Dolly
Dolly, now Taskrabbit Delivery, is a US nationwide on-demand platform connecting consumers and enterprise retailers with gig Helpers for moving, delivery, and labor services, operating white-label last-mile fulfillment for brands like IKEA, Costco, Lowe's, and West Elm.
- Company typePrivate
- Founded2015
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Dolly does
Dolly (now operating as Taskrabbit Delivery) is a US-based on-demand moving and delivery platform that connects consumers and enterprise retailers with gig workers ("Helpers") for truck-and-labor, same-day delivery, and full-service apartment moves. Founded around 2014–2015 in Seattle, the company operates nationwide through a self-serve booking site (book.dolly.com) and three core service lines: Apartment Moves (fixed-price full relocations), Delivery (same-day from stores and marketplaces), and Truck & Muscle (configurable vehicle and labor). Its technology stack centers on a two-sided marketplace with real-time task tracking and in-app chat between customers and Helpers, paired with upfront transparent pricing.
Revenue is generated via transaction fees on each completed job. On the consumer side, pricing is quote-based and not publicly disclosed; on the supply side, the company advertises that Helpers earn approximately $50 per hour on average. On the enterprise side, Dolly functions as a white-label last-mile delivery infrastructure layer for 13+ major retailers, including IKEA (where it holds the "Official Delivery Provider" designation), Costco, Lowe's, West Elm, Pottery Barn, Peloton, Casper, Mattress Firm, and Container Store. Distribution runs through two parallel channels: a direct-to-consumer booking website and embedded/white-label integrations inside enterprise retailer checkout flows.
In 2024, Dolly was acquired by TaskRabbit — itself owned by IKEA since 2017 — and rebranded to Taskrabbit Delivery, now operating under the legal entity Taskrabbit Delivery Platform LLC. The acquisition consolidates Dolly's delivery capability with TaskRabbit's broader home-services marketplace (assembly, cleaning, handyman), positioning the combined entity across a wider services surface. The company has raised approximately $17.2M in disclosed venture funding across rounds from 2014 through 2019 (lead investors Maveron, Hyde Park Venture Partners, Unlock Venture Partners, Version One Ventures), with no disclosed funding activity since the 2019 round.
Dolly firmographics
Firmographics- Name
- Dolly
- Legal name
- Taskrabbit Delivery Platform LLC
- Website
- https://dolly.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Dolly, now Taskrabbit Delivery, is a US nationwide on-demand platform connecting consumers and enterprise retailers with gig Helpers for moving, delivery, and labor services, operating white-label last-mile fulfillment for brands like IKEA, Costco, Lowe's, and West Elm.
- Ownership category
- akta.pro rank
Dolly industry classification
Industry- Product category
- Crowdsourced On-Demand Delivery Platform
- NAICS
- Used Household and Office Goods Moving (48421), Support Activities for Transportation (488), Local Messengers and Local Delivery (492210)
- SIC
- Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)
- akta.pro secondary industries
- Same-Day & Last-Minute Local Moving (HSAKAAAG), Major Appliances Delivery, Install & Haul-Away (TLAAAKAB), Loading/Unloading Labor (Truck/Trailer) (HSAKAMAA)
Keywords
Where Dolly is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Dolly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Delivery and Moving Services: Dolly charges customers for on-demand truck and muscle services, apartment moves, and same-day delivery. The platform takes a commission on each transaction between customers and Helpers.
- B2B Retail Delivery Contracts: Dolly provides white-label delivery infrastructure to retail partners (IKEA, Costco, Lowe's, etc.) who pay for last-mile delivery services as part of their customer fulfillment operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apartment Moves - Fixed price service for moving everything in a place |
| Unit Pricing | Pay-as-you-go | Same-Day Delivery - Delivery from stores and marketplaces |
| Unit Pricing | Pay-as-you-go | Truck & Muscle - Choose items, vehicle, and type of help needed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Dolly product offering
Product offeringCore offering
Dolly (now Taskrabbit Delivery) operates a nationwide on-demand platform connecting consumers and retail partners with gig-economy Helpers for moving help, furniture delivery, and same-day last-mile logistics. The platform offers three core services: Apartment Moves (full-service fixed-price relocations), Delivery (same-day last-mile from stores and marketplaces), and Truck & Muscle (on-demand vehicle and labor combinations). Dolly also operates as a white-label delivery infrastructure layer for major retailers including IKEA, Costco, Lowe's, West Elm, and Pottery Barn.
Product overview
Taskrabbit Delivery (formerly Dolly) is a nationwide platform for on-demand truck and muscle to move and deliver just about anything. The platform offers three core service offerings: Apartment Moves (full-service fixed-price moving), Delivery (same-day delivery from stores and marketplaces), and Truck & Muscle (choose-your-own vehicle and labor combination). The platform connects customers with Helpers who provide the physical moving and delivery labor, operating on a booking model where customers get upfront pricing and real-time tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Taskrabbit Delivery Platform (formerly Dolly) Nationwide on-demand moving and delivery marketplace platform connecting customers with Helpers for truck rental, muscle-for-hire, same-day delivery, and furniture moving services.
- Apartment Moves
Companies that use Dolly
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Dolly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dolly partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- IKEAcoreIKEA is Dolly's Official Delivery Provider. Dolly provides last-mile delivery and installation services for IKEA furniture purchases across IKEA's customer base. This is a flagship partnership demonstrating Dolly's enterprise delivery capabilities.
- CostcocoreDolly provides delivery services for Costco products, enabling same-day and scheduled delivery for Costco members purchasing large items.
- Lowe'scoreDolly partners with Lowe's to provide delivery services for home improvement products, supporting Lowe's customers who need assistance with large purchases.
- West ElmcoreDolly provides last-mile delivery services for West Elm furniture and home goods, enabling West Elm to offer same-day and scheduled delivery to customers.
- Pottery BarncoreDolly provides delivery services for Pottery Barn products, supporting furniture and home goods delivery for Pottery Barn customers.
- CasperminorDolly provides delivery services for Casper mattresses, enabling white-glove delivery options for Casper customers.
- Container StoreminorDolly provides delivery services for Container Store products, supporting organization and storage product delivery for customers.
- Mattress FirmminorDolly provides delivery services for Mattress Firm products, supporting mattress and bedding delivery for customers.
- World MarketminorDolly provides delivery services for World Market furniture and global goods, enabling same-day delivery options for customers.
- At HomeminorDolly provides delivery services for At Home home decor products, supporting delivery for large home decor purchases.
- Purple MattressminorDolly provides delivery services for Purple Mattress products, supporting delivery for Purple's unique mattress and bedding products.
- American SignatureminorDolly provides delivery services for American Signature furniture, supporting furniture delivery for American Signature customers.
- PelotonminorDolly provides delivery services for Peloton fitness equipment, supporting delivery and installation of fitness bikes and equipment.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Dolly competitors and assessment
Company assessmentDirect peers
- Lugg: Lugg is an on-demand app that connects consumers with vetted drivers and trucks for moving, furniture delivery, and large-item pickup. It is the most direct marketplace competitor to Dolly for residential moves and bulky-item same-day delivery.
- GoShare: GoShare is a crowdsourced delivery platform connecting businesses and consumers with vetted drivers and trucks for last-mile, bulky-item, and B2B delivery. It overlaps directly with Dolly's Apartment Moves and Truck & Muscle offerings and competes for the same retail B2B contracts.
- Bellhops: Bellhops is a tech-enabled moving labor and small-move platform operating nationally with both consumer and enterprise channels. It is directly comparable to Dolly on apartment moves and last-mile support services, and competes for similar Helper-style gig supply.
- Bungii: Bungii is an on-demand pickup-and-delivery platform that crowdsources drivers with trucks/SUVs for large-item delivery and store pickup. It directly competes with Dolly for bulky-item delivery from retailers and home improvement stores.
Broad incumbents
- Roadie: Roadie is a UPS-owned crowdsourced delivery platform offering same-day delivery of packages, big and bulky items, and returns across a nationwide driver network. It is comparable to Dolly on crowdsourced last-mile and bulky-item delivery, but operates within a broader UPS logistics portfolio.
- TaskRabbit: TaskRabbit is the IKEA-owned parent of Dolly and runs a broader on-demand home-services marketplace (assembly, cleaning, moving help). It is comparable as the broader platform into which Dolly is integrated, but spans many service categories beyond Dolly's truck-and-delivery focus.
- FedEx Custom Critical: FedEx Custom Critical and FedEx Last Mile offer expedited and bulky-item delivery services with dedicated fleets, competing with Dolly for enterprise white-glove and large-parcel retail contracts. They are larger incumbents in the same white-glove final-mile space.
- XPO Last Mile: XPO Last Mile provides contracted last-mile heavy/bulky goods delivery services for retailers and home improvement customers. It overlaps with Dolly's enterprise retail delivery book as a larger asset-heavy incumbent in the home/furniture/appliance final-mile category.
- Pickups (now Dropoff): Pickups (formerly Dropoff) is a same-day last-mile delivery network specializing in same-day and returns for retail and healthcare customers. It is comparable to Dolly's same-day retail delivery offering with a more contracted/enterprise focus.
Emerging players
- Shipsi: Shipsi is an on-demand same-day delivery API for retailers, enabling merchants to offer local crowdsourced delivery at checkout. It competes with Dolly in the white-label B2B retail delivery infrastructure layer but focuses narrowly on the e-commerce last-mile use case.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Dolly social profiles
Digital presenceDolly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dolly leadership team
Management profileNumber of profiles
Profiles5 records
Dolly funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dolly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dolly
What does Dolly do?
Dolly (now Taskrabbit Delivery) operates a nationwide on-demand platform connecting consumers and retail partners with gig-economy Helpers for moving help, furniture delivery, and same-day last-mile logistics. The platform offers three core services: Apartment Moves (full-service fixed-price relocations), Delivery (same-day last-mile from stores and marketplaces), and Truck & Muscle (on-demand vehicle and labor combinations). Dolly also operates as a white-label delivery infrastructure layer for major retailers including IKEA, Costco, Lowe's, West Elm, and Pottery Barn.
Is Dolly a public or private company?
Dolly is a private company. It is classified as corporate owned and is currently acquired.
When was Dolly founded?
Dolly was founded in 2015. It employs 101 to 250 people.
Where is Dolly based?
Dolly is headquartered in Seattle, United States, in the North America region.
How does Dolly make money?
Two revenue lines are on record. Delivery and Moving Services are the primary driver. The others are B2B Retail Delivery Contracts.
Who are Dolly's main competitors?
Direct peers on record are Lugg, GoShare, Bellhops and Bungii. Broad incumbents are Roadie, TaskRabbit, FedEx Custom Critical, XPO Last Mile and Pickups (now Dropoff). Shipsi is listed as an emerging player.
Does Dolly have an API?
No public API is recorded for Dolly.
What industry is Dolly in?
Dolly's product category is Crowdsourced On-Demand Delivery Platform. Its primary akta.pro industry code is BPAMAHAD, Courier, Parcel & Last‑Mile Delivery Platforms, with a secondary code of HSAKAAAG, Same-Day & Last-Minute Local Moving. Its NAICS code is 48421 and its SIC code is 4210.