMoving
• Facebookfacebook.com/magicmoving
• LinkedInlinkedin.com/company/magic-moving-&-storage
• Pinterestpinterest.com/magicmovers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Moving & Storage